When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture her attention. If you don’t succeed immediately, she is likely to click away and you’re apt to lose her forever.
Your landing page needs to be a fast, effective messenger.
With a quick glance, visitors to … Continue
The Audience Development Summit 2012 shares the most profitable strategies for developing an online audience
The success of online businesses relies on the billion-dollar asset: online audiences.
Ecommerce and online advertising generates billions of dollars each year through online audiences. Without these audiences there wouldn’t be a need to produce content for multiple platforms, create engaging ads, … Continue
At this popular industry event, we’ll examine how some of the world’s most successful publishers are building robust online audiences, growing profits, improving performance, and driving measurable results through innovative SEO, SMO, email, and digital marketing strategies. Join us October 23-25 in New York City for Audience Development Summit 2012. … Continue
Landing page testing is necessary for higher conversion rates
Who here is a landing page testing fanatic? I’m sure there are a few in the group. Landing page testing is a focus for some publishers, but unfortunately, not enough publishers and marketers. In fact, less than 45% of marketers have reported trying A/B tests. Only about … Continue
7 areas to test on your landing pages
On the subject of testing, some digital publishers and marketers aren’t fully sure what they need to test. Do you know what to test?
The first thing that would always come to mind in tests for me, pertained to email marketing and the subject lines used to get people … Continue
Four webinars that will help you define, optimize, and analyze your website’s content
How would you define website supremacy? I’d consider it a market leader that provides functionality accepted by its audience members. It would share content, inform interested readers, and offer online business strategies focused on revenue generation.
How do you think website supremacy can be … Continue
Getting the most out of your interviews
In yesterday’s member profile, Minal Bopaiah, editor of Subscription Site Insider, spoke of the importance that case studies play in their success. She conducts one every other week, speaking to a head of marketing or CEO for 1-1½ hours on the phone and then writing up the study. … Continue
Are you looking for ways to optimize your entire digital publishing business?
Legacy publishers new to the online environment may feel overwhelmed by the operating tasks at hand.
For instance, the design of your media website is crucial to consumer usability and product monetization. It also needs to be Google-friendly so more audience members can find … Continue
We offer an array of services to help you master email marketing and email newsletter creation. We realize the importance of email, which is expected to grow as mobile devices gain incredible popularity.
Email isn’t just about communication nowadays; it’s a trusted primary tool used for business transactions and the storing of valuable information – … Continue
During today’s live webinar on landing page testing and optimization, you will discover how to perform the best possible landing page tests
In the Mequoda Daily yesterday, we showed an example of how a few simple changes to a landing page increase the conversion rate by 20.2%.
Who wouldn’t want an increased conversion rate of 20.2%? That … Continue
An example of how to de-clutter your rapid conversion landing page template
How many of you have a primary goal of converting casual website visitors to email recipients?
Chances are if you’re a content marketer, online publisher or author, you use this audience development strategy. … Continue
Do you know how long to run your landing page test for?
In yesterday’s Mequoda Daily, we discussed the Landing Page Testing Roadmap, which outlines a procedure for optimizing landing pages with the help of A/B and multi-variate tests.
The article went through criteria that should be the focal point of your tests. Ultimately, these criteria pointed … Continue
Do you have a specific plan in place for testing your landing pages?
If you’re like me, you need directions sometimes…
For instance, in my old car – which was 16 years old – I no longer had a working power outlet, so I wasn’t able to easily have a GPS. Due to this, I found myself … Continue
Discover what you can gain from testing landing pages, and the associate costs that may apply to the process
Do you understand the benefits behind testing your landing pages? What about the costs? Time and money are needed in the testing process, but the results can be well worth your investment…and then some.
In yesterday’s Mequoda Daily, … Continue
The pros and cons of using these types of landing page optimization tests
How many of you regularly test your landing pages and landing page templates?
If you are like many publishers, you’re probably raising your hand partially. You likely test your landing pages, but probably not as often as you should. … Continue
Order Landing Page Testing & Optimization and discover a proven testing method for increasing website conversion rates … Continue
Suggestions for landing page optimization that will help your landing pages perform better
Have you put enough attention into landing page optimization? If you’ve made the four mistakes listed below, then your landing pages could probably be performing better.
At the Mequoda Summit West 2011, Matt Humphrey, Chief Marketing Officer at Fortis Business Media, and Rafael Cardoso, … Continue
Due to limited time or budget, the landing page is often given the least priority in a marketing campaign.
Some marketers feel that a great external campaign is more important than a good landing page. Our research has found the opposite to be true. Even a great campaign needs the correct conversion architecture, landing … Continue
How to incorporate video and new media into your landing pages … Continue
It isn’t enough to know how to design a landing page, you should also understand why writing for the web is not the same as writing for print … Continue
Are your landing pages underperforming, but you’re not sure how to test and tweak them? … Continue
Leveraging Content and Keywords to Drive Targeted Website Traffic, Build Email Circulation and Sell Information Products … Continue
Landing Page Design: Always Test Graphics
The Taguchi method of landing page testing identifies the following factors or variables that are worth testing on any given landing page: … Continue