Information Products

Using the power of free content to build internet business models that work
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Bob Bly shares 30 years of copywriting and internet marketing strategy experience … Continue Reading »

Free Report on repurposing content to help generate more revenue … Continue Reading »

We have found that many in the publishing industry today don’t want to be labeled “a publisher”. Having spent over 30 years in the publishing industry, Don Nicholas, our editor-in-chief, wants us to clear up any misgivings or misconceptions about this label. … Continue Reading »

Act now to immediately get the free eBook Internet Marketing Strategy from Mequoda Group. … Continue Reading »

Learn how to succeed as an online publisher, completely on us … Continue Reading »

Four FREE white papers for creating and selling better information products
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The Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now from the Mequoda Group is full of advertising tips online publishers can use to generate online advertising revenue and sell premium information products.

The Mequoda Group interviewed dozens of online publishers and content marketers with robust digital … Continue Reading »

This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services. … Continue Reading »

Read this new white paper and discover how in 2010, anyone with editorial content, or the capacity to create it, can become an online publisher … Continue Reading »

Learn How Smart Online Publishers Use Banners, Tex Ads, Sponsorships to Generate Online Advertising Revenue & Sell Premium Information Products (AKA: Paid Content) when you claim your FREE copy of Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now … Continue Reading »

How Smart Online Publishers Use Banners, Tex Ads, Sponsorships to Generate Online Advertising Revenue & Sell Premium Information Products (AKA: Paid Cont … Continue Reading »

Tips for online editors on tagging, targeting and titling online content
“Each information product in your brand portfolio can be used to supply content and drive traffic to your Internet hub. In return, your hub and its companion email newsletters can drive transactions for all of your information products. This concept … Continue Reading »

Organize email marketing campaigns by creating an editorial and promotional calendar that keeps editors on track and in line with email revenue goals
Successful Mequoda System Publishers understand that their websites exist primarily to build customer loyalty. They understand the website’s role in increasing their most valuable asset, which is their … Continue Reading »

Master your editorial management skills when you download our new toolkit for online editors
Online editors generally have pretty specific day-to-day responsibilities for the creation and deployment of content. Editors will send out at least one email newsletter a week, published in different formats, they’ll also create blog posts and build … Continue Reading »

Don’t miss this revealing Mequoda/SIPA Webinar on SEO Campaign Management: Using Free Reports to Build Email Circulation
A higher website ranking and conversion rate are virtually guaranteed when you learn the secrets of using free reports to build email circulation. … Continue Reading »

Discover how to meet the challenges of 21st century online publishing with real-world, hands-on skills using free or low-cost software tools and reports.
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Where does your content originate?
Here is our editorial strategy for reusing, recycling, and repurposing content over multiple platforms
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Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors. … Continue Reading »

Effective digital media strategy means building a multi-platform content Mequoda Media Pyramid
BLR.com is a Mequoda “best practice” multiplatform publisher, and its creator, Bob Brady, has been setting a standard for excellence and innovation since before we coined the term “Mequoda.”
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A few of the systems we’ve helped design:

America’s Horse Daily
Artist Daily
Beading Daily
Business Management Daily
Canadian Living
Ceramic Arts Daily
Chefs Best
Computer World
Consumer Reports
Corporate Wellness Advisor
Crochet Me
Daily Word
Dark Daily
Faculty Focus
FuelNet
Gevestor
Golf Vacation Insider
Gryphon Daily
HR Daily Advisor
Investing Daily
Investor-Verlag
Johns Hopkins Health Alerts
Knitting Daily
Mein-Geschaeftserfolg
Mequoda Daily
MorningStar
Mother Earth News
Program on Negotiation at Harvard Law School
Quilting Arts
Radiology Daily
RCR Wireless
Safety Daily Advisor
Sekada … Continue Reading »

Rackspace LAMP Data Center Management -
Thousands of Rackspace customers run LAMP architecture for the development and deployment of optimal performance web applications. Our highly trained Mequoda team can manage this data center for you.
WhatCounts Email System Management -
WhatCounts offers email marekting solutions for companies with complete support for RSS, survey, … Continue Reading »

Discover how to meet the challenges of 21st century online publishing with real-world, hands-on skills using free or low-cost software tools and reports.
We’re all familiar with the aphorism, “Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for … Continue Reading »

Discover the best practices for online media management and Internet marketing strategy.
Mequoda Onsite Summit*
Experience an interactive workshop for online publishers, delivered with customization, exclusively for your organization
Description: Our two-day Mequoda Summit held publicly twice each year*, can be presented in its entirety at your location, with concentration on issues that … Continue Reading »

Ten free whitepapers for turning your print publishing company into a successful online publishing company
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All information products will be digital by the year 2025.
Warning: Your staff will need to acquire new skills to create these new digital products
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Seven reasons why all your new information products should be digital
It’s imperative that you begin now to create the digital products that will eventually replace your physical products
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A collection of great landing page optimization tips covering SEO, website design, A/B testing, and copywriting … Continue Reading »

Make sure your landing pages answer this question for your users: “what’s in it for me?”
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Marketplace landing pages are the gateways to sales

A landing page is any webpage where a willing buyer and seller can start a transaction. It’s the first page on your website where a visitor enters the ordering process.

A dedicated landing page is an indispensable part of your online marketing campaign. It … Continue Reading »

When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
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I suspect that 50 percent of Mequoda Daily readers should not be launching their own Mequoda System periodical website and daily email newsletter…
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How does a book make our list of “Top 20 Online Publishing Books”?

Over the past couple of months, we’ve been busily scouring Amazon.com for books on the topic of online publishing. There are 5,000+ books on Amazon that one could read to better their online publishing business. … Continue Reading »

Online Publishing 101: Creating and selling blockbuster digital white papers, special reports and handbooks is a core skill for many successful online publishing companies. With low production costs, no inventory and higher price points, these digital downloads are a key product strategy. … Continue Reading »

What it means to be content-driven, Google-friendly, email-centric and profit-minded.

What are the characteristics that publishers and marketers should think about when designing their online business? In our view of the online world, there are four primary traits that all successful online publishers have in common. … Continue Reading »

Online Editor & Publisher Job Description 2009 – Setting Measureable Goals for your Online Team

In the more than three years since last we shared our goals and metrics for the Mequoda Daily team, the job description for our Online Editor has changed with the times (and the times have been … Continue Reading »

Editorial Strategy: User perceptions can often be altered with a simple change in language. A handbook by any other name…

If you’re a publisher, answer this simple question:

What’s more valuable to customer, a book or a handbook? … Continue Reading »

How email newsletter contact frequency affects the annual value of an email newsletter subscriber

The online metrics of making your email newsletter yield more revenue

If he had been a consultant to our industry, the legendary Peter Drucker probably would have said something pithy like “measure your email revenue right, … Continue Reading »

Using email newsletters to lower the cost of creating online brand building. When the history of the 2008 U.S. Presidential election is written, the role of the Internet, and especially email, will be recognized for having revolutionized campaign strategy more than any technology since John F. Kennedy mastered using … Continue Reading »

Questions to ask before you launch a Membership Website. Are you a traditional print only publishing company considering the leap to online publishing? Welcome to the era of the internet! You may be contemplating the launch of a Membership Website. After all, you’ve got years of … Continue Reading »

Duration: Approximately 60 Minutes

What this session is about: In this rapidly evolving new media world, where the consumer is in control and has more information product options than ever before, publishers need to offer multiple media platforms to remain competitive.

Discover how top B2B and B2C publishers have used the Internet … Continue Reading »

Duration: Approximately 60 Minutes

What this session is about:

Key metrics are numbers that, when multiplied together, determine costs or revenues generated and their respective effect on profit and loss. For websites, some metrics are more important than others, depending on the site’s business model. Knowing which key metrics to use can … Continue Reading »

Infopreneur (information entrepeneur) is a relatively new buzz word. Good news if your in the online publishing business. So what does it mean? Basically, an infopreneur sells information and information products such as, but not limited to: … Continue Reading »

How Google chooses to rank sites on broad phrases like “investing advice”. … Continue Reading »

Now you can ask any question about online publishing and marketing and receive a detailed answer from the Mequoda Pro Research Team and me for a little over 81 cents per day.
Introducing Mequoda Pro — the ultimate publishing support program — designed exclusively for experienced professionals who want to … Continue Reading »

The Mequoda Method is a comprehensive business system for making money on the Internet via the sale of information products, sponsor revenue and lead generation. Each Mequoda System is a unique reflection of the publisher’s audience and online business model. What follows is a sampling of the online publishing … Continue Reading »

Mequoda Group announced today that fuelNet.com, a marketing website serving daily tips and information products for owners and managers of growing businesses won the third annual Mequoda Publisher of the Year Award for 2008. … Continue Reading »

We started from scratch says Bill Dugan on the launch of fuelNet.com … Continue Reading »

A Mequoda Website Satellite Archetype that generates the majority of its revenues from user access fees. This website business model is similar to a print newsletter or magazine that accepts little or no advertising, relying primarily on user support. These websites often sell other branded information products that might include … Continue Reading »