When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture her attention. If you don’t succeed immediately, she is likely to click away and you’re apt to lose her forever.
Your landing page needs to be a fast, effective messenger.
With a quick glance, visitors to … Continue
Organize email marketing campaigns by creating an editorial and promotional calendar that keeps editors on track and in line with email revenue goals … Continue
How to append email addresses to print subscribers and turn twenty cents into fifty bucks … Continue
You too can build a digital publishing empire with this Mequoda marketing method
Did you ever hear the one about the small, special-interest publisher who made more than $2 million from a single, 12-page PDF?
Would you believe me if I told you that content was free?
Believe it. It’s not a fairy tale – it’s a true … Continue
Whether you’re outsourcing your Internet marketing services or building an internal Internet marketing services department, these 11 content marketing job functions are key
I’ve been running marketing services departments and companies for the better part of 30 years. Mequoda Group is an independent co-operative Internet marketing services company that currently supports 20+ client organizations. The most … Continue
Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.
Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. … Continue
Five email subject line archetypes that’ll have your audience opening
You have to hire the next copywriter at your organization and don’t know where to begin. Does this sound like a familiar scenario?
In today’s digital world, you must find a person who can write for the web – especially an email copywriter who has the flair … Continue
A look at the CAN-SPAM Act helps publishers stay safe
Have you ever looked at the requirements for businesses sending commercial email? The CAN-SPAM Act was designed to protect consumers from spam overload by focusing on “any electronic mail message the primary focus of which is the commercial advertisement or promotion of a commercial product or … Continue
Are you properly communicating with your brand’s most important allies?
Connecting with buyers needs to be your priority.
Sure, building email marketing lists is important too, but for a different reason. List building improves your chances of selling products to more people. … Continue
It’s a valid question to ask: how does my content look on mobile devices? Your website and email promotions need to be mobile-friendly, or you might lose a lot of audience members.
With smartphone users accounting for nearly half of all cellular phone owners, the user base is staggering. Different age groups interact with their smartphones … Continue
How successful are your email copywriting techniques?
People receive a lot of email. If your email newsletter or promotional piece is included among the dozens (or hundreds) of emails in someone’s inbox, what guarantees it will get opened? And if it does, will the email be read, or just skimmed? Will the email recipient reach your … Continue
In 90-minutes, discover what’s important to publishers in an evolutionary market… … Continue
Designing email newsletter templates and email promotions for mobile devices has never been more important.
Mobile email design is a hot topic as the usage of mobile devices increases. After researching the topic in depth, I’ve come to some elements of mobile email design that should be considered in the development stage. Whether you’re sending an … Continue
5 ways to pay better attention to email marketing fundamentals
Many look at “making waves” as a bad thing. It’s used to describe the creation of a disturbance or controversy. Today however, the only disturbance we are discussing is the way to make favorable changes to your email marketing program.
Since the majority of email relationships begin … Continue
Persuasive email marketing strategies for creating convincing email copy
A well-written email promotion typically results in new consumers, especially if you have a large, active email marketing database. When you create alignment and desire behind the wording and content you’re providing, it is so much easier to turn potential consumers into paying consumers. Below, I’ve listed … Continue
After your email marketing strategy is in place, there are a few actions that will turn you into a better email marketer
If you are new to email marketing, or have been doing it without receiving the type of results you expect, there are a few ways to become better at optimizing your list and attracting … Continue
While there were dozens of great ideas circulated at last week’s Mequoda Summit in Colorado, one in particular was so simple it stands out in my mind.
John Bolton, group publisher at Interweave, has been negotiating, if you could call it that, with Apple, Zinio, Barnes & Noble and other digital affiliates.
As he points out, the … Continue
The iPad, like most publishing digital platforms, offers publishers many metrics that can be managed for business optimization
On Sunday afternoon, I found myself leaning back in my favorite easy chair reading on my iPad. As a publishing consultant, this activity has both a professional and leisure time component for me. I won’t bore you with … Continue
While perusing the Internet, I was surprised to see yet another article discussing the death of email.
Although this article seemed to be directed toward internal business activities and the focus of other platforms for internal communication, there’s an interesting scenario that exists: some companies are attempting to eliminate internal email communications while others are expanding … Continue
Bundle first, create new products later
While most of the publishers I work with were not in the video production business five years ago, virtually all of them are today. In some cases, the sales of video content now accounts for as much as 20 percent of their total revenue. In addition to sourcing third-party video, … Continue
11 tips for writing holiday themed emails
The holiday season seems to start earlier each year; which gives businesses more chances to generate revenue.
If you’re retailing this holiday season, be aware that there is a lot of competition. You need to stick out in your communications or get lost in the clutter. … Continue
5 magazine assets online publishers need to utilize for growing your online business
Magazine publishers have an advantage when they turn to the Internet.
Unlike most online self-starters, print magazine publishers who realize that the Internet is a key to surviving and thriving in the digital landscape can leverage magazine assets. … Continue
Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th
Discover first-hand the techniques used by online publishers and content marketers for supercharging your online business
(Boston, MA)—The Mequoda Summit East 2011, a hands-on program featuring keynote presentations, panel sessions, interactive workshops and networking opportunities, will take place September … Continue
Going from editor to email copywriter in 12 quick steps
Now that there’s a bridge between the island of editorial and the island of advertising, the two specialties need to coexist. Even more radical, they need to coexist in the same job title. It’s a whole new breed, making their home on the new island of … Continue
Email copywriting is only a small ingredient in the grand scheme of email marketing
Why do you send email promotions? Why do you send email newsletters? The answer is that you want the user to complete a task. Maybe the task is for them to click on an ad, or to click through to an article … Continue
The popularity contest of inbound links
Inbound links tell search engines that you’re popular. When another site of high authority links to you, it tells Google that someone whom they respect, also respects you.
In turn, Google now respects you too! It’s like a highschool clique; you can make fun of the popular kids behind their backs, … Continue
Four tips for getting more people to read your email and buy your product
Back in the day, you’d get an elaborate direct mail piece that may have lasted three to five pages. With the luck of a talented copywriter, you might even get people to read the entire letter, but they might at least skip … Continue
Successful editorial management strategy starts with a list
Online editors have their work cut out for them. One day they were working on print articles and all they had to worry about was grammar, spelling and hitting long deadlines. The next day, they’re writing daily blogs, creating free products, content marketing with social media and managing … Continue
New tips and case studies to be presented at the Mequoda Summit West 2011
In yesterday’s Mequoda Daily we talked about the dramatic variants in the value of an email subscriber and supplied you with a simple tool for deciphering the value of your own source file.
Today we are giving you a preview of our new … Continue
How to interject personality into your email copywriting and marketing efforts
What kind of email marketers would we be, if we didn’t want more people to read our emails and click through to our websites? Well, we wouldn’t be marketers at all, we’d be editors. In 2011 it’s more important than ever that editorial and marketing … Continue
This year, add some ‘holiday cheer’ to your email promotions
The holiday season is always a time of wonder. Children begin to wonder what they will get as a gift; Parents wonder how much it will cost; and online retailers wonder if their online stores will be the destination for shoppers.
If Cyber Monday was an indication … Continue
Use a combination of email newsletters and email marketing promotions to build customer relationships and maximize customer lifetime value
Mequoda System Publishers use their websites to build customer loyalty and increase their email database. We’re not talking about a marketing channel you build and blast.
For Mequoda System Publishers, the email channel is a tool that … Continue
Do you want to maximize your customer lifetime value?
Successful publishers generate online revenue by selling either advertising/sponsorships or physical information products— books, magazines, newsletters, live events, DVDs, CDs, etc. Many sell both.
For many successful online publishers, the majority of their page views occur with their email. Email newsletters drive page views for both product-driven websites … Continue
It’s OK to borrow email marketing subject lines when they’re good
The average Internet user is bombarded with dozens if not hundreds of email subject lines every day. Most of us have developed an anti-headline defense and tune out when we sense an email subject line is trying to sell us something.
However, since we are marketers, … Continue
How does a Mequoda System Publisher reach the goal of 1,000 blog posts in a less than 16 months?
When writing editorial content for a Mequoda Online Publishing & Marketing System, you must keep in mind the upstream and downstream products. Every time a Mequoda System journalist write a special report, they must remember that the … Continue
Discover valuable insight from our Editorial Management Guidelines free report
Download your free digital copy of Editorial Management Guidelines for Online Publishers now
Customer loyalty is important in any business, throughout all industries. Loyal customers will continue to do business with you and will likely spread the word about your products or services.
Email marketing lists help to … Continue
A more encompassing media pyramid adds delivery platforms and requires additional product development.
As we review our product portfolios and media strategies for the 44 benchmark Mequoda Systems we regularly follow, it’s clear that the publishing industry is in the throes of another paradigm shift.
The media pyramid enables us to identify, build and manage a Mequoda … Continue
A few tips to sell more online advertisements with strong website design
Website design isn’t just important to the users that visit your website, it is also important to the advertising that you want to engage in with your website.
Every online publisher wants to have a highly efficient and effective website. Having this type of website … Continue
Email marketing RESULTS don’t get better until YOU get better
The other day, social media guru Chris Brogan said, “email marketing isn’t dead…. sh*tty email marketing is dead.” This blunt and honest statement about email marketing is an absolute truth.
Email marketing and email newsletters are far from dead. Even Twitter and RSS junkies HAVE to check … Continue
Focus on the sell and make good email copywriting your first priority over fancy design
Just like in website design, we are often coerced into creating something visually appealing rather than focusing on what is going to sell a product. However, any smart publisher who has tested an email promotion with copy and graphics will tell … Continue
Four quick tips from the professionals for turning your promotional email newsletters into leads and sales
The average email user gets dozens of emails per day, while others may receive hundreds of email messages per day. As a publisher I’m sure you’re aware of this.
An email subject line that fits the above criteria has a better … Continue
BLR Profile Gives You ‘Backstage’ Information To a Very Audience-Friendly Company
“We do everything we can think of to get visitors to the site,” says Bob Brady, founder and president of BLR—Business and Legal Resources. “We use paid search, organic search optimization, email promotions, demo disks…. anything that makes sense, because you’re never really sure what … Continue
Tips that will help editors and publishers create better email subject lines so their emails get read … Continue
Free Report on repurposing content to help generate more revenue … Continue
Last chance to get your email promotion headlines critiques and rewritten … Continue
Valuable information on email copywriting
Using the right product shot in your email newsletter can increase response rates by 20-30% … Continue
Take a minute to add these 90-minute live and interactive webinars to your 2010 calendar!
Travel budgets have been cut significantly, but your employees still need education and training. Webinars are a great way to provide training to your entire staff for one low price, without the added travel costs or time out of the office.
That’s … Continue