Gain immediate access to our free report Google Keyword Tool Basics and learn how to manage keyword research and build your keyword universe with the Google Keyword Tool … Continue Reading »
Here are a few methods that are getting online publishers at 100% Google visibility by targeting niche terms with smaller search volume … Continue Reading »
Today’s multiplatform publishing requires online copywriting skills that borrow from the print world, but also address larger issues. … Continue Reading »
SEO campaign management begins with creating a blockbuster free report.
Even if you follow a checklist of all the items required for a successful SEO campaign, you can achieve mediocre results if you don’t offer a highly desirable free download.
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These key metrics create a dashboard that tells the publisher how fast the website is growing and how that growth is being powered by the website team’s efforts. … Continue Reading »
Discover how to meet the challenges of 21st century online publishing with real-world, hands-on skills using free or low-cost software tools and reports.
We’re all familiar with the aphorism, “Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for … Continue Reading »
When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
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Online publishers now have an opportunity to monetize an international audience.
Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should also consider the potential of your overseas customers. … Continue Reading »
All SEO keywords are not equally important—volume and competition matter!
The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by the Google Keyword Tool for a given root keyword phrase (Primary Keyword Phrase). … Continue Reading »
Your keyword universe is the total number of keyword phrases you aim to get ranked on with your website.
Your keyword universe consists of Keyword Clusters and Keyword Phrases.
Your Keyword Clusters will generally be your most broad keyword phrases, usually your topics or categories. Within your Keyword Clusters, you will have … Continue Reading »
Why putting “quotes” around each term will help determine your keyword competition
A large part of what we teach in our keyword research process is how to look up keyword competition. Sure, if you have a website about gardening, you’d love to rank number one on the term “gardening”, or more … Continue Reading »
You can pay big bucks for SEO press release distribution, or you can learn how to do it yourself.
How can your press release compete with the thousands of press releases that go out every day? Well you can start by making them long-lasting in the eyes of search engines.
How to cut through the clutter of data and create a useful website management dashboard with online metrics
More than 50 years ago, legendary management consultant Peter Drucker was telling American businesses like General Motors that they didn’t know how to count.
More specifically, he said, “if you can’t measure it, you … Continue Reading »
Use the Google AdWords Keyword Tool to find niche keywords that drive targeted traffic to your blogs, press releases and landing pages.
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Listen to your audience when making an eBook by doing keyword research, tracking your user activity, observing your competitors and just flat out asking them what they need. … Continue Reading »
All 17 Mequoda Pro training seminars currently available on-demand:
The Ultimate Guide to SEO Campaign Management 2010 — Using Free Content, SEO, PR and link Building to Drive Website Traffic and Build Email Circulation
Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website … Continue Reading »
Now you can ask any question about online publishing and marketing and receive a detailed answer from the Mequoda Pro Research Team and me for a little over 81 cents per day.
Introducing Mequoda Pro — the ultimate publishing support program — designed exclusively for experienced professionals who want to … Continue Reading »
Discover why we have transformed the Seventh Mequoda Summit and Internet Marketing Conference with step-by-step tutorials, expert power panels, advanced roundtables, and hands-on, interactive workshops. You get to choose.
Register early to customize your Mequoda Summit experience with the 10 sessions that best address your interests — from basic, to intermediate, … Continue Reading »
Choosing relevant keywords for your rapid-conversion landing page will put you on page one and build your list by shaking hands with Google
In September 2007, we initiated a massive update to the original keyword research we had conducted when we launched Mequoda Daily in August 2005. Our plan was to … Continue Reading »