While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers
Creating the best subscription website business models starts with understanding your minimum information units—both the free minimum information units you'll use to build a loyal audience and the premium minimum information
A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription.
In updating this
Audience development personnel have a very specific, and incredibly important job, within an organization. Writing an audience development job description and then finding the right audience development staff can mean
When website users are asked whether they like pop-ups, they say no. They'll say they hate them. They'll tell you they're the most annoying things on the Internet. They might
If you're a publisher, or are selling a subscription-based information product, it's likely that at some point you'll be looking for a new membership site developer. We know this because
The most effective blow-in cards of the 21st century aren't made of cardstock, they're digital. And since offering a sample of your magazine is less effort for the user when
A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media
How to make highly converting Floaters, pop-ups and mobile interstitial ads SEO-friendly
As you probably know, earlier this month, Google told publishers everywhere that they would begin penalizing them for pop-ups
Write an online magazine editor job description like a product description for a Swiss Army knife
Can you remember life before the internet, when a personal computer was another name for
Here at Mequoda we can never stress enough the value of a free portal to any subscription website, no matter what archetype it is. It’s the key to driving website
With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success
In order to succeed online, publishers need to have staff
How recycling, repurposing, and repackaging content can create alignment in your marketing efforts
The number of steps required to create an effective audience development plan often confuses people new to organic
A look at email marketing statistics you must know
Email is the cornerstone of your audience development and product selling goals. An online editor’s primary responsibility is to reuse, recycle and
These things are what make a Mequoda System. Options you have when building a publishing website are somewhat resilient in the way that while we always grow to adapt the
5 ways to pay better attention to email marketing fundamentals
Many look at “making waves” as a bad thing. It’s used to describe the creation of a disturbance or controversy. Today
4 reasons why you should have a well optimized free report marketplace
If you aren’t offering free download products yet, here’s what you are missing:
An opportunity to
Press releases can be your friend in the digital age if you create them properly
Have you posted a press release online? Did it yield the results you wanted, or were
The seven audience development steps of a successfully repurposed product
The good folks over at Mother Earth News have an admirable approach to thinking about content development.
“We think of an idea
The keys to a high converting landing page is urgency and fresh content
Few things destroy the credibility of a landing page sales letter more quickly and effectively than content that’s
President Obama signed the "Restore Online Shoppers’ Confidence Act", so here are the rules that apply to us.
A Subscription Website is an online information product. It is a gated, content-based
Website components for more conversions
Online publishers have a challenging job nowadays.
Many Internet users have a belief that the web is synonymous with free content. This is an initial thought at
Three quick tips for online editors who manage email marketing campaigns
As an online editor, your primary responsibility is to create reusable editorial content, recycling it in numerous media. Your core
The sole purpose of a dedicated landing page is to get that order.
Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They
How to use paid and earned media to build your membership website
Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason -
This free report from Mequoda Group discusses membership websites, which can be a revenue-generating tool for online publishers
(Nationwide)---A membership website is an online information product. In order for users to
Examining the Ties That Bind Between Marketers, IT, Copywriters and Customers
At the much-anticipated Marketing Conference in Miami, Nov. 10-12, Greg Krehbiel of The Kiplinger Washington Editors will lead a session
We have found that many in the publishing industry today don’t want to be labeled “a publisher”. Having spent over 30 years in the publishing industry, Don Nicholas, our
Content marketing tips for online editors on tagging, targeting and titling online content
"Each information product in your brand portfolio can be used to supply content and drive traffic to your
Now a free special report, Editorial Management Guidelines for Online Publishers, provides specific answers and recommendations that address your most pressing online publishing and content marketing questions.
Online Editor & Publisher Job Description 2009 - Setting Measureable Goals for your Online Team
In the more than three years since last we shared our goals and metrics for the
Editorial Strategy: User perceptions can often be altered with a simple change in language. A handbook by any other name…
If you’re a publisher, answer this simple question:
What’s more valuable
Infopreneur (information entrepeneur) is a relatively new buzz word. Good news if your in the online publishing business. So what does it mean? Basically, an infopreneur sells information and information
Sales Letter Landing Pages are traditional direct response sales letters that are used to maximize the conversion rate for a paid, usually credit-card-required offer for a paid information product. These
A Mequoda Website Satellite Archetype that generates revenue from a single product sale. Similar to a direct mail package, users are brought to a single page that describes one specific
Download ourcomplimentary report today and learn how to compete with today's toppublishers by using the most profitable seven online publishing secrets.
Download our complimentary Membership report today and learn what every magazine, newsletter and book publisher needs to know before launching a Membership Website
