We classify website visitors into two categories: known and unknown. A known user is someone who has visited your site before and who has signed up for a free report or email newsletter, or who has otherwise provided you with their email address. It is imperative that your content management system has the capability to differentiate between known users and unknown users.
Due to limited time or budget, the landing page is often given the least priority in a marketing campaign.
Some marketers feel that a great external campaign is more important than a good landing page. Our research has found the opposite to be true. Even a great campaign needs … Continue Reading »
One take-away from this in-depth session on landing pages and website conversion architecture, were all the different types of ads and placements that publishers can place on their site
“Email Conversion Rate (ECR) is a direct driver of email circulation,” said Don Nicholas, explaining the importance of collecting email addresses from … Continue Reading »
Does this legacy publisher translate from print to online?
With so many newspapers going out of business, how has the Wall Street Journal not only survived but thrived? … Continue Reading »
We classify website visitors into two categories: known and unknown. An unknown user is someone who has never visited your site before or who has never signed up for your free email newsletter. It is imperative that your content management system has the capability to differentiate between known users and … Continue Reading »
We classify website visitors into two categories: known and unknown. A known user is someone who has visited your site before and who has signed up for a free report or email newsletter, or who has otherwise provided you with their email address. It is imperative that your content management … Continue Reading »
The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of core functions that make it efficient for completing a limited group of user tasks that are key to the success … Continue Reading »
A membership website is a user driven, content-based website satellite that generates the majority of its revenues from user access fees. This website business model is similar to a book club, professional association or user group that accepts little or no advertising, relying primarily on user support. … Continue Reading »
The Site that Earned a Top Score in 2004 Hasn’t Lost Too Much Ground. The Lesson Here is Simply a Wake-Up Call—for Online Publishers, Continuous Improvement is a Requirement Just to Keep Up.
Readers familiar with Mequoda as Internet Media Review (IMR), might remember that Discover.com was given the number one … Continue Reading »
The Wall Street Journal’s website, WSJ.com, has achieved incredible success by selling print subscriptions online while simultaneously selling subscriptions to their online product. As a result, they are a great example of how to sell millions of dollars in subscriptions from one website. After perusing their site, we have identified … Continue Reading »
A Well-Planned Strategy, Attractive Website Design and Thoughtful Attention to User Tasks Makes GardenGateMagazine.com an Absolute Blueprint for an Effective Magazine Marketing Website … Continue Reading »
After 11 years of website design testing, I’m still amazed at the long list of simple website design changes that can increase click-through rates overnight. With a simple advertising design change, one publisher I know recently doubled his information product sales by implementing a design change to increase click-through rates. … Continue Reading »
Winespectator.com is a great example of a successful Mequoda Membership Website Publishing Model™. The website, while similar to the print magazine, offers more functionality and added features than their print counterpart. Wine ratings and tasting notes on the website are sortable by score, price and vintage and there is web-exclusive … Continue Reading »
