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Tag: Keyword Universe

The Best Online Shopping Cart System for Publishers

What to look for in an online shopping cart system, from Haven Nexus, to Shopify to WooCommerce

Ecommerce has become a core part of any multi-platform publishing business. Even publishers who are still selling print-only have developed online shopping experiences because the Internet has become the first place people search for new information products.

That one fact

Best Practice Update: How Keyword Optimization & Planning is Changing

How we’re adjusting our keyword optimization best practices to accommodate changes in the Google algorithm and Keyword Planner
It had been awhile since Google played around with its search algorithms, so we all knew we were due for a change. Sure enough, this summer the search engine giant launched what we believe to be “Phase 1”

Protected: Executive Council Update: Google Algorithm Changes

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Understanding the Mequoda Method for Multiplatform Publishing

We recently started working with a publisher who came to us looking to sell more magazine subscriptions. When we started talking about the importance of building their email circulation, the publisher looked at us as if we hadn’t heard his question. After this conversation, it came to me that there are still lots of people out there who don’t understand what we do.

The 7 Mequoda Audience Development Models

These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists

“Audience development” is one of those terms that many people instinctively understand, but usually underestimate. Although media professionals have worked with the term for years, most have not bothered to define all the things that go on when executing an

Increasing Profitable Platforms With the Book Content Business Model

The book content business model can give you a variety of items to sell that can be sold digitally for a large profit
When developing strategic plans for CAROTME (content, audience, revenue, organization, technology, measurement, and economics), it’s not uncommon for publishers to overlook certain content business model(s) that they could be monetizing.

We have identified 12

Search: An Audience Development Model Every Publisher Must Respect

If your audience development strategy doesn’t incorporate search, you’re not thinking of the long term
When you are a Mequoda publisher, the goal of audience development is to get people on your email list. You will use that list to eventually sell them a product or monetize them through a sponsored message. The strategies we use

How Google Has Altered Your Keyword Universe

If you maintain a keyword universe like we do for our clients, you may want to follow our lead on this update
Mequoda is built on a structure of best practices. Best practices are standard conventions, methods, or processes that have proven to be successful through testing. We can’t stress enough the importance of paying attention to what

BPD

Building a strategic business plan for your company
For the right client, it all starts with our exclusive Business Planning program. This 60-day engagement kicks off with a full day meeting in Boston with your key stakeholders and 5 of our team leaders. We begin in the morning with an intense primer on the Mequoda Method

The Best SEO Software for Niche Publishers

Mequoda reveals the best SEO software publishers can use to extend the life of all their articles — more effortlessly.

Google Visibility Math: Organic SEO Metrics that Matter

Almost a decade ago, a close colleague told me that it was impossible to figure out how much search traffic a website could or should be receiving from Google and other search engines. He was wrong.

Let me explain how to calculate the amount of traffic Google and other search engines could be sending your way.

How Can I Find My Top Keywords Using Website Analytics?

Using website analytics to determine your top keywords and then what to do with them
When developing a new subscription website, it’s crucial to know which keywords to develop your site around.

When a client comes to us, one of the first questions they ask is, “What are my top keywords?” What they’re usually talking about are

Use the Mequoda SEO Scorecard to Measure and Optimize Your Posts

Use an SEO scorecard based on the results of more than a dozen publishers who are already nailing high quality content
I’m going to let you in on a secret. This is the scorecard that we use at Mequoda, and the SEO scorecard we use to train our clients on writing SEO’d website content.

It’s a very simple

What Great Website Design Actually Means and How to Measure it

Have you started the venture on your next great website design? Maybe your original design was pretty great when you launched, but it’s been a few years now and it’s not so great. What exactly is the definition of great, anyway? Is it a good color pallette? A fancy design? Does it shuffle content more effectively, or draw your eye to the most important calls to action? Does it generate revenue for you? Has it been effective at building an email list? Are you consistently seeing more revenue generated through it than the month before?

You can probably guess at which of these questions are more important than others. If we have to hear another new marketing intern complain about pop-ups without looking at the 20-30% increase in email captures when they launched, we’re going to go all Nate Silver on them. Business goals – do you have them? Good. Are you willing to do what it takes to reach them? Great.

Four Audience Development Best Practices from the May 2014 Mequoda Intensive

Last week at the Mequoda Intensive, we had some pretty lively discussions about audience development both in-session and during breaks. Some of the most pressing questions involved Facebook, who we discovered had taken a sledgehammer to the visibility of publishers in the audience during the week of the conference for no reason at all. Now, like Google, Facebook is keeping us all on our toes with their algorithm and how they choose to tweak it.

SEO Campaign Management: How to Create and Promote a Freemium from Scratch

Search is the most fundamental element of content marketing. If you thought social media was the silver bullet, you were wrong. It’s at least a bronze bullet, but social media is just one stepping stone towards search optimization. More likes and tweets equal better rank. Better rank means you’ll keep getting website traffic to articles without even promoting them.

The Strategies of a Successful Keyword Checker

So, you’re the keyword checker in your publishing company. Maybe you’re the editor, who writes blog posts and optimizes them for the web. Or maybe you’re the analyst who compiles the keywords for the editors and copywriters to use. Either way, your sacred title of keyword checker comes with great responsibility to help your business improve and get more traffic from your research. And not just new content either, so keep reading.

Week in Review: November 26th, 2012 – November 30th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Tracking Primary Keyword Phrases with Three Uniquely Different Tools

Your primary keyword phrases, also known as keyword clusters, are typically based on your most broad keyword phrases. These keywords are usually topics or main categories on your website.

A “Perfect” On-Page SEO Template for Blogs

A step-by-step guide to on-page SEO that will boost rankings and site traffic

Publishers are no strangers to search engine optimization, although it’s important to know that there are several dimensions of optimization, and they’re all necessary to get the most residual traffic from your most popular posts. For example, on-page SEO refers to the copy elements of the page – the words that are read by Google’s spiders. However, there’s also the website architecture portion – the code, plugins and other elements that make sure that all your great, optimized copy is getting read in the right places.

Once your architecture is in place, your day-to-day focus will be on-page SEO. So many editors get confused by the whats and the wheres of this process, but it’s actually much more simple than you’d expect.

SEO Campaigns Made Easy

Proven methods and a new idea for blockbuster SEO campaigns

A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that advice tells you to start by developing a free report, then research your keywords and finally, write a landing page letter that’s been optimized for search engines using those keywords.

I’m not giving that advice.

How to Quickly Determine Keyword Competition

So there’s an article you want to write, and you’re diving into your Keyword Universe, a giant spreadsheet that’s filled with columns of keywords ready for the taking and for optimization. Unfortunately on this day, there are keywords you want to use, but you have no idea how much competition is out there.

The quick answer is that it’s easy. Go to Google.com and search for your keyword in quotes. Below the search box, Google will deliver the number of pages that are competing for that keyword.

Train Your Editors in SEO Copywriting

You have a keyword universe…now what?

Successful online businesses rely on talented copywriters who understand search engine optimization. In a time when job requirements are changing, especially in the publishing industry, SEO copywriting is a skill that many online business professionals are trying to learn.

5 Tips for Today’s Online Editor

An online editor’s position is very different than the traditional editor might realize. In addition to creating great content, they have to follow particulars associated with the digital environment, including content marketing and audience development strategies.

Take a look at a few of these requirements below.

Plugins For Editorial Efficiency

Three WordPress plugins that will help your online editors perform their jobs better

Keyword universes and tools for finding keyword phrases were new tools for online editors. They weren’t familiar with these in traditional editorial positions, but are beginning to discover how useful they can be.

Below I’ve listed three plugins that can be helpful tools for online editors when it comes to having their content edited and positioned.

The Google Visibility Report: A Look at Your Potential Audience

After you have a keyword universe developed, how do you make sense of all the data? A keyword universe, which is the backbone of online marketing efforts, typically consists of hundreds of thousands of keyword phrases. Where do you rank on those terms? Which keyword phrases are the most important to your online business?

The Google Visibility Report, developed by Mequoda in 2006, provides you with these answers by documenting the popularity and organic competition for each keyword phrase. By citing the Keyword Competitive Index (KCI), you can determine which phrases provide the best targeting opportunities.

Getting the Most from Your Keyword Universe

A 7-step guide to the keyword universe

The keyword universe is the core to any successful online business. If content publishers or content marketers lack a keyword universe, they are basically operating in the dark – defining their online existence by assumptions and not clear factual evidence.

How is your keyword universe built and managed? For those publishers inadequately compiling keyword phrases, here are seven quick tips to remember about your keyword universe:

How to Write and Title Articles for More Google Visibility

Discover the secret behind Blockbuster SEO posts that generate hundreds or thousands of unique monthly page views

If you want to attract a more targeted audience, and receive hundreds or thousands of new page views each month, try following these steps.

First: Open up your Google Visibility Report (GVR). Sort the Keyword Competitive Index (KCI) of all the keywords listed within your keyword universe so that the keyword phrases with the highest KCIs are at the top.

SEO Copywriting Harnesses Journalistic Integrity

3 reasons why SEO is necessary for success in online journalism

Last week at the Mequoda Summit East 2011, I took part in teaching our SEO Workshop.

Norann Oleson, Mequoda’s Keyword Specialist, led the first part of the workshop, where she showed the audience how to compile a keyword universe by utilizing the Google Keyword Tool. Attendees discovered how to determine annual search volumes for keywords and competition on those terms.

Online Publishers, Do You Get the Big Picture?

The Mequoda System Strategy Workshop details the complete picture for successful online publishing

We designed our Mequoda System Strategy Workshop so that different types of people can attend and gain value from the program.

Thus far, all my colleagues who have experienced the content have given rave reviews about the program.

The next opportunity publishers, entrepreneurs and intrapreneurs have to experience the Mequoda System Strategy Workshop is in New York City on October 27th at the McGraw Hill Conference Center.

The Top 8 Tips for Sizing Up Your SEO Competition

Discover how your content will fare on the web

Most successful online publishers understand that building a keyword universe is the foundation for digital success.

Another key document for digital success is an Online Market Audit. This process and resulting document alerts you to other websites in your market that are ranking well for your keywords and may help identify partnership opportunities.

SEO Basics: Creating Website Posts that Get Found

Order this new, 90-minute webinar and discover how to develop website content that gets found in search engines and increases traffic to your website

The Mequoda System Strategy Workshop

Discover how our complete online business system can generate revenue for you

In yesterday’s Mequoda Daily, I discussed the core values behind Mequoda Systems, and what sets our system apart from other basic content marketing systems.

During our upcoming Mequoda Summit East 2011, attendees have the chance to experience the Mequoda System Strategy Workshop, which discusses the 44 steps that make up a Mequoda System.

A Keyword Strategy You Can Rely On

The most relevant keywords may change, but our step-by-step process remains the same

In yesterday’s Mequoda Daily, we discussed using Google Insight for Search as an assistant for continual keyword research.

If you are familiar with Google Insight for Search, you know that it can help you find the keywords that resonate the best with your audience.

Google Insights for Search – Your Keyword Research Strategy Assistant

Google Insights for Search can help you develop a stronger keyword research strategy

When abiding by a keyword research strategy, online editors are required to produce content based around a specific editorial calendar. This will ensure that the necessary topics are covered in an organized manner.

An editorial calendar is designed by considering your content and products. Furthering developing those topics, by conducting keyword and building your keyword universe, will help you present the most targeted content possible.

Early Bird Pricing for Search Engine Optimization 2011 Ends…

Early bird pricing ends on Tuesday, July 12th so register now and save

Register for Search Engine Optimization 2011 Seminar now

SEO has become a fundamental skill in the digital landscape. If online editors, writers and content marketers aren’t knowledgeable on the best practices for SEO, then will not be as successful as possible in building website traffic and generating revenue.

The four modules taught at our upcoming Search Engine Optimization 2011 Seminar will provide context for the digital publishing environment while sharing techniques proven to build traffic, conversions and core audiences for B2B and B2C publishers.

3 Tips for Online Editors Using Press Releases

Press releases can be your friend in the digital age if you create them properly

Have you posted a press release online? Did it yield the results you wanted, or were the results lacking?

For those of you unsure of the success press release can have online, let me say first hand that they can have a positive impact when created and distributed properly.

5 Tools for SEO Keyword Research

Free tools that will immediately help you find new keyword phrases

Keyword research should be done consistently because change is constantly taking place.

Some keywords you focus on will lose popularity and others will become more popular. Sometimes, keyword phrases that you never thought of could develop into a trending topic, or a search term that could bring in hundreds or thousands of unique visitors to your site.

Successful Keyword Research Details Supply and Demand

Not all keywords are created equally – learn techniques for keyword research and content production efficiency

In yesterday’s Mequoda Daily, we discussed what the Keyword Competitive Index (KCI) is and how it can be used to determine a few valuable pieces of data.

First, the KCI helps you determine the competition on your keyword phrases. Second, it helps you spend your time, and your staff’s time, in the most efficient manner.

A Step-by-Step Process for Discovering Keyword Competition

Learn the formula for our Keyword Competitive Index and begin targeting keywords more effectively on your landing pages

So you’ve painstakingly taken the time to develop an extensive keyword universe that includes thousands of keywords relevant to your audience’s search habits.

That’s great, but your work isn’t done yet. After compiling a comprehensive keyword universe, you need to differentiate between keywords by its competitive index.

Keyword Research: Elements for Developing Your Online Strategy

Discover the five modules for a complete keyword research strategy

In yesterday’s Mequoda Daily, we discussed how to use the Google Wonder Wheel to find related keyword phrases.

If relevant to your content, these keywords can help you build a larger, highly targeted audience.

How to Explore the Online Environment with the Google Wonder Wheel

This keyword research tip provides you with information on how to use the Google Wonder Wheel to build your audience

As an editor, I find keyword research interesting.

It is something that blurs the line between wordsmithing and psychology; the activity of doing keyword research allows you a glimpse at how your audience thinks while conducting searches online.

Keyword Research Step-by-Step 2011

Order this 90-minute webinar and discover a step-by-step process for taking visitors from search to conversion

41 Steps to Launching or Relaunching your Online Business

Our new step-by-step program goes from concept and theory to hands-on, practical guidance

A few weeks ago, Kim and I sat down to update the Content Marketing Strategy presentation for the June NYC workshop, as we do a couple of times per year.

We began to realize that the seven principles we’ve used to teach the program historically have appeared to be too abstract. As it is, we’ve been teaching this program since 2004, and now, seven years later, the concept isn’t as revolutionary as it was then.

Designing or Redesigning a “Website”?

Content Marketing – Content, Community and Commerce: 5 documents special- interest online media businesses need to consider before launching or relaunching a “website”

Over the past 15 years, I’ve helped start more than 100 successful online businesses. Without exception, all of them have properly addressed three principles that were laid out in the mid 90s as strategic components needed in launching a website. They include content, community and commerce.

It’s amazing how undeveloped the vocabulary is around this process. People tell me they are launching or re-launching a website, but if you are a media company – which is exclusively who we work with – when you say you’re launching a website, you’re really saying, “I’m launching an online business.”

Free Report Friday: Two Free Reports for Audience Development

Content marketing and SEO will help build long-lasting relationships

Our Mequoda Summit West 2011 wrapped up today with an optional social media workshop.

During the last few days, a lot of great information has been shared with a savvy group of online publishers and content marketers.

Insight on Developing IT Partnerships

Discover how Carl Kravetz, Publisher of Vida y Salud, has implemented IT partnerships to handle his technology requirements

In yesterday’s Mequoda Daily, we discussed six online tools that can be used as technology partners.

These tools are all different but work together to help build on the overall success of a website.

Content Marketing Made Simple

question

What suggestions do you have for Content Marketing best practices?

question


Content Marketing Suggestion #1:

SEO everything: Keep your keyword universe open while working on your second draft or editing an article. Include your keywords whenever possible to help increase organic marketing. However, only add them to your content when they fit contextually. Keyword stuffing is a black

The Best 4 Reasons Why Your Content Marketing Efforts Have Failed

If you aren’t experiencing success with content marketing, it may be due to these reasons

Content marketing is starting to become an illustrious method for showing audiences who you are and what you’re business is all about.

Some individuals just starting out in the realm of content marketing don’t fully realize how to do it effectively.

7 Simple Suggestions for Your Best Content Marketing Efforts

Although there are many nuances within content marketing, these tips can be utilized anytime

Content marketing has grown in popularity over the last few years.

Perhaps this is because the Internet allows for many types of content marketing. Or maybe it’s because a lot of success has been experienced through content marketing techniques and strategies.

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