Due to limited time or budget, the landing page is often given the least priority in a marketing campaign.
Some marketers feel that a great external campaign is more important than a good landing page. Our research has found the opposite to be true. Even a great campaign needs … Continue Reading »
This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services. … Continue Reading »
Now there is an easy way to learn the concepts, tips, tricks and techniques that will increase your landing page conversion rates by 30 to 50 percent. Claim your FREE copy of 12 Master Landing Page Templates: Maximizing Internet Marketing Conversion Rates By Using the Right Landing Page Template for … Continue Reading »
One take-away from this in-depth session on landing pages and website conversion architecture, were all the different types of ads and placements that publishers can place on their site
“Email Conversion Rate (ECR) is a direct driver of email circulation,” said Don Nicholas, explaining the importance of collecting email addresses from … Continue Reading »
We are happy to announce the release of more free content. Yes, now everyone will have access to content formerly part of the members only Mequoda Library.
One of the most popular topics searched at Mequoda.com is “Landing Page Templates”. In particular, our landing … Continue Reading »
When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
… Continue Reading »
Online publishers now have an opportunity to monetize an international audience.
Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should also consider the potential of your overseas customers. … Continue Reading »
Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing
Making money online requires converting your casual website visitors into paying subscribers or customers. That means you must take all the traffic coming to your website and start relationships with those visitors that will eventually … Continue Reading »
All 17 Mequoda Pro training seminars currently available on-demand:
The Ultimate Guide to SEO Campaign Management 2010 — Using Free Content, SEO, PR and link Building to Drive Website Traffic and Build Email Circulation
Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website … Continue Reading »
Now you can ask any question about online publishing and marketing and receive a detailed answer from the Mequoda Pro Research Team and me for a little over 81 cents per day.
Introducing Mequoda Pro — the ultimate publishing support program — designed exclusively for experienced professionals who want to … Continue Reading »
Discover why we have transformed the Seventh Mequoda Summit and Internet Marketing Conference with step-by-step tutorials, expert power panels, advanced roundtables, and hands-on, interactive workshops. You get to choose.
Register early to customize your Mequoda Summit experience with the 10 sessions that best address your interests — from basic, to intermediate, … Continue Reading »
A hot new tactic for increasing landing page conversion rates for every entry point on your website is called a Floater. While it may look like a pop-up, it’s not. Floaters do not open in separate windows and therefore cannot be blocked or banned. Website publishers we’ve talked with report … Continue Reading »
Every website landing page should be designed with a complete organization, labeling, and navigation scheme that enables users to fulfill their goals effortlessly. But where do you start?
Learning how to increase landing page conversion rates can mean the difference between the success and failure of your Internet marketing program.
As an online publisher, part of your job is to make information easier to manage for your subscribers
The majority of membership websites and email newsletters are instructional. Members join or subscribe in order to access content that is not available to non-subscribers. Much of this proprietary information is of the … Continue Reading »
Every Retail Media Website has two business goals. First, the website must allow users to buy products. Second, the website must begin a user relationship with both buyers and non-buyers that will lead to future sales. … Continue Reading »
A Mathematical Formula for Increasing Landing Page Conversion Rates
Last week at the SIPA event in Las Vegas, we heard from Jalali Hartman, Director of Strategy at MarketingExperiments.com who shared with us a formula for improving our landing page conversion rates.
In a presentation titled “5-Step Plan to Skyrocket Your Registration Funnel … Continue Reading »
The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that in mind, we think your odds of increasing landing page conversion rates will definitely improve. … Continue Reading »
For decades, direct marketers have been using personalization to increase direct mail response rates. When you send out a laser-printed sales letter with the prospect’s name in it, you gain his or her attention.
In a recent Mequoda Daily landing page review, expert copywriter and contributing editor Bob Bly points out … Continue Reading »
f a landing page is comfortable and easy to read, your prospects are more likely to keep reading and respond to your sales message. Much of this is the responsibility of the copywriter, whose job it is to keep the message flowing in interesting and easily assimilated (bite-sized) chunks, but … Continue Reading »
For decades, direct marketers have been using personalization to increase direct mail response rates. When you send out a laser-printed sales letter with the prospect’s name in it, you gain his or her attention.
Personalization works equally well online, yet your name doesn’t appear within the copy … Continue Reading »
Now that more than half of all Internet users block pop-ups and Google has banned them from use by PPC buyers, there are two more good reasons to drop this once effective website design technique and look for a better way to increase landing page conversion rates. … Continue Reading »
What criteria would four of America’s most successful copywriters use to create better sales letter landing pages? And how would 26 landing pages from a variety of large and small publishers and authors hold up under their intense scrutiny?
Over the past 12 months, John Clausen, Peter A. Schaible, Robert W. … Continue Reading »
After years of using light copy landing pages to sell subscriptions, one health newsletter publisher increases his landing page conversion rate by 31 percent with a long copy sales letter landing page. … Continue Reading »
As PPC advertising costs continue to increase, more and more savvy publishers and authors turn to Name Squeeze eCommerce Conversion Architecture to hold onto PPC profits and keep PPC as a cornerstone of their 2006 Internet Marketing Strategy. … Continue Reading »
Discuss how landing page order button design can depress or increase landing page conversion rates for information marketers like Agora’s Early to Rise. … Continue Reading »
Try your hand at creating a landing page headline that excels at the four Mequoda landing page guidelines for writing brilliant, clear, engaging and truthful headlines that increase landing page conversion rates, sell more stuff and will make you a happier person. … Continue Reading »
An eBook author and publisher I met at a recent Internet marketing conference is a big fan of a simple $97 software program called eCover Generator that makes eBook covers, software boxes, CD covers and covers for just about any other information product you can name. … Continue Reading »
Discover how one publisher was able to increase landing page conversion rates 23 and 27 percent by re-purposing his direct mail sales letter copy. … Continue Reading »
My brother-in-law, Randy, is always amazed at the website design elements I test when creating new sales letter landing pages. He thinks, that after running the test once or twice or a 100 times, I should just know the answer. When I’m trying to increase landing page conversion rates, there … Continue Reading »
The Only Sure Way to Know How Many Links to Place on Your Landing Page to Increase Conversion Rates is to Test the Variations and Go with the Winners. Links and buttons are the vehicles that allow a prospect to navigate your landing page. Your objective should be to … Continue Reading »
