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Keyword Marketing

fuelNet.com Wins 3rd Annual Mequoda Publisher of the Year Award

Wednesday, October 15th, 2008

We started from scratch says Bill Dugan on the launch of fuelNet.com … Continue Reading »

Using Direct Mail Post Cards to Increase Targeted Website Traffic and Sell Paid Newsletter Subscriptions

Tuesday, March 28th, 2006

While many Internet marketing professionals ignore direct mail as a viable means to increase targeted website traffic, one newsletter publisher devised a test that shows that direct mail post cards can be a very cost-effective way to increase targeted website traffic and sell paid newsletter subscriptions. … Continue Reading »

A General Manager to Drive Your Internet Marketing Strategy

Tuesday, February 28th, 2006

What both types of CEOs have in common is the need for someone to execute their Internet marketing strategy on a day-to-day basis. Enter the Internet Marketing System General Manager and Publisher of your Mequoda Internet Hub. … Continue Reading »

Using Keyword Marketing Clusters to Drive Your Internet Strategy

Tuesday, February 21st, 2006

Discover the simple, keyword-driven Internet Strategy that hundreds of savvy authors, publishers and other information marketers are using to transform their books, magazines or newsletters into multi-million dollar niche media empires.
Keyword Marketing Clusters (groups of similar phrases used by people to search for information on the Web about a particular … Continue Reading »

How to Launch a Successful Membership Website

Tuesday, November 9th, 2004

What should you consider when starting a subscription-driven or membership website?

The answers are not always obvious, even to a seasoned print or electronic publisher. Starting a new website is very different from running an existing property. Over the past 10 years, my partners and I have worked on over 100 … Continue Reading »