A hybrid website can be many things to a large online audience
Publishers have good reason to create a hybrid website. On one had, the hybrid allows them to operate a subscription website that meets the expectations of their audience members. On the other hand, a hybrid website is a place where content can be optimized … Continue
When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture her attention. If you don’t succeed immediately, she is likely to click away and you’re apt to lose her forever.
Your landing page needs to be a fast, effective messenger.
With a quick glance, visitors to … Continue
Who’s the biggest audience development success of the year in the Mequoda family – and how did they do it?
Of more than 60 Mequoda systems, one publishing website has achieved higher traffic growth than all the others in the past 12 months. For the fourth time, Mequoda will honor that digital publisher with its Rocket … Continue
In 90-minutes, discover what’s important to publishers in an evolutionary market… … Continue
7 areas to test on your landing pages
On the subject of testing, some digital publishers and marketers aren’t fully sure what they need to test. Do you know what to test?
The first thing that would always come to mind in tests for me, pertained to email marketing and the subject lines used to get people … Continue
Audience development is perhaps the most important skill digital publishers need to understand
Publishers are making great strides to get their digital magazine publishing up to par by offering single issues and digital subscriptions. And although this is a positive direction to go in, they may be missing some of the most crucial parts of their … Continue
Website landing page suggestions that will help you build a larger audience
When audience members arrive on your website, they have a few options. If they find your content relevant, they can check out other aligned articles. If they don’t find the information to be what they seek, they can bounce off your site. If they … Continue
For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog
I almost never meet a publisher who tells me their audience could not be larger. And for the most part, they are absolutely correct. Most niche media publishers never reach more than three to five percent … Continue
Discover how we increased conversion rate by more than 30% when you download our updated Rapid Conversion Landing Page Optimization Guidelines
Download a free copy of Rapid Conversion Landing Page Optimization Guidelines now
Most content marketers we talk to wouldn’t mind having a higher conversion rate.
How about you – would you like to have a higher conversion … Continue
If you want to attend the Mequoda Summit East 2011 for a reduced fee, today is your last opportunity – Register now and save
With the Mequoda Summit East 2011 exactly two weeks away, it’s time to commit to making your online content-based business stronger.
The Mequoda Summit East 2011 features: … Continue
We’ve made changes to better connect attendees with speakers and thought leaders
With our Mequoda Summit East 2011 only a few weeks away, we made a big change.
This changed involved making our sessions more accessible by all in attendance. … Continue
Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th
Discover first-hand the techniques used by online publishers and content marketers for supercharging your online business
(Boston, MA)—The Mequoda Summit East 2011, a hands-on program featuring keynote presentations, panel sessions, interactive workshops and networking opportunities, will take place September … Continue
Utilizing these tips will help your video strategy on YouTube
Online publishers and content marketers have been turning more towards video in 2011, as more consumers are busy watching video content online.
This year has already seen a record of video watchers, as nearly 179 million people watched online video content in June alone. … Continue
Discover what you can gain from testing landing pages, and the associate costs that may apply to the process
Do you understand the benefits behind testing your landing pages? What about the costs? Time and money are needed in the testing process, but the results can be well worth your investment…and then some.
In yesterday’s Mequoda Daily, … Continue
The pros and cons of using these types of landing page optimization tests
How many of you regularly test your landing pages and landing page templates?
If you are like many publishers, you’re probably raising your hand partially. You likely test your landing pages, but probably not as often as you should. … Continue
Order Landing Page Testing & Optimization and discover a proven testing method for increasing website conversion rates … Continue
Give your landing page readers everything but the kitchen sink
Landing pages are fickle. You can change the color of a button and it can increase conversion rates by 30% or more. You can change the headline on your landing page and lower your bounce rate dramatically. There are always going to be endless opportunities to … Continue
Past attendees will tell you that editors, marketers and management professionals should attend a Mequoda Summit to get the full experience
Yesterday’s Mequoda Daily featured a conversation I had with Willie Vogt, the Corporate Editorial Director of Farm Progress.
The focal point of the interview was to see how Farm Progress, the popular long-standing publication, is handling … Continue
Suggestions for landing page optimization that will help your landing pages perform better
Have you put enough attention into landing page optimization? If you’ve made the four mistakes listed below, then your landing pages could probably be performing better.
At the Mequoda Summit West 2011, Matt Humphrey, Chief Marketing Officer at Fortis Business Media, and Rafael Cardoso, … Continue
Current Early Bird Pricing Expires Tuesday, March 15
Register now for the Mequoda Summit West 2011 and save
The Mequoda Summit West 2011 is only a few weeks away. Can you believe it?
We are extremely excited for this spring’s program and expect it to be the most comprehensive and informative Summit yet. … Continue
Landing page templates that use technology should enhance the sales message, not replace it
Ten years ago, Internet users were completely comfortable and happy to use the web as a reading medium. Websites that were purely text and simple images were enough to get their engines running.
These days, even six year-olds would scoff at the simplistic … Continue
A program agenda vital for 21st century online editors
In yesterday’s Mequoda Daily post, I spoke at length about dramatic changes in skills that are exemplified by our friend and colleague David Zinczenko at Men’s Health.
We’ve put together a content marketing program for our spring Summit that will make David proud. … Continue
2 components of your analytics package that should be observed
Anyone who has ever taken a look into their company’s analytics package knows that there is a lot of data involved.
This is what makes analytics great. However, for those who are unknowledgeable about their analytics, these numbers are likely nothing more than confusion. … Continue
Landing page optimization tips for the holiday season
If you ever wondered whether or not you could build your email list by giving away free “holiday” themed products, the answer is yes. In fact, it’s recommended if you have the time to put into it and resources that you are willing to use within it.
For example, … Continue
Learn how to use Twitter to sell your Books and eBooks
Traditional publishers are distributing their content and brand via Twitter with both a hands-off RSS approach and a hands-on personal approach. How? It could be from contests, quotes, or reviews. We’ve seen people doing some creative content marketing using Twitter.
Here are five examples to help … Continue
Offer multiple and convenient ordering options
Posting a landing page with a confusing or inadequate order mechanism will almost certainly fail. Your customers should be able to fill in the fields of an online screen and check boxes to select their preferences. Simple and brief; ask only for the information you need to process the order.
Landing … Continue
Discover your keyword universe and build landing pages around those niche keywords
The landing page optimization process we use has gotten us to page #1 with Google on multiple keywords. It is a process we teach all of our clients and Mequoda Summit attendees.
When creating a rapid conversion landing page, or any other landing page … Continue
This free report from Mequoda Group discusses rapid conversion landing pages and how they can benefit online publishers
(Nationwide)—Successful online marketing often involves building a database of potential customers. This database is then used to market to them, both on the website and with editorial and advertising email messages.
Online publishers engage in this activity because email … Continue
How to select the topic and keywords to create an effective Rapid Conversion Landing Page
The first step to creating an effective Rapid Conversion Landing Page is choosing the topic. Selecting the topic begins with keyword analysis. This precedes copywriting and requires a different skill set.
Begin by talking with your publisher, audience development manager, keyword … Continue
Different ways to incorporate video into your landing pages
Looking for a better way to communicate with visitors? Online companies need a way to improve the “know, like, trust” factor with potential customers. One way to accomplish this is through video.
As my father will tell you, in the good ole days, a customer looking for the … Continue
20 tips for creating a senior-friendly landing page
The number of users over 65 is continuing to rise. In addition to social networking and emailing, a good percentage of them are spending time with age-appropriate pursuits such as leisure travel, personal health care and financial concerns.
If the over 60 crowd is your target audience, here are … Continue
Landing page optimization tips from A/B tests that made a big difference
If you’re not testing your landing pages, then how do you know whether your products are not selling, or if it’s the landing page that is not doing a good job of selling the product? Check out these examples of landing page A/B tests … Continue
Five free reports sharing valuable information, inspired by the Mequoda Summit
Although it’s sad to see another Mequoda Summit come to a close, the conference itself was a hit. We were able to bring a variety of online publishers, content producers and Internet marketers together at the Waltham Woods Conference Center for multiple days filled with … Continue
Guidelines and Examples of Blockbuster SEO Copywriting for Digital Books and Reports
The best practices in writing the title of a report or white paper require the copywriter to focus on two primary objectives.
1. Use the targeted keywords to optimize for organic search the report title and any rapid conversion landing pages (RCLPs) or sales letter … Continue
A shocking subject line and email led to a simple, yet effective video landing page
Yesterday I got an email from Early to Rise, a blog and email newsletter for people who are looking to be more wealthy and successful. On most days, I tend to browse over their emails, even though they are a great … Continue
This free report from Mequoda Group discusses eight steps landing pages that maximize email conversion rates
(Nationwide)—The Internet has changed traditional journalism. Nowadays writers are responsible for creating and marketing their work when placed on the Internet. Writing the copy for a rapid conversion landing page is no exception.
To engage in proper landing page optimization for … Continue
Our Rapid Conversion Landing Page Optimization Guidelines free report includes eight steps for creating high performance RCLPs
Download our free report Rapid Conversion Landing Page Optimization Guidelines now
Building a database of potential customers is the backbone of online marketing. It is a main piece of online revenue generation, and it houses the audience that appreciates the … Continue
Landing page optimization tips that can work for both B2B and B2C publishers
Would a name-squeeze page work as well if it went by any other name? Yes it would, and that’s why we call it a Rapid Conversion Landing Page, or RCLP for short. Some people call it an email capture page as well. All … Continue
You may have more landing pages than you think
I was recently speaking to a friend about online publishing. He is a content producer and was curious about the options for organic marketing and search engine optimization.
After about ten minutes of conversing he began discussing his website. A very important lesson popped into my mind around … Continue