Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: magazine brands

Strategy Spotlight with Don: Multiple Eggs in Multiple Baskets

Who worries most about the money in their bank account? The person with three jobs, or the person with one? Because you can get fired, laid off, or your industry could go out of business overnight in one job, but it’s unlikely to happen in all three. And that’s exactly why, when running a magazine business, you can’t keep all of your revenue eggs in one basket, either.

Strategy Spotlight with Don: See You Next Week in Boston?

What will you be doing next week? Making money, or losing it? If you work in niche publishing, or own a magazine company, I highly recommend joining us at the Digital Revenue Summit in Boston. It’s your one and only chance this year to learn the same tested, proven techniques that have increased revenues by at least 20% for our past event attendees.

Unfortunately, we’re almost full, and today is the last day to register. Register now.

Strategy Spotlight with Don: How to Keep 100% of Your Online Magazine Revenue

The Internet has made it cheap, easy and efficient to launch new streams of niche media revenue. Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for a subscription website is the business model.

Digital Magazine Publishers See Increased Exposure, Acquisitions, and Digital-First Moves

Digital magazine publishers Hearst and Condé Nast’s joint venture makes moves; Mediacorp shutters print to focus on digital; The Atlantic grows international presence

How to Discover Your Multiplatform Media Content Assets

Most of the multiplatform media publishers I work with are rich with content assets.

If they’re not rich with revenue, it’s usually because they don’t know how to leverage those assets. Efficiency is key to success in a multiplatform publishing environment. Before you can design a system that minimizes manpower and maximizes automation, you need to do a thorough inventory of your content assets.

Your multiplatform content assets may be spread out in places that you haven’t thought of as repositories. Some of those places may be channels and others may be platforms. It’s also possible that you have a dusty warehouse full of old copies of magazines, books, and other content assets that no one has touched in years.

Top 12 Magazine Media Revenue Generation Systems

There I was, getting my hair cut at the village barbershop. The barber was a thirtysomething woman who was new to the shop.

While making small talk, she came to the inevitable question, “What do you do for a living?”

“I’m a magazine publishing consultant,” I said automatically, having answered the question that way many times over the past

The Mequoda Magazine Content Business Model

Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw users to both read and post.

Out of the nine subscription website business models, the community subscription website archetype is the only one where the publisher relies on its community to create the content. There are six premium (paid) archetypes, and three affinity (free) archetypes. This is one of the three free ones.

Nail Down Your Magazine Experience and Combat the Publishing Recession

By all means, launch many content business models and diversify your publishing portfolio. But start with your magazine experience through your magazine subscription website.
We’re in a recession. Maybe you’re feeling pretty good right now personally, but publishers are in a recession. Big time. Last year was a recession especially for newspapers, according to Pew Research Center’s

Choosing the Best Publication Management System for Publishers

What to look for in the best publication management system, from Haven Nexus, to WP Member, MemberGate, aMember, and SubHub

If you are a magazine publisher, it behooves you to remember what makes the medium special. Although many print editions have disappeared, the format’s attributes make it desirable for some part of the reading population. And, whether in paper, tablet

Digital Magazine Website News: Adblock Plus, Hearst, and More

Your digital magazine website is like a basketball team, always on defense and offense simultaneously.

For a basketball team, protecting the goal keys the transition to scoring success. A rebound, a steal, a turnover … each can lead to a slam dunk on the other end.

I deploy this analogy because times can be tough lately for digital magazines; ad blocking, publishing on social media, and staff challenges are coming together to compound preexisting conditions facing the industry.

Report on Top Social Publishers From MPA

Which social publishers are performing especially well as of the first half of 2016? Well, the Association of Magazine Media 360° is glad we asked – they recently released their latest Social Media Report, which covers the top magazines across all social networks in terms of likes and followers, as well as the top on each channel.

Report: Mobile Media Consumption Dominating Desktop

The Association of Magazine Media (MPA) released its Top 10 magazine brands for the first half of 2016 on July 28, along with its most current audience data taken from those six months. The findings, compiled by MPA metrics arm Magazine Media 360°, continue to show strong growth while also marking major shifts in mobile media consumption.

Magazine VR: Is Our Industry Ready for Yet Another Innovation?

If you’re running a digital magazine, VR, or virtual reality, is not at the forefront of your mind right now. You’ve got daily content concerns, tech to catch up with, and a multi-front battle against ad blocking and other viewability issues to contend with.

But at the same time, you’re also always looking for more ways to get your content in front of more eyes, and VR can literally make that happen. The question is, how to acquire, integrate, and master the technology? Well, we’re starting to see some precedent established with major multiplatform publishers, and they’re setting some examples for digital magazines with virtual reality aspirations.

The Publisher Portal: What Your Website Really Means

By now, you must have read us go on and on about the Mequoda Portal, an integral part of our multiplatform strategy for digital magazines. Fact is, the publisher portal is an oft-overlooked and even neglected part of media companies’ approach. But it’s of paramount importance if only because a solid home base for your brand frees you up to do so many other things.

Email Newsletter Publishing: User-First Approach + Attention to Detail = Success

Quartz’s take on email newsletter publishing makes it a pivotal part of operation; plus, events key resurgence for B2B magazines
Email newsletter publishing might seem like an antiquated part of multiplatform publishing, but as we’ve shown – and told – time and time again, that notion could not be farther from the truth. Emails give you

What American Magazine Readers Really Want

The answers will surprise you
At Mequoda, we’re deeply opposed to guessing.

That’s why we’re so devoted to testing and statistics, which is how we developed our Mequoda Method and made it so successful that we’ve been able to improve the power and profits of dozens of magazine brands.

And of course there’s one other method for finding

How to Create Magazine Spin-Off Products Like a Trump

Politics aside, can we agree that Donald Trump is kind of a multiplatform master? He creates spin-off products like it’s going out of style (it is, in fact, in style.)

Donald Trump inherited a sum of money and turned a junky hotel at Grand Central into a Hyatt as his first big business project. Real estate took off from there. But as much as Trump has become a real estate mogul, that’s not the end of his product line. As former GOP candidate Mitt Romney reminded the world recently, there have been other products beyond hotels, like Trump Airlines, Trump University, Trump Magazine, Trump Vodka, Trump Wine, Trump Water, Trump Steaks, Trump Mortgages, Trump Jewelry, Trump Mattresses, and the list goes on.

It’s Complicated: Checking In on the Relationship Between Facebook, Publishing

Report from 2016 IMAG conference cites distrust in Facebook-publishing dynamic
The topics don’t get much hotter these days than Facebook publishing, and though the gap between the social network and media companies seems to be closing, there’s a still a frost in the budding friendship.

As Facebook strives to become the global content provider, their reliance on

The Future of Magazines Looks Responsive

The MPA just released their Magazine Media 360° report and the future of magazines is just as interesting to predict as ever. The top growing magazine brands year over year tapped into just about every general interest niche: Esquire, domino, Nylon, Town & Country, Fast Company, Harper’s Bazaar, Teen Vogue, Fit Pregnancy & Baby, Country Living, Popular Mechanics.

Digital Media Industry News: MPA Releases Latest Magazine Data

The Association of Magazine Media (MPA) released its Top 10 magazine brands on April 28, along with its most current audience data from March of 2016. The findings, compiled by MPA metrics arm Magazine Media 360°, continue to show strong growth and mark even more positive digital media industry news.

The Audience Report charted a 7.6% year-over-year increase in site visits, while putting gross traffic for digital magazines at 1.9 billion. The MPA also announced findings for magazines on social media, showing Likes and Followers total 900 million for online magazines, up 4% over last quarter.

Perhaps the biggest digital media industry news? Desktop/laptop audiences demonstraed notable growth for the first time in seven months, reaching more than 560 million users, a 6% increase.

Publishers’ International Expansion: Good News and Bad News

Among all of the challenges facing digital publishers, international expansion is understandably on the back burner, but don’t sleep on the possible new revenue stream. Social media has shown that world markets can shrink and become more manageable, while audience development and engagement aren’t limited by boundaries.

MediaPost’s Publishers Daily touches on this trend in recent articles, both the positive signs for growth as well as some of the drawbacks.

Breaking News: Publishing Magazines Is a Profitable Model!

Helping companies maximize the vast potential of publishing magazines is not something we do for fun, although we definitely enjoy our work.

It’s our lifeblood.

When we set out more than a decade ago to construct the most profitable approach for publishing magazines, we took a big risk on how the new media industry would evolve. But it was a calculated risk, literally, as we broke down every aspect of digital publishing and then built it back up based on data analysis, audience behavior and consumer magazine states, and the market we watched take shape during our combined 130 years’ worth of experience.

10 Facts About Digital Magazine Publishing and One Very Important Piece of Advice

Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content, native advertising and so much more.

Digital Publishing Jobs: Data, Generalists, Additions, Subtractions

If you came here seeking digital publishing jobs to apply for, don’t be disappointed that you don’t see any listings in this post, because we’ve got something better for you: What digital magazine executives are looking for not only in 2016, but in the years to come.

Digital Consumption, Particularly Mobile, Drives Magazine Growth

Since its inception in late 2014, we’ve been paying close attention to the Association of Magazine Media’s 360° Brand Audience Report, an innovative data study of digital consumption, as well as print readership, of magazines.

And we’re definitely not the only ones: With these monthly — or, in this case, yearly — reports, the MPA is providing context and parameters for publishers across the industry, not to mention encouragement in the form of consistently good news (on the web side of things, at least). While that good news seemed too good to be true initially, it’s standing the test of time, due largely to the thoroughness with which the organization conducts its research.

What Modern Multiplatform Magazines Look Like

Why do modern multiplatform magazines make so much money?
At Mequoda we talk about publishers that have multiplatform magazines on a regular basis, but what we don’t always mention is that those who are the most niche, see the greatest gains. General interest publishers are having a heck of a time figuring out a content strategy,

Publishing Social Media News: Ads, Millennials, Video

The ties that bind publishing, social media are stronger than ever; plus, Condé Nast debuts new video platform
If you own a company in digital publishing, social media is not an optional arm of your strategy – it’s required to help promote your content, of course.

But too often, digital magazines treat social media as a formality,

6 Ideas For Where To Put The Facebook Like Button on Your Website

Since the future of your articles in SEO-land is now so dependent on social media, it’s more important than ever to enable your readers with easy-to-use like and share buttons. The “like” button comes in a few shapes and forms, but if you have any interest in getting people to follow you on Facebook and share your articles, there are several important places where installing it is a pretty great idea.

The Reality of Current Tablet Statistics

The upsides and downsides to the tablet statistics floating around
Tablets have no doubt shaped the future of reading. From digital magazines to eBooks, publishers have embraced the technology almost as much as readers have.

From bottomless reflowed pages to video advertising to text scrolling seamlessly past stationary images – and all the other tablet magazine best

Is Digital Advertising a Bust? 6 Ways to Fight Conventional Wisdom

Over the past few years, publishers have been wringing their hands over the failure of digital advertising to come to their rescue as print advertising revenues continued to evaporate. You had to look hard to find the occasional glimmer of hope.

How Multi-Platform Media is Created from Dusty Archives

Recycling is associated with cutting costs, but is cutting costs a surefire sign of downward sales? Not when it comes to publishing and the smart publishers who have succeeded their competitors by embracing it. When publishers think of multi-platform media, they think of digital magazines, but even then, many are only offering carbon copies of their prints. Year after year, piles of back issues are thrown into the stock room, never to be seen again, until they become digital replicas.

This is a fatal mistake, especially in today’s digital landscape. The most successful magazines have adopted multi-platform publishing to grow their businesses and they’re doing it on a budget.

How to Price and Sell Online Magazine Subscriptions

Now that we’re 5+ years into the advent of the iPad and responsive website design has penetrated to a point where it’s now a must-have for Google-friendly sites, it’s become widely accepted that online magazine subscriptions and native tablet editions are the future of publishing. One challenge remains: Few publishers understand how to architect and monetize their content online.

Without a clear plan to profit from digital publishing, most publishers upload their magazine content to the web and cross their fingers that it’ll work. They may create a flip-book style or PDF version of their magazine and hope that’s enough to please their readers. At Mequoda, we have a bulletproof plan that makes finger-crossing unnecessary. And one of our clients, Prime Publishing, publishers of digital-only magazines I Like Crochet and I Like Knitting, is proving that online magazine subscriptions built natively can be a solid revenue stream.

The Digital Publishing Industry by the Numbers: MPA Releases 2015 Factbook

Is the digital publishing industry unstoppable? These facts and figures argue a resounding yes, especially when it comes to audience development.

Online Magazine Publishing Audiences Are on the Rise, MPA Says

The Association of Magazine Media (MPA) released its first-quarter 2015 Magazine Media 360° report, and the year-over-year data is encouraging for online magazine publishing companies.

How Content Gets Profitably Recycled in Multiplatform Publishing

When you recycle a can or plastic bottle, you can wait and listen to the sound of the machine crushing the can. It’s almost as if the nickel it spits back at you came from the can itself.

When you recycle a magazine into apps, blog posts, videos, emails and events it makes sounds too: the sounds of web traffic rushing at you. The sound of social chatter and ultimately, ad or product revenue. It’s a bit more than a nickel, but you’ll take it, right?

Multiplatform Media a Priority for Publishers

Multiplatform media is the answer for publishers: If we didn’t believe that, we wouldn’t be in business – because we wouldn’t have any client success stories! The best part about a multiplatform strategy is that it can be integrated into both a legacy and niche business model.

Below, you’ll see some stories of big-name magazine brands capitalizing on the promise of diversified content distribution – all three articles are from our friends at AdWeek.

February Magazine Publishing Industry Report From MPA

The Association of Magazine Media (MPA) released its latest Magazine Media 360° report – tabbing year-over-year numbers for February, along with the top performers in the magazine publishing industry – on March 24.

Digital Publishing News: MPA Releases 6-Month Numbers

The Association of Magazine Media (MPA) released its most current industry numbers, building onto its monthly report with an accumulated six months’ worth of audience data from August of 2014 to January of 2015. The digital publishing news is good for magazines and multiplatform publishers.

Top 10 Magazine Brands + Year-Over-Year Numbers Tabbed by MPA

The Association of Magazine Media (MPA) released its “Top 10” magazine brands on Jan. 7, along with its most current industry numbers from November of 2014. The findings, compiled by recently created MPA metrics arm Magazine Media 360°, are encouraging.

Facebook Big For Magazine Publishers

Which social network do you think works best for magazine publishers who want their content to get liked? If you guessed Facebook, you guessed correctly.

Hearst Diversifies For Success

There is a lot of interest surrounding Hearst. Beyond the magazine brands we all recognize so well from the corporation (like Cosmopolitan), there are many other entities that make Hearst special. Some look at its presence in television to see this, while others look towards health care and financial services.

The New York Times Co. Buys Into Blendle

Blendle is an online newsstand that allows audience members to buy single articles. It operates within the same concept as iTunes, which charges a buyer per song purchased.

MPA Releases New Study On Digital Magazines

The MPA’s new edition of the Magazine Media 360° Brand Audience Report came out recently, and Talking New Media is reporting on the story.

Time Inc. Digital Ad Revenue Sees 12% Jump

In its first fiscal quarter since breaking from Time Warner, Time Inc.’s overall ad revenue spiked 3% year-over-year, helped by a 12% jump in digital sales. Ad Age reports that overall ad revenue for the second quarter totaled $461 million.

Colin Bodell Leads Time Corporate Site Redesign

As it prepares to detach from Time Warner, Time Inc. is remaking its corporate website, and the move could signal a trend in the publishing industry.

Audience Development Flub: Rap Genius Lost 80% of its SEO

Rap Genius is a popular music lyric database site that has grown quite popular in the last year. However, Rap Genius did something incredibly bad for its SEO earlier in the month. Search Engine Land reported about a link building scheme Rap Genius concocted. Rap Genius would trade you a tweet to your article if you included a list of links with anchor texts back to Rap Genius in your article.

Why John Henry Bought The Globe

We finally find out John Henry’s thought process and reasoning for buying the Boston Globe. Henry wrote in yesterday’s Globe,

Magazine Publishers to Leverage Print on Demand?

New print on demand opportunities are were presented to magazine publishers at Retail Marketplace 2013 according to IPDA Publishing & Retail news. Ingram Content Group (ICG) presented options to help magazine publishers leverage their print on demand technology.

Karlene Lukovitz reports, “ICG’s core premise: Since POD print (and digital) products are created and fulfilled to match supply with demand (one-offs based on prepaid consumer orders or publisher-determined small numbers of copies)–and the publisher’s cost and profit margin are predetermined–POD capabilities minimize waste copies/costs, while enabling sales to new (including global) markets/customers. ICG also believes there is potential for employing POD in traditional retail channels.”

Mequoda Weekly: June 24 – 28th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

Savvy Email Segmentation Wins at New York Magazine

New York magazine has become one of our favorites around here. And not just because their iPad app is one of the more innovative ones we’ve seen, but also because we keep watching them innovate.

Lately we’ve been analyzing the email calendars of our favorite magazine brands to discover any trends in consistency timing and promotional efforts. We decided to do New York this week because they have a robust editorial calendar, and until I started this case study, I didn’t realize just how robust, or how smart.

  • Page 1 of 2
  • 1
  • 2
  • >