A proven roadmap to Internet publishing success, in 90 minutes
Stop guessing: Learn the Mequoda strategies that have earned millions for others … Continue
Whether you’re outsourcing your Internet marketing services or building an internal Internet marketing services department, these 11 content marketing job functions are key
I’ve been running marketing services departments and companies for the better part of 30 years. Mequoda Group is an independent co-operative Internet marketing services company that currently supports 20+ client organizations. The most … Continue
13 event websites that can get you listed in Google and extend your reach to the conference-going community
In person live events are a preferred medium. When a passionate user is committed to a topic, they want to go to the source; the author, guru exert that really knows the content. They want an interactive presentation. … Continue
If you’re reading this post, you’re probably looking for an Internet marketing company, agency or consultant to help with your Internet marketing strategy and execution.
Internet marketing is easy to do and hard to master.
Internet marketing companies come in all shapes and sizes. If you’re shopping for one, it’s important to find an Internet marketing company … Continue
Looking for some fresh tips on SEO? Here are a few articles that should provide some innovative insight on what’s new in SEO in 2012: … Continue
Why corporations decide to have a blog
Companies of all sizes have been implementing blogs, or planning on implementing blogs this year.
eMarketer is estimating that 40% of US companies will manage a public blog for marketing reasons.
The Internet’s blogosphere has become more popular as content marketing has taken precedent as a successful Internet marketing strategy. … Continue
Are you citing these three reasons for engaging in content marketing?
The end of the year often signals a time of desired change in people. For those of us operating an online business, the New Year’s resolution should be to implement a content marketing strategy, or reevaluate your current one.
As this musing is typed, the ground … Continue
Your answer should be a free email newsletter, yes free
Traditional print publishers may have difficulty grasping the concept of giving away their content via a free email newsletter. After all, isn’t that what they’ve been charging readers for? Isn’t that content their most valuable asset?
Welcome to the Internet, where an email address, or … Continue
Specific Goals Needed to Make Analytics Pay Off
“You don’t control how people are coming to your site; you only control what they do once they get there.”
Greg Krehbiel, director of marketing at Kiplinger Washington Editors, Inc., subtitles his always well-received presentation of Actionable Analytics, “What to do with all those numbers.” … Continue
Google has a new Internet marketing strategy… Twitter ads!
If you weren’t already aware, last year Google paid Twitter $15 million to include tweets as search results. Here’s what Google had to say then:
“We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward … Continue
This free podcast from Mequoda Group discusses search engine optimization tips and components of both SEO copywriting and SEO campaign management.
(Nationwide)—Paying attention to search engine optimization is the difference between getting high organic rankings in search engines and not being found by your audience members.
Search engine optimization is the process of improving visibility of a … Continue
Whether you love it, hate it or don’t care, you are going to hear about.
Last week GAP quietly unveiled a redesigned logo. The old logo, in use for over 20 years, is iconic. Love it or hate it, the new GAP logo has caused quite a commotion on the Internet, causing rumors of … Continue
How passion and community has taken the marketing world by storm
The Internet has forced many industries to change, and that includes the wide world of marketing.
Traditional marketing was flashy, sexy and awfully loud; shouting at the consumer was typical and these characteristics became frustrating to experience. Maybe that’s why TiVo and DVRs became popular, so … Continue
Target professionals with paid advertisements
Would you like to connect with a large audience of active, influential professionals? Consider reaching professionals through ads on Linkedin.
DirectAds are paid advertisements that are shown to Linkedin members on the LinkedIn.com website and the Linkedin Audience Network. Your ads may show in any of the ad placements on the site, … Continue
Pros and Cons of Free and Paid Advertising
Which is the best way to increase website traffic, free or paid advertising? When it comes to increasing website traffic there is no one way considered to be right or wrong. Each has a place.
If you’re goal is to convert website traffic at a fast pace, … Continue
Here are more 5 ways you can improve your Internet marketing strategy that will increase website traffic and boost email marketing conversion rates
Set up an affiliate program. Find partners that are compatible within your niche. Well-established websites with lots of traffic are most desirable. Create a mutually beneficial (win-win) relationship with other marketers, and you … Continue
Here are 6 ways you can improve your Internet marketing strategy that will increase website traffic and boost email marketing conversion rates
Provide lots of FREE content. It is the foundation of the Mequoda System. This content can come in the form of email newsletter subscriptions, website access, eBooks, white papers, audio or video podcasts. It’s … Continue
Users 65 and up are now into social networks more
Earlier this week we posted an article about having an Internet marketing strategy for baby boomers. We said it was a necessary step to take and a recent article from eMarketer backs up the validity behind our suggestion.
The article I speak of discussed findings from a … Continue
What can we learn from the Internet habits of baby boomers
Baby boomers,* as a group, are 78 million strong in the US alone. This group has tremendous buying power and your Internet marketing strategy cannot afford to overlook them. According to the Nielson Company, baby boomers, unlike the previous generation, are affluent and … Continue
Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish information in many different formats (periodicals, books, email newsletters, blogs, wikis, digital libraries, courses, events, DVDs, CDs and more) are the ones—large, small or independent— … Continue
Our Internet Marketing Strategy focuses on multiple ways to maximize revenues by using the Internet as a major source of traffic and revenue. By including a variety of business-building tools, such as social media, link-building campaigns and online advertising, you will drive website traffic and increase revenue.
We’re all about free advertising but the fact … Continue
Content producers and online publishers can utilize this modern Internet Marketing Strategy to reach niche markets while growing a fan base
(Nationwide)—Modern publishing professionals have stepped away from traditional publishing models by using free content as their internet marketing strategy to drive online traffic. A percentage of that traffic is then converted into email newsletter subscribers … Continue
If you don’t own it, our free Internet Marketing Strategy for Publishers eBook
Download a free copy of our eBook Internet Marketing Strategy for Publishers now
A major difference between a Mequoda system and other traditional publishing models is that a Mequoda system offers free content to drive online traffic.
This content can come in the form of … Continue
Online publishing faces new challenges with the latest major Google update
If you’re older than 50 and can actually remember adult life before the personal computer, you may still be filled with a sense of awe and wonder about our new, “always on, always connected” digital world. I know I am.
And although I relentlessly research and … Continue
Claim your FREE digital copy of SEO Press Release Guidelines: How to Create a Google-Friendly Press Release & Manage SEO Press Release Distribution now. … Continue
InvestingDaily.com launched with an experienced publishing team and an internet marketing strategy comprised of legacy content from KCIInvesting.com. … Continue
Using the power of free content to build internet business models that work
Bob Bly shares 30 years of copywriting and internet marketing strategy experience … Continue
Test Results You’ll Be Interested In
Learn the skills needed to become a successful online publisher
Claim your FREE 256 page eBook Internet Marketing Strategy for Publishers: How to Transform your Book, Magazine or Newsletter into a Niche Media Empire by Refining your Website Marketing Strategy now. … Continue
Learn how to succeed as an online publisher, completely on us … Continue
Registration for the Mequoda Summit opens today – select your interactive program sessions with ease
Claim your FREE digital copy of Landing Page Handbook: Creating Sales Letter Landing Pages that Sell now. … Continue
This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services. … Continue
Claim your FREE digital copy of Digital Media Strategy 2010: How Smart Online Publishers Use Banners, Text Ads and Sponsorships to Generate Online Advertising Revenue & Sell Premium Information Products now. … Continue
A higher website ranking and conversion rate are virtually guaranteed when you learn the secrets of using free reports to build email circulation. … Continue
SEO experts tell all about using free reports to build email circulation … Continue
Claim your FREE digital copy of Editorial Management Guidelines for Online Publishers: Email Newsletters, Special Reports, Blog Posts & Beyond! now. … Continue
Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors. … Continue
SEO campaign management begins with creating a blockbuster free report.
Even if you follow a checklist of all the items required for a successful SEO campaign, you can achieve mediocre results if you don’t offer a highly desirable free download.