These audience development tips will help you attract, obtain and convert casual visitors to your website
There are plenty of ways of executing audience development efforts in the digital landscape. Today we are going to discuss a few of them.
For organic audience development we suggest utilizing search engine optimization, SEO copywriting and the distribution of SEO … Continue
Three types of conversions that will improve your online business
There are multiple conversion types that need to be addressed by digital publishers. The analysis will provide statistics on different parts of the online business, including engagement efforts, marketing efforts, and overall success in generating revenue.
For engagement, we can take a look at social media efforts. … Continue
4 reasons why you should have a well optimized free report marketplace
If you aren’t offering free download products yet, here’s what you are missing:
An opportunity to start key relationships with the people searching for content on the topics you cover.
The chance to get brand ambassadors to spread … Continue
Prepare yourself for the best, actionable advice for content marketing and online publishing
Earlier this week, Don Nicholas, CEO of Mequoda Group, wrote an article entitled “93+ Best Practices at Mequoda Summit East 2011”.
Those 93 best practices Don alluded to will be discussed in depth throughout three days of the Mequoda Summit East 2011, beginning on … Continue
This radical change to our rapid conversion landing page format has increased conversion rate consistently over the past three months
We occasionally run organic marketing tests at the Mequoda Daily and enjoy sharing the results with our community.
The latest test we ran has resulted in a 32% increase in overall net conversion rate on our rapid … Continue
Landing page templates with legitimate comments from users will help persuade others into downloading a freemium or purchasing a product
Are you giving yourself credit by offering testimonials?
If someone writes you, or leaves a comment on your blog talking about how great your content or products are, you are receiving a testimonial. … Continue
A collection of free reports that will help your audience development efforts
How quickly is your audience growing?
Have you been ramping up your audience development efforts at all? … Continue
An example of how to de-clutter your rapid conversion landing page template
How many of you have a primary goal of converting casual website visitors to email recipients?
Chances are if you’re a content marketer, online publisher or author, you use this audience development strategy. … Continue
We love when people comment on the blog posts we write, which is why we generally end every blog post with an introduction to discuss the article in the comments section. Often times, we get noteworthy blog comments worth their own blog post, so today I’d like to share some of those blog comments and … Continue
Train your landing page templates to convert better with these helpful hints
Conversions help the world go round for online publishers.
Whether these conversions are casual visitors to registered members, or the conversion entails a direct sale, the process is the lifeblood for online publications. … Continue
The pros and cons of using these types of landing page optimization tests
How many of you regularly test your landing pages and landing page templates?
If you are like many publishers, you’re probably raising your hand partially. You likely test your landing pages, but probably not as often as you should. … Continue
Google Insights for Search can help you develop a stronger keyword research strategy
When abiding by a keyword research strategy, online editors are required to produce content based around a specific editorial calendar. This will ensure that the necessary topics are covered in an organized manner.
An editorial calendar is designed by considering your content and products. … Continue
A few free video landing page templates to get your videos rolling
According to a study by eyeView, businesses who tested video on the homepages and landing pages saw a conversion rate increase up to 86%. These results were based on multiple iterations of video and placement, but 86% is no small feat. EyeView also notes:
“For … Continue
The Million Dollar Landing Page Templates free report uncovers landing page templates that use best practice guidelines and have generated upwards of one million dollars
Optimizing landing pages and designing landing page templates properly helps online business build larger audiences, experience more website traffic and generate more website traffic.
The Million Dollar Landing Page Templates free report … Continue
Give your landing page readers everything but the kitchen sink
Landing pages are fickle. You can change the color of a button and it can increase conversion rates by 30% or more. You can change the headline on your landing page and lower your bounce rate dramatically. There are always going to be endless opportunities to … Continue
This keyword research tip provides you with information on how to use the Google Wonder Wheel to build your audience
As an editor, I find keyword research interesting.
It is something that blurs the line between wordsmithing and psychology; the activity of doing keyword research allows you a glimpse at how your audience thinks while conducting searches … Continue
If you want a better conversion rate for your landing pages, these landing page template designs are worth consider
When a casual visitor enters your site, you only have a few seconds to make a good impression. If your design is unpleasant, or your landing page templates are hard to maneuver about, then the visitor will … Continue
An email strategy utilizing these email types can help you sell more products and build your audience
The types of emails you send to your list have a lot of impact. Not only does the content have to be great, or people will opt-out, it has to contain real value.
To your audience, value is anything that … Continue
Sharing a story may open your audience’s eyes to the benefits of your products
Selling products can be difficult, even if there are great benefits associated with the product.
In today’s digital world, it’s easy for competition to emerge. Whether the competition poses a real threat is another question, but regardless, the presence of many products and … Continue
Internet strategies evolve quickly; keep up to date with informative free reports
Think about last year’s Internet strategy…what were you doing to build audiences and sell products?
Were you heavily using micropublishing and social networks like Twitter and Facebook to increase website traffic and further your content marketing reach? … Continue
A rapid conversion landing page housing a free downloadable is an intriguing offer for content seekers
In yesterday’s Mequoda Daily, we discussed nine components for SEO blogging that helps create informative articles that will have a better chance of getting indexed by search engines.
One of the components listed in yesterday’s article discussed the inclusion of a … Continue
Tips on how to make you website better
If your high-priority landing pages have design flaws or content errors, you may be missing out on fruitful relationships.
The website is the core of online business. If your site isn’t performing to its full potential, then your business is technically suffering. And although you may still see positive … Continue
The Million Dollar Landing Page Templates free white paper from Mequoda Group includes landing page examples, best practices and free downloadable landing page templates
Properly designed and optimized landing page templates allow companies to perform an array of tasks, from getting a casual visitor to convert to selling a product.
The Million Dollar Landing Page Templates free … Continue
Discover 11 of the best million dollar landing pages and receive two free best-practice landing page templates that are fully customizable
Receive your FREE digital copy of Million Dollar Landing Page Templates now and receive two free best-practice, customizable landing page templates as a bonus
We have completely revamped our free landing page templates white paper.
Now you … Continue
How to create links and buttons on your landing page templates that users want to click
There is not a more common problem with landing page marketing, than designers who can’t take a user from the story to the sale.
Links and buttons are the vehicles that allow a prospect to navigate your landing page. Your objective … Continue
How to design your websites and landing page templates to keep visitors coming back
The “bounce” rate of a website is an annoying metric. When someone comes to your websites and “bounces” back to the search engine to find another listing, you’re left with the following questions:
Why did they leave?
Landing page templates that use technology should enhance the sales message, not replace it
Ten years ago, Internet users were completely comfortable and happy to use the web as a reading medium. Websites that were purely text and simple images were enough to get their engines running.
These days, even six year-olds would scoff at the simplistic … Continue
Landing page templates for a tight budget and overworked staff
Landing pages can be the bane of some people’s existence. If you don’t have a template built into your content management system, it can be even worse. If you need different landing page templates for different products, your to-do list gets longer and longer.
If you don’t … Continue
Landing page optimization tips for the holiday season
If you ever wondered whether or not you could build your email list by giving away free “holiday” themed products, the answer is yes. In fact, it’s recommended if you have the time to put into it and resources that you are willing to use within it.
For example, … Continue
No sale or excessive crowds here; but there are some free informational products to be had
A day after Thanksgiving and we are feeling the joy of the holidays here at the Mequoda Daily.
While many others are getting a jump on their holiday shopping, we are supplying some content for those of you who decided to … Continue
Discover seven landing page templates and landing page lingo in this new audio podcast
Download a free digital copy of our Landing Page Templates: Seven Landing Page Templates and the Language Used on Them audio podcast now.
Landing pages are a favorite topic of ours. We have researched different types and discovered how to create the most … Continue
More than a simple “thank you” page
Upsell Landing Pages are specialized landing pages that offer the user an additional product or service as part of the post transaction process. These landing pages allow your company to educate, upsell and interact with your customer.
They are highly effective when properly executed delivering conversion rates as high as … Continue
The sole purpose of a dedicated landing page is to get that order.
Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They may attract organic traffic, but are dedicated to converting traffic, regardless of the source.
Generally traffic arrives at dedicated landing pages via links from sources the … Continue
The ultimate goal of all landing pages is to move users to action; how do you decide which landing page templates to use?
After reviewing literally thousands of media websites, we have identified two classes of landing pages, organic and dedicated.
Organic landing pages are composed of a mix of editorial and conversion architecture. There are eight … Continue
How to increase website traffic for free!
We’re always looking for ways to increase website traffic, especially if it’s free. And yes, there are ways to generate website traffic for free. You may already be doing some of these, and you may have others to add to our list.
Here are 5 ways to generate website … Continue
Try adding a “Tweet It” button to your landing page templates
By adding social media elements to your landing pages, you’re taking the hands-off approach and letting your customers pass the word along on their own.
If you have something important to pass along, like a free book, webinar or other type of product, you can try … Continue
The newest landing page template – video landing pages
Today I was talking about web video with Patrick Hughes, Production Director of VisualPost and presenter at this weeks Mequoda Summit. While we’re always doing case studies on other publishers and talking to them about their own videos, I thought it would be nice to get a … Continue
This free report from Mequoda Group discusses 12 landing page templates and how to maximize Internet marketing conversion rates by using the correct one
(Nationwide)—Many pages of a website are landing pages. If users are coming to a website via search engines or via targeted traffic, they are “landing” on the website through any number of … Continue
A shocking subject line and email led to a simple, yet effective video landing page
Yesterday I got an email from Early to Rise, a blog and email newsletter for people who are looking to be more wealthy and successful. On most days, I tend to browse over their emails, even though they are a great … Continue