Look no further than these 11 examples to make your landing pages wildly successful
Whether you’re selling a product or hoping to trade a free report for an email address, your landing page is where you lay it all on the line. Badly written copy, sloppy formatting and lackluster layout lead to death on a page.
But … Continue
Three types of conversions that will improve your online business
There are multiple conversion types that need to be addressed by digital publishers. The analysis will provide statistics on different parts of the online business, including engagement efforts, marketing efforts, and overall success in generating revenue.
For engagement, we can take a look at social media efforts. … Continue
4 reasons why you should have a well optimized free report marketplace
If you aren’t offering free download products yet, here’s what you are missing:
An opportunity to start key relationships with the people searching for content on the topics you cover.
The chance to get brand ambassadors to spread … Continue
How to build your email list by getting inbound links to your landing pages
An SEO campaign generally starts with a free product. Free products lined up with a keyword-packed landing page plus some self-generated inbound links are your best bets at getting your free product downloaded and your email list growing.
The greatest thing about launching … Continue
Giving the reader enough information to make a decision in your favor
Landing pages are fickle. You can change the color of a button and it can increase conversion rates by 30% or more. You can change the headline on your landing page and get a similar response.
One thing that we’ve found in our testing, however, … Continue
Landing page guidelines for writing and testing long copy salesletters
In almost every A/B split test we’ve ever done, or convinced a publisher to do, long copy prevails when trying to make a sale. A well-done long copy landing page will beat short copy four out of five times.
Why? Here’s our theory. Long copy tells them … Continue
This free handbook from Mequoda Group discusses how to create landing pages that successfully engage users and sell content
(Nationwide)—It’s hard for great products to stand on their own or sell themselves. They often times need a story that heightens the desire for the product and prompts a purchase decision.
To create a compelling story, start by … Continue
Tips on SEO Copywriting from Peter Schaible at the Mequoda Summit in Napa Valley … Continue
How to use anxiety in your sales letter landing page copywriting … Continue
Claim your FREE digital copy of Million Dollar Landing Page Templates: Best Practice Guidelines, 11 Best Landing Page Examples, Case Studies and Downloadable Templates now. … Continue
We were first introduced to InvestmentU.com when we interviewed John Phillips, who heads up search marketing for the website. He and his team have done a very impressive job of bringing visitors to the InvestmentU.com site with a combination of organic and paid search. In this review, we look at the landing page that InvestmentU.com … Continue
Online Publishing Tips from SiPA
Early this week, more than 570 publishers gathered at the Mayflower Hotel in Washington, DC, for the Specialized Information Publishers Association’s (SIPA) 30th Annual International Newsletter & Specialized-Information Conference. This year’s theme was: “Get Creative! Right-Brain Thinking for Publishing Profits.” … Continue
f a landing page is comfortable and easy to read, your prospects are more likely to keep reading and respond to your sales message. Much of this is the responsibility of the copywriter, whose job it is to keep the message flowing in interesting and easily assimilated (bite-sized) chunks, but there are other factors that … Continue
Writing effective landing page copy that increases conversion rates is a technique every Internet marketer aims to master. We understand that there are hundreds of variations available and that the only way to truly discover what works is to test, test, test. But we must remember that there are a few solid copy principles that … Continue
Landing Page Conversions Gets Personal
For decades, direct marketers have been using personalization to increase direct mail response rates. When you send out a laser-printed sales letter with the prospect’s name in it, you gain his or her attention.
Personalization works equally well online, yet your name doesn’t appear within the copy of most of the landing … Continue
One of the most fun—and frustrating—things about Internet marketing is that the rules and best practices are constantly changing, based on innovation and discovery of new methods that work better than the old. I say “fun” because there are few thrills in direct marketing as big as creating a new promotion that significantly outperforms the … Continue
After years of using light copy landing pages to sell subscriptions, one health newsletter publisher increases his landing page conversion rate by 31 percent with a long copy sales letter landing page. … Continue
Try your hand at creating a landing page headline that excels at the four Mequoda landing page guidelines for writing brilliant, clear, engaging and truthful headlines that increase landing page conversion rates, sell more stuff and will make you a happier person. … Continue
When Writing Landing Page Copy, it’s Important to List all Benefits and Avoid Using Jargon and Terms Not Commonly Understood by the User … Continue