Internet Hub

Act now to immediately get the free eBook Internet Marketing Strategy from Mequoda Group. … Continue Reading »

Tips for online editors on tagging, targeting and titling online content
“Each information product in your brand portfolio can be used to supply content and drive traffic to your Internet hub. In return, your hub and its companion email newsletters can drive transactions for all of your information products. This concept … Continue Reading »

An Internet Hub is very robust, offering tons of useful information for free. It is designed to maximize online advertising inventory. State-of-the-art Internet Hubs offer users email newsletters, blogs, email alerts and RSS feeds that are all designed to directly and indirectly generate more page views and website revenue. … Continue Reading »

Search engine optimization strategies for positioning your online publishing business against the market leaders
Analyzing a Google Visibility Report on your competitors website can help you go to market wisely. … Continue Reading »

Titling, categorization and tagging rules for online publishing with Wordpress blogs

When publishers pull apart their archived content and start putting it up on their blog, they have a variety of style options to choose from when posting.
… Continue Reading »

With advertising sales dropping, many publishers are considering charging for content. Will you?

After hearing Jim Malkin, CEO of SourceMedia spoke this week at FOLIO about how he intends to transform into a paid-subscription model, we thought now might be a good time to talk about membership websites and the Five … Continue Reading »

If you’re looking for new ways to increase revenue, download this FREE white paper: Internet Business Models and Strategies – 9 Online Content Business Models To Turn Your Print Publication into an Online Media Business. … Continue Reading »

Marketers and Editors are jointly responsible for attracting and retaining a robust online audience

By now you should know that the definition of an online editor is not that different from an online marketer. In fact, if your online editors don’t have a little marketing in their blood, your online business … Continue Reading »

How Google chooses to rank sites on broad phrases like “investing advice”. … Continue Reading »

“Every online publisher takes advertising, the question is ‘from whom’”? – Ed Coburn, Publishing Director at Harvard Medical School … Continue Reading »

Can you really master Web 2.0 if you haven’t gotten the fundamentals of Web 1.0? Here are 6 steps picked up at the Web 2.0 Expo this week in NYC that will help bring your brand up to par before Web 3.0 approaches. … Continue Reading »

“Five Deadly Membership website Mistakes—What every magazine, newsletter and book publisher needs to know before launching a membership website” is based on our 12 years of experience with more than 100 successful membership websites. Claim your FREE copy of Five Deadly Membership Website Mistakes: What every magazine, newsletter and book … Continue Reading »

A minimum of two websites where one is a free Mequoda Internet Hub and the other is one of the seven Mequoda Website Satellite Archetypes. Websites in the network may be owned by a single organization, but may include websites owned by many organizations bound together through affiliate-merchant agreements. Separating … Continue Reading »

A term first used by Internet entrepreneur and website developer Don Nicholas to describe a method for designing and managing websites and website networks. The term is an acronym for “media quote daily” which is core to Nicholas’s approach to building website networks that includes seven specific website types. A … Continue Reading »

The Mequoda Internet Marketing System is a two-step marketing program that uses a Mequoda Internet Hub to attract new customers, capture email addresses and build customer relationships that supports a robust multi-channel database marketing program. The 13 media sources sitting under the hub are paid and free sources a publisher … Continue Reading »

A simple, easy-to-use website that offers users free content and community in return for registration and brand loyalty. The website earns money by referring loyal users to one of more Mequoda Website Satellite Archetypes in their Mequoda Website Network. The hub’s primary goal is to build a permission-based email, bookmark … Continue Reading »

12 Online Business Models that Successful Publishers are Using to Distribute Content and Make Money Online … Continue Reading »

Launching a blog on your Internet hub that’s loaded with content means that sometimes you’re so busy giving stuff away, you forget that your topics should still be selling something. … Continue Reading »

Can we help you master the Internet?
If you are a publisher, content producer or content marketer searching for a simple yet comprehensive way to create, build and maintain long, lasting and profitable audience and customer relationships, your search may be complete.

Mequoda Group is the global users group for content marketers … Continue Reading »

From the desk of Don Nicholas — Managing Partner, Mequoda Group, LLC
Discover the Revolutionary Internet Marketing System That Can Double Your Online Revenues Every 12 Months
Dear Colleague:

In August 1999, Rosemary Gardner* was a successful author, newspaper columnist and newsletter publisher. At age 47, she had worked long and hard to … Continue Reading »

Any website where the users can talk about themselves, or about particular subjects, and where the content is organized by user and subject matter is a variation on the social network theme. Social networks are incredibly popular and drive huge amounts of traffic, but the challenge we’ve seen is that … Continue Reading »

Two standard business models that support the long tail and make money online … Continue Reading »

The Quest to Unlock the National Institute of Business Management Archives … Continue Reading »

Download our complimentary Membership report today and learn what every magazine, newsletter and book publisher needs to know before launching a Membership Website … Continue Reading »

How Agora, Inc. used the free content model to turn a $25 million dollar newsletter publisher into a more than $200 million dollar company that generates more than half of its total revenue online. … Continue Reading »

Make more money online by being content-driven, Google-friendly and profit-minded … Continue Reading »

Do you have an Internet Hub? How are you using it to expand your brand?

Mequoda’s Don Nicholas presented a rapid-fire version of our Making Money Online workshop and moderated a panel focused on one of the seven strategies: multiplatform editorial management.

Don was joined on the panel by David McKee of … Continue Reading »

Multiple Business Models are Required to Maximize Online Revenue

In session three, entitled Generating Website Revenue, Don revealed that there are the 12 different types of business models, or “archetypes” that a publisher uses to make money online. … Continue Reading »

Meredith and Hearst Reveal their Secrets for Selling Lots of Print Subscriptions Online … Continue Reading »

Paid media programs balance your Internet marketing system

While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick results with a reasonable ROI (return on investment). Each of these programs involves finding and buying traffic by spending money … Continue Reading »

Should your internet marketing system include earned media?

Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators is building email circulation. The goal is to attract as many subscribers as possible to the free email newsletter and … Continue Reading »

The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of core functions that make it efficient for completing a limited group of user tasks that are key to the success … Continue Reading »

Key components of the Mequoda Internet Marketing System

The launch and operation of a Mequoda Marketing System can be divided into four phases. Most of the steps in each phase are then repeated over and over again to build email circulation and monetize customer relationships. … Continue Reading »

The objective of the article landing page is to be picked up by search engines, capture the user’s interest and lead the user to a transaction.

Most website users are familiar with organic landing pages. Whether on an Internet hub, a retail site, or a membership website, organic landing pages contain … Continue Reading »

This Mequoda System Operator has an audience that is fostering its own online community

Note: This is part four of a five part series on the Mequoda Publisher of the Year nominees. You can tell us which new Mequoda System is best serving its audience by clicking here to vote.

One of … Continue Reading »

Rupert Murdoch’s newest newspaper will likely be more risky and experimental

Publishers around the country should keep an eye on The Wall Street Journal. It may be radically pursuing a new online publishing strategy in the very near future.

After four months of haggling, Rupert Murdoch convinced enough members of the Bancroft … Continue Reading »

Specific guidelines for retail and media websites

When your publication is online it should be on a network of websites, not a single website.

Yesterday we discussed that one of your websites should be designated as an Internet Hub—a website devoted to accepting and generating website traffic.

But what about the other websites … Continue Reading »

Create interweaving websites with specific strategies

When you think of your online business, are you thinking of a website, or are you thinking of a network of websites?

The distinction is very important.

Ideally, your online publishing business should be a small network of websites, each with specific goals and strategies.

One of those … Continue Reading »

Fed up with search results? Now you can create your own engine

We at the Mequoda Group are very fond of our website archetypes.

They are website designs from which all similar websites are patterned—kind of like a category.

We’ve previously identified seven distinct archetypes, and each has its own unique tactics and … Continue Reading »

Online marketing works best with a solid foundation that builds lists

To have a solid online business, you need a solid online marketing system.

How solid is your online marketing? Is it really a system? Or is it just a few disjointed tactics?

A true marketing system is a concerted effort that acquires, … Continue Reading »

You need a full marketing system to maximize revenue

Let’s face it: Internet marketing is complicated.

It’s based in a constantly evolving environment and requires a comprehensive system to be effective.

As yesterday’s Daily explained, the foundation for that system should be an Internet Hub.

Hubs attract users and capture their information for your … Continue Reading »

The Mequoda Research Team has made a list of the top 100 media blogs in the country based on unique page visitors per month.

In the sprawling and volatile blogosphere, mining for a gem of a site is hard work. That’s why the Mequoda Research Team created the free Mequoda Blog … Continue Reading »

Choosing the right business model and supporting infrastructure for any business is a key strategy for business success, especially in website publishing.

Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those … Continue Reading »

Introducing the Mequoda Print Linkage Index (PLI) – a Simple Calculation that Measures How Effectively a Publisher Uses their Print Product to Drive Website Traffic

All publishers must have a plan for driving website traffic, whether that’s to beef up page views or to get people to purchase products, including access … Continue Reading »

An effective Internet marketing system distributes valuable content without charge

If you’re still using traditional online advertising as part of your Internet marketing strategy, know this: Nobody is paying attention!

According to a recent Forrester Research Study, only 13 percent of consumers admit that they buy products because of online ads, and … Continue Reading »

Hybrid Websites come in many variations as they successfully and often unsuccessfully merge functionality from two or more of the other website archetypes and sub archetypes into a single (often confusing) user interface. … Continue Reading »

Brand Websites are used by all manner of non-online product and service organizations to build brand preference for the organization’s offline products and services. Brand Websites exist to alert consumers to online and brick and mortar retailers where purchases can occur. … Continue Reading »

Lead Generation Websites generate revenue by providing sponsors with qualified leads. Users shop for products and services in an effort to save time and money, while the seller pays for content creation and co-branding value. Plus, the seller pays a transaction fee for each qualified lead. … Continue Reading »

Classified websites generate revenue by facilitating commercial transactions between buyers and sellers of products or services. There are at least four major variations of the Classified Website Archetype; Classified Retail Websites, Classified Directory Websites, Classified Employment Websites and Classified Service Websites, all of which we will discuss in this chapter. … Continue Reading »

Every Retail Media Website has two business goals. First, the website must allow users to buy products. Second, the website must begin a user relationship with both buyers and non-buyers that will lead to future sales. … Continue Reading »