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Landing Page Optimization

WordPress for Content Marketers, Producers & Publishers

Tuesday, February 23rd, 2010

Convert a Content Management System into a state-of-the-art Content Marketing System without spending a dime on software. … Continue Reading »

Blogging for Profit: Making Nutrition Science Edible

Thursday, January 21st, 2010

Lessons on blogging from Judy Doherty of FoodAndHealth.com
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New Dual Track Program for Mequoda Summit – Napa Valley 2010 April 6-9th

Friday, November 27th, 2009

Registration for the Mequoda Summit opens today – select your interactive program sessions with ease
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Landing Page Optimization Book Review: Landing Page Handbook by MarketingSherpa

Friday, November 13th, 2009

Due to limited time or budget, the landing page is often given the least priority in a marketing campaign.

Some marketers feel that a great external campaign is more important than a good landing page. Our research has found the opposite to be true. Even a great campaign needs … Continue Reading »

Landing Page Book Review: Honest Seduction by Scott Brinker

Thursday, November 12th, 2009

You’ll find this book an easy and informative read. Basically, this is a compilation of the ION blog posts and articles over a period of two and a half years. Here’s a great take away from Honest Seduction: Using Post-Click Marketing to Turn Landing Pages into Game Changers. … Continue Reading »

Landing Page Book Review: Landing Page Optimization Handbook by Invesp Consulting

Monday, November 9th, 2009

Before you can start building your landing page, you must define exactly what you want your visitors to do. The goal, or conversion objective, of your landing page should completely drive the development of the page.

To identify the conversion objective, ask yourself, “What do I want visitors to do when … Continue Reading »

Email Subject Line Smackdown

Wednesday, October 28th, 2009

This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform best for your products and services. … Continue Reading »

Download our FREE Landing Page Design Best Practices & Optimization Kit!

Friday, October 23rd, 2009

Four free white papers that will kick your landing page design and optimization skills into high gear!
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12 Master Landing Page Templates

Friday, October 16th, 2009

Now there is an easy way to learn the concepts, tips, tricks and techniques that will increase your landing page conversion rates by 30 to 50 percent. Claim your FREE copy of 12 Master Landing Page Templates: Maximizing Internet Marketing Conversion Rates By Using the Right Landing Page Template for … Continue Reading »

SEO Campaign Management Webinar tomorrow!

Tuesday, October 13th, 2009

A higher website ranking and conversion rate are virtually guaranteed when you learn the secrets of using free reports to build email circulation. … Continue Reading »

Everything You Missed at the Mequoda Summit (Well, Almost Everything)

Thursday, October 8th, 2009

This week we’ve been at the Mequoda Summit in Boston, and covering it live just for you!
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Create Rapid Conversion Landing Pages that Maximize Email Conversion Rates

Tuesday, October 6th, 2009

The Rapid Conversion Landing Page Optimization Guidelines special report is full of landing page optimization tips including a step-by-step formula for developing landing pages with free products that convert casual website visitors into loyal email subscribers and paying customers.

The Mequoda Group reviewed over 100 rapid conversion landing pages to discover … Continue Reading »

What You Could Be Missing Next Week if You Don’t Come to the Mequoda Summit

Thursday, October 1st, 2009

Here’s the official agenda of the Mequoda Summit that 70+ publishers have signed up for next week. Will you join them?
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7 Step SEO Guide for Getting Inbound Links to a Free Report or Product

Monday, September 28th, 2009

Use this SEO Guide to launch new free products that get found in search engines for months and years to come
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Protected: FIPP 2010

Wednesday, September 16th, 2009

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14 Seats and Only 5 Days Left to Save at the Mequoda Summit

Thursday, September 10th, 2009

Pack your brain with online publishing and marketing smarts. 14 seats left. 5 days left to save. Register… now!
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8 New Speakers Announced for the Mequoda Summit

Tuesday, September 8th, 2009

Nine new speakers and five bonus sessions announced for the Mequoda Summit Boston 2009 … Continue Reading »

A Best Practice for Publishers: Rapid Conversion Landing Pages

Friday, August 21st, 2009

Build a valuable database by using your website to offer free reports that convert casual visitors into email subscribers … Continue Reading »

Rapid Conversion Landing Page Optimization Guidelines

Friday, August 21st, 2009

Discover the step-by-step formula for developing landing pages with free products that convert casual website visitors into loyal email subscribers and paying customers when you claim your COMPLIMENTARY copy of Rapid Conversion Landing Page Optimization Guidelines: Eight Simple Steps for Creating High Performance Rapid Conversion Landing Pages that Maximize Email … Continue Reading »

Management Tips for Creating a Great Online Publishing Team

Wednesday, August 5th, 2009

The best online publishing management team is comprised of subject matter experts, Internet marketers and information technology professionals who share the common objective of maximizing customer lifetime value. … Continue Reading »

Join 70+ Special-Interest Niche Publishers in Boston

Tuesday, August 4th, 2009

Less than two weeks left to get our lowest price on this Internet marketing event for publishers
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Get Your Landing Page Template Design & Marketing Kit (it’s free)

Friday, July 17th, 2009

Download these three free white papers and start building more effective landing pages
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Landing Page Optimization Book Review: The Definitive Guide to Testing and Tuning for Conversions by Tim Ash

Tuesday, July 7th, 2009

Analyze your landing pages through the eyes of your customers … Continue Reading »

Support Services

Friday, June 19th, 2009

Rackspace LAMP Data Center Management -
Thousands of Rackspace customers run LAMP architecture for the development and deployment of optimal performance web applications. Our highly trained Mequoda team can manage this data center for you.
WhatCounts Email System Management -
WhatCounts offers email marekting solutions for companies with complete support for RSS, survey, … Continue Reading »

Five Ideas for Using Twitter to Sell Your Books and eBooks

Monday, June 15th, 2009

Using the 140 character social media strategy to create buzz around your books and ebooks … Continue Reading »

Publishing Industry Research Company Announces Date and Location for their next Online Publishing and Internet Marketing Conference

Thursday, June 11th, 2009

Bristol, RI – June 11, 2009- For the sixth year in a row, the world’s most prestigious publishers and information marketers will come together in Boston for the Mequoda Group’s 2-day Mequoda Summit on October 7-9th, 2009 … Continue Reading »

More Free Content: Top 10 Landing Page Reviews

Tuesday, June 9th, 2009

Mequoda unlocks archived landing page reviews

We are happy to announce the release of more free content. Yes, now everyone will have access to content formerly part of the members only Mequoda Library.

One of the most popular topics searched at Mequoda.com is “Landing Page Templates”. In particular, our landing … Continue Reading »

Tips and Tricks for Video Landing Pages

Monday, June 8th, 2009

How to incorporate video and new media into your landing pages … Continue Reading »

15 Landing Page Tips to Talk About

Monday, June 1st, 2009

A collection of great landing page optimization tips covering SEO, website design, A/B testing, and copywriting … Continue Reading »

Organic, Dedicated and Hybrid Landing Pages – Oh My!

Friday, May 15th, 2009

It isn’t enough to know how to design a landing page, you should also understand why writing for the web is not the same as writing for print … Continue Reading »

Landing Pages That Work

Sunday, May 3rd, 2009

Are your landing pages underperforming, but you’re not sure how to test and tweak them? … Continue Reading »

Five Essential Elements for a Great Sales Letter Landing Page

Wednesday, April 29th, 2009

Make sure your landing pages answer this question for your users: “what’s in it for me?”
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Hybrid Landing Page Templates: Access Challenge Landing Page

Tuesday, April 28th, 2009

Effective membership websites employ an access challenge landing page that teases users with a snippet of the content that awaits them beyond the turnstile.

Private, exclusive, premium and paid-only vs. visible, available and accessible. The conundrum for membership website has long been how to have it both ways.

The idea of a … Continue Reading »

Organic Landing Page Templates: The Author Landing Page

Friday, April 24th, 2009

Author landing pages showcase your talent and boost SEO

An author landing page is a page dedicated to a particular author or editor on a website, listing all the content written by an author, usually in reverse chronological order. These pages came into existence when publishers started noticing on their internal … Continue Reading »

Organic Landing Page Templates: The Glossary Index Landing Page

Wednesday, April 22nd, 2009

Glossary Index landing pages capture user’s interest with specific terminology

A landing page is the first page a user sees when entering your site, and a user can enter and “land” almost anywhere. Therefore, every page on your website is a potential landing page, even the glossary index.

The glossary index … Continue Reading »

Dedicated Landing Page Templates: Rapid Conversion Landing Page

Tuesday, April 21st, 2009

Rapid Conversion landing pages drive website traffic 24/7/365

When you think of a landing page, what do you picture? A single page, long copy, highlighted text, lots of bolding and italicizing, strong headline?

That’s one design for a landing page, most likely a rapid conversion landing page or email capture page. … Continue Reading »

Organic Landing Page Templates: The Keyword Index Landing Page

Monday, April 20th, 2009

Keyword Index landing pages expose your keyword universe and get you found

Many pages on your site are organic landing pages. If an internet surfer arrives at your site from a search engine, that person has naturally or organically “landed” on your site. Landing page optimization is an important … Continue Reading »

Organic Landing Page Templates: The Tag Landing Page

Wednesday, April 15th, 2009

Tag landing pages help you organize your content for better SEO

A tag landing page lists all the content a site has about a particular tag, or keyword. The literal translation of a tag page is a page about other pages. The difference between a tag landing page and a topic … Continue Reading »

Get Ready for the Mequoda Summit in Boston!

Thursday, April 9th, 2009

When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
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Join Me in Munich and London

Friday, April 3rd, 2009

Online publishers now have an opportunity to monetize an international audience.

Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should also consider the potential of your overseas customers. … Continue Reading »

Bob Brady’s 10 Google Website Optimizer Best Practices

Thursday, April 2nd, 2009

Thirteen best practices to consider when testing the elements of your website landing pages.
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Mequoda Summit Downloads

Wednesday, April 1st, 2009

PRESENTATIONS:

Online Market Analysis
Search Engine Optimization
Website Conversion Architecture
Landing Page Optimization
Online Content Management
PR & Link-Building
Email Newsletter Marketing
Digital Product Development
Internet Advertising Basics
Structuring Online Jobs
Key Metric Analysis
Business Plan Development

SPREADSHEETS:

Google Visibility Report
Email Performance Report
Email Circulation Calculator
Email Lifetime Calculator
Key Metrics Dashboard
Online Publishing Model
Link Building Lifetime Calculator

SEO Lifetime Calculator
Flora Daily Google Visibility Report
Dan Ambrose: Content Traffic … Continue Reading »

Test Your Copywriting Expertise

Wednesday, March 11th, 2009

Landing Page Optimization: The value of A/B split testing for increasing response

This publisher’s “winning” titles routinely generate 50 percent more sales than the “losing” titles.
It was enough to make an experienced copywriter groan…

I have more than 25 years of experience as a direct response copywriter, but I recently had a … Continue Reading »

Landing Pages

Friday, January 2nd, 2009

New FREE White Paper: Rapid Conversion Landing Page Optimization Guidelines. ALSO, learn how to optimize every page on your site by downloading our FREE 12 Master Landing Page Templates: Maximizing Internet Marketing Conversion Rates By Using the Right Landing Page Template for the Job white paper. … Continue Reading »

How to Find Niche Keywords with the Google Keyword Tool

Wednesday, December 10th, 2008

Use the Google AdWords Keyword Tool to find niche keywords that drive targeted traffic to your blogs, press releases and landing pages.
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Session Overview

Saturday, November 8th, 2008

All 17 Mequoda Pro training seminars currently available on-demand:
The Ultimate Guide to SEO Campaign Management 2010 — Using Free Content, SEO, PR and link Building to Drive Website Traffic and Build Email Circulation
Learn the latest techniques of SEO campaign management in this Mequoda SEO video training program or surrender website … Continue Reading »

Benefits of Mequoda Pro

Saturday, November 8th, 2008

Now you can ask any question about online publishing and marketing and receive a detailed answer from the Mequoda Pro Research Team and me for a little over 81 cents per day.
Introducing Mequoda Pro — the ultimate publishing support program — designed exclusively for experienced professionals who want to … Continue Reading »

Landing Page Tracking: 3 Online Tools

Wednesday, October 29th, 2008

Remember those “hit counters” you used to see on the bottom of websites (I’m digging back to 1999 here) that told the site owner how many people visited their website? Back then, it was exciting just to know that people did visit your website, but it’s 2008 now and there … Continue Reading »

Agenda

Sunday, October 12th, 2008

Discover why we have transformed the Seventh Mequoda Summit and Internet Marketing Conference with step-by-step tutorials, expert power panels, advanced roundtables, and hands-on, interactive workshops. You get to choose.
Register early to customize your Mequoda Summit experience with the 10 sessions that best address your interests — from basic, to intermediate, … Continue Reading »

Rapid Conversion Landing Pages

Friday, September 12th, 2008

Rapid Conversion Landing Pages are used to entice a user to enter into a low-risk (AKA low-friction) transaction. This type of landing page is used when there is no cost to the user (a free offer) or when payment is delayed and includes options (a bill-me later offer). … Continue Reading »