Email is a mass communication medium for digitally sending information to other Internet users. Email has become habitually used by a majority of Internet users, while it also reigns as the most successful digital medium for online business communication.
Promotional codes are an inexpensive way to identify what is working for your online business and what needs to be changed.
Metrics are vital to knowing if you are reaching your
Use different emails to relate to your customers in different ways.
The Mequoda Group is a strong advocate for the power of email. It is cheap, easy and effective at maintaining
Avoid driving away users by eliminating DRM
EMI Group, one of the recording industry’s four leaders, announced Monday that songs it sells online in Apple Inc.’s iTunes Store will no longer
Email newsletters are not like the direct mail campaigns of old. They are based in a volatile environment where spam laws and software capabilities constantly change, and where best practice
See how one magazine’s website is set to out-earn its print counterpart.
Publishers seeking a successful transition from print to online should consider the Computerworld example. Computerworld may have began as
Capitalize on these frequently overlooked opportunities to sell more products from your website and increase your average dollar amount per sale.
If you’ve ever bought a product in direct response to
How email newsletters, conversion architecture and incentives will help build your audience.
Online marketing expert and ecommerce guru Andrew Palmer ran a campaign last year to build subscriptions to Agora’s free
More attention to detail would help improve the reader experience and lift response.
Many years ago my father bought a boat and was soliciting ideas for names. My brother jokingly suggested
Atkins, Jenny Craig, Weight Watchers, The Zone – diets are big business these days, a trend The South Beach Diet is looking to leverage online. But does their free email
User-Generated Content, Online Video and Social Networking Big Focus at the MPA's 3rd Digital Publishing Conference
The magazine industry showed great enthusiasm and initiative on Tuesday in New York about getting
Introducing the Mequoda Print Linkage Index (PLI) – a Simple Calculation that Measures How Effectively a Publisher Uses their Print Product to Drive Website Traffic
All publishers must have a plan
Top Chef, Iron Chef, Rachel Ray, Bobby Flay—seems like America's new favorite hobby is cooking. Publisher Cook's Illustrated is also in the mix with a TV Show, a website network
Using Compete SnapShot and Yahoo! Site Explorer to Measure the Success of Your Websites (and those of your Competitors!)
One very common way to determine a site's success is to know
This Email Newsletter is a Study in Extremes. With Four A’s, an F and a D, a Little More Attention to Small Details Would Improve the Reader Experience and Should
10 Guidelines for Designing Effective Email Newsletters
While success or failure of an email newsletter should be directly tied to bottom line goals (like sales, revenue, etc.), there are some things
If there's a new blog born every half second, how will yours get noticed?
The average blog reader views 77% more pages than an average user, and believe it or not,
An effective Internet marketing system distributes valuable content without charge
If you're still using traditional online advertising as part of your Internet marketing strategy, know this: Nobody is paying attention!
According to
USC Annenberg's Center for the Digital Future Study Outlines Media Habits Likely to Affect your Online Publishing Strategy
Earlier this week in NYC, I heard Dr. Jeffery Cole, director of the
How the business media giant capitalizes on 37 free email newsletters and email alerts
Forbes.com has a highly sophisticated email system based on its 37 free email newsletters and email alerts.
A freelance writing formula suggests a time management model for online publishing success
Years ago, long before the Internet and the birth of online publishing, my old friend Alden Todd was
Looking back on an expert's claim that website usability testing proved promotional language imposes a cognitive burden
It's nearly a decade now since website usability expert Dr. Jakob Nielsen proclaimed that
Top Chef, Iron Chef, Rachel Ray, Bobby Flay – seems like America’s new favorite hobby is cooking. Publisher Cook’s Illustrated, one of the grand dames of the industry, is also
Driving website traffic with syndicated content and organic search
Forbes Media executives can no doubt tell you the value of the average website visitor in advertising revenue per year, but they
Offer an additional bonus to new members for information about how they found your membership website
Do you know where your best membership website traffic is coming from? Not merely the
Great testimonials can be very persuasive. The value of member corroboration and its ability to get new subscribers to your membership website cannot be under-estimated.
Know this about the buying process:
Having a legitimate RSS feed for your website is one of the most important steps you take when building your publishing brand online. For that matter, since you spend so
By the time the publishers roundtable rolled around at the CES show in Las Vegas a few weeks ago, everyone was burned out by the technology overload. We talked publishing
Why Harvard Health Publications includes press releases in its email marketing mix
Harvard Health Publications makes its email newsletter subscribers feel like privileged members of the fourth estate.
As part of its
The Internet is a constantly evolving medium. Websites get redesigned, either owing to new graphics, new content, or because the essential architecture is inadequate to serve the site visitors.
If the
Will dedicated digital readers using eInk technology save the “printed” word?
As I fly east from CES 2007, I am contemplating the new Internet Gold Rush. While most publishers are still
TimesSelect generated more than a half million new subscribers in its first 12 months
After previously having offered access to its archived content for free, and charging only for access to
Sad fact, but the world is full of sharks and charlatans.
For a long time now, many so-called Internet marketing gurus or experts have been making the bulk of their money
Jeanne S. Jennings in an online marketing consultant specializing in email marketing. She has developed more than 170 email publications for Reed Business Information U.S., Congressional Quarterly, KCI Communications, and
As an online publisher, part of your job is to make information easier to manage for your subscribers
The majority of membership websites and email newsletters are instructional. Members join or
We're Looking for a Very Special Person to Grow with Our Internet Publishing Company
If you're an Internet-savvy reporter, writer, blogger or online journalist with ambition and a desire to learn,
Every Retail Media Website has two business goals. First, the website must allow users to buy products. Second, the website must begin a user relationship with both buyers and non-buyers
A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees. This website business model is similar to a book
Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on
Today, the challenges of email newsletter marketing are similar.
Unfortunately, many Internet marketers spend too much time building the number of names on their list. But they don't devote enough effort
U.S. Government Creates Guidelines
If the target market for your email newsletter or membership website is older Americans, you might want to heed this advice on senior-friendly websites from the National
Amazon.com: Bigger IS Better
Size may not always matter, but being big certainly does matter (and always has) to Amazon.com. After all, the company’s mission is to be “Earth's most customer-centric
Online sales represented a tiny 2.2 percent of total retail sales in the first quarter of 2006. That means publishers who want to prosper selling ancillary products to consumers should
Online Publishing Jobs
Are you looking to use your extensive experience in email marketing to make a significant impact on the growth of an email marketing channel at a leading online
As part of your Internet marketing strategy, do you give your new customers a warm welcoming email when they subscribe to your email newsletter or buy an information product?
Some years
House of White Birches, a division of the Dynamic Resource Group, is an experienced print publisher. It has an enviable collection of magazines and book titles. It has carved out
Relieving the anxiety of online financial transactions
My wife once worked for a bank where the corporate culture included this little bromide: Every financial transaction is an emotional transaction.
What does that
I write to you from lively and exciting Caesar's Palace in Las Vegas. Don and I are here attending SIPA's 23rd Annual Marketing Conference and it's so much fun! Fantastic
If breaking up is hard to do, your email newsletter could be hurting your reputation
Has this ever happened to you? You sign up for someone's f*r*e*e email newsletter, then discover
