There are a few places you can make really good, or really bad first and last impressions in your email copywriting. Get these right and you’ll build loyalty from the start and get those subscribers to stay with you longer. … Continue
There’s still no easy way out of this demanding craft
In the last six months, every SEO copywriting blog on the Internet has decided that SEO copywriting no longer means including keywords in your copy because it’s not natural and Google only rewards natural copywriting.
Oops, I just made the mistake of writing a completely natural sentence … Continue
Website usability tests are performed to determine if websites are functioning correctly. If they aren’t, users will have a hard time executing on their desired tasks, leading website publishers to fail in building rapport and generating revenue from these users. … Continue
People concern themselves with the external factors (link-building, social media, etc.) of SEO, but those are nothing without website architecture that’s built to pass link juice through the website’s pipeline. Did you know that there are ways to build a website for great SEO that go beyond inbound links and even the words on your … Continue
Best blog names contain a keyword phrase
One of the huge advantages of creating a new portal brand is having the chance to pick the name with SEO in mind.
This is our absolute favorite strategy for naming blogs and portals. In this principle strategy for choosing the best blog name we take your uber phrase and … Continue
It might be true that some sites are “winning” the search engines simply by existing and being a well-known reputable sources, like the New York Times or Wall Street Journal.
But it’s even more true that most of us have to work at it.
Don calls SEO “the new direct mail.” Keyword research and implementation is perhaps … Continue
Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and user-friendly Mequoda Method for digital publishing success in our three-day Internet Marketing Intensive, the definitive training course in publishing and marketing content online. … Continue
You too can build a digital publishing empire with this Mequoda marketing method
Did you ever hear the one about the small, special-interest publisher who made more than $2 million from a single, 12-page PDF?
Would you believe me if I told you that content was free?
Believe it. It’s not a fairy tale – it’s a true … Continue
Get more page one rankings in Google by being a better keyword density checker for your business
Our SEO process has several layers that starts with keyword research and ends with article marketing and an accompanying white paper. Somewhere in the middle of this process we take what we see as a great keyword and drop … Continue
We’re constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic report that all of us should be pouring over to see whether or not our hard work is going anywhere? … Continue
Claim your FREE digital copy of Google Website Analytics: The Best Website Analytics Being Monitored by Successful Businesses now. … Continue
You may never be Rupert Murdoch.
But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet by attending Mequoda’s Internet Marketing Intensive this January in New York City. … Continue
Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.
Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. … Continue
So, you’re the keyword checker in your publishing company. Maybe you’re the editor, who writes blog posts and optimizes them for the web. Or maybe you’re the analyst who compiles the keywords for the editors and copywriters to use. Either way, your sacred title of keyword checker comes with great responsibility to help your business … Continue
Save the dates for these industry-leading training experiences!
CHARLESTOWN, MA, Dec. 19, 2012 – Mequoda Group, a leading provider of consulting, training and support services to digital publishers, has announced its 2013 training calendar. … Continue
Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media to drive qualified traffic, getting those first visitors to a new website is an interesting challenge. The tips provided below will help increase website traffic … Continue
Aside from three days of content on developing a digital publishing powerhouse, the Internet Marketing Intensive offers networking with like-minded digital publishers.
These networking opportunities have two major benefits: … Continue
Publishing is at a crossroads. Are you ready?
No one is in business to fail. But with demand for digital content off the charts, no one can afford to put off making the transition to online publishing. Why, in just a few weeks, Newsweek will publish its last print edition ever. Are you ready to make … Continue
We tend to spend hours upon hours optimizing our sites and articles and rarely give a thought to who’s competing for those same keywords. Competition has gotten fierce since the last Penguin update and it’s more important than ever to check your rankings and try to capitalize on those niche keywords.
So how can you find … Continue
The Internet Marketing Intensive is characterized by the comprehension of its parts
The Internet Marketing Intensive is a holistic program. It’s designed to take all things digital, and put them in the context of your overall digital publishing strategy. This program isn’t a tactics course; it’s a strategy program.
If you must meet the needs of current … Continue
Are you planning on a new start in the always-changing digital environment?
Developing an online business can lead you to financial independence through a growing medium. It can also lead to many headaches amid complete failure.
Are you prepared to start an online venture? Do you have the skills needed to stay relevant in Internet marketing and … Continue
A step-by-step guide to on-page SEO that will boost rankings and site traffic
Publishers are no strangers to search engine optimization, although it’s important to know that there are several dimensions of optimization, and they’re all necessary to get the most residual traffic from your most popular posts. For example, on-page SEO refers to the copy … Continue
Proven methods and a new idea for blockbuster SEO campaigns
A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that advice tells you to start by developing a free report, then research your keywords and finally, write a landing page letter that’s been optimized for … Continue
Website architecture refers to the funnel that leads your customers from a page, to a point of interest, like a “buy now” button, or an email subscription form. It refers to the function of your website and its webpages. It does not refer to the colors on your website or your CSS stylesheet, but the … Continue
How to incorporate SEO copywriting exercises into your life
I’m a marketing words geek. I cheerfully admit it. Words that can sell products are constantly in the background of my brain … bubbling around, vying for my attention, waiting to be assigned to just the right product. If a friend convinces me to check out the … Continue
Take a look at these three case studies to better understand how you can combine content marketing strategy and relationship marketing strategy to sell while you sleep
UberSuggest will help you find some keyword phrases that Google may have missed
The Google Keyword Tool is very helpful in the process of keyword research, but like most other things, relying exclusively on one tool could be hurting your overall results. Perhaps Google’s Keyword Tool isn’t returning every aligned phrase that is beneficial to the … Continue
Today we’re focusing on SEO tips specifically for bloggers. To have a successful blog you need to maximize your traffic. This is usually done by having as much new content as possible, after all people will be looking at your blog to find new content, not to look at the same stuff they’ve already seen. … Continue
White hat SEO techniques are complex and take time to acquire.
Kim and I teach our in-house Audience Development Workshop 10 or more times per year. And yet every time I sign a new audience development consulting client, Kim needs to remind me to schedule the workshop.
I am both a journalist and engineer by training and … Continue
10 tips for developing findable content
An audience development blog is a valuable tool for interacting with online audiences and establishing a reputation within your market.
As any audience development professional will tell you, SEO is one of the most important components of developing an audience development blog. Below, I’ve listed a collection of SEO blogging tips … Continue
No matter what you call it, the top of your website is a strategic website design challenge
A funny thing happened on the way to today’s post. While doing keyword research to discover what you, our audience, call the top of your website, I found some disagreement. Various posts at other websites from Wikipedia to a … Continue
Five steps to an audience development plan
Writing for audience development begins with keyword research. What are your audience members searching for? How many people are searching for the content you provide? What is the related competition on the keyword phrases that you want to rank for in search engines?
Knowing the answers to these questions … Continue
Bob Kaslik shares five keys for digital publishing success
Few people know more about digital publishing and marketing than Bob Kaslik. Since 2008, he has managed the creation, operation, and optimization of 10 robust digital publishing communities including Interweave’s flagship Knitting Daily.
On April 11, Kaslik joined eight other industry professionals in the Mequoda Digital Publishing Hall … Continue
Longer subject lines may be the way to go…on
It may be time for you to get a bit more wordy in your subject lines. New research from Alchemy Worx, a London-based email service provider (ESP), shows that although shorter subject lines may generate higher open rates, longer subject lines—more than 70 characters—“earn a much … Continue
Using the Google Keyword Tool to determine audience interest
Gail and I just moved into a new house in a new neighborhood. We’re only about a mile from our old house, and still in the town that we’ve lived in since 1987. Still, everyone I meet is new to me. Once or twice a day, I’ve … Continue
Extensive keyword research is a digital publisher’s best friend. It is used not only to find what audience members are searching for, but it also helps quantify competition and the cost associated with keyword campaigns.
Beyond the well-known Google Keyword Tool, there are a couple of additional free tools that will help you develop your keyword … Continue
If you want your digital products found by audience members, you need to know how to name them.
Reuse, recycle and repurpose; that is the mantra of digital publishers.
One way digital publishers are creating new revenue streams is by taking legacy magazine content and packaging it as singular digital products. … Continue
Search engine optimization no longer exists with an absence of social media. Now that Google credits “likes” and “tweets” so significantly in their algorithm, it would be pretty hard to launch a website and expect it to rank without any social media influence. … Continue
The right content marketing specialist will help you connect with your audience easier
How well does your editorial staff understand the topics you provide content on? In order to develop new content and share your current content while bringing it to new channels, you need a content marketing specialist who understands the content and is interested … Continue
Target and track the keywords that are core to your online business
The Google Visibility Report (GVR) is the core document behind our keyword strategy. It is used to structure all SEO activities and conveniently house them in one location, which aids in the process of keyword research, analysis and reporting.
A keyword universe, which is ultimately … Continue
Discover what your audience is searching for with the Google Keyword Tool
If you aren’t already utilizing the power of the Google Keyword Tool, you are likely missing out on a bigger audience of devout followers.
One of the featured 30 minute interactive workshops at the Mequoda Bootcamp focuses on using the Google Keyword Tool to find … Continue
7 job responsibilities and strategies for online editors that help develop a larger, more targeted audience
In today’s digital landscape, online editors have a hand in developing a brand’s audience, even beyond the written content they produce.
An article from eMedia Vitals once stated the role of an online editor well. “…Increasingly we are, directly or indirectly, … Continue
Demographics for search engine users from Pew Internet Project
In the Mequoda Daily last week we talked about how to increase visibility on Google by properly utilizing SEO.
The article detailed eight steps that are completely necessary to understand in the SEO process. There is very little chance to compete for high search engine rankings if you … Continue
Tips from PR Newswire on selecting the best words for SEO success
SEO is not just for blog posts; it has found a place all throughout the Internet, from image tags and video transcriptions to optimized press releases.
SEO is ultimately all about reaching your audience. You need to use and understand the language employed by your … Continue
Without conversions, your online business will suffer… these three tips might help you fix the problem
A consistent stream of website traffic is great, as is engagement with audience members through social media.
Unfortunately, in many scenarios, traffic isn’t enough to keep online publishers functioning. Conversions need to take place in the form of direct sales or … Continue
Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th
Discover first-hand the techniques used by online publishers and content marketers for supercharging your online business
(Boston, MA)—The Mequoda Summit East 2011, a hands-on program featuring keynote presentations, panel sessions, interactive workshops and networking opportunities, will take place September … Continue
The lines between SEO professional and SEO blogger are becoming thinner – but not too thin
I love to look through Quora.com, a Q&A site mostly geared towards professionals and technology although I’ve read some pretty intense personal stories of battling cancer and other real-life triggers. The other day I came across a thread called, “What … Continue