Tag: landing page guidelines

Three types of conversions that will improve your online business

There are multiple conversion types that need to be addressed by digital publishers. The analysis will provide statistics on different parts of the online business, including engagement efforts, marketing efforts, and overall success in generating revenue.

For engagement, we can take a look at social media efforts. … Continue

Google Insights for Search can help you develop a stronger keyword research strategy

When abiding by a keyword research strategy, online editors are required to produce content based around a specific editorial calendar. This will ensure that the necessary topics are covered in an organized manner.

An editorial calendar is designed by considering your content and products. … Continue

How transparency can improve your overall landing page quality score.

According to Google, there are three main components that determine your overall landing page Quality Score. Today we’ll discuss the second component: maximizing your site’s transparency.

Why is transparency important? Transparency enables you to build trust with users. To maximize you site’s transparency, … Continue

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According to the Google Help blog, there are three main components that determine your overall landing page Quality Score. Today, we will discuss the first component: relevant and original content.*

Google defines high-quality content as relevant and original. This means users should be able to find the content that you promise. If you … Continue

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Design aesthetically pleasing landing pages

Visitors instantly judge your credibility by the way your site looks. They decide to stay or leave within 10 seconds of visiting your website.

The Stanford Persuasive Technology Lab, a think tank, and Makovsky & Company, a New York-based public relations agency, surveyed more than 1,600 people from the U.S. and … Continue

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Different ways to incorporate video into your landing pages

Looking for a better way to communicate with visitors? Online companies need a way to improve the “know, like, trust” factor with potential customers. One way to accomplish this is through video.

As my father will tell you, in the good ole days, a customer looking for the … Continue

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How to create a rapid conversion landing page metatags template

Rapid Conversion Landing Pages build circulation for your free email newsletters. The more value they create — and deliver — the more effective they are at building your subscriber file.

The rapid conversion landing page (RCLP) strategy works equally well for B2B and B2C websites, for large … Continue

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Follow these landing page guidelines for your vanity URLs so that people can both remember you and find you organically

You know the importance of landing pages, but it’s completely possible that you don’t know how important your vanity URLs are. Vanity URLs that are too long, don’t make sense, or are hard to read can … Continue

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Landing page guidelines for writing and testing long copy salesletters

In almost every A/B split test we’ve ever done, or convinced a publisher to do, long copy prevails when trying to make a sale. A well-done long copy landing page will beat short copy four out of five times.

Why? Here’s our theory. Long copy tells them … Continue

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Follow these simple landing page guidelines to start converting visitors into buyers more quickly and effectively

The easiest way to get a customer to complete a transaction on your landing page is to create a great looking landing page with an irresistible offer that is easy to complete.

As a general rule, commercial websites should use the … Continue

Claim your FREE digital copy of Rapid Conversion Landing Page Optimization Guidelines: Eight Simple Steps for Creating High Performance Rapid Conversion Landing Pages that Maximize Email Conversion Rates now. … Continue

How to incorporate video and new media into your landing pages … Continue

Tag landing pages help you organize your content for better SEO

A tag landing page lists all the content a site has about a particular tag, or keyword. The literal translation of a tag page is a page about other pages. The difference between a tag landing page and a topic landing page, is that a … Continue

Remember those “hit counters” you used to see on the bottom of websites (I’m digging back to 1999 here) that told the site owner how many people visited their website? Back then, it was exciting just to know that people did visit your website, but it’s 2008 now and there are dozens of landing page … Continue

In Psychology 101 we all learned the basic principles of attraction and avoidance. Pleasure and pain. Reward and punishment.Boiled down, I think of it this way: You either want something you don’t have, or you have something you don’t want.If you suffer with back pain, you have something you really don’t want, and you’re not … Continue

Writing effective landing page copy that increases conversion rates is a technique every Internet marketer aims to master. We understand that there are hundreds of variations available and that the only way to truly discover what works is to test, test, test. But we must remember that there are a few solid copy principles that … Continue

Try your hand at creating a landing page headline that excels at the four Mequoda landing page guidelines for writing brilliant, clear, engaging and truthful headlines that increase landing page conversion rates, sell more stuff and will make you a happier person. … Continue

How to leverage valuable content to create customer loyalty and build repeat sales. A step-by-step guide to the Mequoda Internet Marketing System. … Continue

Webification is the Most Efficient Use of All the Multi-Media and Interactive Technology Available, Without Letting it Outshine the Sales Message on Your Landing Page … Continue

Adding User Testimonials to Your Landing Page Increases Conversion Rates, as they Comfort and Reassure Your Customers that Other People Have Bought and Been Very Satisfied with your Product or Service … Continue

The Only Sure Way to Know How Many Links to Place on Your Landing Page to Increase Conversion Rates is to Test the Variations and Go with the Winners. Links and buttons are the vehicles that allow a prospect to navigate your landing page. Your objective should be to make them as easy as … Continue

When Writing Landing Page Copy, it’s Important to List all Benefits and Avoid Using Jargon and Terms Not Commonly Understood by the User … Continue

If your Landing Page Loads at Anything Slower than the Speed of Instant Gratification, you Run a Serious Risk of Losing your Customer … Continue

The Key to Creating an Aesthetically Pleasing Landing Page is to Know your Target Market and Create an Appearance that Conforms to your Visitors’ Mental Model … Continue

If You Get Everything Else Right and Blow the Order Mechanism, your Sales Letter Landing Page will Almost Certainly Fail. … Continue