Internet Marketing Strategy

Act now to immediately get the free eBook Internet Marketing Strategy from Mequoda Group. … Continue Reading »

Registration for the Mequoda Summit opens today – select your interactive program sessions with ease
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Learn How Smart Online Publishers Use Banners, Tex Ads, Sponsorships to Generate Online Advertising Revenue & Sell Premium Information Products (AKA: Paid Content) when you claim your FREE copy of Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now … Continue Reading »

SEO experts tell all about using free reports to build email circulation … Continue Reading »

A free special report entitled Editorial Management Guidelines for Online Publishers provides specific answers and recommendations that address your most pressing online publishing questions. … Continue Reading »

Pack your brain with online publishing and marketing smarts. 14 seats left. 5 days left to save. Register… now!
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Discover how publishers like The Wall Street Journal have become more profitable and credible online through their use of podcasting when you claim your COMPLIMENTARY copy of Tips for Creating a Successful Podcasting Series: Lessons for Publishers and Content Marketers Who Want to Make Money Podcasting. … Continue Reading »

The best online publishing management team is comprised of subject matter experts, Internet marketers and information technology professionals who share the common objective of maximizing customer lifetime value. … Continue Reading »

Less than two weeks left to get our lowest price on this Internet marketing event for publishers
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Do you know how to blog but hesitate to call yourself a blogger?
Knowing how to blog seems to fly in the face of a time-honored tradition in newsletter, magazine and book publishing of working within an organization that controls whether your work gets published. … Continue Reading »

Build out a new social media strategy with Twitter.
Our Twitter for Publishers webinar skips the preaching and goes straight to the teaching!

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Get mobile publishing strategies for usability, design and content distribution when you claim your FREE copy of Mobile Site Design for Content Publishers today! … Continue Reading »

A frank and earnest question from a respected colleague challenges us to create a new online document
Introducing the Mequoda Best Practice Guidelines, soon available to all Mequoda Summit 2009 attendees, Mequoda Pro Members and Mequoda Consulting Clients … Continue Reading »

Optimize Your Web Advertising Strategy with Google Adsense Best Practices when you claim your FREE copy of Web Advertising Tips for Google Adsense today! … Continue Reading »

Discover the best practices for online media management and Internet marketing strategy.
Mequoda Onsite Summit*
Experience an interactive workshop for online publishers, delivered with customization, exclusively for your organization
Description: Our two-day Mequoda Summit held publicly twice each year*, can be presented in its entirety at your location, with concentration on issues that … Continue Reading »

Ten free whitepapers for turning your print publishing company into a successful online publishing company
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Bristol, RI – June 11, 2009- For the sixth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s 2-day Mequoda Summit on October 7-9th, 2009 … Continue Reading »

Mark Everett Johnson shares with publishers gives ten ways to get both customers and editors involved in your internet marketing efforts
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Learn How to Write Effective Press Releases for Online Distribution, Search Engines and Social Media when you claim your FREE copy of Online Press Release Guidelines today! … Continue Reading »

Three paths to an online market audit of your online publishing niche
What should you do when you realize you don’t have the resources to go “multiplatform” in all your markets?
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Learn the key strategies for link-building, increasing search engine rank and getting mentioned by highly respected bloggers when you claim your FREE copy of Launch a Link-Building Campaign: Dozens of Link-Building Strategies and Tools for Driving Website Traffic and Making Partners Out of Competitors! … Continue Reading »

Creating online white papers that sell is a key product strategy for successful digital publishing companies. Claim your FREE copy of How to Write a White Paper That Sells: Five Best Practice Guidelines for Selling Online White Papers, Special Reports and Handbooks. … Continue Reading »

When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
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How does a book make our list of “Top 20 Online Publishing Books”?

Over the past couple of months, we’ve been busily scouring Amazon.com for books on the topic of online publishing. There are 5,000+ books on Amazon that one could read to better their online publishing business. … Continue Reading »

If you’re an online editor or website designer, Blogging for Marketing 101 will show you how to monetize a blog with social media, web 2.0 strategies, and good old fashioned networking. Claim your FREE copy of Blogging for Marketing 101: Blogging Advice for Publishers Who Want to Learn How to … Continue Reading »

Landing Page Optimization: The value of A/B split testing for increasing response

This publisher’s “winning” titles routinely generate 50 percent more sales than the “losing” titles.
It was enough to make an experienced copywriter groan…

I have more than 25 years of experience as a direct response copywriter, but I recently had a … Continue Reading »

Seven questions you must answer to avoid leaving money on the table
How an online market analysis can reveal friendly competitors, potential marketing partners, and new business opportunities…

In traditional bricks and mortar businesses, there is a theory of management called MBWA. It stands for “management by walking around.” … Continue Reading »

Learn the key strategies for boosting email conversion rates, open rates, delivery rates and more when you claim your FREE copy of 10 Email Design Best Practices: Create Impressive Email Newsletters with 40 Email Newsletter Tips on 10 Design Best Practices! … Continue Reading »

Online Editor & Publisher Job Description 2009 – Setting Measureable Goals for your Online Team

In the more than three years since last we shared our goals and metrics for the Mequoda Daily team, the job description for our Online Editor has changed with the times (and the times have been … Continue Reading »

Once you have identified your target audience or demographic, you must streamline your online marketing strategy. Understanding Search Engine Optimization (SEO) is vital. For a basic overview and useful tips, … Continue Reading »

The Mequoda research team has identified 12 types of landing pages, 6 organic and 6 dedicated. Organic landing pages are designed to attract website traffic and convert visitors into customers or subscribers. Online publishers use organic landing pages when they can’t control where the user is going to enter … Continue Reading »

Duration: Approximately 48 Minutes

Landing pages are the driving force for any successful Internet marketing program. A well-crafted landing page will maximize the possibility that a user landing there will take the action you desire and not click away. How do you get users to the data collection page, credit card … Continue Reading »

Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing

Making money online requires converting your casual website visitors into paying subscribers or customers. That means you must take all the traffic coming to your website and start relationships with those visitors that will eventually … Continue Reading »

All 17 Mequoda Pro training seminars currently available on-demand:
The Ultimate Guide to SEO Campaign Management 2010 — Using Free Content, SEO, PR and link Building to Drive Website Traffic and Build Email Circulation
Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website … Continue Reading »

Now you can ask any question about online publishing and marketing and receive a detailed answer from the Mequoda Pro Research Team and me for a little over 81 cents per day.
Introducing Mequoda Pro — the ultimate publishing support program — designed exclusively for experienced professionals who want to … Continue Reading »

May 21, 2008 – MinOnline: Multimedia Strategies for Independent Publishers
May 21, 2008 – PRNews: Multimedia Strategies for Independent Publishers
August 6, 2007 – Old Issues of Playboy and Rolling Stone Will Be Available on DVDs
March 12, 2007 – DM News: How Much is Too Much E-mail?
October 30, 2006 – Best Circ … Continue Reading »

HubSpot was recently recommended to us by a couple of our Twitter followers and has a free Website Redesign Kit we wanted to share with you. In the kit, there’s an e-book called Website Redesign for Marketing Results that lists these 7 website redesign tips. … Continue Reading »

6 bits of coverage from the San Francisco conference and our thoughts on where the magazine industry is headed … Continue Reading »

It’s not possible to overestimate the importance of focusing on the core of your brand … Continue Reading »

Sheryl Sandberg explained why it’s important (now more than ever) to get your content out where your users already are. … Continue Reading »

Give more content away, spread it around to various outlets, especially the online areas you know your users are already occupying, and the rewards will ultimately fall back in your lap. … Continue Reading »

CEO Eric Schmidt explains why relevance is the key to increasing your rank in Google … Continue Reading »

For ad-driven publishers, performance-oriented media and relationship marketing is the key to succeeding in the digital realm … Continue Reading »

8 event websites that can get you listed in Google and extend your reach to the conference-going community … Continue Reading »

How Golf Vacation Insider Manages 75 Complimentary Special Reports and a Page #1 Ranking in Google on Almost All of Them. … Continue Reading »

If you’re an author, editor, website designer, or online publisher, Seven Online Publishing Secrets will forever change the way you think about how to make money on the Internet with online publishing. Claim your FREE copy of Seven Online Publishing Secrets: Using the Internet to Transform Your Special-Interest Publishing Brand … Continue Reading »

Copywriter and Contributing Editor, Mequoda Group, LLC

John Clausen is a 25-year veteran direct response copywriter, journalist and author. He is editor of Writing for Money, an online journal for freelance writers. He is also contributing editor for the Library on topics related to Internet marketing and copywriting.

John primarily works with … Continue Reading »

Senior Usability Analyst, Editor-At-Large, Mequoda Group, LLC

Roxanne O’Connell is Assistant Professor of Visual Communication at Roger Williams University where her area of research is the design of information. She is also Research Director for the Mequoda Group, specializing in website usability, site prototyping and audience research.

Roxanne is currently consulting in … Continue Reading »

Senior Partner, Mequoda Group, LLC

Aimee Graeber brings more than 11 years experience to her position as Senior Partner. She is the Principal Information Architect and Design Team Leader for the Mequoda Group. She is an expert in project management, information architecture, website usability, Internet marketing and system development. Aimee … Continue Reading »

The Mequoda Internet Marketing System is a two-step marketing program that uses a Mequoda Internet Hub to attract new customers, capture email addresses and build customer relationships that supports a robust multi-channel database marketing program. The 13 media sources sitting under the hub are paid and free sources a publisher … Continue Reading »