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Email Promotion

Free Report: Email Copywriting Basics

Friday, March 5th, 2010

Tips that will help editors and publishers create better email subject lines so their emails get read … Continue Reading »

Editorial Management Guidelines for Online Publishers

Friday, February 19th, 2010

Free Report on repurposing content to help generate more revenue … Continue Reading »

Do You Need Some Assistance with Your Copy?

Friday, February 19th, 2010

Last chance to get your email promotion headlines critiques and rewritten … Continue Reading »

These Tips Will Get Your Email Read

Monday, February 8th, 2010

Valuable information on email copywriting
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The Truth About Using Product Shots in Your Email Newsletter Marketing

Monday, November 2nd, 2009

Using the right product shot in your email newsletter can increase response rates by 20-30% … Continue Reading »

Save the Dates! Check Our Next Six Webinars!

Tuesday, October 27th, 2009

Take a minute to add these 90-minute live and interactive webinars to your 2010 calendar!
Travel budgets have been cut significantly, but your employees still need education and training. Webinars are a great way to provide training to your entire staff for one low price, without the added travel costs or … Continue Reading »

Create a Calendar for Better Email Marketing Management

Wednesday, September 30th, 2009

Organize email marketing campaigns by creating an editorial and promotional calendar that keeps editors on track and in line with email revenue goals
Successful Mequoda System Publishers understand that their websites exist primarily to build customer loyalty. They understand the website’s role in increasing their most valuable asset, which is their … Continue Reading »

So You Wanna Be a Mequoda System Editor?

Wednesday, September 23rd, 2009

Being a Mequoda System editor means following a regular, formal process that recasts the content of other media products.
As a Mequoda System Editor, or any online editor, you may have responsibility for developing content that is variously combined and disaggregated for four uses: emails, blog posts, free special reports and … Continue Reading »

New for “Free Report Friday”: Editorial Management Guidelines for Online Publishers

Friday, September 18th, 2009

Now a free special report, Editorial Management Guidelines for Online Publishers, provides specific answers and recommendations that address your most pressing online publishing questions. … Continue Reading »

Editorial Management Guidelines for Online Publishers

Friday, September 18th, 2009

A free special report entitled Editorial Management Guidelines for Online Publishers provides specific answers and recommendations that address your most pressing online publishing questions. … Continue Reading »

Editorial Strategy for Reusing, Recycling, and Repurposing Content

Wednesday, September 16th, 2009

Where does your content originate?
Here is our editorial strategy for reusing, recycling, and repurposing content over multiple platforms
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SIPA Take Away #4: Membership Website Experience from Mark Ragan

Wednesday, June 3rd, 2009

Mark Ragan of Ragan.com and Ragan Select, tells publishers how their new membership website and social network has brought profitability from 31% to 49% … Continue Reading »

MPA-IMAG 2009 Conference Coverage: 10 Lessons Learned from Taunton’s Membership Websites

Wednesday, May 20th, 2009

With traffic and sales doubling in the past year, Taunton’s Janine Scolpino discusses some keys to membership website success
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What’s the Value of an Inbound Link?

Friday, April 10th, 2009

You know the drill: put on your link-building hat and drive website traffic! But why? … Continue Reading »

Maximize Email Marketing Revenue by Reconsidering Your Contact Strategy

Monday, March 23rd, 2009

Online Marketing Tools: Using an Email Lifetime Value Calculator to measure the real lifetime value of an email name

The essence of the Mequoda Method is to build a database of email newsletter subscribers, send them valuable free content, build your brand, earn trust, and eventually monetize these email subscribers by … Continue Reading »

Interweave Seeks Email Marketing Manager

Friday, March 13th, 2009

Interweave Seeks eMail Marketing Manager … Continue Reading »

13 Consumer Email Marketing Best Practices

Wednesday, September 10th, 2008

Email copywriting best practices for effective consumer email marketing … Continue Reading »

Profitable Email Newsletter Marketing

Friday, August 22nd, 2008

10 Criteria for Increasing Open Rates and Conversions on Your Email Newsletters or Promotions … Continue Reading »

Mequoda Summit Napa Valley 2010

Thursday, August 7th, 2008

Discover why we have transformed the Seventh Mequoda Summit and Internet Marketing Conference with step-by-step tutorials, expert power panels, advanced roundtables, and hands-on, interactive workshops.
You get to choose. Register early to customize your Mequoda Summit experience with the 10 sessions that best address your interests — from basic, to intermediate, … Continue Reading »

Using Paid Media to Build Email Circulation

Thursday, December 27th, 2007

Paid media programs balance your Internet marketing system

While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick results with a reasonable ROI (return on investment). Each of these programs involves finding and buying traffic by spending money … Continue Reading »

Use Power Words in Your Headlines

Wednesday, October 17th, 2007

You’ll write strong, engaging headlines when you use proven power words

The ideal headline for your sales letter landing page, print ad or email promotion is a statement of your product’s unique selling proposition or the promise that it’s going to satisfy a need or solve a problem.

The headline is an … Continue Reading »

5 Lists to Audit Internet Marketing Strategies

Friday, September 14th, 2007

Use this simple process to make your Internet marketing system a continuous improvement machine that produces ever-increasing revenue and profit

About 80 to 100 times a year, I get hired to audit or review the Internet marketing strategy for a publisher who has a website that is making money. The goal … Continue Reading »

8 Effective Email Promotions

Tuesday, June 5th, 2007

Reporting from the 31st Annual SIPA conference … Continue Reading »

The Internet Hub Archetype

Tuesday, December 26th, 2006

Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on other websites and other media to drive targeted website traffic. … Continue Reading »

Amazon Catalog Marketing Website Case Study

Thursday, December 21st, 2006

Amazon.com: Bigger IS Better

Size may not always matter, but being big certainly does matter (and always has) to Amazon.com. After all, the company’s mission is to be “Earth’s most customer-centric company—a place where people can find anything they might want to buy online at the lowest possible price.” That’s a … Continue Reading »

Integrated Online Publishing for 2007

Friday, December 1st, 2006

Creating a Flexible and Adaptable Business Plan that Will Maximize Your 2007 Online Revenues & Profits

Perhaps the thing I like most about the Mequoda Marketing System is its flexibility.

This online publishing system is all about maximizing the value of online advertising inventory (website space, email newsletters and email promotions). This … Continue Reading »

PR & Earned Media 101: Isolate a newsworthy idea and tie it to a free downloadable item

Tuesday, December 27th, 2005

Match.com Internet Marketing System Review

To draw traffic to your Mequoda Internet Hub—the place where people can sign up for your free, relationship-building, email newsletter—you need a catalyst, a free item that lines up with a topic that’s endemic to the audience in terms of their interest and on which the … Continue Reading »

Implementing and Iterating an Internet Marketing System

Tuesday, November 29th, 2005

How to leverage valuable content to create customer loyalty and build repeat sales. A step-by-step guide to the Mequoda Internet Marketing System. … Continue Reading »

eBookSecretsExposed.com Landing Page Review

Monday, July 25th, 2005

You might know, and subscribe, to one or more products from information marketing juggernauts like Bottom Line Publications, Agora, Healthy Directions or Philips Investment Resources. More importantly, you may study their strategies and creations like an aspiring artist studies the work of the great masters. … Continue Reading »

Landing Page Guideline #6: Creating Strategic Order Flow Links

Friday, February 4th, 2005

The Only Sure Way to Know How Many Links to Place on Your Landing Page to Increase Conversion Rates is to Test the Variations and Go with the Winners. Links and buttons are the vehicles that allow a prospect to navigate your landing page. Your objective should be to … Continue Reading »