Following platform expectations to appease audiences
George Orwell once wrote, “Good writing is like a windowpane.”
Interpret that statement as you will, but for me, it speaks of the protection that words
Contextually, how would you define a well-crafted email newsletter?
Personally, I’d say it has to have catchy snippets, be skimmable, include valuable information, direct users to social networks, and present related
We offer an array of services to help you master email marketing and email newsletter creation. We realize the importance of email, which is expected to grow as mobile devices
The Mequoda Daily serves as our collaboration between research, insight and case studies designed to help online publishers, content marketers and online business owners understand the evolving digital environment better.
There are three ways for someone to get an article you've posted in their feed. First, they're a fan and they see it when you post the article. Second, a
11 tips for writing holiday themed emails
The holiday season seems to start earlier each year; which gives businesses more chances to generate revenue.
If you’re retailing this holiday season, be aware
Do you know your inbox placement rate (IPR)?
Email usage has remained solid for years, and its popularity will likely grow due to mobile devices like smartphones and tablets. A new
Expert Copywriter Mark Everett Johnson shares email copywriting insight at the Mequoda Summit East 2011
The first day of general sessions at the Mequoda Summit East 2011 surely did not disappoint,
Prepare yourself for the best, actionable advice for content marketing and online publishing
Earlier this week, Don Nicholas, CEO of Mequoda Group, wrote an article entitled “93+ Best Practices at Mequoda
How online copywriting has progressed since its inception - with tweets!
Thirty years ago, copywriting used to be limited to direct mail and print ads. Ten years ago, we started to
Mark Everett Johnson will amaze you at the Mequoda Summit East 2011 with his knowledge of copywriting
Trust me, I’m not saying you aren’t already a decent copywriter.
If you are creating
“Nearly universal” activities for adults include search and email
With all the changes that take place in the digital landscape, some activities have remained popular throughout the years, even as new
Getting away with using the word "free" in an email subject line
You know, I once used the word "kick-ass" in a subject line to describe hiring "great" editors. Even though
If you’re an email copywriter, you should consider these tips
Email copywriters are expected to write intriguing subject lines that get opened.
Of course, that isn’t the only task email copywriters face.
A collection of free reports that will help your audience development efforts
How quickly is your audience growing?
Have you been ramping up your audience development efforts at all?
Short subject lines grab attention, tease the subscriber, and increase open rates
Like a good headline, a good email subject line is succinct. It gets to the point without giving too
Drawing Attention Is a Good Thing on the Web
In his SIPA 2011 session on Writing for the Web vs. Print: The Practical Differences, Curt Brown of Progressive Business Publications laid
Power words proven to get more emails opened - the rest is up to you!
Wouldn't it be great if every article you wrote got read by every single person who
Going from editor to email copywriter in 12 quick steps
Now that there's a bridge between the island of editorial and the island of advertising, the two specialties need to coexist.
Create email newsletters that rock, with these 15 email newsletter marketing articles and 4 free white papers
How many blogs do you read per day? I often find myself reading only
Short email subject lines will get your emails open faster
An email subject line should be a lot easier than writing a blog post title. When writing a blog, you have
Some job responsibilities are “non-negotiable”, especially when it comes to audience development
The job of modern online editors is constantly evolving.
Today, companies are focusing on metrics to inform editors on how
Don't pull tricks in your email subject lines unless it benefits the user
Great open rates don't always lead to great conversions. Trying to pull a sneak attack on your users
Email copywriting tips for getting your emails opened
The industry average for open rates is 20%. We can agree, because our open rates and those of our clients (though some are
You've been promoted to online editor and email copywriter. Now what?
So you're a new online editor. You've been transported from the print team and are assigned the studious task of
This year, add some ‘holiday cheer’ to your email promotions
The holiday season is always a time of wonder. Children begin to wonder what they will get as a gift; Parents
Don't just pay attention to the email marketing experts - pay attention to the email delivery experts too!
In addition to this here Mequoda blog, there are some hidden gems that
The goal of every email campaign is to get your email delivered, opened, read and converted.
Email Copywriting Tip #1 - Delivery - The first step is getting the email delivered.
It's OK to borrow email marketing subject lines when they're good
The average Internet user is bombarded with dozens if not hundreds of email subject lines every day. Most of us
A few simple press release guidelines for writing better press releases
Oftentimes, a press release is written in a formulaic fashion and before it goes live, we only ask ourselves the
Email marketing tips for email marketers who want their emails read
Email subject lines are the digital equivalent of print media headlines. The best email subject lines persuade the user to
This free report from Mequoda Group discusses email copywriting tips every email copywriter, editor or publisher should learn to maximize email conversion rates.
(Nationwide)---Utilizing email copywriting best practices helps email copywriters,
Try adding a "Tweet It" button to your landing page templates
By adding social media elements to your landing pages, you're taking the hands-off approach and letting your customers pass the
Bob Coleman, Publisher, Coleman Publishing, La Canada, Calif.
SIPA: What was your first job out of college and how did you get into this business?
COLEMAN: Management trainee position with a West
"Please retweet" is one of the most commonly used phrases in a successful retweet
Re-tweets happen on Twitter when you write a funny, interesting, or share-worthy 140 character tweet. As online
This free report from Mequoda Group discusses 40 tips for creating successful email newsletters
(Nationwide)---Publishers of email newsletters surely want their content to be read. Two of the most important components
Writing better email subject lines means getting more emails read and products sold
Email copywriting doesn't just mean writing great sales copy. Before anyone even gets to your email newsletter or
Four quick tips from the professionals for turning your promotional email newsletters into leads and sales
The average email user gets dozens of emails per day, while others may receive hundreds
It’s important that your email newsletter is delivered to the “inbox”, not the “spam” folder
If your email newsletter doesn't get delivered to the recipient’s inbox, the chances of it being
