We’re constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic report that all of us should be pouring over to see whether or not our hard work is going anywhere? … Continue
Email campaigns are conducted for a variety of reasons.
Some digital publishers use email campaigns to further relationships with converted audience members. Others attempt to turn subscribers into buyers by selling them products or services that align with their interests. … Continue
Catch up on the Mequoda Daily’s blog posts for this past week … Continue
Email is a multifaceted tool for online publishers and content marketers. It can be used to deliver editorial e-newsletters, product promotions and week-in-review compilations.
Ideally, professionals use this medium to help facilitate revenue-generating transactions. However, email is another tool for brand recognition, which allows publishers to stay on the minds of their recipients, even if … Continue
Collecting data from your email marketing campaigns allows you to determine which activities are the most beneficial to the health of your online business.
Smart online publishers use this data to plan their future email calendar, focusing on products and topics that generate the most website traffic and audience interaction while generating revenue.
For Mequoda … Continue
Marketing managers, or whoever is in charge of your email endeavors, should monitor the metrics behind email campaigns.
For organizations that are looking for a streamlined approach to monitoring their email campaign metrics, the Mequoda Development Team created the Mequoda Email Source Report plug-in. … Continue
Online publishers should not have to worry about managing their email system, especially with all other responsibilities they have. This is why we offer services from WhatCounts, an official tier-one email service provider.
Mequoda System publishers that choose to utilize WhatCounts’ services receive customer support, training and whitelisting services. This is coupled with Mequoda’s best practices … Continue
Successful editorial management strategy starts with a list
Online editors have their work cut out for them. One day they were working on print articles and all they had to worry about was grammar, spelling and hitting long deadlines. The next day, they’re writing daily blogs, creating free products, content marketing with social media and managing … Continue
Last Chance to Register for our Email Subject Line Smackdown, where YOU get to submit your subject lines to 3 of America’s Top Copywriters and let them re-write them for you! … Continue
This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services. … Continue
Webinars now available on-demand in Mequoda Pro, our training library for online publishers and marketers … Continue
Aim to impress and engage your email newsletter subscribers every time you arrive in their inbox
A valuable conference should reach three goals: #1 great sessions, #2 great take-aways and #3 great attendees.
We’ve got #1 and #2 covered, come to the Mequoda Summit and be a part of #3!
How to increase revenue per thousand emails sent
The Mequoda Email Performance Report measures your split tests to help maximize email revenue and profit
Why your email newsletter program may be leaving thousands of dollars on the table…
Economics is the measurement of any business enterprise. Profitability is the price of survival.
Unbelievable but true: We’re willing to reveal all of our secrets and provide you with a detailed blueprint for success — no kidding! All the documentation behind our state-of-the-art Mequoda Systems — plus all the Mequoda WordPress plug-ins — are yours for the modest Mequoda Pro membership fee.
“Fifteen years into the online revolution, and the online publishing gold rush is just now starting to get really interesting.”
With the right tools for analyzing new markets, and the skills to use them wisely, the future is bright for smart online publishers and marketers.
Online Editor & Publisher Job Description 2009 – Setting Measureable Goals for your Online Team
In the more than three years since last we shared our goals and metrics for the Mequoda Daily team, the job description for our Online Editor has changed with the times (and the times have been a changing). … Continue