Internet Marketing System

Act now to immediately get the free eBook Internet Marketing Strategy from Mequoda Group. … Continue Reading »

A higher website ranking and conversion rate are virtually guaranteed when you learn the secrets of using free reports to build email circulation. … Continue Reading »

SEO experts tell all about using free reports to build email circulation … Continue Reading »

Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors. … Continue Reading »

The Mequoda Internet Marketing System is a two-step marketing program that uses a Mequoda Internet Hub to attract new customers, capture email addresses and build customer relationships that supports a robust multi-channel database marketing program. The 13 media sources sitting under the hub are paid and free sources a publisher … Continue Reading »

Seven Strategies that Successful Publishers are Using to Turn their Traditional Publishing Brands into Internet-Centric Media Companies … Continue Reading »

From the desk of Don Nicholas — Managing Partner, Mequoda Group, LLC
Discover the Revolutionary Internet Marketing System That Can Double Your Online Revenues Every 12 Months
Dear Colleague:

In August 1999, Rosemary Gardner* was a successful author, newspaper columnist and newsletter publisher. At age 47, she had worked long and hard to … Continue Reading »

Discover why we have transformed the Seventh Mequoda Summit and Internet Marketing Conference with step-by-step tutorials, expert power panels, advanced roundtables, and hands-on, interactive workshops.
You get to choose. Register early to customize your Mequoda Summit experience with the 10 sessions that best address your interests — from basic, to intermediate, … Continue Reading »

Join Don and Kim at the SiPA conference in DC and learn all the latest trends and best practices in this new publishing environment … Continue Reading »

An effective Internet marketing strategy means anticipating customer hesitations and removing obstacles … Continue Reading »

Paid media programs balance your Internet marketing system

While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick results with a reasonable ROI (return on investment). Each of these programs involves finding and buying traffic by spending money … Continue Reading »

Should your internet marketing system include earned media?

Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators is building email circulation. The goal is to attract as many subscribers as possible to the free email newsletter and … Continue Reading »

Key components of the Mequoda Internet Marketing System

The launch and operation of a Mequoda Marketing System can be divided into four phases. Most of the steps in each phase are then repeated over and over again to build email circulation and monetize customer relationships. … Continue Reading »

The newest free report from the Mequoda Group

Looking for a crash course in landing pages? How about for free?

Well you’re in luck, Mequoda has a new free special report: 8 Master Landing Page Templates and When to Use Them. Just follow the link, submit your email address and the report … Continue Reading »

Use this simple process to make your Internet marketing system a continuous improvement machine that produces ever-increasing revenue and profit

About 80 to 100 times a year, I get hired to audit or review the Internet marketing strategy for a publisher who has a website that is making money. The goal … Continue Reading »

This Mequoda System Operator has found high profitability with a unique Internet marketing strategy

The website and email newsletter feature updates five days a week, with editorials sent on Mondays, Wednesdays and Fridays, and promotions sent on Tuesdays and Thursdays.”Mequoda essentially gave us the winning formula, which was to … Continue Reading »

Want to use other people’s content? Are you ready to risk your brand for it?

Many of my clients are creating a book series that supports and monetizes their brand’s knowledge base and information architecture. Some are experienced book publishers and some are experienced periodical publishers. While both skills are required … Continue Reading »

Find out how this email newsletter is raking in revenue and awards

We are happy to announce that the 19th Annual Awards for Publishing Excellence awarded HR Daily Advisor the grand award in its newsletter category.

HR Daily Advisor is a human resources management newsletter running on a Mequoda System. It and … Continue Reading »

Is this new system heaven for publishers or hell for users?

Advertising online is an unsettled business. New ways to spread your name online and monetize your website traffic are still emerging.

Online advertising systems developer Kontera has created a new form of keyword-based advertising that is embedded in publishers’ paragraphs of … Continue Reading »

You need a full marketing system to maximize revenue

Let’s face it: Internet marketing is complicated.

It’s based in a constantly evolving environment and requires a comprehensive system to be effective.

As yesterday’s Daily explained, the foundation for that system should be an Internet Hub.

Hubs attract users and capture their information for your … Continue Reading »

Capture more revenue from your website traffic

Having an efficient, all encompassing Internet marketing system requires discipline.

You need constant attention to identify problems and repair them.

The difficulty for most publishers is that, at first, Internet marketing problems are totally unpredictable. That’s because, as publishers, we’re not used to working online.

We solve … Continue Reading »

Taunton’s Fine Woodworking launched in 1975 as a black-and-white quarterly, followed by books on woodworking.

A few years ago, they started publishing special newsstand editions, which they now do seven times a year. Most are created from repurposed content from the magazine.

They have been producing video for 20 years and with … Continue Reading »

Attend SIPA’s June conference and take home practical methods to make your company more profitable.

SIPA’s 31st Annual International Newsletter and Specialized Information Conference is set to be three days of discussing the most powerful industry trends and best practices. It is being held from June 3 to June 5 in … Continue Reading »

Take the information you have, profile your customer base and become an expert news-source.

There is nothing like free publicity. It is easy on the bottom line and draws more users to your website. It’s fantastic. Its only drawback is that free publicity can be difficult to generate—until now.

Scott Brueggeman, Socrates … Continue Reading »

Offering free, valuable content has attracted enough sales to earn this company tens of millions of dollars.

The many recurrent themes of the Mequoda System—offering value, building community, driving traffic with free content—are rarely executed with the level of grace held by The Daily Reckoning.

As the hub of Agora Financial’s online … Continue Reading »

Use different emails to relate to your customers in different ways.

The Mequoda Group is a strong advocate for the power of email. It is cheap, easy and effective at maintaining customer relationships. However, an effective email marketing campaign cannot be initiated without a plan.

If you want to maintain customer relationships, … Continue Reading »

How email newsletters, conversion architecture and incentives will help build your audience.

Online marketing expert and ecommerce guru Andrew Palmer ran a campaign last year to build subscriptions to Agora’s free email newsletter, The Daily Reckoning. Palmer tested a self-titled “free on free” offer that gave every user who signed up … Continue Reading »

An effective Internet marketing system distributes valuable content without charge

If you’re still using traditional online advertising as part of your Internet marketing strategy, know this: Nobody is paying attention!

According to a recent Forrester Research Study, only 13 percent of consumers admit that they buy products because of online ads, and … Continue Reading »

Sad fact, but the world is full of sharks and charlatans.

For a long time now, many so-called Internet marketing gurus or experts have been making the bulk of their money selling marketing advice in the form of books, CDs, and tapes. In recent years the trend has moved to online … Continue Reading »

As an online publisher, part of your job is to make information easier to manage for your subscribers

The majority of membership websites and email newsletters are instructional. Members join or subscribe in order to access content that is not available to non-subscribers. Much of this proprietary information is of the … Continue Reading »

As part of your Internet marketing strategy, do you give your new customers a warm welcoming email when they subscribe to your email newsletter or buy an information product?

Some years ago, my wife worked with an Organizational Design and Development (OD) professional at AT&T.

These OD types are usually consultants to … Continue Reading »

House of White Birches, a division of the Dynamic Resource Group, is an experienced print publisher. It has an enviable collection of magazines and book titles. It has carved out several profitable special-interest niches that it addresses with excellent products. But like many other successful print publishers, its Internet marketing … Continue Reading »

Creating a Flexible and Adaptable Business Plan that Will Maximize Your 2007 Online Revenues & Profits

Perhaps the thing I like most about the Mequoda Marketing System is its flexibility.

This online publishing system is all about maximizing the value of online advertising inventory (website space, email newsletters and email promotions). This … Continue Reading »

If you take a close look at the most visited sites on the Internet, you’ll see an interesting phenomenon. They all seem to use the same four colors.

It’s true. Many websites use the same basic color scheme with slight variations. Usually those four colors include two shades of blue, a … Continue Reading »

Our Mequoda editor-at-large, Peter Schaible, says he has identified three types of seminar attendees.

The prisoner doesn’t want to be at the event; the boss has assigned him to attend, but the prisoner is too arrogant to think he should learn anything new.

The vacationer is physically in attendance at the workshop, … Continue Reading »

The Mequoda Marketing System is comprised of the person in search of the information—the user; the publisher of the information—the operator; and the partner, or partners who work with the publisher to send traffic to the publishing website. The goal of the system is to acquire, build and monetize customer … Continue Reading »

When I interviewed Chris Kimball for Subscription Marketing in the late 90s, he told me an amazing thing about his business. At the time, he had 250,000 subscribers to Cook’s Illustrated. He also had 65,000 subscribers to the Cook’s Illustrated Annuals—the six issues plus an index in a hard cover … Continue Reading »

If you take a close look at the Media Pyramid, you’ll notice we list subscriptions and products as two different things. When we say products, we are referring to non-renewal products: books, eBooks, CD-ROMs, DVDs and other one-shots. If you question the value of one-shot products sold online, try this … Continue Reading »

“The Internet and its potential really spoke to me,” says visionary publisher Rodney Friedman. “The librarians caught onto it first. They were using it as a tool very early on. I just thought the Internet offered so much more.”

Indeed. Mr. Friedman, a seasoned veteran of both print and online publishing, … Continue Reading »

Publishing companies customarily operate a single website, with free content organized into various product or service areas.

The Mequoda System of content management advocates breaking up the single website into a Mequoda Internet Hub and several independent, yet interrelated, Mequoda Marketing Satellite sites. … Continue Reading »

Note from Kim: In the spirit of today’s opening of the Mequoda Summit, I thought I’d allow my friend and business associate Uli Raible from German publisher VNR to share the thoughts that are going through his mind as he prepares to attend the Mequoda Summit. … Continue Reading »

Interweave Press, LLC increases its footprint in the beading and jewelry markets with its acquisition of sixty year-old Lapidary Journal as well as Step by Step Beads, Step by Step Wire Jewelry, Colored Stone magazine, and related events for jewelry making and beading enthusiasts. … Continue Reading »

I turned 50 this past December. We were about halfway thru the process of designing, testing, writing and coding Johns Hopkins Health Alerts and the 29 marketing websites that surround it form the Johns Hopkins Health Network. Stuart Jordan, who is COO for Johns Hopkins Health Alerts and its parent, … Continue Reading »

The major differentiation between the Internet marketing strategy of the Mequoda System and that of traditional publishing models is the use of free content to drive online traffic. By offering free content (e.g., email newsletter subscriptions, HTML webpage access, eBooks or eReports, blogs or Web feeds) through a variety of … Continue Reading »

The first rule of the Mequoda Internet Marketing System is to make it as easy as possible to start a customer relationship—and give something away. Don’t ask for the money right away. But BusinessWeek.com gives away volumes of priceless content without even asking for an email address in return. … Continue Reading »

Agora Financial Network: Understanding the Seven Strategies that Drive the World’s Most Successful Special-Interest Website Network

The Mequoda Group estimates that the Agora Financial Network will post top-line revenues for 2006 of $55 million, with $41 million being generated online. This makes each of its 500,000 domestic subscribers worth about $82. … Continue Reading »

Customer-driven content management will be common in the very near future, allowing a diverse community of online users to engage, and be engaged, in many different ways compared to simply subscribing to a magazine or buying a book. The resulting environment will be much bigger and more sophisticated than in … Continue Reading »

The Mequoda System is a collection of media management behaviors

When operated as a repeating cycle, creates an audience-driven, continuous-improvement media management system. To discover and document the Mequoda System, the Mequoda Research Team has studied the management strategies and habits of hundreds of successful (and not-so-successful) media organizations to arrive … Continue Reading »

Google AdWords is the #1 way to test and quickly increase targeted website traffic.

Unlike most other sources used by the Mequoda Internet Marketing System to drive targeted website traffic, Google AdWords can be turned on and off quickly, and when managed properly, produce very predictable results. … Continue Reading »

Discover how one savvy Internet marketing professional increased her targeted website traffic beyond her wildest dreams and generated 252,978 new email newsletter subscribers worth more than $3 million. Learn the simple steps she took to get on TV and drive targeted website traffic to her niche media website. … Continue Reading »