Call it what you want, but here at Mequoda we’ve assigned the title Rapid Conversion Landing Page to a landing page that collects an email address and offers a free product (Freemium) in exchange. You’ve seen them around here, here, and here.
If you’ve ever read our blog before or attended one of our Intensives or … Continue
To put this post together, we banged together the heads of everyone on the Mequoda team to consolidate some of the mishaps that have occurred with our clients. There have been some truly talented print editors that were either let go, or left by themselves because they couldn’t weather the print to digital transitions. Ones … Continue
You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you … Continue
Our list of the best PR websites to submit your press releases for maximum SEO and traffic opportunities … Continue
People concern themselves with the external factors (link-building, social media, etc.) of SEO, but those are nothing without website architecture that’s built to pass link juice through the website’s pipeline. Did you know that there are ways to build a website for great SEO that go beyond inbound links and even the words on your … Continue
All of us have come across the 404 error page message at some time or the other. The 404 pops up when you have connected to the server but the server cannot find the requested page. The page has either been deleted, or the visitor has mistyped a URL or just happened to click … Continue
Every publisher has a love/hate relationship with backlinks. We love when they’re high-quality and make us look good, and we hate when they’re bad and make us look spammy. For the most part though, backlinks of all shapes and forms at least provide a smidgen of proof to Google that we’re worth reading. … Continue
With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success
In order to succeed online, publishers need to have staff that understand the digital evolution.
A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or … Continue
Link building in itself is sort of black hat. You’re putting in effort to create inbound links that weren’t created organically.
But as marketers, you have a duty to pay attention and try to build quality backlinks. Thankfully, there are still plenty of white hat, legitimate strategies out there for you to try. … Continue
Claim your FREE digital copy of Google Website Analytics: The Best Website Analytics Being Monitored by Successful Businesses now. … Continue
Can disavowing links really help your site?
Do you remember when JCPenny found out the hard way that it’s a really bad idea to hire an SEO company who buys backlinks to boost rankings? Do you think JCPenny believes it was worth getting banned from Google indefinitely for the quick boost in traffic they got? Probably … Continue
Your metadata doesn’t matter anymore … Just kidding. It does, sort of.
Recently one of our clients noticed that the metadata they were putting into their articles wasn’t necessarily the data that was getting pulled into Google search results.
In days of old, metadata was valuable. It’s what Google used to determine the content on our pages. … Continue
Using website analytics to determine your top keywords and then what to do with them
When a client first comes to us, one of the first questions they ask is, “What are my top keywords?” And what they’re usually talking about are the keywords they should be ranking for, but so many times we forget that … Continue
One set of metrics that every user of any capacity should know are your referring website analytics. Referring websites are those who are linking to you and sending you traffic. … Continue
How to jump start and run a successful SEO campaign
An SEO campaign starts with a keyword and evolves into a multi-media marketing program. When a marketer finds a keyword that he feels can dominate in search engines, the goal is to create a product that can utilize the title, to either sell or start collecting … Continue
Strategies for increasing website traffic
Inbound links are credibility builders. The more you’re able to get from credible sources, the better your chance of getting higher rankings in search engines.
There are many ways online publishers can obtain inbound links. Below I’ve listed seven proven strategies for building more inbound links. … Continue
What does the future of social media look like to you?
As digital publishers and audience development professionals, it’s important to keep an eye out for changes that take place throughout social media channels. With massive audiences spending time on social networks like Facebook, Twitter, and LinkedIn, looking towards the future can help us better develop … Continue
10 tips for developing findable content
An audience development blog is a valuable tool for interacting with online audiences and establishing a reputation within your market.
As any audience development professional will tell you, SEO is one of the most important components of developing an audience development blog. Below, I’ve listed a collection of SEO blogging tips … Continue
In 90-minutes, experience seven ways to avoid getting punished by Google’s recent algorithm changes in this new webinar … Continue
Claim your FREE digital copy of Organic Audience Development Strategy: 68 Audience Development Strategies for Building a Robust Audience Development Plan now. … Continue
Knowing how much qualified website traffic Google should be sending you is just a matter of doing the numbers
Almost a decade ago, a close colleague told me that it was impossible to figure out how much search traffic a website could or should be receiving from Google and other search engines. He was wrong.
In 2012, … Continue
Pinterest is today’s most rapidly growing, visually-stimulating, social network and it’s build on the concept of these inspiration boards. In fact, if you had to take an inspiration board and create a digital representation, it probably wouldn’t get any better looking than the way that Pinterest is designed. … Continue
If you’ve never been trained on best practices for leveraging organic content, than you are likely missing out on website traffic
SEO blogging is unlike anything traditional editors are used to. There is a personal connection expected throughout the world of blogging, and to succeed within it, you need to be a positive source of content … Continue
Research into the investing market shows how major financial institutions are creating direct relationships with website visitors
While compiling the Mequoda 500 study – a detailed look at the content models of the most trafficked US websites – we took a deeper look at the top investing websites. We set out to highlight and compare the … Continue
What Google+ will and won’t do for online publishers
It’s not exactly safe to say that using a Google network does anything for your SEO status. In fact, I’ve seen blogs on the Google-owned Blogger platform get completely ignored. Even worse, they were completely ignored once the blogger ditched their domain name and opted for the … Continue
Three ways to take what Google has given you and make the most out of it
Parents have been telling their kids for years not to post anything on the web that they wouldn’t want an employer to see. And drunken college photos and angsty teen blog rants may have been all they needed to worry … Continue
Discover how your content will fare on the web
Most successful online publishers understand that building a keyword universe is the foundation for digital success.
Another key document for digital success is an Online Market Audit. This process and resulting document alerts you to other websites in your market that are ranking well for your keywords and … Continue
Guest blogging as a method for expanding your editorial reach
Hear me out, hear me out.
I know that daily publishing schedules already have you quivering in your sleep and on your way to work. Blogs take a lot of work to maintain and they cultivate a community so valuable that it’s become the number one marketing … Continue
The lines between SEO professional and SEO blogger are becoming thinner – but not too thin
I love to look through Quora.com, a Q&A site mostly geared towards professionals and technology although I’ve read some pretty intense personal stories of battling cancer and other real-life triggers. The other day I came across a thread called, “What … Continue
Not your average tactics for audience development and link-love
Undoubtedly, every article on your website is a gem. However, there are surely breadwinner posts that you are especially proud of, have been keyword optimized and aren’t getting the very special traffic-love that they deserve.
Since Mequoda launched eight years ago, our belief that free is what sells hasn’t changed.
In fact, our entire system and those of our clients are based around the Long Tail strategy, which we’ve developed into a system to that focuses on giving away valuable content in order to gain the trust of future buyers.
When … Continue
Free tools that will immediately help you find new keyword phrases
Keyword research should be done consistently because change is constantly taking place.
Some keywords you focus on will lose popularity and others will become more popular. Sometimes, keyword phrases that you never thought of could develop into a trending topic, or a search term that could … Continue
All online businesses need to track metrics, and pay attention to the numbers that equal successful revenue generation
At the recent SIPA 2011 event in Washington, DC, I had the opportunity to sit in on David Meerman Scott’s keynote entitled “Real-Time Marketing and PR – Why Journalists and Marketers Should Care.”
This session focused on the concept … Continue
Is Google giving more credit to social media because people are linking less?
As much fun and success as I have marketing with social media, it’s still a struggle to convince everyone else that they should take even more time out of their day to do the same. However, if you haven’t seen the results of … Continue
Affordable search engine optimization tips for editors (hint—they’re all free)
As a daily editor with evergreen topics, I simply can not write a post without targeting a keyword. Most articles on the Mequoda blog are useful whether you read them today or whether you read them four years ago. Many of our most popular articles were … Continue
Virtual perceptions grow within Google
By now, online publishers have acknowledged Google’s Panda update, which began rolling out in late February.
To discover how the algorithm change affected Mequoda System publishers, we recently ran an original analysis of B2B and B2C media websites. This analysis focused on some of our Mequoda Gold Member clients, for whom we … Continue
Order this new, 90-minute webinar on CD and discover an audience development checklist containing 29 ways to increase website traffic. … Continue
Care2’s CEO Randy Paynter shares 3 important developments in SEO, helpful for all online publishers and digital marketers
In an Audience Development panel at IMAG’s 8th annual conference in San Francisco last week, Randy Paynter from Care2, the largest online community for healthy and green living, shared three important developments in SEO.
1. Google’s Panda Update: We’ve … Continue
The popularity contest of inbound links
Inbound links tell search engines that you’re popular. When another site of high authority links to you, it tells Google that someone whom they respect, also respects you.
In turn, Google now respects you too! It’s like a highschool clique; you can make fun of the popular kids behind their backs, … Continue
You’re not SEO blogging until you’re up to your eyeballs in keywords and inbound links
When you launch a blog, your main goal is to increase website traffic. If you’re ad-driven, then this is especially important, because advertisers are going to be looking for sites that fit their products with the most traffic. If you’re product … Continue
Our SEO Press Release Guidelines Free Report will help you create and distribute search engine optimized press releases
Download a FREE digital copy of our SEO Press Release Guidelines now
I learned a lot from the SES Conference in New York City back in March. One of the most important things multiple speakers said was about the … Continue