Email is a mass communication medium for digitally sending information to other Internet users. Email has become habitually used by a majority of Internet users, while it also reigns as the most successful digital medium for online business communication.
WritersMarket.com is a Pay-For-Access, Online Database of Incalculable Value to Freelance Writers that Cross-Sells Print Publications and other Products Owned by its Publisher as it Helps Build a Priceless Customer
Discover how one savvy Internet marketing professional increased her targeted website traffic beyond her wildest dreams and generated 252,978 new email newsletter subscribers worth more than $3 million. Learn the
PC World Makes OFIEs Work by Giving Them Prominent Placement Near Editorial, Making an Email Address Optional and Offering Plenty of Premiums
OFIEs, "Order Forms in Editorial" are embedded subscription forms.
Boston Common Press, the Publishing Company that Produces PBS TV Show America's Test Kitchen, Uses the Show's Viewership to Drive Traffic to its Free Website, Building a Large Database in
Online Revenues for Computerworld US Now Account for Over 35 Percent of their Total US Publishing Revenue
This Computerworld Mequoda Case Study is derived from one-on-one interviews with Pat McGovern, IDG's
Welcome to the new Mequoda Daily - a merger of the Mequoda Café Daily, Mequoda Research Update and Mequoda Media Advisor.
In an effort to take our own advice, we've reset
By refocusing on its core business, this special interest B-to-B publisher has increased revenues four fold since 2000, deriving 80 percent of its new business from online marketing.
FDAnews is the
When the blowout of the U.S. economy a few years ago resulted in a decline in business travel, which was further affected by a general fear of travel triggered by
Landing Page Conversions Gets Personal
For decades, direct marketers have been using personalization to increase direct mail response rates. When you send out a laser-printed sales letter with the prospect's name
Internet marketing professionals, users, email services providers and Internet service providers are all winners with AOL and Yahoo!'s plan to provide legitimate email senders a premium delivery email plan that
The Most Pressing Question About VanityFair.com is the Strategy of the Site. Is it a True Content Site or Just Marketing Print Subscriptions?
Vanity Fair is one of those cultural icons
Unity is a not-for-profit organization based on the teachings of Jesus and the healing power of prayer. Their world headquarters in Unity Village, Missouri, provide a tranquil atmosphere for quiet
OK, folks. Bring your seat and tray to the upright position. We're ready for take off with an incredibly convincing and compelling landing page that shows you the mesmerizing influence
What both types of CEOs have in common is the need for someone to execute their Internet marketing strategy on a day-to-day basis. Enter the Internet Marketing System General Manager
EarlyToRise.com Pays Homage to Benjamin Franklin by Making its Owners Wealthy. Twenty-first Century Publishers Take Note: There is Wisdom in Adopting this Business Model
Financial independence has many rewards beyond the
Mr. Levinson has been busy practicing, developing and evangelizing guerrilla marketing since 1984, with great success. Many startups and small companies use Mr. Levinson's techniques to produce tangible results with
Discover the simple, keyword-driven Internet Strategy that hundreds of savvy authors, publishers and other information marketers are using to transform their books, magazines or newsletters into multi-million dollar niche media
RealSimple.com Epitomizes Great Website Graphic Design and is a Perfect Partner to Real Simple Magazine. So is it a Brand Site or a Membership Website? Is its Objective Lead Generation
Content Webification is Determined by a Website's Functionality in Two Areas: Promotion: How Easy is it to Find the Material? Implementation: How Easy is it to Use the Material?
Publishing on
The Mequoda criteria for community building expect visitors to feel enthusiastic and loyal to the site. Are they inspired with feelings of belonging and encouraged to contribute?
Websites that encourage a
User Task Depth is a Critical Step that a Website Owner Must Succeed In—If a User Can't Accomplish a Simple Task on Your Website, the Frustrated User Will Give Up
A friend of mine sent me a printout of the landing page promoting a copywriting course from American Writer's & Artist Inc. He wanted to know if it would be
Let the Good Times Roll: GuyKawasaki.com is a Marketing and Branding Website for its Namesake
According to his website, Guy Kawasaki is a managing director of Garage Technology Ventures, an early-stage
I have been involved in Internet marketing and publishing since 1995, when I was running an agency called Blue Dolphin Direct—primarily a print direct marketing and editorial consulting firm for
One of the most fun—and frustrating—things about Internet marketing is that the rules and best practices are constantly changing, based on innovation and discovery of new methods that work better
What criteria would four of America's most successful copywriters use to create better sales letter landing pages? And how would 26 landing pages from a variety of large and small
How to Make Money Selling Other People's Books
Many of the best affiliates of Amazon.com are losing opportunities to make money. Poor navigation on their web sites and lack of attention
Is Jean Chatzky, the Latest Pop Personal Financial Adviser, Well Served by a Website that Confuses Visitors with Too Many Options and Stale Content? Jean Chatzky is the latest
After years of using light copy landing pages to sell subscriptions, one health newsletter publisher increases his landing page conversion rate by 31 percent with a long copy sales letter
Although it Scores Well in Many of Mequoda's Website Design Guidelines, ChristianityToday.com as a Whole is not as Satisfying as its Individual Parts. A fascinating blend of religious goals
Venerable guidebook publisher, an early adopter of the Web, continues to refine its Internet strategy. Fodor's Travel, a division of Random House, Inc., has been recognized as the premier
As PPC advertising costs continue to increase, more and more savvy publishers and authors turn to Name Squeeze eCommerce Conversion Architecture to hold onto PPC profits and keep PPC as
Laurel Touby started MediaBistro in 1997 in the dot-com heyday with the goal of creating a community for journalists. "We weren't really sure how we were going to make money,"
Paul McManus, operator of PrayerPower.com, has an edge over other Internet marketers: he can pray for success, and if his product, "Prayer Power," does what he promises in his copy,
The Economist is the premier weekly news and international affairs publication with an average circulation of over one million copies a week. The Economist began publishing in 1843. According to
How's your Internet Publishing Strategy doing? Fifteen years after Tim Berners-Lee invented the World Wide Web, most publishers are still struggling to cope with a permission marketing world where consumers
The Mequoda System™ is an internet business model comprised of seven organizational habits
The Mequoda System is a collection of media management behaviors that when operated as a repeating cycle, create
Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish
The Internet is a competitive marketplace, and the late Corey Rudl, founder of the Internet Marketing Center, once told me the most important strategy for Internet marketing success is to
SI.com Internet Marketing System Review
As we've mentioned before, a press release, tv spot, or any other type of public relations outreach should always include promoting a free product. Whatever the
BHG.com Internet Marketing System Review
Getting on TV is just one of many ways to leverage other people's media and drive website traffic—people who will log onto your website, register to
Match.com Internet Marketing System Review
To draw traffic to your Mequoda Internet Hub—the place where people can sign up for your free, relationship-building, email newsletter—you need a catalyst, a free item
Three essential for a Mequoda Internet Marketing System
The Mequoda guideline for using public relations to drive website traffic comprises three basic elements that are simple to understand and easy to
In mid-summer, Sara Campbell and the editors of America Cooks decided to run a Christmas cookie contest; the winning recipes would be featured in the December issue. The call for
No matter how profitable a website can be, using “conventional” revenue sources, like AutoTrader.com’s classified approach (augmented by banners and context-specific ads), new revenue possibilities appear after analyzing the site’s
A Well-Planned Strategy, Attractive Website Design and Thoughtful Attention to User Tasks Makes GardenGateMagazine.com an Absolute Blueprint for an Effective Magazine Marketing Website
Discuss how landing page order button design can depress or increase landing page conversion rates for information marketers like Agora's Early to Rise.
BeliefNet.com Is Not Your Typical Ecommerce Website—or Is It? The Business Model is Based on the Internet's Holy Trinity: Content, Community and Commerce and its Website Design is Perfectly Suitable