Email is a mass communication medium for digitally sending information to other Internet users. Email has become habitually used by a majority of Internet users, while it also reigns as the most successful digital medium for online business communication.
If you’re a publishing professional, don’t wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on the four most important digital publishing topics: Continue
A few tests to prove which subject lines make for great open rates
Studies show that most people decide whether to open and read an email message based entirely on a quick glance at the sender’s address and the email subject line.
If you’re an email newsletter publisher or marketer, you have four tasks: You need to get your offer delivered, opened, read and converted. Continue
f there were just three things you could do today to increase your audience, revenue, and profits, what would they be?
In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda shares a strategy for each. Continue
Even though you might associate usability with website design, it’s been an important factor in our everyday life for at least a century. Frederick Taylor’s Principles of Scientific Management, published in 1911, is the first instance where the world started paying attention to how people use things, and how we can help them be more efficient. In 1936, Frigidaire cited “usability” as a key feature of their new refrigerator. In 1943, Alphonse Chapanis made the case for redesigning airplane cockpits in order to reduce errors.
But it wasn’t until 1985 that Computer Usability Testing & Evaluation was published by Richard Spencer. Of course, by this point, usability wasn’t anything new, so designing computers that were most usable was a given. In fact, the war of operating systems, mainly between Microsoft and Apple, has been centered on usability since the beginning.
When home-accessible Internet arrived and websites became the next usability feat, Steve Krug published Don’t Make Me Think in 2000. I think we can all agree that web designers everywhere desperately needed this book back in 2000 and the web has become better for it. Continue
The Internet has made it cheap, easy and efficient to launch new streams of niche media revenue. Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for a subscription website is the business model.
Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.
These differences range from the obvious – a comparison with print products, for instance, is pretty straightforward – to the more nuanced: say, discerning an online magazine from a digital magazine. What could possibly separate the two other than terminology?! Continue
It’s amazing to see the evolution of the email newsletter – how brands use it to communicate, how the designs have changed over the years, and how the strategies of staying relevant have advanced.
Even though email newsletters have been around for years, they are still valuable for digital publishers. They are often a publisher’s largest source of revenue. Continue
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Do you ever feel like you’re working harder than you need to? You probably are. Most people do. And the worst part is that without an outside perspective, you could spend your whole career trying to figure out how to work smarter, not harder. Continue
Some helpful hints on generating revenue through online advertising
What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed specifically for the Internet? Or do you think of traditional business models that have transformed from the physical world to the digital world?
That may have been a trick question, but if you answered “both”, you are correct. The Internet offers an array of revenue models, which in turn have their own subsets of revenue-generating models. If this sounds complex now, just keep in mind that this all means revenue can be generated in many ways. As you read on the intricacies should become more understandable. Continue
This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the most successful publishers optimize entire sites for Google, from picking keywords to writing optimized content. Continue
We all know the four basic advertising models, Cost per Thousand (CPM), Cost per Click (CPC), Cost per Action (CPA), Directory/Classified advertising platforms. But what else is out there?
In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how niche publishers are boosting sponsorship revenues with one innovative strategy that advertisers love. Continue
Are you in the process of writing a magazine business plan for a new venture, or an extension of an existing publishing business? I won’t beat around the bush here. If you’re looking to develop a magazine business plan, we should chat. Continue
Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional or national; multi-title or single. Continue
Get more page one rankings in Google by being a better keyword density checker for your business
Our SEO process has several layers that starts with keyword research and ends with article marketing and an accompanying white paper. Somewhere in the middle of this process we take what we see as a great keyword and drop it into the article or landing page that we’re writing. Continue
Pricing is no doubt one of the single clearest ways to either generate more revenue, or less. But the trick is rarely the price itself, and more how it’s positioned. Humans are naturally inclined to make choices based on the relative value of things compared and contrasted to other similar things. If you can play Continue
Most of the multiplatform media publishers I work with are rich with content assets.
If they’re not rich with revenue, it’s usually because they don’t know how to leverage those assets. Efficiency is key to success in a multiplatform publishing environment. Before you can design a system that minimizes manpower and maximizes automation, you need to do a thorough inventory of your content assets.
Your multiplatform content assets may be spread out in places that you haven’t thought of as repositories. Some of those places may be channels and others may be platforms. It’s also possible that you have a dusty warehouse full of old copies of magazines, books, and other content assets that no one has touched in years. Continue
If you’re running or managing a publishing company, your time is often spent figuring out how to build a bigger audience, boost revenues, and increase your profitability on those numbers.
In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains seven ways to tackle the audience portion, which will lead to increasing your magazine Continue
Spend two days with us, and you could become a success story like these publishers.
If you’re a magazine publisher in the digital age, you’re certainly savvy enough to succeed. And perhaps you’re satisfied with your revenue and business growth as they are.
But do you know the strategies other successful publishers have used to boost revenues Continue
“Print is dead.” “Long Live Print.” “Digital Will Save Publishing.” “Publishing Can’t Be Saved.”
If you took headlines for fact, you’d never know how to respond to the contradictory “news” you hear that seems to change every time you open a newspaper or a new tab on your computer.
In today’s Strategy Spotlight, Don Nicholas, Chairman & Continue
Imagine you own a landscaping company. You cut lawns, trim shrubs, design landscapes and you even shovel in the winter.
Now imagine you throw a dinner party where your brother brings home his new girlfriend. This is the tenth girl in 10 years who has sat at your dinner table, so you assume that you may never see the lovely woman again who we’ll call Sarah.
After dinner, Sarah mentions that she just bought a house and the yard is just awful.
So there you are, with a potential customer in your house. What do you do?
Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases. Today we’re taking a look at the use of digital video as an audience development tool, and media brands that are engaging with it. Continue
It’s not just magazine, newsletter and newspaper publishers who seek custom CMS development services. Content management systems are built for most media businesses, even those who may not consider themselves in media but produce digital content regularly. The trouble with finding a content management system is that despite the word “content” in the title, rarely do out-of-the box solutions work for publishers, and rarely do even the most talented custom CMS developers understand publishing business models enough to build a system that is built to attract, capture, engage, and monetize all in the same place. Continue
A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media topics. Our best practice is to pair a free subscription website Portal with any premium subscription business model like a magazine or newsletter.
When you charge Continue
New report looks at the efficacy of ads on websites versus social; Huffington Post tries newsletter-only content strategy; Condé Nast rethinks digital website strategy
Which content strategy works best, ads on a publisher’s website or ads on social media? We begin by looking at a story from AdWeek, which is reporting on a study from Neuro-Insight that Continue
Audience development personnel have a very specific, and incredibly important job within an organization.
Finding the right audience development staff can mean the difference between thousands of email subscribers and tens of thousands of dollars in additional revenue.
The best audience development job description I’ve ever seen comes from one of our clients. Continue
I bet you have great content.
Many niche publishers do. And, at Mequoda, we are deeply appreciative of the work that independent publishers do every day. Not only that, but we also know that success in our industry isn’t about slick marketing, or vast advertising resources.
Instead, we know you can make a great deal of money Continue
Pretty soon, most magazines won’t just be managing editorial teams in-house—they’ll be managing more editors remotely. Here’s how to make the virtual world work for your publication.
Managing editorial teams in-person can be a challenge for any seasoned magazine executive. You’re dealing with constant looming deadlines, bouts of writer’s block, keeping your team on-task, and producing Continue
Varying experiences from publishers that made the switch to digital-only magazines (and came back to tell the tale)
Digital-only magazines have had their ups, downs, and (in some cases) its “in-betweens.” While some digital magazines have remained powerful and influential after going digital, others have since been discontinued. And some of them end up seeing the light Continue
How to create new products and passive income from old products as a multiplatform publisher
One of the most interesting rodents on the planet is the grasshopper mouse, native to the US and Mexico, which has a bit of a superpower: it’s impervious to venom. Also, it’s a carnivore. So it dines on venomous centipedes, scorpions Continue
How would you like to expand your product line with something that’s based on content you already have, increases your credibility in your niche, offers your customers immediate gratification, and will sell in the thousands, maybe tens of thousands … or even millions? Continue
In two short months, you could be starting a new path to profitable multiplatform publishing success. But only if you hurry and register for the Digital Revenue Summit. If you register today, you can still save $200 on your seat. Continue
“Do your job.”
Those are the famous words of New England Patriots’ coach Bill Belichick, and the mantra of the whole team, who I imagine you already know just won their fifth Super Bowl in the greatest game of all time (no New England bias here, nope!)
If you have a magazine, you have a magazine subscription website. Most publishers don’t use the same definition as we do, because I don’t think most magazine subscription websites do their job. They exist, and they process payments, but they do very little to attract (provocative pricing), entice (great copy and packages), and keep subscribers happy (digital archives and access). Continue
An Urchin Traffic Monitor (UTM) code is the way that businesses track sales from their origination point (like a tweet, email or a brochure) down the funnel to their conversion page. Every audience development campaign is packed with UTM codes to see which campaigns perform best. In Google Analytics, these codes can be tracked under the general “Traffic Sources” area just like any other source. Continue
Most publishers are only using one or two of these email call to action ideas for building an email list to sell more magazines
Did you know that by pairing unproductive employees with productive employees, you can actually improve productivity overall?
Cornerstone OnDemand conducted a study of more than 2,000 tech company employees with a dataset of Continue
Social Media Optimization (SMO) is what we call the process of optimizing your content and your business, for social media.
Typically, Search Engine Optimization (SEO) comes first. This is the process of creating content that has been optimized for some set of keywords that our target audience is looking for.
“He who fails to plan is planning to fail.”
Winston Churchill called it, all right.
And it strikes me that trying to succeed in the magazine publishing industry is a lot like running a war: lots of moving parts, struggling to outmaneuver the enemy – that is, the competition – and often without an end in sight.
If you’re not writing contextual email text ads, your magazine marketing and paid products aren’t selling as well as they could be.
Have you ever thrown a birthday party for your kid that was totally themed? Teenage Mutant Ninja Turtles—you got this. There was pizza and ice cream (the Turtles’ favorite food combo). All the kids Continue
Subscription websites LinkedIn and New York Times expand; WSJ closes Google loophole
Subscription websites can be a profitable endeavor for content publishers.
We begin by looking at The New York Times, which is experiencing growth in regards to its digital audience. Subscription Insider reports, “Last Thursday The New York Times Company (NYSE: NYT) posted its fourth quarter Continue
Increase email revenue by determining your ideal revenue per subscriber, and then using service journalism to keep them on a path toward monetization
A Mequoda online publishing and marketing system measures revenue produced by email newsletter subscribers differently from the way that print publishers have traditionally measured the lifetime value of a subscriber.
The revenue per email Continue
Subscription marketing is entering a new golden age. The trouble is, with so many new sources, niche publishers like you can’t always keep up on their own.
Legacy sources like direct mail and brick and mortar newsstands continue to decline, but no one is ready to declare them dead yet. And all these exciting new Internet Continue
Digital magazine marketing will give you an afterlife
There are times in business when we feel like we’ve created something great, and we don’t understand why it’s not selling.
Back in 1967, a successful New York ballerina by the name of Marta Becket stumbled upon an old social hall in Death Valley Junction, California, population: 6. After Continue
These days, when people talk about newsletter best practices, they’re usually referring to free email newsletters, used as a marketing tool to drive inbound traffic to websites. But because some of us are old-time journalists here at Mequoda, we also think fondly of paid newsletters, a classic journalistic form that survives today in the digital era. Continue
As humans we’re always in competition. We want to have a better job, a bigger bank account, a happier life, a healthier family, a cooler side hustle or better behaved dog than everyone else we know. And business it isn’t any different. We want to be the one with the original ideas, generating more revenue, and hiring more people to support a thriving business. Continue
Learn how to increase your digital publishing revenues, guaranteed
Your opportunity to learn the strategies that are guaranteed to increase your digital publishing revenues has just arrived.
It’s time to register for Mequoda’s Digital Revenue Summit 2017 – the only event where you can learn proven, tested techniques and strategies for multiplatform publishing success.
Here’s our program guide for details. Here’s where you register. Why wait?
A subscription marketing system is the only good way to guide visitors through your product catalog
Did you know that a sunflower is not just one flower, but more than a thousand small flowers, all stuck together on one head and a single stalk? Even what seems like the petals of a sunflower are considered individual Continue
Subscription publishers WSJ try ad-free digital; Huffington Post tries story format; NYT shares subscription lessons
A lot can be learned by trying new initiatives, especially when they are undertaken with some foresight. We’re watching as subscription publishers report on their initiatives, and attempt new ones.
We begin today with The New York Times, which is sharing information Continue
How to build a magazine audience by giving away more than you receive
The foundational principles of Buddhism teach you that life is suffering, and that to live a better life, you must learn how to be content with that. No sugar-coating, just “yes, you’re right, life is hard, now let’s get on with it, shall we?” By Continue
It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to develop a way to maximize your email’s ability to connect with your audience. Continue
Facebook’s mobile ad network reaches the top; Organic SEO news looks at 2016 data; The future of voice search
For the first time, Facebook’s mobile ad network has topped Google. MediaPost is reporting on this story, saying “Facebook’s mobile ad network emerged as the top-performing advertising network during the second part of 2016, giving marketers running campaigns Continue