Tag: magazine publishing

Since you're reading this message, you may have some idea of how our organization helps publishers plan, develop, operate, and optimize successful website systems. We thought we'd take a few  

Data analytics are critical for the success of your multiplatform publishing business. Your website, email and social media efforts are all used to promote your content and make more money  

In our last Mequoda Magazine Consumer Study, we discovered that out of all the paid types of magazine content available online, adults in the US pay for news, most. If  

If you have an idea for a new digital magazine and are considering the many options for publishing it, the Mequoda Digital Magazine Publishing System may be the platform for  

If magazine libraries and magazine memberships are being combined with magazine subscriptions to transform the publishing industry into a growth medium, magazine libraries are the nexus of this trend. In this  

Digital magazine evolution involves a variety of components, including the distribution of the content and the magazine product itself. Today we're looking at organizations that are putting more emphasis on  

How often do you read something digitally? If you're reading this, then you've done it at least once today. I'm going to go out on a limb and say this  

Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw  

Every experience you've ever had building and rebuilding a magazine website typically begins with you explaining what you want, and then you telling a group of developers and designers what  

If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy - the future spells doom for your magazine and your publishing career. Did you know that most media  

Our top-read digital magazine publishing posts of last year showcase ways you can start a digital magazine from scratch and how to ensure it’s success We’ve studied digital magazine publishing efforts  

Today we're reporting on a major publishing acquisition involving a couple of major multiplatform publishers; The acquisition of Time Inc. by Meredith Corporation. We also look at some thoughts on  

Don't scoff—we truly believe that web magazines can be the ultimate platform for periodical content for most magazine publishing brands. The problem is that, as we've covered in prior weeks,  

Consistent channel conversion zone architecture (3c), when applied to a publishing website, is a fancy way of saying that every channel (or portal topic) consistently aligns with a product that  

I was having a conversation with a client the other day, when he asked me "what exactly is magazine media?" See, in the niche magazine publishing business, you'll find that  

Who worries most about the money in their bank account? The person with three jobs, or the person with one? Because you can get fired, laid off, or your industry  

Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional  

If you're a publishing professional, don't wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on  

Take this information to the bank … 2016 Mequoda American Magazine Reader Study & Handbook & Handbook polled 3,241 U.S. adults with internet access and found that nearly 42% of  

At a recent networking event amongst publishers, the owner of a publication for teen health asked a Mequoda team member if it was worth launching a print magazine to go  

There's a quote out there from Jonathan MacDonald I heard recently at an IMAG event that says, the rate of change you're experiencing now represents the slowest rate of technological  

Ask yourself these seven questions before starting your journey towards digital magazine transformation I'm going to go ahead and assume if you're reading this, you have a print publication who is  

To build a better subscription website, we've created a collection of our best resources on everything you need to know when it comes to how to leverage outside partners Most publishers  

“He who fails to plan is planning to fail.” Winston Churchill called it, all right. And it strikes me that trying to succeed in the magazine publishing industry is a lot like  

Digital magazine marketing will give you an afterlife There are times in business when we feel like we've created something great, and we don't understand why it's not selling. Back in 1967,  

There I was, getting my hair cut at the village barbershop. The barber was a thirtysomething woman who was new to the shop. While making small talk, she came to the inevitable  

Want to know how publishing magazines on Kindles will boost your digital circulation? The simple answer is math: you can only sell more digital issues, not less, by adding your  

The one-time cost of building a magazine subscription website could reduce overhead indefinitely For $3 per month or $36 per year, there is subscription service called The Sink that will automatically  

Magazine events bring in user and sponsor revenue, and many publishers have made a profitable business model out of them. When we talk about multiplatform publishing, it's easy to jump right  

Digital magazine engagement should be top priority for publishers in 2017 If there's one area of publishing that has not stood still, it's digital magazine publishing. In 2015 it was more  

Will Time Inc. save magazine publishing on newsstands through retailer innovation? In an interview with Folio:, Time Inc's Retail president Drew Wintemberg spoke about the future of magazines and the newsstand.  

Our top-read digital magazine publishing posts of last year show an interest in creating, marketing, and monetizing digital magazines and newsletters In 2016, publishers couldn't stop talking about the possibilities of  

Can you assign dollars and dimes to a free digital newsstand? There's no doubt that publishing your digital magazine on a tablet, so that it can be downloaded in some of  

Multiplatform publishers are finding ways to turn magazine publishing into a profitable business model once again If there's one thing you might know about us, it's that we think publishers should  

A series of voice-focused trends are beginning to evolve within Hearst's magazine arm This week at Hearst, it was announced that they will be using a new Food Network persona to  

In publishing, there's no room for growth with a solo magazine that stands alone. One of our favorite stories is that of The American Ceramic Society. The organization turned to the  

As the first wave of digital magazine apps has passed, we’ve discovered one thing: People hate apps with nothing in them. And yet, the vast majority of digital magazine apps available  

Personalization, sales structure, and data-driven publishing highlight latest trends in magazine publishing strategy Multiplatform content, audience development, and internet revenue models. Attracting and converting. That's the crux of magazine publishing strategy  

Isn’t it fascinating to consider how the old journalism phrase “above the fold” has evolved? Once it literally meant “above the fold” of a traditional broadsheet newspaper. Editors, writers and  

You don't have to pick a primary or favorite digital magazine publishing platform – as we see from leading media companies, multiplatform strategy leaves it wide open, and the more  

How to evolve into a rockstar multiplatform publisher by outsourcing these three jobs   Two keys to organizational success as a multiplatform publisher are streamlining the on-staff team members to focus on  

Use this road map following Mequoda's CAROTME framework to establish an economic strategy for your multiplatform magazine Single-platform legacy media companies are widely out of favor with buyers and investors. That’s  

September 1, 2016 – BOSTON — The 2016 Mequoda American Magazine Reader Study & Handbook, conducted in Q2 2016, one year after their 2015 study, polled 3,241 US adults with  

It's easy to drive the same road with your multiplatform magazine, but it's fruitful to spend time on strategy and analytics to keep yourself accountable for growth Many CEOs readily admit  

The digital media companies making magazine publishing news include GQ, Slate, Meredith, and more We monitor magazine publishing news on your behalf because every day brings new big things in the  

Magazine expansion is a key to magazine survival and success. Building on your product is a key tenet of multiplatform publishing strategy. The question is, how do you pull it  

Claim your FREE digital copy of our 2016 Mequoda American Magazine Reader Study & Handbook: Multiplatform Magazine Reader Habits and Digital Publishing Best Practices now.  

If you're not there, your competitors will be. Registration for our upcoming one-day Digital Magazine Publishing Workshop on August 2 closes today. If you miss it, what do you plan to do instead to grow  

Register now, or wait another year to attend this one-day workshop. I’ll keep this short, because I know you’re busy. Registration for the upcoming one-day Digital Magazine Publishing Workshop closes in one week. If you  

Please hurry! Your Early Bird price ends at midnight tonight Your chance to exercise frugality in attending our one-day Digital Magazine Publishing Workshop ends at midnight tonight. Perhaps you noted our earlier emails