Tag: facebook ads

There are social networks that share everything from your minute-to-minute activities, to your credit card spending, to your photos, to your travel information. It’s no wonder that, like a reality show, feeding into people’s egos can be a brilliant way to get attention. … Continue

The words “spring cleaning” draw up images of folded laundry, clean windows and dust-free shelves. But what about “profile cleaning?” Think about all the social networks you’re on, but aren’t your everyday tools (it’s OK, we all have favorites). Since social networks change their structure every couple of months, it’s easy for your business profile … Continue

Does one of Facebook’s featured ad types work better for your audience? Let’s take a look at your options

Hearing the term “Sponsored Stories” makes me immediately think about digital publishers. Aren’t we all sharing some form of story, after all? Under this basis, it would seem that sponsoring a story and targeting your core audience … Continue

News on Twitter and Facebook show potential for advertising, traffic driving

I’ve been saying for a while that Twitter is, by nature, a publisher’s true friend. It is a micropublishing avenue for succinct copy, and the promotion of aligned content. Plus, when used properly, it can be very helpful in driving more traffic to your website.

A … Continue

Increasing engagement with your Facebook page

The evolution of Facebook has been quite rapid. I recall when the social network first appeared, available to a few dozen college populations with valid school email addresses. Then it opened to any user with a valid email address. Now, with over 900 million users, businesses have been growing audiences, … Continue

According to Peter Kafka on All Things Digital, Facebook brought in 3.15 billion ad dollars last year, saying that “revenue increased, in part because it served up 42 percent more ads, and in part because it was able to charge an average of 18 percent more for each ad it served.”

And right before last week’s … Continue

Google Adwords might still be the best platform for generating traffic to your website, but there are several other growing ad networks with very niche communities that you might want to start checking out. The downfall to Google Adwords is that you’re really relying on keywords and geographic location in terms of how specific you … Continue