Protected: FIPP 2010
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Internet Business Models
Is “Going Green” an Online Publishing Gimmick?
Monday, August 3rd, 2009Is converting to online publishing a good excuse or good business model?
Are the days of old really gone, no more morning paper and cup a joe? Will all print publications convert to online subscriptions and RSS feeds? Well, if they haven’t started maybe they should.
In the last year, … Continue Reading »
Protected: AHP 09
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117 Mequoda Best Practices
Friday, June 19th, 2009Ten free whitepapers for turning your print publishing company into a successful online publishing company
… Continue Reading »
Studies and Reviews: Publishing Case Studies
Tuesday, April 14th, 2009FREE White Paper: Learn the 9 Online Content Business Models To Turn Your Print Publication into an Online Media Business by downloading our FREE Internet Business Models and Strategies white paper. … Continue Reading »
Mequoda Summit Downloads
Wednesday, April 1st, 2009PRESENTATIONS:
Online Market Analysis
Search Engine Optimization
Website Conversion Architecture
Landing Page Optimization
Online Content Management
PR & Link-Building
Email Newsletter Marketing
Digital Product Development
Internet Advertising Basics
Structuring Online Jobs
Key Metric Analysis
Business Plan Development
SPREADSHEETS:
Google Visibility Report
Email Performance Report
Email Circulation Calculator
Email Lifetime Calculator
Key Metrics Dashboard
Online Publishing Model
Link Building Lifetime Calculator
SEO Lifetime Calculator
Flora Daily Google Visibility Report
Dan Ambrose: Content Traffic … Continue Reading »
Singapore
Thursday, March 26th, 2009PDF DOWNLOADS:
Internet Strategy
Keyword Strategy
Website Strategy
Editorial Strategy
Business Strategy
Email Strategy
Reporting Strategy
Organizational Strategy
Business Planning
Launch checklist
SPREADSHEET DOWNLOADS:
Google Visibility Report
Email Performance Report
Email Circulation Calculator
Email Lifetime Calculator
Key Metrics Dashboard
Online Publishing Model
FREE REPORT DOWNLOADS:
10 Email Design Best Practices
12 Master Landing Page Templates
5 Deadly Membership Website Mistakes
Blogging for Marketing 101
Internet Business Models and … Continue Reading »
Link-Building Loophole: 8 Steps for Growing Email Circulation with PDFs
Monday, March 16th, 2009Use PDF files to improve your site’s landing page rankings with Google
Help build your niche brand with this eight-step link-building technique … Continue Reading »
Online Market Analysis: The Importance of Knowing Your Online Neighborhood
Wednesday, March 4th, 2009Seven questions you must answer to avoid leaving money on the table
How an online market analysis can reveal friendly competitors, potential marketing partners, and new business opportunities…
In traditional bricks and mortar businesses, there is a theory of management called MBWA. It stands for “management by walking around.” … Continue Reading »
Internet Business Models and Strategies
Wednesday, February 4th, 2009If you’re looking for new ways to increase revenue, download this FREE white paper: Internet Business Models and Strategies – 9 Online Content Business Models To Turn Your Print Publication into an Online Media Business. … Continue Reading »
Making Money Online
Friday, January 2nd, 2009FREE White Paper: Learn The Only 3 Ways to Make Money Online Now by downloading our FREE Digital Media Strategy 2010 white paper. … Continue Reading »
Internet Business Models
Friday, January 2nd, 2009Learn the 9 Online Content Business Models To Turn Your Print Publication into an Online Media Business by downloading our FREE Internet Business Models and Strategies white paper. … Continue Reading »
Online Publishing Jobs
Friday, January 2nd, 2009New White Paper: Learn the 9 Online Content Business Models To Turn Your Print Publication into an Online Media Business by downloading our FREE Internet Business Models and Strategies white paper. … Continue Reading »
Mequoda Pro Downloads
Saturday, November 8th, 2008SPREADSHEET TOOLS
Google Visibility Report
Email Performance Report
Email Circulation Calculator
Email Lifetime Calculator
Key Metrics Dashboard
Online Publishing Model
Link Building Lifetime Calculator
SEO Lifetime Calculator
Online Market Audit Sample
Article Release Guidelines
Digital Product Pyramid Sample
Online Editor Job Description
FREE REPORTS
10 Email Newsletter Design Best Practices
12 Master Landing Page Templates
5 Deadly Membership Website Mistakes
Blogging for Marketing 101
Digital Media Strategy … Continue Reading »
New Rules for Delivery
Monday, June 4th, 2007Treat the Internet as a unique medium with multiple platforms
Content delivery has constantly evolved over the centuries—and it is not going to stop now.
There was word of mouth and tall tales, then public forums, written word, moveable type, printing presses—all the way up to television and the Internet.
What has remained … Continue Reading »
The Hybrid Website Archetype
Tuesday, December 26th, 2006Hybrid Websites come in many variations as they successfully and often unsuccessfully merge functionality from two or more of the other website archetypes and sub archetypes into a single (often confusing) user interface. … Continue Reading »
The Brand Website Archetype
Tuesday, December 26th, 2006Brand Websites are used by all manner of non-online product and service organizations to build brand preference for the organization’s offline products and services. Brand Websites exist to alert consumers to online and brick and mortar retailers where purchases can occur. … Continue Reading »
The Lead Generation Website Archetype
Tuesday, December 26th, 2006Lead Generation Websites generate revenue by providing sponsors with qualified leads. Users shop for products and services in an effort to save time and money, while the seller pays for content creation and co-branding value. Plus, the seller pays a transaction fee for each qualified lead. … Continue Reading »
The Classified Website Archetype
Tuesday, December 26th, 2006Classified websites generate revenue by facilitating commercial transactions between buyers and sellers of products or services. There are at least four major variations of the Classified Website Archetype; Classified Retail Websites, Classified Directory Websites, Classified Employment Websites and Classified Service Websites, all of which we will discuss in this chapter. … Continue Reading »
The Retail Media Website Archetype
Tuesday, December 26th, 2006Every Retail Media Website has two business goals. First, the website must allow users to buy products. Second, the website must begin a user relationship with both buyers and non-buyers that will lead to future sales. … Continue Reading »
The Membership Website Archetype
Tuesday, December 26th, 2006A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees. This website business model is similar to a book club, professional association or user group that accepts little or no advertising, relying primarily on user support. … Continue Reading »
The Internet Hub Archetype
Tuesday, December 26th, 2006Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on other websites and other media to drive targeted website traffic. … Continue Reading »
Using Website Archetypes to Optimize the User Experience
Tuesday, December 26th, 2006Choosing the right business model and supporting infrastructure for any business is a key strategy for business success.
Mequoda uses the term “archetype” to help understand and categorize kinds of sites. An archetype is a pattern or design upon which all other similar things are patterned. The Mequoda Research Team has … Continue Reading »
Internet Publishing Strategy 2006
Tuesday, January 3rd, 2006How’s your Internet Publishing Strategy doing? Fifteen years after Tim Berners-Lee invented the World Wide Web, most publishers are still struggling to cope with a permission marketing world where consumers have all the power.
If you’ve made the shift, congratulations and welcome to the brave new world of niche media empires, … Continue Reading »
An Internet Business Model for Your Internet Marketing System
Tuesday, December 13th, 2005Download an easy-to-use Excel-based modeling and budgeting tool to guide your online marketing and publishing efforts to higher profits. … Continue Reading »