There’s still no easy way out of this demanding craft
In the last six months, every SEO copywriting blog on the Internet has decided that SEO copywriting no longer means including keywords in your copy because it’s not natural and Google only rewards natural copywriting.
Oops, I just made the mistake of writing a completely natural sentence … Continue
Write less but create powerful headlines
Which of the following headlines do you think will perform better? … Continue
All SEO keywords are not equally important—volume and competition matter!
The most effective SEO keyword strategy is to compete vigorously for top placement for the most popular keyword suggestions returned by the Google Keyword Tool for a given root keyword phrase (Primary Keyword Phrase). … Continue
So, you’re the keyword checker in your publishing company. Maybe you’re the editor, who writes blog posts and optimizes them for the web. Or maybe you’re the analyst who compiles the keywords for the editors and copywriters to use. Either way, your sacred title of keyword checker comes with great responsibility to help your business … Continue
Your primary keyword phrases, also known as keyword clusters, are typically based on your most broad keyword phrases. These keywords are usually topics or main categories on your website. … Continue
Using website analytics to determine your top keywords and then what to do with them
When a client first comes to us, one of the first questions they ask is, “What are my top keywords?” And what they’re usually talking about are the keywords they should be ranking for, but so many times we forget that … Continue
A step-by-step guide to on-page SEO that will boost rankings and site traffic
Publishers are no strangers to search engine optimization, although it’s important to know that there are several dimensions of optimization, and they’re all necessary to get the most residual traffic from your most popular posts. For example, on-page SEO refers to the copy … Continue
Proven methods and a new idea for blockbuster SEO campaigns
A lot of people offer advice about the importance of SEO campaigns and SEO copywriting. And a lot of that advice tells you to start by developing a free report, then research your keywords and finally, write a landing page letter that’s been optimized for … Continue
So there’s an article you want to write, and you’re diving into your Keyword Universe, a giant spreadsheet that’s filled with columns of keywords ready for the taking and for optimization. Unfortunately on this day, there are keywords you want to use, but you have no idea how much competition is out there.
The quick … Continue
You have a keyword universe…now what?
Successful online businesses rely on talented copywriters who understand search engine optimization. In a time when job requirements are changing, especially in the publishing industry, SEO copywriting is a skill that many online business professionals are trying to learn. … Continue
White hat SEO techniques are complex and take time to acquire.
Kim and I teach our in-house Audience Development Workshop 10 or more times per year. And yet every time I sign a new audience development consulting client, Kim needs to remind me to schedule the workshop.
I am both a journalist and engineer by training and … Continue
An online editor’s position is very different than the traditional editor might realize. In addition to creating great content, they have to follow particulars associated with the digital environment, including content marketing and audience development strategies.
Take a look at a few of these requirements below. … Continue
Three WordPress plugins that will help your online editors perform their jobs better
Keyword universes and tools for finding keyword phrases were new tools for online editors. They weren’t familiar with these in traditional editorial positions, but are beginning to discover how useful they can be.
Below I’ve listed three plugins that can be helpful tools for … Continue
Knowing how much qualified website traffic Google should be sending you is just a matter of doing the numbers
Almost a decade ago, a close colleague told me that it was impossible to figure out how much search traffic a website could or should be receiving from Google and other search engines. He was wrong.
In 2012, … Continue
SEOs track results so their success can be substantiated. However, before overall results can be formulated, there is the need to create an accurate and extensive keyword universe.
The Google Keyword Tool helps in this process by generating related keywords for your main keyword phrases. In addition to helping you develop your keyword clusters, the Google … Continue
After you have a keyword universe developed, how do you make sense of all the data? A keyword universe, which is the backbone of online marketing efforts, typically consists of hundreds of thousands of keyword phrases. Where do you rank on those terms? Which keyword phrases are the most important to your online business?
The Google … Continue
A 7-step guide to the keyword universe
The keyword universe is the core to any successful online business. If content publishers or content marketers lack a keyword universe, they are basically operating in the dark – defining their online existence by assumptions and not clear factual evidence.
How is your keyword universe built and managed? For … Continue
Target and track the keywords that are core to your online business
The Google Visibility Report (GVR) is the core document behind our keyword strategy. It is used to structure all SEO activities and conveniently house them in one location, which aids in the process of keyword research, analysis and reporting.
A keyword universe, which is ultimately … Continue
By now, the savviest online publishers understand the need for a thorough keyword universe. Although it is time consuming to create such a document, the rewards are great, as it provides the ability to target keyword phrases that matches your content with what audience members are searching for.
The Keyword Benchmark Study is available to all … Continue
Discover the secret behind Blockbuster SEO posts that generate hundreds or thousands of unique monthly page views
If you want to attract a more targeted audience, and receive hundreds or thousands of new page views each month, try following these steps.
First: Open up your Google Visibility Report (GVR). Sort the Keyword Competitive Index (KCI) of all … Continue
3 reasons why SEO is necessary for success in online journalism
Last week at the Mequoda Summit East 2011, I took part in teaching our SEO Workshop.
Norann Oleson, Mequoda’s Keyword Specialist, led the first part of the workshop, where she showed the audience how to compile a keyword universe by utilizing the Google Keyword Tool. Attendees … Continue
The Mequoda System Strategy Workshop details the complete picture for successful online publishing
We designed our Mequoda System Strategy Workshop so that different types of people can attend and gain value from the program.
Thus far, all my colleagues who have experienced the content have given rave reviews about the program.
The next opportunity publishers, entrepreneurs and intrapreneurs … Continue
Discover how your content will fare on the web
Most successful online publishers understand that building a keyword universe is the foundation for digital success.
Another key document for digital success is an Online Market Audit. This process and resulting document alerts you to other websites in your market that are ranking well for your keywords and … Continue
Order this new, 90-minute webinar and discover how to develop website content that gets found in search engines and increases traffic to your website … Continue
Discover how our complete online business system can generate revenue for you
In yesterday’s Mequoda Daily, I discussed the core values behind Mequoda Systems, and what sets our system apart from other basic content marketing systems.
During our upcoming Mequoda Summit East 2011, attendees have the chance to experience the Mequoda System Strategy Workshop, which discusses the … Continue
The most relevant keywords may change, but our step-by-step process remains the same
In yesterday’s Mequoda Daily, we discussed using Google Insight for Search as an assistant for continual keyword research.
If you are familiar with Google Insight for Search, you know that it can help you find the keywords that resonate the best with your audience. … Continue
Google Insights for Search can help you develop a stronger keyword research strategy
When abiding by a keyword research strategy, online editors are required to produce content based around a specific editorial calendar. This will ensure that the necessary topics are covered in an organized manner.
An editorial calendar is designed by considering your content and products. … Continue
Early bird pricing ends on Tuesday, July 12th so register now and save
Register for Search Engine Optimization 2011 Seminar now
SEO has become a fundamental skill in the digital landscape. If online editors, writers and content marketers aren’t knowledgeable on the best practices for SEO, then will not be as successful as possible in building website … Continue
Press releases can be your friend in the digital age if you create them properly
Have you posted a press release online? Did it yield the results you wanted, or were the results lacking?
For those of you unsure of the success press release can have online, let me say first hand that they can have a … Continue
Free tools that will immediately help you find new keyword phrases
Keyword research should be done consistently because change is constantly taking place.
Some keywords you focus on will lose popularity and others will become more popular. Sometimes, keyword phrases that you never thought of could develop into a trending topic, or a search term that could … Continue
Not all keywords are created equally – learn techniques for keyword research and content production efficiency
In yesterday’s Mequoda Daily, we discussed what the Keyword Competitive Index (KCI) is and how it can be used to determine a few valuable pieces of data.
First, the KCI helps you determine the competition on your keyword phrases. Second, it … Continue
Learn the formula for our Keyword Competitive Index and begin targeting keywords more effectively on your landing pages
So you’ve painstakingly taken the time to develop an extensive keyword universe that includes thousands of keywords relevant to your audience’s search habits.
That’s great, but your work isn’t done yet. After compiling a comprehensive keyword universe, you need … Continue
Discover the five modules for a complete keyword research strategy
In yesterday’s Mequoda Daily, we discussed how to use the Google Wonder Wheel to find related keyword phrases.
If relevant to your content, these keywords can help you build a larger, highly targeted audience. … Continue
This keyword research tip provides you with information on how to use the Google Wonder Wheel to build your audience
As an editor, I find keyword research interesting.
It is something that blurs the line between wordsmithing and psychology; the activity of doing keyword research allows you a glimpse at how your audience thinks while conducting searches … Continue
All online businesses need to track metrics, and pay attention to the numbers that equal successful revenue generation
At the recent SIPA 2011 event in Washington, DC, I had the opportunity to sit in on David Meerman Scott’s keynote entitled “Real-Time Marketing and PR – Why Journalists and Marketers Should Care.”
This session focused on the concept … Continue
Order this 90-minute webinar and discover a step-by-step process for taking visitors from search to conversion … Continue
Our new step-by-step program goes from concept and theory to hands-on, practical guidance
A few weeks ago, Kim and I sat down to update the Content Marketing Strategy presentation for the June NYC workshop, as we do a couple of times per year.
We began to realize that the seven principles we’ve used to teach the program … Continue
This document guides website and content development efforts by incorporating a keyword universe that serves as a key management component. The Google Visibility Report and Google Visibility Index are parts of the Keyword Benchmark Study and key components to planning, measuring and managing your keyword universe. … Continue
Content Marketing – Content, Community and Commerce: 5 documents special- interest online media businesses need to consider before launching or relaunching a “website”
Over the past 15 years, I’ve helped start more than 100 successful online businesses. Without exception, all of them have properly addressed three principles that were laid out in the mid 90s as … Continue
Content marketing and SEO will help build long-lasting relationships
Our Mequoda Summit West 2011 wrapped up today with an optional social media workshop.
During the last few days, a lot of great information has been shared with a savvy group of online publishers and content marketers. … Continue
Discover how Carl Kravetz, Publisher of Vida y Salud, has implemented IT partnerships to handle his technology requirements
In yesterday’s Mequoda Daily, we discussed six online tools that can be used as technology partners.
These tools are all different but work together to help build on the overall success of a website. … Continue
5 Advanced Google Search Tips for Editors
Google is a great tool to use for writing headlines that will get found and bring you new traffic.
Furthermore, Google Analytics is a great tool for an in-depth drilldown on your keyword strategy. Utilizing it will help you determine which keywords demand more attention through added content and optimization. … Continue
If you aren’t experiencing success with content marketing, it may be due to these reasons
Content marketing is starting to become an illustrious method for showing audiences who you are and what you’re business is all about.
Some individuals just starting out in the realm of content marketing don’t fully realize how to do it effectively. … Continue
Although there are many nuances within content marketing, these tips can be utilized anytime
Content marketing has grown in popularity over the last few years.
Perhaps this is because the Internet allows for many types of content marketing. Or maybe it’s because a lot of success has been experienced through content marketing techniques and strategies. … Continue
A look at our half-day intensive on SEO at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, I discussed persuasive online copywriting.
The skills associated with SEO copywriting will be taught at length during our half-day Mequoda SEO Workshop at the Mequoda Summit West 2011. … Continue
With the New Year here, let’s all prepare accordingly
Now that the holidays and over and most of us are back to work, it’s time to get situated for 2011.
Let’s face it, just because it’s a new year, it doesn’t mean things have abruptly changed for the online publishing and Internet marketing industries. … Continue
The Keyword Universe as a focal point for SEO campaign management
In the Mequoda Daily yesterday we briefly discussed the value of having a Keyword Universe.
If you had time to read the article, you would have been left with five methods for growing your Keyword Universe.
These methods were prefaced by the notion that hundreds of secondary … Continue
Two tactics for determining the content that makes up your online business
The way you envision the content on your website may not be the way your prospective audience members search for that content online.
Sure, some of your main terms might relate to what people are searching for, since they are likely broader terms, but secondary … Continue