Due to limited time or budget, the landing page is often given the least priority in a marketing campaign.
Some marketers feel that a great external campaign is more important than a good landing page. Our research has found the opposite to be true. Even a great campaign needs … Continue Reading »
Four free white papers that will kick your landing page design and optimization skills into high gear!
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Discover the step-by-step formula for developing landing pages with free products that convert casual website visitors into loyal email subscribers and paying customers when you claim your COMPLIMENTARY copy of Rapid Conversion Landing Page Optimization Guidelines: Eight Simple Steps for Creating High Performance Rapid Conversion Landing Pages that Maximize Email … Continue Reading »
Download these three free white papers and start building more effective landing pages
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Analyze your landing pages through the eyes of your customers … Continue Reading »
Mequoda unlocks archived landing page reviews
We are happy to announce the release of more free content. Yes, now everyone will have access to content formerly part of the members only Mequoda Library.
One of the most popular topics searched at Mequoda.com is “Landing Page Templates”. In particular, our landing … Continue Reading »
Internet marketing encompasses a wide range of methods including search engine marketing, email marketing, viral marketing, affiliate marketing, display advertising, interactive ads and others. The nature of the Internet causes rapid and constant change in marketing, and new methods are always emerging. Internet marketers frequently combine several methods, such as … Continue Reading »
Clever marketers are combining their tools to offer stronger email marketing campaigns
Ready for an online marketing mash-up? Try video email marketing, a new strategy attempted by only the most daring marketers.
Video email marketing combines three online marketing disciplines: email marketing, landing page design and promotional online video. Each have their … Continue Reading »
Reporting from the 31st Annual SIPA conference … Continue Reading »
As an online publisher, part of your job is to make information easier to manage for your subscribers
The majority of membership websites and email newsletters are instructional. Members join or subscribe in order to access content that is not available to non-subscribers. Much of this proprietary information is of the … Continue Reading »
As you may already know, most people arrive at a website and within less than 10 seconds can determine whether it’s clean, professional and worth their time. Your landing page delivers the first impression. It’s usually the most important page on your site. It needs to be a fast, effective … Continue Reading »
Landing Page Design Tips: Want to know a secret? Of course, you do. Everyone loves secrets. As Homo sapiens we always want what we can’t have and that includes desiring an edge over our competitors or discovering some nugget of information that’ll add value to all facets of our lives; … Continue Reading »
Landing Page Design: Always Test Graphics
The Taguchi method of landing page testing identifies the following factors or variables that are worth testing on any given landing page: … Continue Reading »
Landing Page Conversions Gets Personal
For decades, direct marketers have been using personalization to increase direct mail response rates. When you send out a laser-printed sales letter with the prospect’s name in it, you gain his or her attention.
Personalization works equally well online, yet your name doesn’t appear within the copy … Continue Reading »
Some wag once said “the perfect is the enemy of the good.” In other words, the goal of achieving perfection in a new venture often gets in the way of accomplishing an outcome that is “good enough” to succeed. Often an idea for a big, bold new product is one … Continue Reading »
You might know, and subscribe, to one or more products from information marketing juggernauts like Bottom Line Publications, Agora, Healthy Directions or Philips Investment Resources. More importantly, you may study their strategies and creations like an aspiring artist studies the work of the great masters. … Continue Reading »
It’s really quite difficult to find fault with an organization that devotes its time and resources to helping people train and care for their dogs using natural techniques and products. Dogs are our best friends, right? And who isn’t in favor of natural techniques and products under just about any … Continue Reading »
Andrew Harper’s Hideaway Report® is a privately published newsletter dedicated to the discovery of peaceful vacation retreats for the sophisticated traveler. The publication claims 85 percent of its executive subscribers hold the title of CEO/President/Owner/Partner. … Continue Reading »
Webification is the Most Efficient Use of All the Multi-Media and Interactive Technology Available, Without Letting it Outshine the Sales Message on Your Landing Page … Continue Reading »
Capturing Your Visitor’s Email Address on Your Landing Page Allows Opportunity for Follow Up, Significantly Increases your Conversion Rate and Gives You a Chance to Grow Your List … Continue Reading »
Adding User Testimonials to Your Landing Page Increases Conversion Rates, as they Comfort and Reassure Your Customers that Other People Have Bought and Been Very Satisfied with your Product or Service … Continue Reading »
The Only Sure Way to Know How Many Links to Place on Your Landing Page to Increase Conversion Rates is to Test the Variations and Go with the Winners. Links and buttons are the vehicles that allow a prospect to navigate your landing page. Your objective should be to … Continue Reading »
When Writing Landing Page Copy, it’s Important to List all Benefits and Avoid Using Jargon and Terms Not Commonly Understood by the User … Continue Reading »
There are a Few Common Factors that Contribute to Improving Landing Page Readability—Notably, the Choice of Typeface … Continue Reading »
If your Landing Page Loads at Anything Slower than the Speed of Instant Gratification, you Run a Serious Risk of Losing your Customer … Continue Reading »
The Key to Creating an Aesthetically Pleasing Landing Page is to Know your Target Market and Create an Appearance that Conforms to your Visitors’ Mental Model … Continue Reading »
If You Get Everything Else Right and Blow the Order Mechanism, your Sales Letter Landing Page will Almost Certainly Fail. … Continue Reading »
Far Too Many Landing Pages Fail Almost Immediately by Offering Up Lack-Luster Headlines and Subheads; Learn How To Deliver a Compelling Headline for a Single Product or Service … Continue Reading »
