Here are a few methods that are getting online publishers at 100% Google visibility by targeting niche terms with smaller search volume … Continue Reading »
12 things every copywriter, editor and audience development manager can learn using Google Analyics
Nicholas opened this session by diving into the Google Analytics dashboard of our own Mequoda Daily and gave the audience 12 things that you want to track when using Google Analytics:
Most Popular Content
Page Views for Specific Post
Page … Continue Reading »
One take-away from this in-depth session on landing pages and website conversion architecture, were all the different types of ads and placements that publishers can place on their site
“Email Conversion Rate (ECR) is a direct driver of email circulation,” said Don Nicholas, explaining the importance of collecting email addresses from … Continue Reading »
Kim Mateus of Mequoda Group shows attendees how to write a rapid conversion landing page for free reports
Kim Mateus, Senior Partner here at the Mequoda Group led this session on keyword research and how to create landing pages using that keyword research.
Being a Mequoda System editor means following a regular, formal process that recasts the content of other media products.
As a Mequoda System Editor, or any online editor, you may have responsibility for developing content that is variously combined and disaggregated for four uses: emails, blog posts, free special reports and … Continue Reading »
Space at our upcoming Mequoda Summit is dwindling and today is the deadline to register at our early-bird rate, so register today! … Continue Reading »
Discover the step-by-step formula for developing landing pages with free products that convert casual website visitors into loyal email subscribers and paying customers when you claim your COMPLIMENTARY copy of Rapid Conversion Landing Page Optimization Guidelines: Eight Simple Steps for Creating High Performance Rapid Conversion Landing Pages that Maximize Email … Continue Reading »
Come to Mequoda’s Online Publishing and Content Marketing Summit to discover the possibilities of an effective online publishing system when you model after publishers who are doing it right
If you’ve been thinking about the Mequoda Summit, or looking for the one conference you should attend this year that will ultimately … Continue Reading »
This session features two experts: BLR’s Bob Brady and Kiplinger’s Greg Krehbiel.
So if you suspect that your landing pages are underperforming, but you’re not sure how to test and tweak them, you’re not alone.
The fact is, multivariate and A/B split testing of landing … Continue Reading »
Outsourcing key assignments to our experienced research team can bring added energy and creativity to your in-house staff while saving you time and money
If you simply need extra help focused in a few concentrated areas, we offer our most requested project services ala carte — individually priced.
Mequoda Online Market Audit … Continue Reading »
Discover how to meet the challenges of 21st century online publishing with real-world, hands-on skills using free or low-cost software tools and reports.
We’re all familiar with the aphorism, “Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for … Continue Reading »
How less is often more, according to the results of a few landing page multivariate tests at Business & Legal Reports and Kiplinger … Continue Reading »
What this session is about: Discover how to use free reports and search engine optimized rapid conversion landing pages to increase inbound links and build online friendships.
… Continue Reading »
PON.Harvard.edu, an educational publisher, relaunches their site with the goal of becoming a true online publishing resource for people interested in negotiation
… Continue Reading »
We’ve brought in two of our favorite “test junkies” for this webinar on how to test and measure your landing pages called Landing Pages that Work: Using a Proven Testing Method to Increase Conversion Rates. … Continue Reading »
Keyword rankings and search optimization result from deliberate website architecture
The simple website architecture requirement that virtually guarantees your offer will be found and indexed highly by Google
… Continue Reading »
Marketplace landing pages are the gateways to sales
A landing page is any webpage where a willing buyer and seller can start a transaction. It’s the first page on your website where a visitor enters the ordering process.
A dedicated landing page is an indispensable part of your online marketing campaign. It … Continue Reading »
Effective membership websites employ an access challenge landing page that teases users with a snippet of the content that awaits them beyond the turnstile.
Private, exclusive, premium and paid-only vs. visible, available and accessible. The conundrum for membership website has long been how to have it both ways.
Test your landing pages, because 9 times out of 10, snap judgments will prove you wrong
In case you haven’t heard, Susan Boyle is the unlikely star of Britain’s Got Talent, a televised talent show over in the UK (and a sister to the US-based “America’s Got Talent”.) … Continue Reading »
Author landing pages showcase your talent and boost SEO
An author landing page is a page dedicated to a particular author or editor on a website, listing all the content written by an author, usually in reverse chronological order. These pages came into existence when publishers started noticing on their internal … Continue Reading »
Glossary Index landing pages capture user’s interest with specific terminology
A landing page is the first page a user sees when entering your site, and a user can enter and “land” almost anywhere. Therefore, every page on your website is a potential landing page, even the glossary index.
Keyword Index landing pages expose your keyword universe and get you found
Many pages on your site are organic landing pages. If an internet surfer arrives at your site from a search engine, that person has naturally or organically “landed” on your site. Landing page optimization is an important … Continue Reading »
Article landing pages are search engine superstars
Article landing pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic. This would include any text link given by a webmaster or editor who is referencing one of your webpages as a … Continue Reading »
Tag landing pages help you organize your content for better SEO
A tag landing page lists all the content a site has about a particular tag, or keyword. The literal translation of a tag page is a page about other pages. The difference between a tag landing page and a topic … Continue Reading »
With Topic landing pages, persistent navigation is the key to success
The key to success is to send users to landing pages that are specifically designed to fulfill their goals. Any page where there is a direct response transaction — whether or not money is exchanged — is a landing … Continue Reading »
The Home landing page is your first opportunity to make a good impression
Organic landing pages are full of content that is designed to be attractive to both users and search engines. Essentially, an organic landing page is trying to be found by search engines.
When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
… Continue Reading »
The priority code landing page lets you know where sales leads originate in order to control advertising expenses.
The priority code landing page is a hybrid dedicated landing page that’s part of the online order flow. A publisher might drive users to a priority code landing page where they can enter … Continue Reading »
I suspect that 50 percent of Mequoda Daily readers should not be launching their own Mequoda System periodical website and daily email newsletter…
… Continue Reading »
Online publishers now have an opportunity to monetize an international audience.
Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should also consider the potential of your overseas customers. … Continue Reading »
How does a book make our list of “Top 20 Online Publishing Books”?
Over the past couple of months, we’ve been busily scouring Amazon.com for books on the topic of online publishing. There are 5,000+ books on Amazon that one could read to better their online publishing business. … Continue Reading »
