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Tag: magazine marketing

Strategy Spotlight with Don: Build a “Smart Website” Smarter Than Your TV

When you think of a Smart TV, you think of one that’s connected to YouTube and Netflix and HBOGo all in one interface. If a TV can be so smart, why are so many websites, so dumb?

Our Mequoda Haven CXMS, is a “smart website” that is fully integrated. It knows when someone is a registered user and/or a paid subscriber. And something different will happen if you’re logged in, and if you’re not, and based on what you’ve purchased, it will try to sell you different products or upsell you. A smart website should only message you with ads that are based on data in your profile, and this is fundamental to maximizing advertising inventory.

How Do Online Magazines Generate Revenue?

So you want to know, how do online magazines generate revenue? The answer is clear: they go multiplatform.
If you’ve considered starting an online magazine, or are a legacy print magazine considering going digital, you’ve asked this question: How do online magazines generate revenue? And the answer is that the successful ones use a multiplatform approach.

How to Improve Engagement with Your Digital Magazine Editions

The one advantage magazines have over the majority of information on the internet is legitimacy due to credentials and facts. Let us not forget that nobody trusts what they read on the internet, especially not in the current blight of “fake news,” but they do more often trust established publications like magazines.

7 Golden Steps to Planning Successful Digital Magazine Editions

Ask yourself these seven questions before starting your journey towards digital magazine transformation
I’m going to go ahead and assume if you’re reading this, you have a print publication who is asking for siblings. You’re at the magazine store and it’s eying the “big brother” t-shirts and wondering when it’s getting playmates.

Below you’ll find a comprehensive

Magazine Marketing: Using Email to Boost Advertising Sales

“It’s more effective than direct mail and as effective as telephone – and so much less expensive.” That’s a quote from ClickZ’s latest report, Email and the Age of First-Person Marketing. While marketers were saying just three years ago that social would consume email, it’s proven to become even more powerful and celebrated during that time, especially in magazine marketing. A study by the Direct Marketing Association shows that “email campaigns conducted with house lists achieved an ROI of 30% to 32%, compared with 15% to 17% from social media, and 18% to 20% for direct mail using house lists.”

Magazine Subscription Websites: 4 Huge Mistakes You Might Be Making

“Do your job.”

Those are the famous words of New England Patriots’ coach Bill Belichick, and the mantra of the whole team, who I imagine you already know just won their fifth Super Bowl in the greatest game of all time (no New England bias here, nope!)
If you have a magazine, you have a magazine subscription website. Most publishers don’t use the same definition as we do, because I don’t think most magazine subscription websites do their job. They exist, and they process payments, but they do very little to attract (provocative pricing), entice (great copy and packages), and keep subscribers happy (digital archives and access).

Magazine Marketing Tip: Your Alignment is Off

If you’re not writing contextual email text ads, your magazine marketing and paid products aren’t selling as well as they could be.
Have you ever thrown a birthday party for your kid that was totally themed? Teenage Mutant Ninja Turtles—you got this. There was pizza and ice cream (the Turtles’ favorite food combo). All the kids

Magazine Marketing 101: Selling More Digital Subscriptions

Digital magazine marketing will give you an afterlife

There are times in business when we feel like we’ve created something great, and we don’t understand why it’s not selling.

Back in 1967, a successful New York ballerina by the name of Marta Becket stumbled upon an old social hall in Death Valley Junction, California, population: 6. After

Top 12 Magazine Media Revenue Generation Systems

There I was, getting my hair cut at the village barbershop. The barber was a thirtysomething woman who was new to the shop.

While making small talk, she came to the inevitable question, “What do you do for a living?”

“I’m a magazine publishing consultant,” I said automatically, having answered the question that way many times over the past

Digital Magazine Marketing: 6 Ways to Promote your Digital Magazine

If you’re making plans for your own digital publication, it behooves you to also plan how to make money from it with strategic digital magazine marketing.

After all, buying a list and mailing a big direct mail package, in hopes of getting a bunch of people to subscribe as we all did in the old print days, is rather like trying to sell 21st-century tablets themselves at an old-fashioned general store where hardware, ladies’ hats and pickles all shared the same space, and the proprietor fetched everything on your list, then wrapped up your purchases in brown paper and twine.

Mequoda’s Top Digital Magazine Publishing Posts of 2016

Our top-read digital magazine publishing posts of last year show an interest in creating, marketing, and monetizing digital magazines and newsletters

In 2016, publishers couldn’t stop talking about the possibilities of digital magazines. After learning that digital magazines are a profitable content business model they’re actively seeking new ways to create new magazines, market them, and

12 Simple Ways to Streamline Magazine Marketing in Email

Do your magazine marketing promotions spark revenue? If they do, recycle them. If not, dispose of them.
A few years ago, a publisher came to us and during our initial conversations about email, we looked into their EMS backend and discovered that they were creating new email templates for every day of the week as part

In Magazine Promotions, What’s Old Is New

Spend some time in your archives to discover magazine promotions and copy that can be recycled
There’s something about antiques that can make you nostalgic, even if you weren’t alive during the era the object was used. Maybe that’s a past life for you, or maybe it just makes you think of a movie you liked

The 6 Organizational Teams Multiplatform Publishers Need to Grow Faster

These organizational teams are key components for building a highly effective and efficient multiplatform publishing business

Building a multiplatform publishing business is never easy, but it is practically impossible without the right personnel. Having the right people in the right jobs has been an endless source of thinking and discussion for organizations of all types, and

How a Multiplatform Magazine Marketing Team Operates

Build your multiplatform magazine marketing team that can grow an audience and subscribers at the same time

Publishers have been making organizational changes to deal with the realities of the modern marketplace, and while we find there are six organizational teams – management, content, marketing, revenue, operations, and systems – today let’s review modern marketing teams.

Your multiplatform

Native Agency Approach a Priority for Digital Publishers

Checking in on the New York Times, Financial Times, and Bloomberg native agency efforts – and what it means for digital magazines
So maybe you’re not quite ready to launch your own native agency, but it’s interesting to note who is and how they’re doing it. And why. Is it to neutralize ad blocking? Generate more

How Multiplatform Magazines Make Money Outside Their Magazines

If you are a magazine publisher, you are a digital magazine publisher. You are online, and hopefully you have a digital edition of your magazine. But that may be all you’re doing, and if your print and digital magazine are all you have, you’ll want to be broadening your multiplatform magazine horizons.

Creative Video Ideas Publishers Are Using That You Can Too

We’re surrounded by a goldmine of creative video ideas in magazine publishing – which one will inspire you?
I sit here writing this as I just finished watching six videos in a row on Vogue’s site, all 73-questions long, about celebrities I don’t have an interest in, in a format that felt heavily scripted.

I don’t know

10 Ways You Can Be a Better Magazine Marketer in 10 Days

When your magazine marketing job gets boring, that means your customers are probably just as bored. Pep up your magazine marketer game in 10 days!

Being a magazine marketer is fun, because you have the epitome of fun topics to promote. Hopefully you’re working in a niche that you’re passionate about, which makes everything you promote

Magazine Marketing Strategy: Ad Study Shows Publishers in Strong Position

New Nielsen Catalina multi-year media survey yields some interesting results on magazine marketing strategy
When we talk magazine marketing strategy, typically we’re talking from the point of view of publishers. But advertisers have a magazine marketing strategy, too, of course – to begin with, it involves whether to buy ads in magazines at all. Well, with

How Google Changed Magazine Marketing for the Better

Magazine marketing thrives in the new world of PPC and organic search
What’s the one thing that magazine publishers have in abundance, more than any other business on the planet?

Content.

And who’s the paramour of content? Google.

Think about it – all of the companies out there struggling with SEO and frantically hiring content farms overseas, and, bless

10 Facts About Digital Magazine Publishing and One Very Important Piece of Advice

Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content, native advertising and so much more.

10 Top Digital Magazine Publishing Posts of 2015

Our most-read digital magazine publishing posts of 2015 reveal a desire for better understanding of creating, publishing, pricing and selling magazines
This year in our Digital Magazine Publishing articles we’ve tackled everything from choosing the right magazine software, to identifying pricing strategies that get buyers to pick your highest package, and how to design a digital magazine

How Publishers Are Creating Free Digital Magazine Ads on Facebook to Sell Subscriptions

Publishers are getting creative with digital magazine ads on Facebook, and they don’t even need to leverage the ad platform to do it.
Before you read on, if you’ve ever subscribed to a magazine from a Facebook ad, or if you’ve seen a big response to your magazine marketing techniques on Facebook, please leave a comment

New Digital Newsstands Will Empower Single Author Digital Magazine Publishers

“For $10,000 per issue I can create a magazine that the big boys can’t produce for $250,000. Apple and Amazon have given me a distribution platform where I can compete head-to-head. The big magazine companies have no idea where the industry is going.”

The above comment was shared with us at a magazine industry event. The person who made the comment is a veteran magazine industry professional, who was recently laid off in yet another round of staff downsizing from a legacy magazine publishing company.

10 Digital Magazine Publishing Lessons for More Sales in 2015

Even though digital magazines are hardly new, they certainly have blossomed in 2014. In our very recent Mequoda Digital Magazine Market Study, we surveyed more than a thousand digital magazine readers and subscribers to find out what they want in a digital magazine. The results weren’t totally shocking to us, however what was shocking is how few digital magazines out there know what their susbcribers want. And, who haven’t tailored their marketing messages to take advantage of the number one reason people subscribe to digital magazines.

Mequoda’s Top 10 Digital Magazine Publishing Posts

These digital magazine publishing posts dive into digital magazine creation, publishing, and monetization. They are currently our most popular articles about digital magazine publishing.

Introducing: The NEW Mequoda Pro

If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you to learn the proven, profitable Mequoda Method right now.

Introducing, the new Mequoda Pro. If you’re a member, you can log in right now. If you’re not, keep reading.

New York Times Mobile Tightens Its Paywall

Nieman Journalism Lab is reporting that the New York Times has made some changes to its mobile paywall.

Top 10 Digital Magazine Publishing Posts of 2013

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers. These predictions are important, as they help publishers better prepare for the future. What’s more interesting, however, is discovering how people who are already consuming digital magazines are enjoying their experiences.

Digital Publishing Turns Things Around at The Atlantic

My assignment last Friday was to review the app created by The Atlantic, a 156-year-old publication that was born from the minds of Boston’s intellectual elite – hardly a publication you’d expect to be leading the way in any creation of the 21st century.

Digital Magazine Shopping: A Little Help Please

Digital magazine shopping would be much more fun, fast, and efficient with a few simple upgrades to the Apple Newsstand app

Like any good industry analyst, I love looking at numbers. More than that, I love extrapolating trends and directions from them. Here are a few recent observations and extrapolations:

Media Finder, the online version of the Oxbridge Standard Periodical Directory, currently lists more than 53,000 US periodicals including magazines, newsletters, newspapers, and a number of other specialized formats like journals and reviews.

WineEnthusiast.com Website Design Review

The Publishers of the Wine Enthusiast Magazine Have Done it Right. They Have Created a Series of Websites that Complement Each Other and Effectively Lead Visitors to Make a Buying Decision.

WineEnthusiast.com is an online catalog that offers a comprehensive selection of all things wine related. The only thing the site doesn’t offer is wine. But that’s just fine, as the publishers of this site depend on a motivated visitor who is enthusiastic enough about wine to want the very best in wine accessories.

GardenGateMagazine.com Website Design Review

A Well-Planned Strategy, Attractive Website Design and Thoughtful Attention to User Tasks Makes GardenGateMagazine.com an Absolute Blueprint for an Effective Magazine Marketing Website