Floater

Computerworld.com has overcome the hurdle of letting their print roots go … Continue Reading »

Using floaters is just one (but very effective and powerful) way to increase the amount of website visitors you convert into email subscribers … Continue Reading »

Due to limited time or budget, the landing page is often given the least priority in a marketing campaign.

Some marketers feel that a great external campaign is more important than a good landing page. Our research has found the opposite to be true. Even a great campaign needs … Continue Reading »

You’ll find this book an easy and informative read. Basically, this is a compilation of the ION blog posts and articles over a period of two and a half years. Here’s a great take away from Honest Seduction: Using Post-Click Marketing to Turn Landing Pages into Game Changers. … Continue Reading »

One take-away from this in-depth session on landing pages and website conversion architecture, were all the different types of ads and placements that publishers can place on their site
“Email Conversion Rate (ECR) is a direct driver of email circulation,” said Don Nicholas, explaining the importance of collecting email addresses from … Continue Reading »

Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived? … Continue Reading »

Part two of our best practice collection for publishers who want to create great email newsletters … Continue Reading »

Acting on the results of these five online publishing metrics will boost SEO, email conversion rates, and email revenue
… Continue Reading »

Use Author Index landing pages to create a directory of your author landing pages

Looking for keyword phrases to boost your results in search engines? How about a name?

If you’re looking for quick ways to build your page count and add content that is easily indexed by search engines, don’t forget … Continue Reading »

The Home landing page is your first opportunity to make a good impression

Organic landing pages are full of content that is designed to be attractive to both users and search engines. Essentially, an organic landing page is trying to be found by search engines.

Home landing pages are the first page … Continue Reading »

You know the drill: put on your link-building hat and drive website traffic! But why? … Continue Reading »

Popular blogger Darren Rowse shows how floaters increased the number of subscribers to his newsletter from 40 to over 350 per day. … Continue Reading »

We classify website visitors into two categories: known and unknown. An unknown user is someone who has never visited your site before or who has never signed up for your free email newsletter. It is imperative that your content management system has the capability to differentiate between known users and … Continue Reading »

Similar in concept to OFIEs, an OFIN is an “Order Form in Navigation”. While they are usually smaller in size than OFIEs, their strategic intent is the same: to quickly capture your visitor’s name and email address in order to grant them access to a free special report or a … Continue Reading »

We classify website visitors into two categories: known and unknown. A known user is someone who has visited your site before and who has signed up for a free report or email newsletter, or who has otherwise provided you with their email address. It is imperative that your content management … Continue Reading »

Glossary Landing Pages are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm … Continue Reading »

A hot new tactic for increasing landing page conversion rates for every entry point on your website is called a Floater. While it may look like a pop-up, it’s not. Floaters do not open in separate windows and therefore cannot be blocked or banned. Website publishers we’ve talked with report … Continue Reading »

A directory landing page is an organic landing page. These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic … Continue Reading »

These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm or operator … Continue Reading »

Choosing the Right Keyword Phrases to Attract Targeted Website Traffic and Using the Google Visibility Index to Track SEO Success … Continue Reading »

How to build top level conversion architecture that will increase conversion rates and boost sales … Continue Reading »

Convert more website visitors into buyers or subscribers from any page on your site by using these 6 methods … Continue Reading »

If your budgets and resources are limited, we advise allocating them to efforts that are easily measured and monetized, like the contest Hearst Digital ran for Good Housekeeping last year. A simply brilliant and timely sweepstakes, offering $250,000 to pay off the winner’s mortgage, resulted in a 35% increase in … Continue Reading »

Should your internet marketing system include earned media?

Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators is building email circulation. The goal is to attract as many subscribers as possible to the free email newsletter and … Continue Reading »

The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of core functions that make it efficient for completing a limited group of user tasks that are key to the success … Continue Reading »

Glossary and directory landing pages succeed when they provide users the information they seek—either a definition or a link to an article or product.

A glossary landing page, as the name suggests, is a glossary on a website that lists dictionary-like definitions of words, phrases or concepts.

Glossary landing pages attract traffic … Continue Reading »

All online direct response transactions begin on landing pages

Mequoda research indicates that on most websites, a maximum of 20 percent of the traffic arrives at the home page. In fact, on many sites, as little as four or five percent of website traffic arrives at the site’s home page, with … Continue Reading »

Every website landing page should be designed with a complete organization, labeling, and navigation scheme that enables users to fulfill their goals effortlessly. But where do you start?

Learning how to increase landing page conversion rates can mean the difference between the success and failure of your Internet marketing program.

You can … Continue Reading »

Use this simple process to make your Internet marketing system a continuous improvement machine that produces ever-increasing revenue and profit

About 80 to 100 times a year, I get hired to audit or review the Internet marketing strategy for a publisher who has a website that is making money. The goal … Continue Reading »

Online marketing works best with a solid foundation that builds lists

To have a solid online business, you need a solid online marketing system.

How solid is your online marketing? Is it really a system? Or is it just a few disjointed tactics?

A true marketing system is a concerted effort that acquires, … Continue Reading »

Floaters can double conversion rates on your website

Remember the Wild West days of the Web?

Just under 10 years ago everyone had Napster, was scared to death of the Y2K bug and could not visit a website without seeing two or three pop-up ads.

You might wonder, why were there so many … Continue Reading »

How email newsletters, conversion architecture and incentives will help build your audience.

Online marketing expert and ecommerce guru Andrew Palmer ran a campaign last year to build subscriptions to Agora’s free email newsletter, The Daily Reckoning. Palmer tested a self-titled “free on free” offer that gave every user who signed up … Continue Reading »

As an online publisher, part of your job is to make information easier to manage for your subscribers

The majority of membership websites and email newsletters are instructional. Members join or subscribe in order to access content that is not available to non-subscribers. Much of this proprietary information is of the … Continue Reading »

Every Retail Media Website has two business goals. First, the website must allow users to buy products. Second, the website must begin a user relationship with both buyers and non-buyers that will lead to future sales. … Continue Reading »

Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on other websites and other media to drive targeted website traffic. … Continue Reading »

Online marketers have four powerful tools for converting website visitors to email newsletter subscribers:

All of the above are entry points into the conversion flow. They may link to the Rapid Conversion Landing Page or to the first data collection page in your order flow—depending on the amount of information the … Continue Reading »

Yesterday, we presented the Website Design for Publishers and Authors Bootcamp here in Germany. We spent the first part of the day talking about the different Mequoda Website Archetypes and the Mequoda Media Pyramid. The second part of the day was spent talking about the 14 website design guidelines and … Continue Reading »

Landing Page Optimization Tips from ThePowerofPositiveHabits.com

Perhaps you think self-help gurus such as Dr. Phil, Dr. Laura, Tony Robbins and John Gray are a godsend to troubled Americans. Alternatively, you may believe that many motivational speakers and their how-to books and other quick fixes often eradicate personal responsibility and do more … Continue Reading »

In our NicheADay.com Landing Page Review we examined an information product designed for opportunity-seekers. That’s a large and ever-changing market niche comprised of would-be business owners.

These are people who are dissatisfied with their jobs, or have recently become unemployed, and suddenly decide to go into business for themselves. They may … Continue Reading »

With gardening season upon us, it seemed like a good idea to have John Clausen do a landing page review of GardeningSecretsandTips.com.

John points out that there are few hobbies or avocations that rival gardening when it comes to the need for secret methods and helpful tips. And there are few … Continue Reading »

The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that in mind, we think your odds of increasing landing page conversion rates will definitely improve. … Continue Reading »

With gardening season upon us, it seemed like a good idea to check out the landing page forGardening Secrets and Tips.

There are few hobbies or avocations that rival gardening when it comes to the need for secret methods and helpful tips. And there are few activities that attract more avid … Continue Reading »

While many Internet marketing professionals ignore direct mail as a viable means to increase targeted website traffic, one newsletter publisher devised a test that shows that direct mail post cards can be a very cost-effective way to increase targeted website traffic and sell paid newsletter subscriptions. … Continue Reading »

Now that more than half of all Internet users block pop-ups and Google has banned them from use by PPC buyers, there are two more good reasons to drop this once effective website design technique and look for a better way to increase landing page conversion rates. … Continue Reading »