Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: linda ruth

58 Online Copywriting Power Words & Phrases

If you’re an experienced direct response copywriter, you know that “you” is generally considered to be the most powerful single word, ranking right up there with free, new and save.

As direct marketing legend Herschell Gordon Lewis says in The Art of Writing Copy, “Unless the reader regards himself as the target of your message, benefit can’t exist. Benefit demands a ‘We/You’ relationship.”   Continue

Podcast Publishing: Another Strong Link in the Multiplatform Strategy Chain?

With the explosive success of Serial and Slate’s Panoply, podcast publishing has emerged as a viable – and, more to the point, profitable – option for digital magazines. Audio content is inexpensive, not difficult to produce, and popular with consumers. What’s more, it fits in neatly with the Mequoda Method for multi-platform publishing, which emphasizes repurposing content with products aimed at converting mobile and desktop visitors. Sounds like a win-win, right? Well, our friends at Publishing Executive recently took a closer look at the phenomenon from an industry standpoint. Let’s see what they found out!   Continue

Mobile Magazines Must Simplify to Solve Problems

Mobile magazines face cascading challenges when it comes to monetization. User behavior, tech headaches, newsstand confusion, and advertising demands can complicate the implementation of a platform that – regardless of any hurdles – simply must figure into your plans in one way or another. At Mequoda, we believe in breaking down that process to ease the transition and maximize your revenue potential. Our Mequoda Method has helped hundreds of mobile magazines not only establish themselves, but also succeed beyond expectations. In a recent article for Publishing Executive, president of PSCS Consulting President Linda Ruth lays out her own plan of attack for mobile magazines … and deploys one of our terms in the process! Let’s start there today.   Continue

Taunton Press’ Editorial Strategy Says No to One Offs

“We can’t afford to pay for content if it’s going to be a one-time use,” stated Jay Annis, VP of The Taunton Press speaking at the Act 4 Publishing Event at the Magazine Innovation Center at Ole Miss.

Publishing Executive has the full report on Jay Annis talk on content optimization and recycling. Linda Ruth writes, “Annis was there to articulate Taunton’s proactive approach to content in a time when the costs and monetization of content are proving challenging to many publishers. Taunton’s solution: To optimize the content through all the products that will serve its audience.”   Continue

20 Powerful Words To Immediately Boost Your Email Copywriting Results

Power words proven to get more emails opened – the rest is up to you!

Wouldn’t it be great if every article you wrote got read by every single person who subscribes to your email newsletter? What if every subject line you wrote was so powerful and gut-wrenching that every person who saw it couldn’t help but read it?
Unfortunately, even the best, most profound subject lines will still get passed by because of spam filters and people’s overcrowded inboxes. However, there are still things you can do with your subject lines that will increase open rates, and one of the most important things is learning how to write better ones. In fact, mastering this craft will give you more success in getting web traffic from your Twitter and Facebook headlines too.   Continue