It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon create a digital version of their product if they haven’t already.
Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital products for their audiences. And like everything else in digital magazine land, digital magazine software has evolved at light speed since we made our initial recommendations in January.
Here’s our latest (opinionated) look at the magazine software landscape. Continue
Coming up with the right subscription website business model(s) is usually the biggest stumbling block for those wanting to get into this business.
Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for Continue
What to look for in lead management software, from Haven Nexus to Eloqua, Marketo, Hubspot and others
Make money by giving content away.
That statement sounds odd to many people in publishing and downright heretical to anyone in the subscription business, but there is no denying that it can work. More than one publisher has developed this Continue
All you need is a seat at the Intensive and the discipline to execute our strategies
In two months, you could be starting a new path to multiplatform publishing success. But only if you hurry and register for the Mequoda Digital Publishing & Marketing Intensive. If you register today, you can still save $300 on your seat.
This is a Continue
Our clients publish in many different niches: food, investing, archaeology, environmental infrastructure, natural health and clinical pathology among many others. When they first come to us, they have nothing in common with one another, but after working with us for six months to a year, they all have one thing in common: a Google Visibility Report (GVR). Continue
At Mequoda, we talk a lot about individual pieces of the Mequoda System in our Daily posts. But the Mequoda System, known in full as the Mequoda Multiplatform Media Management System, is complex, consisting of hundreds of moving parts, and reading about them at different times and in different places can’t give you a complete understanding of it. Continue
Your multi-platform marketing automatically improves when you plan, build and optimize a successful multi-platform publishing business – the Mequoda way
Over the years I’ve personally worked with hundreds of media brands who have gone on to build multi-platform marketing and publishing systems. Many of them started with a single title and had revenues of just a Continue
Publishers will grow quickly when they embrace an integrated multiplatform publishing system for audience, content and teams
Most multiplatform publishing companies didn’t start out as multiplatform, unless you consider the web their one and only secondary platform. However publishers are finding new ways to produce content for themselves and advertisers across, print, digital, and in-person (event) Continue
For print magazines and newsletters, subscription websites offer a plethora of ways to gain publishing revenue with little upfront cost
Legacy publications should be ultra focused on how to create dynamic sources of publishing revenue online. Most print publications already have a digital edition available, but it’s time to take an extra hard look at developing Continue
The Mequoda Rocket Award, which premiered in 2009, was originally created by looking at a large sample of online publishing websites. In 2010, we started looking only at Mequoda Gold Member websites. The winner of the Rocket Award is the online publisher who experiences the greatest growth in online traffic throughout the year.
This year’s winner is Natural Health Advisory, one of the country’s leading providers of validated, scientifically backed natural health information. They experienced growth in traffic of 330%, a massive feat for any online business. Continue
“We’ve used the Mequoda Method to more than double our digital memberships,” says Susan Laden, newest member of the Mequoda Multiplatform Publishing Hall of Fame.
Web Editor Robin Ngo accepts the award on behalf of Biblical Archaeology Society
The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the Continue
Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites. They are specifically designed for SEO, email marketing, list building, lead generation and building engagement and loyalty. It’s a Mequoda best practice to build a portal for every subscription website we create. Continue
A look at all the different fees you might encounter when choosing digital magazine publishing software
Digital magazine publishing software comes in all forms, capabilities, and prices. In the past we’ve reviewed our favorite digital magazine software, but now let’s break out the dollars and cents because it’s certainly a factor.
There are a few different fees that Continue
Digital magazine publishing software is used by publishers to design, produce and publish digital magazines. These three functions may or may not reside in the same tools. For example, you might design your digital magazine in InDesign, then use Adobe Digital Publishing Suite to finalize and distribute the magazine. Continue
One service that we offer to our gold member clients, that is often part of the ongoing process of keeping publishers on task, is performing social media audits. This process is very manual, going in and checking whether or not content is being promoted most effectively. Continue
Google Panda has been strong-arming content producers into improving their content since 2011. Occasionally they update their algorithm, just like they recently updated Pirate 2.0 and Penguin 3.0., to make sure we’re doing our due diligence.
As a company that packs consulting, website development and content development into one package for our Gold Member clients, we have the distinct advantage of data. Every month we compile the data from each of our member portals to determine their ebbs and flows. With access to this data, and the brains behind it, we can actually paint broader strokes of analysis when it comes to SEO – because we can also watch the ebb and flow of Google and its algorithm.
The Mequoda Multiplatform Publishing Hall of Fame, founded in 2006 to recognize publishing executives at the top of their game, has now expanded to 11 members, with the induction of two new Mequoda Masters at the annual Gold Member Summit last week. Continue
“Give consumers what they want.” That’s both the motto and the business model at Prime Publishing, where a whopping 17 craft websites and 13 food sites – including one recently-launched site in each category – have led the company’s success since its founding in 2009.
When President Stuart Hochwert, a Mequoda Master, launched these sites, he had exactly nothing to start with. No legacy publications, no content, nada. And while print magazines are in its future, Prime’s primary focus right now is still subscription website publishing, all of it advertiser-supported. Continue
One of the most revolutionary things about the Internet for the publishing industry is that it has allowed people who might never have had access to an audience to become publishers and distribute content that they feel passionate about to a global audience. Continue
Established in 2006 to honor individuals and organizations who advance the art and science of digital publishing, the Mequoda Digital Publishing Hall of Fame now includes nine members. Continue
Each year, as the Mequoda team gets together with our Gold Members at our annual Mequoda Gold Member Summit, there’s a bit of magic in the air, it feels like a family reunion. And like a family, we get together to share with each other all of the great things we’ve made happen over the past 365 days. Continue
It was just a couple weeks ago that Matt Cutts announced Penguin 2.0 and made content publishers fear for their long-tail lives, as he often does, usually without so much of a warning.
In the days immediately before and following the release of Penguin 2.0, many of our Gold Members clients expressed concern about what exactly Google was looking for in their newest algorithm update and whether they would be affected. Although Matt Cutt’s video seemed pretty simple and straightforward as he explained what we should expect from Google in the next few months, it was never particularly specific. Continue
Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.
Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. Mequoda’s Internet Marketing Intensive has guided some of the oldest and most respected publishing companies in the world including Meredith, Rodale, Interweave and more, in growing a single-digit percentage of their revenue from online sources to earning 20%, 30%, 40% of their revenues digitally. And because the demand for digital products is growing exponentially, so will their revenues.
Will yours? Continue
Digital content marketing drives surge in digital product sales for publishers
While many organizations have discovered the power of digital content marketing to sell products and services, perhaps no organizations are being impacted like the publishers of books, magazines, newsletters and videos. Continue
Who’s the biggest audience development success of the year in the Mequoda family – and how did they do it?
Of more than 60 Mequoda systems, one publishing website has achieved higher traffic growth than all the others during a 12-month period ending June 2012. For the fourth time, Mequoda has honored that digital publisher with its Rocket Award at the Audience Development Summit 2012. Continue
New workshop, new needs analysis, new analytics suite and consulting program
It’s been said that it may be hard to remember that the original goal was to drain the swamp, when you’re up to your ass in alligators. The process of building website traffic is complex and varied. There are day-to-day responsibilities, analytics everywhere, conflicting priorities, and more to do then any team can ever hope to accomplish. Continue
Bob Kaslik shares five keys for digital publishing success
Few people know more about digital publishing and marketing than Bob Kaslik. Since 2008, he has managed the creation, operation, and optimization of 10 robust digital publishing communities including Interweave’s flagship Knitting Daily.
On April 11, Kaslik joined eight other industry professionals in the Mequoda Digital Publishing Hall of Fame including his boss, Clay Hall, who was inducted in 2009. Continue
The art of audience development blogging requires great service journalism wrapped around a best-selling product
While audience development blogging can take many formats, I teach my clients three basic templates to begin a new blogging program. A typical blog calendar might go for as little as four weeks to as many as 26 weeks. It might involve just a handful of best-selling products, or as many as 50. The process of developing an audience development master calendar always starts with identifying the organization’s bestsellers, or potential bestsellers. Most of my clients are selling information products: magazines, newsletters, website, videos, books, event and dozens of other lesser used formats. Some are selling other people’s products: travel, investing, and even consumer-packaged goods. Content marketing, the art of using content to sell products and services, can be used effectively to sell anything from Pampers to jet planes. Continue
Whether you’re optimizing your subscription website or adding keyword tags to the rapid conversion landing pages of your digital products, utilizing an XML sitemap helps search engines find your content easier.
XML sitemaps make it easier for the search engine crawlers to see the complete architecture of your website so they can retrieve the information more efficiently. This process helps take in account all the optimization components throughout your pages; make it possible for you to experience better search engine rankings. Continue
There are a lot of ways to boost your SEO articles. Beyond all the contextual items needing optimization, it has been shown that social engagement helps boost SEO rankings.
Why does this happen? Google sees comments from audience members as votes of confidence for your content. If people are actively commenting on your articles, they found the information worth reading. Continue
How do you add new keyword tags into your WordPress system?
Some operators are able to do it manually as they don’t add many keyword phrases at once.
However, for online publishers with a lot of topics and a lot of keyword phrases being added frequently, the process of adding keywords manually may becoming daunting. Fortunately there is a WordPress plug-in that can make the process much easier. Continue
Sending an email of assistance to users in need is a great way to improve your relationship with audience members.
If you’ve ever forgotten a password to login somewhere online, I’m sure you know what I mean. I’ve personally done this dozens of times, and have even given up the attempt to login once frustration levels rose. Continue
The design of your online store is crucial to selling products. It needs to be clean and easy to navigate or potential customers are likely to get frustrated and leave.
Beyond a clean, manageable design, there are different ways of creating your online store. For instance, some retailers incorporate search engine optimized content to help rank in search engines. Others allow for on-page comments, typically about the products on page, to also help in ranking. Continue
Consider this scenario: Your email sends audience members back to your blog. They read the article and completely love it. What happens then?
In some instances they may bookmark the article. But how often do people really return to content after it’s been bookmarked? Dozens of my bookmarks were done on impulse and never returned to. Continue
Managing website activity can be a large task. For WordPress websites, the Role Manager Plug-in helps operators control the roles and capabilities of their users. Using this plug-in helps you dictate what users can and can’t do on your website.
The value in the Role Manager is that it allows you to define and manage multiple subscriber profiles. This means that every subscriber to your website is can be assigned specific abilities. Continue
Alignment is a relevant aspect of operating a professional blog. If you are attracting traffic to your website through specific keywords, don’t you want those visitors to stay longer and read more of your content?
For WordPress websites using the Efficient Related Posts Plug-in, they can easily present similar content to their audience members, allowing for easy navigation to related content. Continue
Appease your audience with enhanced usability
Users of subscription websites should be able to easily access the content they subscribe to. This expectation is a key component for maintaining a successful subscription website that retains its audience base.
For our Gold Member clients, we’ve developed the Mequoda Auto Login plug-in.
The Mequoda Auto Login plug-in allows a user to be auto-logged into the website after verifying the user ID and token. The system operator can choose which links within a WhatCounts email campaign should auto-login appropriately coding them. Continue
What’s your website based off of? Was it designed with mentor websites in mind? Did you compare the design of competitors or consider options that have helped bring them success?
Without taking best practices and proven site design into consideration, you may build a website set up for failure.
To create websites through proven success, we rely on our Benchmark Portfolio. Each system we develop leverages components from systems that came before them. We are constantly updating and maintaining our systems by experimenting and testing the results. Continue
All website changes need to be tested to assure they work properly.
If testing doesn’t occur, the online business’ functionality may be in question. This could lead to breaks in your usability. Such issues hinder the retention process and create a bad first impression for new website visitors.
To assure our Gold Member clients the best results for new software, we offer usability testing of all new plug-ins installed on their websites. Continue
Comments update your content to users and search engines alike
Allowing comments on your blog posts and articles makes your content interactive. That is not a groundbreaking statement. Yet it’s often overlooked that comments update your content, especially to search engines.
When search engines notice more activity on your page, it makes the bots think your content is relevant, timely and of interest to readers. Because of this, your content may move up in search engine results pages, which increases the chances of more audience members to see it. Continue
Make your WordPress content management system’s email process less time consuming
Plug-ins are designed to make tasks easier and more time efficient. The premium Mequoda Email Builder Plug-in does just that.
For every online publisher and online editor who has found it tedious to create a daily email newsletter, the Mequoda Email Builder is a technological blessing. Continue
Combine best practices with unique ideas to get to market quicker
Although all Mequoda Systems operate under the four open content standards (Content driven, Google-friendly, Subscriber centric, many platforms), each publisher is different. We understand this, embrace it, and provide custom programming to meet the needs of each Mequoda Gold Member client.
Even while utilizing the advantages of Framework1, which helps our architects develop comprehensive systems in a fraction of the standard amount of time, it’s expected that some level of custom programming is required by Mequoda System Publishers. Continue
Do you know how your audience members got to your website?
Do they arrive at your site through a specific promotion you ran, an email forwarded by an existing member or from search engines? The Mequoda Source Tracking WordPress Plug-in provides you with the answer.
This Mequoda WordPress Plug-in allows publishers to determine original source code and arriving source code of new audience members, while storing it in a comprehensive database. Continue
Marketing managers, or whoever is in charge of your email endeavors, should monitor the metrics behind email campaigns.
For organizations that are looking for a streamlined approach to monitoring their email campaign metrics, the Mequoda Development Team created the Mequoda Email Source Report plug-in. Continue
A guidebook for exploring options available to maximize online revenues
If you are launching, relaunching or fine tuning a website and would like to understand all the things you need to decide – like choosing an ESP, which is just one of the 49 steps – we will be addressing them at the Mequoda System Strategy Bootcamp.
We’ve called this bootcamp by any number of names over the years. People like Clay Hall, Tom Winsor and Bob Brady – professionals who are in the know and on our advisory board – understand and recognize this type of event. Continue
Whitelist before you launch to avoid receiving hard bounces and ruining your reputation
Mequoda launches four to six systems each year, and in the process, I’m always impressed by our development team’s ability to juggle website details and get the sites live.
As CEO, I have the luxuries of being involved with the overall strategy and having really great people working for me. Continue
A Mequoda System is a complex system designed to point users towards rapid conversion landing pages
At this month’s Mequoda Summit East 2011, we debuted our latest version of SEO best practices during the Decoding Google session.
One of the tools we relied on heavily for this study was SEOmoz, who provides SEO software and strategies to their audience members. Continue
Stephen Reily of Vibrant Nation accepts the annual Mequoda Rocket Award, which honors the fastest growing Mequoda Gold Member website
September 20, 2011 (Waltham, MA)— The Mequoda Group awards growing special-interest online publishers each year with the Mequoda Rocket Award. The award is given away to the Mequoda Gold Member who has experienced the highest growth in total website traffic over a year’s span.
At the fall Mequoda Summit East 2011, Stephen Reily, publisher and CEO of Vibrant Nation received the award for leading an organization that experienced an 87.04% growth in website traffic between July 2010 and July 2011. Continue
3 software options for building an open content subscription website
It’s not an online editor’s job to tell you how to create a website…but I do consider it my job to provide you with as much relevant information on that topic as I can.
At the Mequoda Summit East 2011, the Mequoda System Strategy Workshop introduced the entire 49-steps to building an online business to a crowd of people interested in content marketing and online publishing. Continue