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Tag: email subject line

13 Examples of Professional Email Subject Lines

If you could, you’d hire a professional email subject line writer. You would, because you depend on your email list to sell magazine subscriptions or ads to advertisers, so smashing together 50-100 characters on the fly every day is a stinky approach to accomplishing those goals.

The 17 Best Email Subject Lines for Increasing Open Rates [+ Video]

Discover the carefully guarded source of the world’s most effective email subject lines that most professional copywriters don’t like to share

58 Online Copywriting Power Words & Phrases

If you’re an experienced direct response copywriter, you know that “you” is generally considered to be the most powerful single word, ranking right up there with free, new and save.

As direct marketing legend Herschell Gordon Lewis says in The Art of Writing Copy, “Unless the reader regards himself as the target of your message, benefit can’t exist. Benefit demands a ‘We/You’ relationship.”

4 Email Subject Lines That Are Proven to Get Opened

A few tests to prove which subject lines make for great open rates

Studies show that most people decide whether to open and read an email message based entirely on a quick glance at the sender’s address and the email subject line.

If you’re an email newsletter publisher or marketer, you have four tasks: You need to get your offer delivered, opened, read and converted.

5 Email Newsletter Best Practices You Can Fix Today

It’s amazing to see the evolution of the email newsletter – how brands use it to communicate, how the designs have changed over the years, and how the strategies of staying relevant have advanced.

Even though email newsletters have been around for years, they are still valuable for digital publishers. They are often a publisher’s largest source of revenue.

The 14 Best Words That Get People to Open Email

Last week I watched The Science of Email Marketing, hosted by an analytics nerd I admire, Dan Zarella over at Hubspot. In the webinar, he said bluntly, “I would rather have an email subscriber than a Twitter follower.” We’d like to think it’s because email subscribers respond better to promotions, but according to Dan’s presentation, email and Twitter are almost equal in terms of lead generation. Still, our Twitter followers are often fair weather friends.

Mequoda’s Top Audience Development Posts of 2016

Our top-read audience development posts of last year show an interest in subject lines and the power of email newsletters.
Despite the rise of social networks, most publishers we know still get the majority of their traffic from organic traffic and email. That’s why it’s no surprise that our most-read posts on the Mequoda Daily this

How to Get More Emails Opened With Better Preview Panes

If people aren’t opening, maybe they’re worried they might “have trouble viewing this email.”
Some marketers have noticed that the first thing a reader usually sees when their email shows up in the preview pane of an inbox is “Having trouble viewing this email? View this email on the web” or similar wording. That boilerplate line

Protected: Executive Council Update: Email Preheaders

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5 Reasons to Recycle Content on Twitter

Twitter isn’t just about the here and now. In social media, you could post the same article ten times a day, but your traffic would only be driving traffic to that one page. That’s why it’s always a smart idea to recycle your articles on Twitter using our 12x12x12 method, so that blog posts from a month ago, six months ago, and a year ago, get a new life.

How to Write a Special Report Title, the Mequoda Way

Like the best email subject lines, report titles should be short and sweet
In today’s multiplatform publishing world, there’s no such thing as standing still. So when data starts whispering “change” in our ear, we listen.

That’s why, right now, we’re officially revising our longstanding Best Practice on how to write a special report title. Freemiums in

3 Email Subject Line Formulas Proven To Increase Open Rates

Getting your emails opened is the most crucial part of email copywriting

A couple of weeks ago, we recieved tons of great feedback, retweets and love for an article we wrote called 4 Email Subject Lines That Are Proven to Get Opened. In the article, I used MailChimp’s subject line suggester to test some of our favorite email subject line formulas against the tool.

We learned that “how to make” has the highest conversion rates of all the “how to” subject lines. We also learned that the word “why” has an incredibly great open rate in general, but using “5 reasons why” is practically guarantee to get you an open.

Today I decided I was going to try and test some of the subject lines that have come into my email inbox recently. By testing them with Mailchimp, we can see how the publisher would be able to increase their open rates.

The Best Email Marketing Techniques Used by Publishers

The best email marketing practices encourage responsive design, endless testing, and customer retention strategies
If you didn’t already know, the Mequoda Method is a compilation of best practices derived from publishers who are making money online. They tell us what’s working for them, and when we see a trend that’s working for other publishers, it becomes

Your Introduction Email Subject Line is Critical

“Hello, sailor. Can I buy you a drink?”

“Do you come here often?”

Of course these silly pick-up lines are good for a laugh, but do you know how to really introduce yourself to new prospects? When you’re about to launch a relationship with new customers, the subject line for introduction email is the first time you get to try to impress them.

10 Top Audience Development Posts of 2015

Our most-read audience development posts of 2015 reveal a desire for better understanding of email marketing, search optimization and social media best practices
This year we’ve tackled everything from email marketing to creating blockbuster posts and creating social media plans in our Audience Development articles. However, there are a few that have consistently been our highest

The 14 Most Clickable Social Media Headlines

Turn basic headlines into social media gold by experimenting with these proven copywriting formulas for clickable social media headlines
Everything I’ve read as an observer of the social media and publishing communities tells me that most marketers don’t get a click rate on a Tweet of more than one percent, and in fact most marketers get

3 Email Subject Line Best Practices: New Study Sheds Light

Is there still anyone out there maligning email as a has-been component of publishing? We sure hope not. Newsletters are hotter than ever, for starters, and emails operate as a another strong delivery mechanism for content like video. They build loyalty with existing consumers, create relationships with new consumers, and give you the opportunity to sell products. But none of this can happen if recipients don’t click open your emails, which itself can’t happen without email subject line best practices.

UK-based email marketing firm Adestra knows this as well as anyone, and their first study since a blockbuster 2013 analysis provides plenty of takeaways. This new edition ran the numbers on 3 billion attempted sends and more than 400 million opens. Let’s take a look at what they learned.

1 Secret + 7 Best Email Subject Line Examples

What copywriters don’t want you to know about writing the best email subject lines

Be a thief.

If you need to write professional email subject lines that deliver high open rates, one of the best ways to do it – and one that’s shared by almost all copywriters – is to steal ideas. And unless you live under a rock, you get some of the best email subject line examples in your own inbox every single day.

Make your Email Subject Lines Multitask

Every once in a while I receive a good subject line in my inbox and think, “Bravo, friend; Nailed it.” Then I copy it like a thief and save it for later.

Mequoda has been writing about the top email subject line archetypes for years. The clear and winning archetypes for subject lines that work include:

What is an Email Subject Line?

Put simply, an email subject line is the 50ish character sentence you write that causes people to open your email (or not open). Publishers don’t often ask the question of what an email subject line is, because they open and answer emails every day. Every time you get an email, it comes with a subject line. If it’s well-written and clever, it will cause you to open. If it’s descriptive and urgent, it might even cause you to click a link once you’ve opened the email. But for the sake of broadening our glossary of publishing definitions, let’s take this email subject line definition even further.

10 Audience Development Lessons for Increased Organic Traffic and Conversions in 2015

Audience Development is at the center of the Mequoda Method. It’s the foundation of our methods for building large, profitable email lists. Since Mequoda has been Mequoda, we have written about effective audience development, and this year we went back to update some of our most fundamental lessons – many that ended up on the list you’ll find here, of our most-read posts.

Mequoda’s Top 10 Audience Development Strategy Posts

Audience development is the creation of new content in order to succeed in the four major sources of website traffic: search, social, referral and legacy. It means that you’re writing content and creating products that your audience is asking for, while acting as a resource to those consumers – completely free of charge. In exchange, you build loyalty while also building email lists, followers, fans and revenues.

Top 10 Audience Development Strategy Posts of 2013

Audience development is a fundamental part of online publishing. Our top ten audience development strategy posts dive into search engine optimization, email marketing, social media and the website conversion architecture necessary for building an online audience. They were the most viewed posts in these categories that we published in 2013. Enjoy!

Our 10 Most Popular Email Marketing Posts

This week we’re taking a blog-cation as we pack our bags for Boston and get ready to mingle with publishing professionals at the Mequoda Intensive. In the spirit of always refreshing good content, we decided that this week is all about our top tens.

Use the Snippet Email Layout to Drive More Traffic

Different strokes for different folks, and different email layouts for different business models

What is the intention of your email newsletter? You spend a lot of time and effort trying to collect these email addresses, so certainly your email newsletter needs a defined business goal.

Mequoda Weekly: April 29nd, 2013 – May 3, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

21 Tips for Improving Email Deliverability [+Video]

If an email gets sent to an inbox and lands in the junkbox, does it make a sound?

Emails not getting delivered once in a while is typically an anomaly, but…

Have you ever sent an email that ticked off an inbox or two (thousand), sending it careening down the dark hole that drops your email into

Mequoda Weekly: April 22nd, 2013 – April 26th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

30 Go-To Email Copywriting Tips [+ Video]

There are a few places you can make really good, or really bad first and last impressions in your email copywriting. Get these right and you’ll build loyalty from the start and get those subscribers to stay with you longer.

Persuasive Online Copywriting: Which Headlines Work Best?

Write less but create powerful headlines

Which of the following headlines do you think will perform better?

The Art of Tightly Focused Email Newsletter Templates

Components all email newsletter templates should share

We’ve discovered that the best performing email newsletters — those with the highest value, as measured by producing the highest revenue per thousand — reflect a total alignment between the subject line, headline, subhead, body copy, embedded text ads, display ads, and the featured product.

Email Subject Lines: Examples Responsible for Higher Open Rates

Five email subject line archetypes that’ll have your audience opening

You have to hire the next copywriter at your organization and don’t know where to begin. Does this sound like a familiar scenario?

In today’s digital world, you must find a person who can write for the web – especially an email copywriter who has the flair of direct response copywriting, yet understands the delicacy surrounding online communities.

5 Quick Tips for Writing the Best Email Subject Lines

The best email subject lines provoke open rates and persuade subscribers to read your email newsletters

There are dozens of methods, tricks and tips for writing great headlines. Unfortunately, this isn’t direct mail, and we have spam filters to adhere to, and character counts to abide by when it comes to writing great email subject lines.

Take a Look at These Top-Performing Email Newsletters

The email newsletters with the highest open rates and click-through rates have some specific reasons for their success

During the month of June, we sent out 20 daily email newsletters and five Week in Review emails. Additionally, we sent out at least one promotional email each week during the month.

Recently I took a look at the email statistics for that month to determine the top performing email newsletters in terms of open rate and click-through rate. For today’s article, I will discuss the four email articles that received the best results, and the characteristics of them that helped lead to the highest open rates and click-through rates for the month of June.

5 Components of a Snippet-Based Email Template

Do you know how to develop a snippet-based email template for your newsletters?

If the email templates you are using for email newsletters and promos are successful in engaging your reader base and selling products, then you don’t need to necessarily make any changes.

However, there is always the chance that a new template can help in the areas where you may falter.

Email Markting Tips From Marketing Land

Today we will be looking at multiple articles from Marketing Land focusing on email marketing tips and techniques. If you haven’t heard of Marketing Land, they are a news and information site that covers Internet marketing. They have lots of content updated frequently that should cover all your internet marketing needs.

You Probably Haven’t Thought About Email Subject Lines This Way…

An approach you should consider while crafting each email subject line you test or send

By now you’ve probably read our free report on the most successful email subject lines used by email marketers and email copywriters alike. These email subject lines focus on the psychology behind emotional responses and intrigue that we experience throughout our lives. However, beyond these actual email subject lines, there are specific ways to think about reaching your audience.

3 Options for A/B Testing Tools

Every online marketer in 2012 should be praising the power of testing. It is the proverbial golden goose, which can lead to more effective money making options.

Beyond the results themselves, the most exciting part of testing is the options. Website operators can test different creatives, including email subject lines and calls-to-action.

Resources for Writing Social Email Copy

3 sources to turn to for email copywriting advice

Writing for email is unlike other forms of communication. First, you need to have an email subject line that screams, “Open me!” Then you need clear and concise content that has a personal tone. Then of course, you need to provide value to the reader while your requirements are fulfilled.

And that is just the written portion of email newsletters; the design is important too. If your email newsletter is snippet-based, you want to designate each individual article, while putting visual emphasis on them. Above all else, keeping your email newsletter clutter-free is vital.

Build Emails the Right Way with This Plug-in

Contextually, how would you define a well-crafted email newsletter?

Personally, I’d say it has to have catchy snippets, be skimmable, include valuable information, direct users to social networks, and present related products. These characteristics provide a content-rich email newsletter for recipients, and ways to generate revenue for publishers.

5 Ways to Get More Clicks on Facebook Links

There are three ways for someone to get an article you’ve posted in their feed. First, they’re a fan and they see it when you post the article. Second, a friend saw your article and “liked” it; Third, a fan “shared” your article via Facebook after you posted it. In every single one of these scenarios, the user sees a version of the same thing: an image, a title, and a description. Maybe even a comment that you added to your entry. Here are a few ways to make those four elements more click-worthy and traffic-producing.

Get a Boost From Email Marketing This Holiday Season

11 tips for writing holiday themed emails

The holiday season seems to start earlier each year; which gives businesses more chances to generate revenue.

If you’re retailing this holiday season, be aware that there is a lot of competition. You need to stick out in your communications or get lost in the clutter.

5 Tips for Becoming a Better Email Copywriter

Expert Copywriter Mark Everett Johnson shares email copywriting insight at the Mequoda Summit East 2011

The first day of general sessions at the Mequoda Summit East 2011 surely did not disappoint, especially for those attendees looking for help with their email copywriting endeavors.

As an editor and copywriter, I am always excited to hear expert copywriter Mark Everett Johnson speak. He has a great method for teaching copywriting, which includes the “What if it said…” approach.

The 3 New Online Copywriting Platforms & How They Differ

How online copywriting has progressed since its inception – with tweets!

Thirty years ago, copywriting used to be limited to direct mail and print ads. Ten years ago, we started to see an increased focus on online copywriting for websites, landing pages and even blogs. Now, there are several items on every online copywriter’s agenda worth refining. Tweets, Facebook posts and email subject lines are the digital equivalents of print media headlines.

The best snippets of “micro-copy” persuade the user to click, open and read the page or post that follows. Now when you’re copywriting a headline, it’s being repurposed for three different medium. Unfortunately, they have their own rules.

What If You Were a Better Email Copywriter?

Mark Everett Johnson will amaze you at the Mequoda Summit East 2011 with his knowledge of copywriting

Trust me, I’m not saying you aren’t already a decent copywriter.

If you are creating email headlines that get opened; and email content that receives clicks, you’re off to a good start.

The Truth: Why It’s Really Called Email COPYwriting

Copywriter Peter Schaible explains why it’s really called COPYwriting

According to the Merriam-Webster dictionary, the word “copy” means that something is a “matter to be set especially for printing”, or “something considered printable or newsworthy”. In other words, it’s print that’s meant to be copied.

However, I learned a trick once from one of my favorite copywriters and a person whom I’ve worked alongside for years Peter A. Schaible. According to Schaible in The 17 Best Email Subject Lines, “all editors and copywriters are veteran thieves. They all study, admire and copy each other’s work. Maybe that’s why they call it copywriting.”

Dropping the “F-Bomb” in Email Marketing – Can You Pull it Off?

Getting away with using the word “free” in an email subject line

You know, I once used the word “kick-ass” in a subject line to describe hiring “great” editors. Even though we got a 30% boost in open rates, we also got a few complaints. So here when I’m talking about the F-bomb, we’re alluding to the word FREE, not that other four-letter word. Promise.

The word “free” is not your enemy. Smart email marketing professionals will never tell you to avoid it, because dropping the f-bomb in your subject line on occasion is almost always worth the risk of being filtered in exchange for the above average open rate you’ll get out of it.

11 Tips for Standing Out in the Inbox

If you’re an email copywriter, you should consider these tips

Email copywriters are expected to write intriguing subject lines that get opened.

Of course, that isn’t the only task email copywriters face. Creating great body copy for the email is important to. You don’t want to just get recipients to open the emails; you want them to take action as well.

Building an Audience with Free Content

A collection of free reports that will help your audience development efforts

How quickly is your audience growing?

Have you been ramping up your audience development efforts at all?

3 Reasons Why Short Subject Lines Work Better

Short subject lines grab attention, tease the subscriber, and increase open rates

Like a good headline, a good email subject line is succinct. It gets to the point without giving too much away, but with enough information to interest the email subscriber. For well-branded companies, they may get away with simply using a “[Insert Brand Here]’s Daily Digest for June 29th, 2011” type of headline. But most of us need a little more pull.

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