Internet Marketing Strategy

Bob Bly shares 30 years of copywriting and internet marketing strategy experience … Continue Reading »

Test Results You’ll Be Interested In
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Learn the skills needed to become a successful online publisher
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Act now to immediately get the free eBook Internet Marketing Strategy from Mequoda Group. … Continue Reading »

Learn how to succeed as an online publisher, completely on us … Continue Reading »

Do you know how to write, design and create sales letter landing pages that convert visitors into buyers?Claim your FREE copy of Landing Page Handbook: Creating Sales Letter Landing Pages that Sell … Continue Reading »

This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services. … Continue Reading »

Now there is an easy way to learn the concepts, tips, tricks and techniques that will increase your landing page conversion rates by 30 to 50 percent. Claim your FREE copy of 12 Master Landing Page Templates: Maximizing Internet Marketing Conversion Rates By Using the Right Landing Page Template for … Continue Reading »

A higher website ranking and conversion rate are virtually guaranteed when you learn the secrets of using free reports to build email circulation. … Continue Reading »

Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors. … Continue Reading »

SEO campaign management begins with creating a blockbuster free report.
Even if you follow a checklist of all the items required for a successful SEO campaign, you can achieve mediocre results if you don’t offer a highly desirable free download.
… Continue Reading »

Claim your FREE copy of The 17 Best Email Subject Lines: Using the 17 Mequoda Email Subject Line Archetypes to Improve Your Average Email Open Rates today! … Continue Reading »

Discover the best practices for online media management and Internet marketing strategy.
Mequoda Onsite Summit*
Experience an interactive workshop for online publishers, delivered with customization, exclusively for your organization
Description: Our two-day Mequoda Summit held publicly twice each year*, can be presented in its entirety at your location, with concentration on issues that … Continue Reading »

Mequoda unlocks archived landing page reviews

We are happy to announce the release of more free content. Yes, now everyone will have access to content formerly part of the members only Mequoda Library.

One of the most popular topics searched at Mequoda.com is “Landing Page Templates”. In particular, our landing … Continue Reading »

Discover why we have transformed the Seventh Mequoda Summit and Internet Marketing Conference with step-by-step tutorials, expert power panels, advanced roundtables, and hands-on, interactive workshops. You get to choose.
Register early to customize your Mequoda Summit experience with the 10 sessions that best address your interests — from basic, to intermediate, … Continue Reading »

If you’re an author, editor, website designer, or online publisher, Seven Online Publishing Secrets will forever change the way you think about how to make money on the Internet with online publishing. Claim your FREE copy of Seven Online Publishing Secrets: Using the Internet to Transform Your Special-Interest Publishing Brand … Continue Reading »

Can we help you master the Internet?
If you are a publisher, content producer or content marketer searching for a simple yet comprehensive way to create, build and maintain long, lasting and profitable audience and customer relationships, your search may be complete.

Mequoda Group is the global users group for content marketers … Continue Reading »

Discover why we have transformed the Seventh Mequoda Summit and Internet Marketing Conference with step-by-step tutorials, expert power panels, advanced roundtables, and hands-on, interactive workshops.
You get to choose. Register early to customize your Mequoda Summit experience with the 10 sessions that best address your interests — from basic, to intermediate, … Continue Reading »

Get unlimited LIVE and ON-DEMAND access to the next 17 SiPA/Mequoda Webinars.
Login and phone instructions for the LIVE webinars will be sent separately, closer to the live date. Please call 866-713-1005 or email customercare@mequoda.com with questions.
With your ON-DEMAND access, you’ll also get
dozens of spreadsheet calculators, tools and white … Continue Reading »

Download our new report (for free) and learn how to maximize your Internet marketing conversion rates by using the right landing page template for the job
A landing page is an indispensable component of your online marketing campaign. We define it as any webpage where you and your users begin a … Continue Reading »

Using big margins, print fonts and optimizing for search … Continue Reading »

How to use social networking sites to create buzz, an online community, and more traffic to your website … Continue Reading »

The first step in social media marketing is optimizing your site for inbound links … Continue Reading »

Leveraging Content and Keywords to Drive Targeted Website Traffic, Build Email Circulation and Sell Information Products … Continue Reading »

An effective Internet marketing strategy means anticipating customer hesitations and removing obstacles … Continue Reading »

The key to creating successful sales letter landing pages is writing keyword-rich copy that Google ranks highly

Uploading a sales letter landing page to a website without regard to search engine optimization is a sure way to not be found. No matter how great the content, if Internet users can’t find … Continue Reading »

How to open a new line of revenue by publishing your books and making them available for the Amazon Kindle. The Amazon Kindle is something of a “first wave” of the e-Book revolution. When Amazon’s Kindle was released, it took 5.5 hours for them to sell out. Apparently, they … Continue Reading »

But how will Kindle arouse long-term consumer interest when the Sony Reader hasn’t? The answer is in the online publishing strategy of the major news media.

On Monday (Nov. 19, 2007) Amazon.com introduced Amazon Kindle, a portable reader that wirelessly downloads books, blogs, magazines and newspapers to a crisp, high-resolution electronic … Continue Reading »

You’ll write strong, engaging headlines when you use proven power words

The ideal headline for your sales letter landing page, print ad or email promotion is a statement of your product’s unique selling proposition or the promise that it’s going to satisfy a need or solve a problem.

The headline is an … Continue Reading »

The newest free report from the Mequoda Group

Looking for a crash course in landing pages? How about for free?

Well you’re in luck, Mequoda has a new free special report: 8 Master Landing Page Templates and When to Use Them. Just follow the link, submit your email address and the report … Continue Reading »

Use this simple process to make your Internet marketing system a continuous improvement machine that produces ever-increasing revenue and profit

About 80 to 100 times a year, I get hired to audit or review the Internet marketing strategy for a publisher who has a website that is making money. The goal … Continue Reading »

Internet Marketing 2.0 (aka Marketing 2.0) starts with defining your audience’s needs through research. Are you meeting the needs of your online audience?

As an Internet Marketing Consultant, I seem to spend a lot of time researching Internet marketing questions that, at first, I have no clue how to answer. Often … Continue Reading »

This Mequoda System Operator has found high profitability with a unique Internet marketing strategy

The website and email newsletter feature updates five days a week, with editorials sent on Mondays, Wednesdays and Fridays, and promotions sent on Tuesdays and Thursdays.”Mequoda essentially gave us the winning formula, which was to … Continue Reading »

Landing pages should convert targeted website traffic. That means having an organized system that matches the user with the right landing page.

The more targeted the landing page, the better the chance of conversion.

Your landing pages are the first place users encounter your website, so choose and design them well. … Continue Reading »

Google’s new search system dramatically increases the competition for page rankings.

Just when your SEO strategy was polished and humming along, Google releases a press release.

Google announced last week that it is starting “Universal Search”, a more comprehensive form of search that could push your page rankings down if you’re not … Continue Reading »

Making a meaningful connection with your audience.

It’s day two of the Web 2.0 Expo, and I thought I’d share a session I attended called “Community Evangelism: Tools and Techniques” with Anil Dash and Deborah Schultz from SixApart. I learned about the importance of having an official evangelist for your company, … Continue Reading »

Promotional codes are an inexpensive way to identify what is working for your online business and what needs to be changed.

Metrics are vital to knowing if you are reaching your audience. Detailed metrics are increasingly available in the digital world, but with so many channels for reaching users, and with … Continue Reading »

Use different emails to relate to your customers in different ways.

The Mequoda Group is a strong advocate for the power of email. It is cheap, easy and effective at maintaining customer relationships. However, an effective email marketing campaign cannot be initiated without a plan.

If you want to maintain customer relationships, … Continue Reading »

Avoid driving away users by eliminating DRM

EMI Group, one of the recording industry’s four leaders, announced Monday that songs it sells online in Apple Inc.’s iTunes Store will no longer have share-preventing software. EMI’s songs will have better quality, a $1.29 price tag and no Digital Rights Management starting next … Continue Reading »

How one magazine is successfully making the transition across the globe

Unless they have been living in a cave or are an extreme anomaly, most print publishers in the US have been making the transition to the Internet. That transition into the unknown has baffled many publishers, but those who were … Continue Reading »

Capitalize on these frequently overlooked opportunities to sell more products from your website and increase your average dollar amount per sale.

If you’ve ever bought a product in direct response to a TV commercial, you’ve experienced the “upsell.” The operator always has a special, “today only” opportunity to increase your order … Continue Reading »

How email newsletters, conversion architecture and incentives will help build your audience.

Online marketing expert and ecommerce guru Andrew Palmer ran a campaign last year to build subscriptions to Agora’s free email newsletter, The Daily Reckoning. Palmer tested a self-titled “free on free” offer that gave every user who signed up … Continue Reading »

Choosing the right business model and supporting infrastructure for any business is a key strategy for business success, especially in website publishing.

Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those … Continue Reading »

Any one of these Internet marketing mistakes can doom your online sales

There are plenty of ways to fail at Internet marketing, but six of the most common mistakes are these:

1. Wrong product—If no one is looking for the product you sell, your Internet marketing strategy is fatally flawed and you … Continue Reading »

Convince your potential customers with facts, not hype

Are you sick to death of hearing the same outrageous product claims from the same dozen or so Internet marketing “gurus”? Are you also as sick of the word “guru” as I am?

Why are the same Internet marketing entrepreneurs always “shouting” at us … Continue Reading »

An effective Internet marketing system distributes valuable content without charge

If you’re still using traditional online advertising as part of your Internet marketing strategy, know this: Nobody is paying attention!

According to a recent Forrester Research Study, only 13 percent of consumers admit that they buy products because of online ads, and … Continue Reading »

A freelance writing formula suggests a time management model for online publishing success
Years ago, long before the Internet and the birth of online publishing, my old friend Alden Todd was a full-time freelance writer.

He had a regular desk at the Library of Congress and he spent his days researching subjects … Continue Reading »

Will dedicated digital readers using eInk technology save the “printed” word?

As I fly east from CES 2007, I am contemplating the new Internet Gold Rush. While most publishers are still focused on using the Internet to deliver text and pictures, the world’s video producers, including millions of amateur video makers, … Continue Reading »

Sad fact, but the world is full of sharks and charlatans.

For a long time now, many so-called Internet marketing gurus or experts have been making the bulk of their money selling marketing advice in the form of books, CDs, and tapes. In recent years the trend has moved to online … Continue Reading »

Online sales represented a tiny 2.2 percent of total retail sales in the first quarter of 2006. That means publishers who want to prosper selling ancillary products to consumers should look to broaden their retail distribution channels rather than simply posting additional product offers on their e-commerce websites. … Continue Reading »