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How To Write A White Paper

Mequoda’s “Creating and Selling Information Products” Kit – Download now!

Friday, November 13th, 2009

Four FREE white papers for creating and selling better information products
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Protected: FIPP 2010

Wednesday, September 16th, 2009

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Monday, July 13th, 2009

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117 Mequoda Best Practices

Friday, June 19th, 2009

Ten free whitepapers for turning your print publishing company into a successful online publishing company
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How to Write a White Paper That Sells

Thursday, April 9th, 2009

Creating online white papers that sell is a key product strategy for successful digital publishing companies. Claim your FREE copy of How to Write a White Paper That Sells: Five Best Practice Guidelines for Selling Online White Papers, Special Reports and Handbooks. … Continue Reading »

Selling Digital White Papers, Special Reports and Handbooks Online: 5 Best Practice Guidelines

Wednesday, March 25th, 2009

Online Publishing 101: Creating and selling blockbuster digital white papers, special reports and handbooks is a core skill for many successful online publishing companies. With low production costs, no inventory and higher price points, these digital downloads are a key product strategy. … Continue Reading »

Online Publishing: 11 Tips for Writing a Really, Really Bad White Paper

Thursday, February 19th, 2009

How to write a white paper that dazzles the socks off of any first-grader

There’s something about writing complimentary products that get publishers all in a tizzy. Should it be repurposed content? Should it come from the blog? Should some of it be new? Should it come from your paid products? … Continue Reading »

10 Steps on How to Write a White Paper

Friday, August 1st, 2008

How to create a white paper outline that answers the right questions, targets the right audience and sends the right message. … Continue Reading »