Freemium

Using the power of free content to build internet business models that work
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What will the future hold for the social media giant?
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Insight from Kathleen Cubley, Editor of Knitting Daily … Continue Reading »

To Free or Not to Free? Ask Mrs. Fields What She Thinks About Freemiums
Your website is your chance at delivering a powerful first impression. If you’ve been playing your cards right, you have landing pages set up that are driving traffic into your website that offer something for free.

The reason … Continue Reading »

A case study on aligning your email newsletter strategy with the goals of your online publishing business
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How does a book make our list of “Top 20 Online Publishing Books”?

Over the past couple of months, we’ve been busily scouring Amazon.com for books on the topic of online publishing. There are 5,000+ books on Amazon that one could read to better their online publishing business. … Continue Reading »

What will you online publishing company do differently in 2009? Will you learn any lessons, or will you repeat the same mistakes? … Continue Reading »

Turn One Book into an Online Publishing Empire

On the web, a book, or anything else you publish, can turn into a freemium, a webinar, a podcast, you name it.

View the book as your base from which to build. Spinoff activites are likely to have an even greater income potential … Continue Reading »

A wrap-up of the best ideas from SiPA’s 25th annual mid-year marketing conference that took place this week in Las Vegas

We love the wrap-up sessions at the end of SiPA conferences. They allow us to hear the best-of the best that we may have missed, as there are always great … Continue Reading »

Think about every page on your site as a landing page and start converting all of your visitors into subscribers or buyers.
Many people think that a landing page is just one type of page. When you think of a landing page, what do you picture? A single page, … Continue Reading »

Discover why we have transformed the Seventh Mequoda Summit and Internet Marketing Conference with step-by-step tutorials, expert power panels, advanced roundtables, and hands-on, interactive workshops. You get to choose.
Register early to customize your Mequoda Summit experience with the 10 sessions that best address your interests — from basic, to intermediate, … Continue Reading »

Link-building is like a popularity contest, the more inbound links you have from other websites, the higher your page will rank, and the more conversions you’ll see … Continue Reading »

Building an internal linking strategy with your downloadable products will increase visibility and conversions … Continue Reading »

Building or looking to improve a newsletter website? Learn these 8 best practices for building profitable newsletter website templates. … Continue Reading »

Launching a blog on your Internet hub that’s loaded with content means that sometimes you’re so busy giving stuff away, you forget that your topics should still be selling something. … Continue Reading »

How Publishers are using PDFs to Generate Email Subscribers, Sell Online and Offline Subscriptions, and Create New Sources of Ad Revenue … Continue Reading »

Expand your brand, audience, and reach with the technology you’ve been pondering since 2007 … Continue Reading »

The web is quickly becoming an on-demand source at the fingertips of all of our users. While users without SmartPhones or PDAs might rarely see the benefit in surfing the web within an un-optimized environment, it’s plainly obvious to see that technology is escalating to this new on-demand standard, and … Continue Reading »

How using iPaper could increase traffic, revenue, and user appeal. If you offer PDFs on your website or membership website, you have likely gotten ripped off at one point or another. Especially if you offer a free trial to subscribers with access to your PDFs, where it’s common practice … Continue Reading »

When publishers hear the words “open source”, it’s not uncommon for them to pack their bags and head for the hills. Some publishers think that using open source software means that they need to hire developers to “make it work” and many publishers think that open source software is only … Continue Reading »

There’s a new advertising train coming to town, and guess who isn’t on it? Google! We’re not sure if Google hasn’t discovered this method (unlikely) or just preemptively decided that it’s not a big enough revenue generator. But if you consider the contributors to this project, and the potential it … Continue Reading »

Online marketing works best with a solid foundation that builds lists

To have a solid online business, you need a solid online marketing system.

How solid is your online marketing? Is it really a system? Or is it just a few disjointed tactics?

A true marketing system is a concerted effort that acquires, … Continue Reading »

The Wall Street Journal’s website, WSJ.com, has achieved incredible success by selling print subscriptions online while simultaneously selling subscriptions to their online product. As a result, they are a great example of how to sell millions of dollars in subscriptions from one website. After perusing their site, we have identified … Continue Reading »

Naturally, investors of all shapes and sizes want a great ROI, which is why they spend a lot of money on investment newsletters. And as you’re well aware there’s no shortage of it online and off. The majority of investment newsletters we know and love primarily use long-copy landing pages … Continue Reading »