Landing Page Optimization

Please explain more about the “free on free” offer that you recommend.

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Duration: Approximately 48 Minutes

Landing pages are the driving force for any successful Internet marketing program. A well-crafted landing page will maximize the possibility that a user landing there will take the action you desire and not click away. How do you get users to the data collection page, credit card … Continue Reading »

Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing

Making money online requires converting your casual website visitors into paying subscribers or customers. That means you must take all the traffic coming to your website and start relationships with those visitors that will eventually … Continue Reading »

A wrap-up of the best ideas from SiPA’s 25th annual mid-year marketing conference that took place this week in Las Vegas

We love the wrap-up sessions at the end of SiPA conferences. They allow us to hear the best-of the best that we may have missed, as there are always great … Continue Reading »

20+ take-aways from the Google Analytics “Seminar for Success” in Montreal, Canada … Continue Reading »

Justin Custoni of EpikOne explains why Google Website Optimizer and Google Analytics work hand in hand … Continue Reading »

Think about every page on your site as a landing page and start converting all of your visitors into subscribers or buyers.
Many people think that a landing page is just one type of page. When you think of a landing page, what do you picture? A single page, … Continue Reading »

Aggregate, Extract and Summarize your existing content to create products that will build your email file.
One of the questions we get asked most often by our clients is: how to create those complimentary products that we give away in exchange for an email address. Some publishers don’t realize how … Continue Reading »

A checklist of 9 must-haves for a list-building rapid conversion landing page
We call an email-capture or name-squeeze page a Rapid Conversion Landing Page. Call it what you want, but what this page does is capture an email address, normally in exchange for a complimentary gift like a report or other … Continue Reading »

How to design landing pages that convert visitors into subscribers and buyers … Continue Reading »

Being content-driven, google-friendly, email-centric and profit-minded makes for a best-practice website … Continue Reading »

HubSpot was recently recommended to us by a couple of our Twitter followers and has a free Website Redesign Kit we wanted to share with you. In the kit, there’s an e-book called Website Redesign for Marketing Results that lists these 7 website redesign tips. … Continue Reading »

How Golf Vacation Insider Manages 75 Complimentary Special Reports and a Page #1 Ranking in Google on Almost All of Them. … Continue Reading »

Identify the percentage of inbound links coming to your conversion pages versus your home page … Continue Reading »

Slow loading web pages can mean turning customers away from your landing pages and ultimately from buying yor products. … Continue Reading »

Building an internal linking strategy with your downloadable products will increase visibility and conversions … Continue Reading »

Upsell Landing Pages are specialized landing pages that offer the user an additional product or service as part of the process that acknowledges a prior transaction. They are highly effective when properly executed delivering conversion rates as high as 20 to 30 percent, depending on the offer. … Continue Reading »

Text Links are links in editorial or navigation that lead to a Rapid Conversion Landing Page and are the best form of persistent conversion architecture. They are subtle, yet very effective ways to drive traffic to your Rapid Conversion Landing Pages with the ultimate goal of increasing your email database … Continue Reading »

Sales Letter Landing Pages are traditional direct response sales letters that are used to maximize the conversion rate for a paid, usually credit-card-required offer for a paid information product. These same letters are often used in email and postal direct marketing programs. … Continue Reading »

Priority code landing pages are specialized landing pages that require the user to enter in an access code in order to view or obtain a particular offer or product. The access code is typically provided by the publisher in promotional copy.
… Continue Reading »

Glossary Landing Pages are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm … Continue Reading »

Dedicated Landing Pages: Rapid Conversion, Sales Letter, Upsell, Access Challenge, and Priority Code. Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They can coincidentally attract organic traffic, but are dedicated to converting traffic, regardless of the source. … Continue Reading »

A directory landing page is an organic landing page. These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic … Continue Reading »

These are landing pages that must both attract targeted website traffic and convert visitors into subscribers, buyers or registered users. These pages are most often associated with search engine optimization (SEO), but are also used for attracting any type of organic traffic (referrals where the referring website’s algorithm or operator … Continue Reading »

Access Challenge Landing Pages are the landing pages that a user encounters when trying to access premium (member-only) content from a site for which they are not a member, or for which they are not signed-in. … Continue Reading »

Seven Strategies that Successful Publishers are Using to Turn their Traditional Publishing Brands into Internet-Centric Media Companies … Continue Reading »

Choosing the Right Keyword Phrases to Attract Targeted Website Traffic and Using the Google Visibility Index to Track SEO Success … Continue Reading »

Learn the 12 Webpage Templates Used by Today’s Top Publishers to Convert and Monetize Website Traffic … Continue Reading »

Maximize conversion rates with solo orderflows and independent information products
Solo orderflows maximize conversion rates on a single product. Imagine you are a travel publisher and you offer six books on these topics: cruises, safaris, island getaways, business travel, family vacations and Disney. Since you only have one book on cruises, … Continue Reading »

Harvard has opted not to use a traditional landing page to sell the Harvard Health Letter.

Instead, the main sales page for the Harvard Health Letter is a minimal transaction page with the barest of copy and graphics, and is devoid of the selling effort one would normally expect when promoting … Continue Reading »

From the desk of Don Nicholas — Managing Partner, Mequoda Group, LLC
Discover the Revolutionary Internet Marketing System That Can Double Your Online Revenues Every 12 Months
Dear Colleague:

In August 1999, Rosemary Gardner* was a successful author, newspaper columnist and newsletter publisher. At age 47, she had worked long and hard to … Continue Reading »

How to create a white paper outline that answers the right questions, targets the right audience and sends the right message. … Continue Reading »

Looking for niche keyword phrases to amplify your results in search engines? How about a name? … Continue Reading »

How to build top level conversion architecture that will increase conversion rates and boost sales … Continue Reading »

Convert more website visitors into buyers or subscribers from any page on your site by using these 6 methods … Continue Reading »

ExecuNet seeks a Community Coordinator for their senior executive business and recruiting network … Continue Reading »

Choosing relevant keywords for your rapid-conversion landing page will put you on page one and build your list by shaking hands with Google

In September 2007, we initiated a massive update to the original keyword research we had conducted when we launched Mequoda Daily in August 2005. Our plan was to … Continue Reading »

Multiple Business Models are Required to Maximize Online Revenue

In session three, entitled Generating Website Revenue, Don revealed that there are the 12 different types of business models, or “archetypes” that a publisher uses to make money online. … Continue Reading »

Choosing the Right Keywords to Attract Targeted Website Traffic

Don considers this “the new direct mail”. Keyword research and implementation is perhaps the most complex, yet effective way to drive the most search traffic to your website. The idea is that if you research your keywords and compare the search to … Continue Reading »

Increase your site’s search engine ranking with incoming links from press releases … Continue Reading »

PEAK6 Investments, LP was founded in 1997 and is headquartered on the original Chicago Board of Trade trading floor. PEAK6 Capital Management LLC, an affiliated market making and proprietary trading firm, is a provider of liquidity and risk management to the options market having traded 35 million option contracts and … Continue Reading »

How to keep smart shoppers happy and provide them with a thorough, yet user-friendly online shopping experience. Normally, we don’t recommend shopping carts to our users, because we see the highest conversion rate on sales letter landing pages. However, we realize that many publishers have too large of an … Continue Reading »

Paid media programs balance your Internet marketing system

While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick results with a reasonable ROI (return on investment). Each of these programs involves finding and buying traffic by spending money … Continue Reading »

Should your internet marketing system include earned media?

Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators is building email circulation. The goal is to attract as many subscribers as possible to the free email newsletter and … Continue Reading »

The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of core functions that make it efficient for completing a limited group of user tasks that are key to the success … Continue Reading »

The same high quality copywriting and design elements can be used for online, email and postal mail sales pitches.

Multiplatform publishing in the 21st century means offering users many products on many platforms, and using the Internet to recycle, reuse and republish information in many different formats.

This involves taking the same … Continue Reading »

Sell more products, at higher prices and great profit margins, with dedicated upsell landing pages

“Would you like fries with that?” is a simple, familiar hamburger stand upsell. The online version is a little more complicated, and requires a well-crafted, dedicated upsell landing page.

An upsell landing page is a conversion landing … Continue Reading »

Sales letter landing pages pre-date the Internet in that they resemble traditional direct response sales letters.

A sales letter landing page is a conversion landing page. Its objective is to convert the casual visitor into a paid customer.

Sales letter landing pages are traditional direct response sales letters designed to maximize the … Continue Reading »

Your online marketing campaign is worthless if you don’t secure the email addresses of visitors to your website and get their permission to follow up with them.

We’ve all heard the phrase a thousand times, since the dawn of postal direct response marketing, “the money is in the list.”

Make no mistake … Continue Reading »

Requesting an email address in exchange for permission to send additional offers

Dedicated landing pages are hardcore, direct response pages. Their only goal is to get the user to complete a transaction.

Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They can coincidentally … Continue Reading »