Email newsletters typically consist of editorial content distributed through email on a regularly occurring schedule. Many email newsletters are free for recipients, although there are some that cost a premium price. Although email newsletters typically consist of editorial content, many utilize promotions as well, allowing for up-sells of aligned products directly in the email content.
Search engine optimization strategies for positioning your online publishing business against the market leaders
Analyzing a Google Visibility Report on your competitors website can help you go to market wisely.
Why an Email Newsletter is Essential for Ad-Driven Publishers
Think of your website as single-copy distribution when it comes to online adverting. You can optimize it, publish regularly, search engine optimize
FREE White Paper: Learn how to Create Impressive Email Newsletters with 40 Email Newsletter Tips on 10 Design Best Practices by downloading our FREE 10 Email Design Best Practices white
When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
Online publishers now have an opportunity to monetize an international audience.
Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should
Online Marketing Tools: Using an Email Lifetime Value Calculator to measure the real lifetime value of an email name
The essence of the Mequoda Method is to build a database of
How email newsletter contact frequency affects the annual value of an email newsletter subscriber
The online metrics of making your email newsletter yield more revenue
If he had been a
Using email newsletters to lower the cost of creating online brand building. When the history of the 2008 U.S. Presidential election is written, the role of the Internet, and
Let’s focus on the third activity - email newsletters. If you want to turn subscribers into customers (and isn‘t that our goal) take notes. You’ve got to stop treating your
[question]
I’ve heard people refer to their email opt-out rate as a “reader satisfaction” score. Can you explain this a bit?
[/question]
[answer]
If you want a good indicator of how satisfied readers are
[question]
What are some ways I can increase the amount of product I sell from my email newsletters?
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[answer]
One key to selling more products through editorial email newsletters is learning how to
[question]Of the three business models (search, online publishers and online retailers) which model generates the most money and how does it all relate back to us as online publishers?[/question]
[answer]At the
Listen to your audience when making an eBook by doing keyword research, tracking your user activity, observing your competitors and just flat out asking them what they need.
The Mequoda Group has identified 30 ways that publishers can deliver and monetize information. While it is not an efficient strategy to adopt all of these platforms, selecting a mix
Driving website traffic is a fundamental component of the Mequoda Marketing System. It is by driving website traffic that email newsletter subscriptions are increased and the names on that list
A special-interest user experience includes multiple platforms: online, offline, and in person; using all three guarantees you the most visibility and the best user satisfaction.
Download ourcomplimentary report today and learn how to compete with today's toppublishers by using the most profitable seven online publishing secrets.
Real Simple started as a magazine in 2000 and has since repurposed that content on its website, in email newsletters, in events, products, radio and television.
How Agora, Inc. used the free content model to turn a $25 million dollar newsletter publisher into a more than $200 million dollar company that generates more than half of
Do you have an Internet Hub? How are you using it to expand your brand?
Mequoda's Don Nicholas presented a rapid-fire version of our Making Money Online workshop and moderated a
If your budgets and resources are limited, we advise allocating them to efforts that are easily measured and monetized, like the contest Hearst Digital ran for Good Housekeeping last year.
How a publisher made one change that increased their delivery rates from 65% to 98% in days. If your email provider is not giving you a delivery report, and
Paid media programs balance your Internet marketing system
While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick
The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of
Key components of the Mequoda Internet Marketing System
The launch and operation of a Mequoda Marketing System can be divided into four phases. Most of the steps in each phase are
It’s happening to all publishers as open rates continue to drop across all industries. Luckily, the email service providers have stepped in to shed some light on the situation.
Two of
The same high quality copywriting and design elements can be used for online, email and postal mail sales pitches.
Multiplatform publishing in the 21st century means offering users many products on
Branding, Convergence and Digital Growth, Dubbed “The MagaBrand Revolution,” were the Big Themes at this Year’s American Magazine Conference in Boca Raton
New Media Trends - Ok, so maybe not every
t's September 2007 and 2008 online publishing budgets are being prepared far and wide.How will you budget online expenses and revenues for 2008? To give you a hand, download
Use this simple process to make your Internet marketing system a continuous improvement machine that produces ever-increasing revenue and profit
About 80 to 100 times a year, I get hired to
This Mequoda System Operator has found high profitability with a unique Internet marketing strategy
The website and email newsletter feature updates five days a week, with editorials sent on
Want to use other people's content? Are you ready to risk your brand for it?
Many of my clients are creating a book series that supports and monetizes their brand's knowledge
Rework your old content into new products in new platforms
Yesterday we discussed how creating products in many platforms can boost your profit.
If you develop a systemized approach to multiplatform publishing,
How to deliver your publication in any platform
Online publishing is a blessing.
The metrics, production costs, marketing options and other benefits create an environment far superior to print publishing. We can