Email newsletters typically consist of editorial content distributed through email on a regularly occurring schedule. Many email newsletters are free for recipients, although there are some that cost a premium price. Although email newsletters typically consist of editorial content, many utilize promotions as well, allowing for up-sells of aligned products directly in the email content.
How your email copywriting should differ, depending on your audience
Email copywriting can differ slightly when it comes to consumer marketing because consumers prefer a personal level of attention. The audience
Seven steps to spending less time in the email newsletter machine
I'll start out by saying that you're just about as likely to put together an email newsletter in four-minutes as
How Better Homes & Gardens, Photojojo.com and Canadian Living have created Valentines Day themed email campaigns for targeted website traffic
Valentines Day has a love/hate relationship with people. Some people love
Don't pull tricks in your email subject lines unless it benefits the user
Great open rates don't always lead to great conversions. Trying to pull a sneak attack on your users
Tips for getting a better click-through rate on editorial email newsletters
The first screen of your email newsletter, which includes the preview pane, is a big part of your email newsletter’s
Our Free 10 Email Newsletter Design Best Practices white paper will teach you how
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An impressive email newsletter will
Daily tasks for increasing website traffic with little to no effort
While we search and search for new and innovative ways to get more people to our website, there are still
Will you be testing video email marketing to increase click-through rates this year?
Late in 2010, many different marketing research companies has posed the question, "will 2011 be the year for
Tips for building your email list with a more effective website
Website success depends on providing incentives to encourage visitor email registration. Email registration permits the website to follow-up with visitors
You've been promoted to online editor and email copywriter. Now what?
So you're a new online editor. You've been transported from the print team and are assigned the studious task of
Three quick tips for online editors who manage email marketing campaigns
As an online editor, your primary responsibility is to create reusable editorial content, recycling it in numerous media. Your core
Your answer should be a free email newsletter, yes free
Traditional print publishers may have difficulty grasping the concept of giving away their content via a free email newsletter. After
The dramatic difference between having right and left sidebars in your email newsletters
Have you ever wondered which side of your email newsletter should hold your featured product or call to
No sale or excessive crowds here; but there are some free informational products to be had
A day after Thanksgiving and we are feeling the joy of the holidays here at
Use a combination of email newsletters and email marketing promotions to build customer relationships and maximize customer lifetime value
Mequoda System Publishers use their websites to build customer loyalty and increase
Do you want to maximize your customer lifetime value?
Successful publishers generate online revenue by selling either advertising/sponsorships or physical information products— books, magazines, newsletters, live events, DVDs, CDs, etc. Many
Before you start sending email newsletters to your new subscribers, first acquaint them with the content they'll be receiving
Your job isn't done once someone has signed up for your email
Social media should only be a part of your Internet business model if you plan on working it
Every company should have a social media plan, but not every company needs
How does a Mequoda System Publisher reach the goal of 1,000 blog posts in a less than 16 months?
When writing editorial content for a Mequoda Online Publishing & Marketing System,
[question]
Should it matter if the pages are unique or not?
[/question]
[answer]
Getting hung up on unique and page views is kind of a conflict. Unique users are individual people, no matter how
Get the most out of your editorial content without compromising your journalistic integrity
Some journalists think it’s ludicrous to incorporate advertisements with editorial content. I agree, to an extent.
It is never
Better guidelines for setting up and running an affiliate sales program
The key to a successful affiliate program is to give your affiliates as much incentive as possible to sell your
Our 10 Email Design Best Practices is a free white paper with 40 email newsletter tips
Download a free digital copy of our 10 Email Design Best Practices white paper
Email is
Try spicing up email newsletters & articles with unrelated topics
What makes your email newsletter different from those of your competitors? Does it offer better content? Does it look better? Does
How to select the topic and keywords to create an effective Rapid Conversion Landing Page
The first step to creating an effective Rapid Conversion Landing Page is choosing the topic.
A few tips to sell more online advertisements with strong website design
Website design isn’t just important to the users that visit your website, it is also important to the advertising
How to use paid and earned media to build your membership website
Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason -
Email marketing tips for email marketers who want their emails read
Email subject lines are the digital equivalent of print media headlines. The best email subject lines persuade the user to
Email marketing RESULTS don't get better until YOU get better
The other day, social media guru Chris Brogan said, "email marketing isn't dead.... sh*tty email marketing is dead." This blunt and
How to create a rapid conversion landing page metatags template
Rapid Conversion Landing Pages build circulation for your free email newsletters. The more value they create — and deliver — the
Two money making website archetypes for online publishers
Online publishers and editors are always looking for ways of growing their audience. For most, this involves increasing the number of email subscribers
Insight from Jeanniey Mullen and Don Nicholas from the Mequoda Summit Boston 2010
I catch a case of slight chills when writing this article about modern parameters of content marketing. Why?
15 products to contemplate while creating a content marketing strategy
One of my favorite sessions at the Mequoda Summit Boston 2010 was Leveraging Magazine Content with Philip Charles-Pierre of Guideposts, Eric
Email Newsletters Build Relationships and Communities
Website success depends largely on providing incentives that encourage visitor email registration. Email registration, in turn, permits the site owner to follow up with those
If your goal is to convert website traffic at a fast pace, then paid advertising may be for you. Free advertising that builds website traffic over time starts with your
Multiple email newsletters can improve retention rates
One of the four principles of Mequoda is being email centric. Really it's about being subscriber-centric rather than just being defined by
This free report from Mequoda Group discusses 40 tips for creating successful email newsletters
(Nationwide)---Publishers of email newsletters surely want their content to be read. Two of the most important components
Are email newsletters better than blogs?
I've read several articles discussing whether or not blogs were dying, since many well known bloggers have recently switched to email newsletters only. There
A new feature from Google aims to fix headaches associated with cluttered inboxes
Cluttered inboxes are nothing new to email users, but Google is now attempting to help clean up the
A superb editorial management strategy is the key to a successful, organized online marketing and audience development system
We have a giant collection of best practices for online editors in our
You can’t afford to ignore social networking sites
It's important to establish yourself now on social networking sites. First, users are spending increasingly more of their time on social networks, even
Attract more customers with keyword-rich copy, GUARANTEED!
An important part of SEO copywriting is researching keywords and phrases for all of your copy, whether it’s your website, email newsletters, sales letter
Four quick tips from the professionals for turning your promotional email newsletters into leads and sales
The average email user gets dozens of emails per day, while others may receive hundreds
