Tag: email template

Organize email marketing campaigns by creating an editorial and promotional calendar that keeps editors on track and in line with email revenue goals … Continue

One UTM code per day keeps the analysts at play

An Urchin Traffic Monitor (UTM) code is the way that businesses track sales from their origination point (like a tweet or a brochure) down the funnel to their conversion page. In Google Analytics, these codes can be tracked under the general “Traffic Sources” area just like … Continue

It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to develop a way to maximize your email’s ability to connect with your audience. … Continue

A look at the CAN-SPAM Act helps publishers stay safe

Have you ever looked at the requirements for businesses sending commercial email? The CAN-SPAM Act was designed to protect consumers from spam overload by focusing on “any electronic mail message the primary focus of which is the commercial advertisement or promotion of a commercial product or … Continue

If email marketers didn’t already have enough to worry about, they now have to shift focus to mobile email.

Since checking email is a habitual action, and mobile devices are available to users constantly, the use of mobile devices for email consumption has grown. So how exactly are mobile devices using interacting with email on the … Continue

The Audience Development Summit 2012 shares the most profitable strategies for developing an online audience

The success of online businesses relies on the billion-dollar asset: online audiences.

Ecommerce and online advertising generates billions of dollars each year through online audiences. Without these audiences there wouldn’t be a need to produce content for multiple platforms, create engaging ads, … Continue

Insight on consumer email trends

There are many analysts and consultants who aren’t able to share all of the email marketing data that they have. Some of this information needs to remain in-house for competitive reasons. Fortunately there are other times when consumer data can be shared with the online community… this is one of those … Continue

Designing email newsletter templates and email promotions for mobile devices has never been more important.

Mobile email design is a hot topic as the usage of mobile devices increases. After researching the topic in depth, I’ve come to some elements of mobile email design that should be considered in the development stage. Whether you’re sending an … Continue

Do you know how to develop a snippet-based email template for your newsletters?

If the email templates you are using for email newsletters and promos are successful in engaging your reader base and selling products, then you don’t need to necessarily make any changes.

However, there is always the chance that a new template can help … Continue

The debate on email size continues; however, one study offers some suggestions

The length of emails can certainly make a difference in whether or not it gets read. One best practice is to lead with your best content and highlight other important sections throughout the rest of the copy.

However, now the rules are taking on additional … Continue

Digital magazine publishing utilizes social media to increase sharing opportunities; are you utilizing these three tips?

The presence of social media is all around us. Even when people aren’t actively engaging on a social network, they can have social experiences on websites and blogs. They can add their opinions to articles online and share their favorite … Continue

Ways to get the most from your email marketing activities

As a daily editor, I’m always keeping my eyes open for the topics that our audience cares about. From email marketing to audience development and the advancements within the digital publishing community, there is always new content to share or existing strategies to remind people of.

Over … Continue

Tips for better email marketing practices

Theories on what works the best in email marketing are great, but they aren’t complete. Even those who share their theories and have actively used their tips may not be able to help you. Perhaps they are in a different market or industry with a very different target audience. Just … Continue

After your email marketing strategy is in place, there are a few actions that will turn you into a better email marketer

If you are new to email marketing, or have been doing it without receiving the type of results you expect, there are a few ways to become better at optimizing your list and attracting … Continue

A look at our top articles on mobile email design and strategy

Designing email templates for mobile devices is incredibly important. Think about how often you check email on your smartphones, and how often your colleagues do it. It’s been reported that a high percent of users will unsubscribe or delete email if it is not … Continue

Email newsletter best practices examine the best ways to get your email campaign into your recipients’ inboxes, opened, and read

It’s amazing to see the evolution of the email newsletter – how brands use it to communicate, how the designs have changed over the years, and how the strategies of staying relevant have advanced.

Even though email … Continue

Are you making avoidable mistakes that lead to fewer email subscribers?

I wonder how many readers will unsubscribe from this email newsletter after reading today’s article. For the ones who do, I’m sure there is a good reason for it…perhaps you don’t care about email marketing, audience development or digital magazine publishing anymore. Or maybe you … Continue

Catch up on the Mequoda Daily’s blog posts for this past week … Continue

Email campaigns fall into an interesting category for online publishers. On one hand, it focuses on great quality content and intriguing headlines, which is familiar to successful publishers.

On the other hand, there are technicalities that must be faced before, during and after email campaigns are initiated. For instance, the process of email whitelisting needs … Continue

After you’ve operated with a specific email template and strategy for a while, it becomes like second nature. You know exactly what’s needed daily, and you’re able to execute on it with ease.

However, consistency may lead to complacence, and if you want your email campaigns to always be as effective as possible, you have … Continue

Email and social media are two popular Internet activities – are you marrying these two behaviors together?

Depending on your audience and the type of online business you operate, you likely find more value in one or the other: email or social media.

Companies with a strong social media presence can have information shared quickly through … Continue

“Nearly universal” activities for adults include search and email

With all the changes that take place in the digital landscape, some activities have remained popular throughout the years, even as new technology emerges.

Not to say that new technology doesn’t excite users, but some activities have evolved to become habitual.

According to a new study from Pew Internet … Continue

Check out these email marketing vendors who have a knack for publishing great case studies and informative research

At Mequoda Daily, we blog a whole lot about email marketing. We talk to clients and other publishers so that we can pull together great case studies to learn from. However, since we can only pull so much … Continue

Email copywriting is only a small ingredient in the grand scheme of email marketing

Why do you send email promotions? Why do you send email newsletters? The answer is that you want the user to complete a task. Maybe the task is for them to click on an ad, or to click through to an article … Continue

Four tips for getting more people to read your email and buy your product

Back in the day, you’d get an elaborate direct mail piece that may have lasted three to five pages. With the luck of a talented copywriter, you might even get people to read the entire letter, but they might at least skip … Continue

Seven steps to spending less time in the email newsletter machine

I’ll start out by saying that you’re just about as likely to put together an email newsletter in four-minutes as you will be able to truly implement The Four-Hour Workweek or The Four-Hour Body. Just not likely for us non-superhumans. But, as an ode to … Continue

Don’t just pay attention to the email marketing experts – pay attention to the email delivery experts too!

In addition to this here Mequoda blog, there are some hidden gems that I always look to when I’m doing email marketing research. These blogs are actually the blogs of the email service providers (ESP’s) themselves.

Some ESP’s will … Continue

The combination of the two will likely improve email campaigns

What makes for a successful email campaign?

Is it the email template you use? The information you provide? What about the combination of editorial and marketing content?

All of these email campaign attributes are valuable, but one not listed may be the most beneficial. … Continue

Email marketing RESULTS don’t get better until YOU get better

The other day, social media guru Chris Brogan said, “email marketing isn’t dead…. sh*tty email marketing is dead.” This blunt and honest statement about email marketing is an absolute truth.

Email marketing and email newsletters are far from dead. Even Twitter and RSS junkies HAVE to check … Continue

Some Insight from Mequoda Summit’s Keynote Presentation with Don Nicholas … Continue

Claim your FREE digital copy of Million Dollar Landing Page Templates: Best Practice Guidelines, 11 Best Landing Page Examples, Case Studies and Downloadable Templates now. … Continue

Space at our upcoming Mequoda Summit is dwindling and today is the deadline to register at our early-bird rate, so register today! … Continue

How Mono Topic, Multi Topic and Promo Email Newsletter Templates are used in online publishing … Continue

14 ways to get your email delivered and viewed correctly on any browser … Continue