Legacy magazine publishers are not paying close attention to whether their business is sponsor-driven or commerce driven. They are then going online with a completely different model.
In doing so,
As magazines quickly transform themselves from atoms to bits, their basic business strategies are likely to gain greater economic clarity
It is both a difficult and exciting time to be a
The digital magazine footprint increases in surprising ways
When the tablet computer first hit the market, how long did you think it would take before it made significant waves?
Before answering
Should your digital magazine be free, paid or something in between?
Peter Sprague is a disruptive guy. About five years ago, Peter decided the world needed a new guitar magazine. Peter
Robert Lerose, Lerose Copywriting, Uniondale, N.Y.
SIPA: What was your first job out of college and how did you get into this business?
ROBERT: I went to work for a small newsletter
5 magazine assets online publishers need to utilize for growing your online business
Magazine publishers have an advantage when they turn to the Internet.
Unlike most online self-starters, print magazine publishers who
In this brief video from our Mequoda Summit East 2010, you will get a taste of the informative commentary shared throughout our sessions
While digging through some of our video content,
Will this new subscription model benefit publishers?
Apple has announced that it will release ‘Newsstand’ in the fall of 2011. This launch, which will coincide with the launch of iOS 5.0,
9 reasons why HTML5 will change the online publishing landscape
Over the past six to 12 months, I’ve heard that HTML5 is going to change the entire online publishing landscape again.
Some
SIPA UK Conference Spotlights Consultants, Key Topics
Top consultants may charge hundreds or even thousands of dollars to give their advice. At the upcoming SIPA UK 17th Annual Congress, July 13-14,
The future for digital magazine circulation, and its associated revenue generation, is predicted to be positive for publishers
The tablet and e-reader marketers continue to prosper, which impacts the growth of
Past attendees will tell you that editors, marketers and management professionals should attend a Mequoda Summit to get the full experience
Yesterday’s Mequoda Daily featured a conversation I had with Willie
Data from Bonnier’s Popular Science shows how other magazines might fare
Many magazine publishers have been searching for data on how iPad subscriptions have been selling.
This is especially true for smaller
Negotiations between Apple and major publishers have allowed the digital publishing evolution to continue
Major magazine publishers have started using iTunes to offer subscriptions to iPad editions.
Among these publishers is media
8 insights on expectation and behavior associated with digital magazines
Digital magazines aren’t being treated like traditional magazines.
A recent consumer research study conducted by Bonnier R&D and ad agency CP+B was
How magazines like Budget Travel pay homage to the unique experiences of their readers
What will the magazines of tomorrow look like?
I know that as a woman in my late twenties,
You may be surprised at which magazines are making their digital mark with iPad editions
A new report from AdAge, sums up the first six months of sales data for iPad
People Magazine Thinks Not
It’s funny. When everyone first thought that online subscriptions were a good idea, they coupled print and online subscriptions. It just made sense. When people are asking
Adobe and Omniture bring a Digital Publishing Platform
The digital age can be more easily embraced with the help of Adobe Creative Suite 5 and the new publishing opportunities it offers.
For
The Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now from the Mequoda Group is full of advertising tips online publishers can use to generate online
With over 50 million blogs out there, how do you get your blog to stand out from the crowd and get noticed? The Blogging for Marketing 101 white paper from
Have you brought your online publishing business to terms with the fact that you are not alone in this digital ecosystem?
Have you also pondered whether everyone else is adapting more
Bristol, RI - September 29, 2009 - Get the latest Twitter advice in a new FREE special report from the Mequoda Group, a company that provides best practices for online
In the Twitter Advice For (and From) Content Marketers white paper from the Mequoda Group, you will discover marketing tips you can use to boost ROI by doing business on
Do you have the online publishing resources to go “multiplatform” in all your markets?
There’s a realignment happening in the publishing world. Even the largest publishers, with the deepest pockets, realize
Magazine publishers discuss how they're going to save their brands through online publishing
This week I was in Chicago attending and presenting at the FOLIO: Growth Summit.
“It's not enough to make
8 Big Twitter Mistakes We Made on and 8 Ways We Fixed Them
Yesterday when I presented at the FOLIO: Growth Summit on “Using Social Networks to Strengthen Your Market Position”,
Why Google doesn't require big brands to optimize their sites in order to land on page one, and what it means for smaller companies
Over the past couple of months, Google
Panelists share digital revenue percentages and thoughts on how they might increase those in the coming months and years
For The Knot, digital has always been their center. It represents 80%
Editors gather for a candid discussion about what’s working online and what isn’t
Jacob Weisberg, Chairman & Editor-in-Chief of The Slate Group, opened this session by asking: Why aren’t magazines better
Executives from ESPN, Rodale and Harvard Business Review discuss the challenges and benefits of charging users for online content
General Manager & Editorial Director of ESPN Publishing Gary Hoenig admitted he
Google’s Analytics Evangelist, Avinash Kaushik, tells magazine publishers why some of their sites “suck” and what kind of thinking is required to fix them
Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants
At
A checklist of 9 must-haves for a list-building rapid conversion landing page
We call an email-capture or name-squeeze page a Rapid Conversion Landing Page. Call it what you want, but what
Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants
How online publishers are using podcasts to expand their brand, increase customer loyalty and make more money online
Parks Associates predicts that by 2012, "broadband media" such as online streaming video,
Digital editions are quickly creeping up on the magazine industry. If you are a magazine publisher and haven't looked down this avenue, you might have another thing coming. You might