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Tag: keyword competitive index

The Keyword Competitive Index (KCI) reveals the relationship of demand to competition in keyword research.The KCI formula is the estimated annual search impressions (global monthly searches taken from the GKT multiplied by 12 months) for a keyword divided by the number of exact match search engine results (the competition) for the same keyword.

How to Write a Special Report Title, the Mequoda Way

Like the best email subject lines, report titles should be short and sweet
In today’s multiplatform publishing world, there’s no such thing as standing still. So when data starts whispering “change” in our ear, we listen.

That’s why, right now, we’re officially revising our longstanding Best Practice on how to write a special report title. Freemiums in

Building a Google Visibility Report: A Step-by-Step Guide

Our clients publish in many different niches: food, investing, archaeology, environmental infrastructure, natural health and clinical pathology among many others. When they first come to us, they have nothing in common with one another, but after working with us for six months to a year, they all have one thing in common: a Google Visibility Report (GVR).

The Best SEO Keyword Strategy – Picking SEO Keyword Fights You Can Win

All SEO keywords are not equally important—volume and competition matter!

The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by the Google Keyword Planner for a given root keyword phrase.

SEO Writing The Right Way

Use this list to optimize every new and old article or blog on your site in order to attract the most search engine traffic.

SEO Campaign Management: How to Create and Promote a Freemium from Scratch

Search is the most fundamental element of content marketing. If you thought social media was the silver bullet, you were wrong. It’s at least a bronze bullet, but social media is just one stepping stone towards search optimization. More likes and tweets equal better rank. Better rank means you’ll keep getting website traffic to articles without even promoting them.

How to Create a Blockbuster SEO Article

5 tips for writing and titling blockbuster SEO articles that will generate more Google visibility

A blockbuster SEO article is a post that will show up in the first three pages of Google, preferably page-one, and remain there for an extended amount of time.

Blockbuster SEO articles do not happen by chance. Although, I suppose if you gave a monkey a typewriter and an infinite amount of time, like the theorem states, it would be able to produce such a post, but it wouldn’t be done in a time efficient manner.

A “Perfect” On-Page SEO Template for Blogs

A step-by-step guide to on-page SEO that will boost rankings and site traffic

Publishers are no strangers to search engine optimization, although it’s important to know that there are several dimensions of optimization, and they’re all necessary to get the most residual traffic from your most popular posts. For example, on-page SEO refers to the copy elements of the page – the words that are read by Google’s spiders. However, there’s also the website architecture portion – the code, plugins and other elements that make sure that all your great, optimized copy is getting read in the right places.

Once your architecture is in place, your day-to-day focus will be on-page SEO. So many editors get confused by the whats and the wheres of this process, but it’s actually much more simple than you’d expect.

SEO Campaigns Made Easy

Proven methods and a new idea for blockbuster SEO campaigns

A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that advice tells you to start by developing a free report, then research your keywords and finally, write a landing page letter that’s been optimized for search engines using those keywords.

I’m not giving that advice.

How to Quickly Determine Keyword Competition

So there’s an article you want to write, and you’re diving into your Keyword Universe, a giant spreadsheet that’s filled with columns of keywords ready for the taking and for optimization. Unfortunately on this day, there are keywords you want to use, but you have no idea how much competition is out there.

The quick answer is that it’s easy. Go to Google.com and search for your keyword in quotes. Below the search box, Google will deliver the number of pages that are competing for that keyword.

12 Audience Development Tips

These audience development tips will help you attract, obtain and convert casual visitors to your website

There are plenty of ways of executing audience development efforts in the digital landscape. Today we are going to discuss a few of them.

For organic audience development we suggest utilizing search engine optimization, SEO copywriting and the distribution of SEO press releases. These audience development methods will help you target audience members through search engines by utilizing keywords relevant to their interests.

Five Tools for Creating Blockbuster SEO Posts

The Blockbuster SEO Post has become legendary in a short time because knowing how to create Blockbuster SEO Posts can lead to immediate traffic boosts. Sometimes this increase in traffic can account for thousands of new visitors each month.

If you are unfamiliar with the process of creating Blockbuster SEO Posts, take a look at this article written by Don Nicholas, which highlights five steps for writing and titling these articles.

The Google Visibility Report: A Look at Your Potential Audience

After you have a keyword universe developed, how do you make sense of all the data? A keyword universe, which is the backbone of online marketing efforts, typically consists of hundreds of thousands of keyword phrases. Where do you rank on those terms? Which keyword phrases are the most important to your online business?

The Google Visibility Report, developed by Mequoda in 2006, provides you with these answers by documenting the popularity and organic competition for each keyword phrase. By citing the Keyword Competitive Index (KCI), you can determine which phrases provide the best targeting opportunities.

Getting the Most from Your Keyword Universe

A 7-step guide to the keyword universe

The keyword universe is the core to any successful online business. If content publishers or content marketers lack a keyword universe, they are basically operating in the dark – defining their online existence by assumptions and not clear factual evidence.

How is your keyword universe built and managed? For those publishers inadequately compiling keyword phrases, here are seven quick tips to remember about your keyword universe:

How to Write and Title Articles for More Google Visibility

Discover the secret behind Blockbuster SEO posts that generate hundreds or thousands of unique monthly page views

If you want to attract a more targeted audience, and receive hundreds or thousands of new page views each month, try following these steps.

First: Open up your Google Visibility Report (GVR). Sort the Keyword Competitive Index (KCI) of all the keywords listed within your keyword universe so that the keyword phrases with the highest KCIs are at the top.

Keyword Research Step-by-Step 2011

question

What do you mean by KCI?

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The Keyword Competitive Index, also known as the KCI, is a mathematical relationship for a given keyword phrase. In this equation, the annual keyword search volume is the numerator, and the number of competitor listings is the denominator.


 

Learn to Write Like an SEO Native

7 steps for natural SEO writing

In yesterday’s Mequoda Daily, I discussed what it takes to be labeled as an SEO native.

Like the vast majority reading this article, I am an SEO immigrant. However, unlike most, I’ve spent years understanding, practicing and teaching the SEO writing process.

Successful Keyword Research Details Supply and Demand

Not all keywords are created equally – learn techniques for keyword research and content production efficiency

In yesterday’s Mequoda Daily, we discussed what the Keyword Competitive Index (KCI) is and how it can be used to determine a few valuable pieces of data.

First, the KCI helps you determine the competition on your keyword phrases. Second, it helps you spend your time, and your staff’s time, in the most efficient manner.

A Step-by-Step Process for Discovering Keyword Competition

Learn the formula for our Keyword Competitive Index and begin targeting keywords more effectively on your landing pages

So you’ve painstakingly taken the time to develop an extensive keyword universe that includes thousands of keywords relevant to your audience’s search habits.

That’s great, but your work isn’t done yet. After compiling a comprehensive keyword universe, you need to differentiate between keywords by its competitive index.

How to Explore the Online Environment with the Google Wonder Wheel

This keyword research tip provides you with information on how to use the Google Wonder Wheel to build your audience

As an editor, I find keyword research interesting.

It is something that blurs the line between wordsmithing and psychology; the activity of doing keyword research allows you a glimpse at how your audience thinks while conducting searches online.

Google Re-Indexed the World, Decided it’s 83% Bigger

Virtual perceptions grow within Google

By now, online publishers have acknowledged Google’s Panda update, which began rolling out in late February.

To discover how the algorithm change affected Mequoda System publishers, we recently ran an original analysis of B2B and B2C media websites. This analysis focused on some of our Mequoda Gold Member clients, for whom we manage and create Google Visibility Reports.

How to Write a Headline that Gets Found

5 Advanced Google Search Tips for Editors

Google is a great tool to use for writing headlines that will get found and bring you new traffic.

Furthermore, Google Analytics is a great tool for an in-depth drilldown on your keyword strategy. Utilizing it will help you determine which keywords demand more attention through added content and optimization.

SEO Campaign Management: 5 Ways to Promote Your Freemiums

If you build and promote it, they will come

Creating and updating your freemiums should be a goal for 2011.

Information changes, strategies get updated and your keywords may not be as relevant as they were a year ago, or even six months ago.

This is why it’s so important to execute SEO campaigns on a regular basis.

5 Steps for SEO Campaign Management

Discover how to start the process of SEO campaign management

In an article published in the Mequoda Daily yesterday, we discussed the overall strategy behind SEO and best practices for search engine optimization.

To quickly recap, the overall reason online publishers engage in SEO campaigns is to increase visibility, email conversions and total revenue.

Do You Want A Few Thousand New Email Subscribers This Month?

SEO Campaign Management is a low risk, high reward route using freemiums to build email circulation

SEO Campaign Goal – Write landing pages that tell Google to send you lots of traffic for your targeted keywords — the key driver for every online publishing business.

SEO Campaign Management Step #1 – Use our proven method for researching and choosing the right keywords and phrases. It’s not guesswork when you use this strategy.

Rapid Conversion Landing Page Optimization

How to select the topic and keywords to create an effective Rapid Conversion Landing Page

The first step to creating an effective Rapid Conversion Landing Page is choosing the topic. Selecting the topic begins with keyword analysis. This precedes copywriting and requires a different skill set.

Begin by talking with your publisher, audience development manager, keyword analyst or consultant — anyone who is familiar with your publication’s keyword universe.

In preparation for writing the RCLP, open your Google Visibility Report and determine your target keyword phrases. The Google Visibility Report (GVR) tracks the volume and competition of each keyword phrase, and monitors the website’s rank on each. Alternatively, you could meet with colleagues who can suggest keyword phrases to be researched as part of preparing the Google Visibility Report.

The Best SEO Keyword Strategy for SEO Campaign Management

This free report from Mequoda Group discusses SEO campaign management components including link building and ways of gaining landing page visibility

(Nationwide)—The best SEO keyword strategy for SEO campaign management is not necessarily about picking the most popular SEO keywords. If an SEO keyword strategy targets only highly popular and competitive terms, the odds of SEO success are minimal.

Instead, it’s important to aim for smaller targets; ones that that can be won and owned by a publisher.

Utilizing a Keyword Strategy for Online Publishing

This free report from Mequoda Group discusses strategies for online publishing that can help develop multiplatform brands

(Nationwide)—These are a few questions to ask when working on a keyword strategy. For instance, what are people searching for online that your product or service will help them answer? To understand to the fullest what people are searching for and where you can fit in with the competition, it’s important to do keyword research.

There are a few different methods online publishers can use to determine keyword popularity, competition and strategy.

SEO Copywriting That is Naturally Appealing

Attract more customers with keyword-rich copy, GUARANTEED!

An important part of SEO copywriting is researching keywords and phrases for all of your copy, whether it’s your website, email newsletters, sales letter landing pages or rapid conversion landing pages. This includes optimizing your headline, subhead, summaries and, of course, the copy itself.

If you sell “pet supplies” and optimize only for that keyword phrase, you’ll miss everyone searching for “dog food” or “cat litter.” Don’t just think “automobile accessories.” Think “fuzzy dice” and “seat covers.” Think like the customer thinks.

Content Marketing 2010

In 90 minutes, you’ll discover how to use content to sell books, apps, subscriptions and live events

A Mequoda Search Engine Optimization Tutorial

Learn the latest techniques of SEO campaign management in this SEO video training program or surrender website performance and publishing profits to your competitors.

What Everyone Ought to Know About SEO Campaign Management

Invest 90 minutes and learn exactly how to conduct an effective SEO campaign, backed up by one full year of additional online Q&A support.

Two New Webinars You Can Watch Today – SEO & Digital Event Marketing

Get up to date with SEO and digital event best oractices when you subscribe to Mequoda Pro today

SEO Campaign Management Webinar tomorrow!

A higher website ranking and conversion rate are virtually guaranteed when you learn the secrets of using free reports to build email circulation.

SEO Campaign Management Training: 4 Days Left to Save!


The low risk, high reward route to SEO campaign mastery using free reports to build email circulation
This week is the last week that you can join us on October 14th at 12:30 EDT for a 90-minute webinar on SEO Campaign Management at the low rate of just $197. Next week, the price will raise

SEO Campaign Management 2010

Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website performance and publishing profits to your competitors.

The Long Tail of Keyword Analysis

Keyword research and search engine optimization thoughts for the long tail of keyword analysis