When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture her attention. If you don’t succeed immediately, she is likely to click away and you’re apt to lose her forever.
Your landing page needs to be a fast, effective messenger.
With a quick glance, visitors to … Continue
“You either want something you don’t have, or you have something you don’t want.”
That’s one of the main truths in life that every copywriter needs to know to use basic human anxiety as a tool in their work.
The key to selling a product is making people feel like they need something. Obviously you should also … Continue
Look no further than these 11 examples to make your landing pages wildly successful
Whether you’re selling a product or hoping to trade a free report for an email address, your landing page is where you lay it all on the line. Badly written copy, sloppy formatting and lackluster layout lead to death on a page.
But … Continue
… as long as you answer the million-dollar question
What’s in it for me?
This is more than just a popular refrain among toddlers and politicians. This is the question you must answer with every landing page letter you write. Great landing pages will convert visitors to members, and members to subscribers or buyers, only if you … Continue
Or, a thousand words are worth a single picture
Google the phrase “landing page examples” and you get 3,300,000 results. It’s enough to make the earnest copywriter throw up her hands in despair.
Of course, when you start digging into those results for actual landing page examples, you find that most of them are critiques based on … Continue
First Class Flyer is a great product with a great value proposition, which is a great foundation for creating a sales letter landing page with impressive conversion rates.
A new client recently asked me how many hours it would take to create a first-class sales letter landing page for his subscription website and newsletter. Having done … Continue
A shocking subject line and email led to a simple, yet effective video landing page
Yesterday I got an email from Early to Rise, a blog and email newsletter for people who are looking to be more wealthy and successful. On most days, I tend to browse over their emails, even though they are a great … Continue
Landing page optimization doesn’t begin and end with copy and a good call to action – it needs to be found first
Setting up a landing page means starting with the basics. What is the title of the product? How am I going to sell it? What keywords am I using to make sure people can … Continue
Claim your FREE digital copy of Landing Page Handbook: Creating Sales Letter Landing Pages that Sell now. … Continue
Claim your FREE digital copy of Million Dollar Landing Page Templates: Best Practice Guidelines, 11 Best Landing Page Examples, Case Studies and Downloadable Templates now. … Continue
A collection of great landing page optimization tips covering SEO, website design, A/B testing, and copywriting … Continue
Make sure your landing pages answer this question for your users: “what’s in it for me?”
Test your landing pages, because 9 times out of 10, snap judgments will prove you wrong
In case you haven’t heard, Susan Boyle is the unlikely star of Britain’s Got Talent, a televised talent show over in the UK (and a sister to the US-based “America’s Got Talent”.) … Continue
Download our new SEO report (for free) and learn the five creative copywriting tips for attracting, engaging and monetizing customers
If a tree falls in the forest, and no one is there to hear it, does it make a sound? If a copywriter creates a great landing page and no one finds or reads it, does … Continue
A Mathematical Formula for Increasing Landing Page Conversion Rates
Last week at the SIPA event in Las Vegas, we heard from Jalali Hartman, Director of Strategy at MarketingExperiments.com who shared with us a formula for improving our landing page conversion rates.
In a presentation titled “5-Step Plan to Skyrocket Your Registration Funnel Conversion Rate”, Mr. Hartman shared … Continue
The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that in mind, we think your odds of increasing landing page conversion rates will definitely improve. … Continue
Try your hand at creating a landing page headline that excels at the four Mequoda landing page guidelines for writing brilliant, clear, engaging and truthful headlines that increase landing page conversion rates, sell more stuff and will make you a happier person. … Continue
A Great Landing Page is a Sales Letter that Establishes Rapport, Heightens Desire for the Product and Prompts a Purchase Decision … Continue