When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture her attention. If you don’t succeed immediately, she is likely to click away and you’re apt to lose her forever.
Your landing page needs to be a fast, effective messenger.
With a quick glance, visitors to … Continue
You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you … Continue
Don’t expect to increase landing page conversion rates without following these four simple rules
Posting a landing page with a confusing or inadequate order mechanism is like opening a new Wal-Mart, but forgetting to install cash registers. What’s the point?
In direct mail advertising, one of the two most important elements of the package is the order … Continue
First Class Flyer is a great product with a great value proposition, which is a great foundation for creating a sales letter landing page with impressive conversion rates.
A new client recently asked me how many hours it would take to create a first-class sales letter landing page for his subscription website and newsletter. Having done … Continue
Client consultation opportunities available
As I mentioned yesterday, the Mequoda Team has been re-structuring my consulting programs over the past 18 months. Our new Minimum Consulting Unit is a two-hour quarterly WebEx meeting, which anchors a Mequoda Gold Membership Program that costs just $300 per month.
While the discussions I have with my clients take many forms, … Continue
Will you be testing video email marketing to increase click-through rates this year?
Late in 2010, many different marketing research companies has posed the question, “will 2011 be the year for video email marketing?”
It’s a valid question, considering that online video is finally getting its bearings and it only seems right that we’d start embedding in … Continue
No sale or excessive crowds here; but there are some free informational products to be had
A day after Thanksgiving and we are feeling the joy of the holidays here at the Mequoda Daily.
While many others are getting a jump on their holiday shopping, we are supplying some content for those of you who decided to … Continue
20 tips for creating a senior-friendly landing page
The number of users over 65 is continuing to rise. In addition to social networking and emailing, a good percentage of them are spending time with age-appropriate pursuits such as leisure travel, personal health care and financial concerns.
If the over 60 crowd is your target audience, here are … Continue
Landing page guidelines for writing and testing long copy salesletters
In almost every A/B split test we’ve ever done, or convinced a publisher to do, long copy prevails when trying to make a sale. A well-done long copy landing page will beat short copy four out of five times.
Why? Here’s our theory. Long copy tells them … Continue
We’ve been studying content marketing strategies for several years. It doesn’t matter whether you call it custom publishing, customer media, branded content or corporate media – it’s all content marketing. And it’s here to stay.
The process of content marketing differs slightly from other traditional marketing tactics. How? Not with ‘in your … Continue
Follow these simple landing page guidelines to start converting visitors into buyers more quickly and effectively
The easiest way to get a customer to complete a transaction on your landing page is to create a great looking landing page with an irresistible offer that is easy to complete.
As a general rule, commercial websites should use the … Continue
Anna Talerico creates a software platform that helps internet marketers increase their landing page conversion rates … Continue
Registration for the Mequoda Summit opens today – select your interactive program sessions with ease
To Free or Not to Free? Ask Mrs. Fields What She Thinks About Freemiums
Your website is your chance at delivering a powerful first impression. If you’ve been playing your cards right, you have landing pages set up that are driving traffic into your website that offer something for free.
The reason why we stand so strongly … Continue
This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services. … Continue
One take-away from this in-depth session on landing pages and website conversion architecture, were all the different types of ads and placements that publishers can place on their site
“Email Conversion Rate (ECR) is a direct driver of email circulation,” said Don Nicholas, explaining the importance of collecting email addresses from multiple places on your website. … Continue
Download these three free white papers and start building more effective landing pages
Ten free whitepapers for turning your print publishing company into a successful online publishing company
When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
Online publishers now have an opportunity to monetize an international audience.
Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should also consider the potential of your overseas customers. … Continue
Thirteen best practices to consider when testing the elements of your website landing pages.
Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing
Making money online requires converting your casual website visitors into paying subscribers or customers. That means you must take all the traffic coming to your website and start relationships with those visitors that will eventually result in product sales.
Landing pages … Continue
Gain immediate access to our free Digital Media Podcast: Landing Page Templates and learn about seven different landing page templates. … Continue
A hot new tactic for increasing landing page conversion rates for every entry point on your website is called a Floater. While it may look like a pop-up, it’s not. Floaters do not open in separate windows and therefore cannot be blocked or banned. Website publishers we’ve talked with report a two to three times … Continue
Convert more website visitors into buyers or subscribers from any page on your site by using these 6 methods … Continue
Every website landing page should be designed with a complete organization, labeling, and navigation scheme that enables users to fulfill their goals effortlessly. But where do you start?
Learning how to increase landing page conversion rates can mean the difference between the success and failure of your Internet marketing program.
You can have first-class products and create … Continue
When you build a membership website, provide an incentive to subscribe and offer instant gratification
Many membership website landing pages promote the overall value of their site’s content, but fail to create a sense of urgency about joining.
In broad, sweeping generalizations the landing page characterizes the content that awaits you if you join the membership website, … Continue
As an online publisher, part of your job is to make information easier to manage for your subscribers
The majority of membership websites and email newsletters are instructional. Members join or subscribe in order to access content that is not available to non-subscribers. Much of this proprietary information is of the how-to variety.
If you’re a publisher … Continue
Every Retail Media Website has two business goals. First, the website must allow users to buy products. Second, the website must begin a user relationship with both buyers and non-buyers that will lead to future sales. … Continue
A Mathematical Formula for Increasing Landing Page Conversion Rates
Last week at the SIPA event in Las Vegas, we heard from Jalali Hartman, Director of Strategy at MarketingExperiments.com who shared with us a formula for improving our landing page conversion rates.
In a presentation titled “5-Step Plan to Skyrocket Your Registration Funnel Conversion Rate”, Mr. Hartman shared … Continue
The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that in mind, we think your odds of increasing landing page conversion rates will definitely improve. … Continue
Few things destroy the credibility of a landing page sales letter more quickly and effectively than content that’s out of date.
How can you expect the prospect to take your message seriously if you’re not even interested enough in the content to keep it current?
It’s also important to remember that some of your potential customers may … Continue
For decades, direct marketers have been using personalization to increase direct mail response rates. When you send out a laser-printed sales letter with the prospect’s name in it, you gain his or her attention.
In a recent Mequoda Daily landing page review, expert copywriter and contributing editor Bob Bly points out that personalization works equally well … Continue
f a landing page is comfortable and easy to read, your prospects are more likely to keep reading and respond to your sales message. Much of this is the responsibility of the copywriter, whose job it is to keep the message flowing in interesting and easily assimilated (bite-sized) chunks, but there are other factors that … Continue
Now that more than half of all Internet users block pop-ups and Google has banned them from use by PPC buyers, there are two more good reasons to drop this once effective website design technique and look for a better way to increase landing page conversion rates. … Continue
What criteria would four of America’s most successful copywriters use to create better sales letter landing pages? And how would 26 landing pages from a variety of large and small publishers and authors hold up under their intense scrutiny?
Over the past 12 months, John Clausen, Peter A. Schaible, Robert W. Bly and Peter J. Fogel … Continue
After years of using light copy landing pages to sell subscriptions, one health newsletter publisher increases his landing page conversion rate by 31 percent with a long copy sales letter landing page. … Continue
As PPC advertising costs continue to increase, more and more savvy publishers and authors turn to Name Squeeze eCommerce Conversion Architecture to hold onto PPC profits and keep PPC as a cornerstone of their 2006 Internet Marketing Strategy. … Continue
Discuss how landing page order button design can depress or increase landing page conversion rates for information marketers like Agora’s Early to Rise. … Continue
Try your hand at creating a landing page headline that excels at the four Mequoda landing page guidelines for writing brilliant, clear, engaging and truthful headlines that increase landing page conversion rates, sell more stuff and will make you a happier person. … Continue
Learn how one publisher added simple user testimonials and increased landing page conversion rates by 23 percent. … Continue
An eBook author and publisher I met at a recent Internet marketing conference is a big fan of a simple $97 software program called eCover Generator that makes eBook covers, software boxes, CD covers and covers for just about any other information product you can name. … Continue
Discover how one publisher was able to increase landing page conversion rates 23 and 27 percent by re-purposing his direct mail sales letter copy. … Continue
My brother-in-law, Randy, is always amazed at the website design elements I test when creating new sales letter landing pages. He thinks, that after running the test once or twice or a 100 times, I should just know the answer. When I’m trying to increase landing page conversion rates, there are times when I conclude … Continue
The Only Sure Way to Know How Many Links to Place on Your Landing Page to Increase Conversion Rates is to Test the Variations and Go with the Winners. Links and buttons are the vehicles that allow a prospect to navigate your landing page. Your objective should be to make them as easy as … Continue