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Tag: magazine subscription websites

How to Generate Additional Publishing Revenue Through Your Website Portal

As a publisher, you should make your website’s top goal to maximize your TOPX (Total Orders Per Ten Thousand) page views by making sure that every page on your website is ready to convert visitors into buyers and subscribers at any moment and increase publishing revenue.

Your Portal is the main page where you give away free articles and content. For many magazines, this is on their main domain, like TIME.com or People.com. If you’ve been following along with Mequoda you know that we advocate for every page on your Portal to have a set of best practice conversion architecture we call 3C Zone Architecture.

The Publishing Revenue Secrets of Multiplatform Wizards

The secret behind increasing publishing revenue is in the power of three
In the Harry Potter books and movies, a man named Xenophilius Lovegood wore a necklace with the symbol of the Deathly Hallows. When Harry asks Lovegood about the symbol—which appears as a circle inside of a triangle and a straight line down the middle—he explains that

The Paywall Model vs SEO: How to Win at Both

This week, a friend of mine referred to the paywall model as a “marketing method Trump would support.” I got a good chuckle out of it, but it seemed like an appropriate segway to the pros and cons of gating content, but also, how you can obtain the benefits of both – notably, SEO. Not the wall.

The paywall model isn’t an SEO-killer, even though it’s been billed as one. Technology has advanced a long way since the days when content was either locked, or unlocked. Firstly, there are two types, a hard paywall, and a soft paywall (and varying degrees in between).

How Do Online Magazines Generate Revenue?

So you want to know, how do online magazines generate revenue? The answer is clear: they go multiplatform.
If you’ve considered starting an online magazine, or are a legacy print magazine considering going digital, you’ve asked this question: How do online magazines generate revenue? And the answer is that the successful ones use a multiplatform approach.

Creating Digital Magazines: Four Ways to Monetize Your Efforts With a Free Archive

“I simply don’t understand the opportunity,” one veteran magazine publisher told me at a recent industry conference. “My magazines are sponsor-driven. My issue archive includes hundreds of back issues. I have all these vendors and partners offering to digitize my back issue archive and make it available online. But I don’t have a clue how I make any money if I do it. Near as I can figure, my digital magazine archive is worthless.”

The magazine industry feels it is on the edge of a Renaissance. Digital magazines are the hot topic of industry events, digital magazine software platforms abound, and massive retail partners including Apple, Amazon, and Google are seducing magazine publishers with their siren songs.

“I simply don’t understand the opportunity,” one veteran magazine publisher told me at a recent industry conference. “My magazines are sponsor-driven. My issue archive includes hundreds of back issues. I have all these vendors and partners offering to digitize my back issue archive and make it available online. But I don’t have a clue how I make any money if I do it. Near as I can figure, my digital magazine archive is worthless.”

The Most Profitable Subscription Website Business Models

Coming up with the right subscription website business model(s) is usually the biggest stumbling block for those wanting to get into this business.

Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for

Let’s Clarify: What Is a Digital Magazine?

Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Portals are not meant to be read from front to back, and are in no way linear. Users may begin on an article they found through search and hyperlink their way across the site in a matter of seconds. There is no true table of contents, although there is arrangement in the form of categories, topic pages and related articles.

So what is a digital magazine? It’s a bit of a hybrid.

What Is a Mequoda Subscription Website Portal?

A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media topics. Our best practice is to pair a free subscription website Portal with any premium subscription business model like a magazine or newsletter.

When you charge

Magazine Subscription Websites: 4 Huge Mistakes You Might Be Making

“Do your job.”

Those are the famous words of New England Patriots’ coach Bill Belichick, and the mantra of the whole team, who I imagine you already know just won their fifth Super Bowl in the greatest game of all time (no New England bias here, nope!)
If you have a magazine, you have a magazine subscription website. Most publishers don’t use the same definition as we do, because I don’t think most magazine subscription websites do their job. They exist, and they process payments, but they do very little to attract (provocative pricing), entice (great copy and packages), and keep subscribers happy (digital archives and access).

The Mequoda Magazine Content Business Model

Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw users to both read and post.

Out of the nine subscription website business models, the community subscription website archetype is the only one where the publisher relies on its community to create the content. There are six premium (paid) archetypes, and three affinity (free) archetypes. This is one of the three free ones.

How to Reduce Magazine Overhead with a Subscription Website

The one-time cost of building a magazine subscription website could reduce overhead indefinitely
For $3 per month or $36 per year, there is subscription service called The Sink that will automatically deliver you everyday toiletry products every month. (Sorry CVS and Rite Aid, you’re being replaced.)

For $10 per month or $120 per year, you can get

3 Niche Membership Website Ideas You Can Profit From

Whatever your specialty, there are membership website ideas you can profit from

Membership websites are defined by the fact that users access the content on-demand, when they have a question they need answered or a learning tool they need to access. A membership subscription website archetype provides paid members with a library of information on a specific topic of

Mequoda’s Top Subscription Website Publishing Posts of 2016

Our most-read subscription website publishing posts of last year show an interest in building profitable subscription websites and improving the usability and site speed of existing websites.
In 2016, toward the end of the year it was made abundantly clear to publishers they would need to focus on more simple site design with faster loading times.

Nail Down Your Magazine Experience and Combat the Publishing Recession

By all means, launch many content business models and diversify your publishing portfolio. But start with your magazine experience through your magazine subscription website.
We’re in a recession. Maybe you’re feeling pretty good right now personally, but publishers are in a recession. Big time. Last year was a recession especially for newspapers, according to Pew Research Center’s

How Multiplatform Magazines Make Money Outside Their Magazines

If you are a magazine publisher, you are a digital magazine publisher. You are online, and hopefully you have a digital edition of your magazine. But that may be all you’re doing, and if your print and digital magazine are all you have, you’ll want to be broadening your multiplatform magazine horizons.

5 Common Tech Flubs When Creating a Magazine App

There’s no doubt that niche content is the name of the game, at least if you’re playing the game using the Mequoda Method. But digital magazines can’t expect to slap a few enthusiast articles up on a homepage and wait for the money roll in. Rather, online publishers must stay vigilant in repurposing content, developing a content distribution strategy, and cultivating audience through digital magazine apps.

5 Potent Ways to Curtail Subscriber Churn

The subscription model has a lot of perks and one of them is that subscriber churn rate is much lower than any other product you can offer. Customers don’t usually come to your website and buy a single issue, or a book every single month for years on end. Yet they auto-renew regularly.

Psychology suggests there’s a lot more involved to unsubscribe from a product than to simply not show up and buy something new.

Think about doing your laundry at a laundromat. You probably have some kind of regular schedule, but most people don’t follow it exactly all of the time. Maybe you do it every Sunday, or maybe you do it whenever the baskets get full, or maybe you go full months without doing laundry because the laundromat isn’t very fun. You’re in control so you either do it or you don’t, and it take effort and brainspace to make that decision.

Content Planning: Nailing Down Ideal Post Timing and Frequency

A couple weeks ago I attended an SEO conference called SearchLove hosted by Distilled. One of the speakers was Rand Fishkin, better known as the Wizard of Moz. At the very end of his presentation, completely off topic talked about the time he saw that Hubspot posted 49 articles in a week, and wondered if they’d ever determined that that was an optimal frequency for them.

01-content-planning-nailing-down-ideal-post-timing-and-frequencyLike most of us, especially in publishing, Hubspot was basically on the page that “more content = more traffic.” So Hubspot replied that they hadn’t measured it exactly, and asked if Moz wanted to do an experiment with them. At the time Moz was publishing 8 posts per week. Both cut their frequency in half and the results basically told Hubspot that they could afford to write less, but Moz should write a little more.

How to Launch a Magazine Subscription Website and Increase Digital Sales

If you are a legacy magazine publisher, guarantee success by learning how to launch a magazine subscription website, which is often misunderstood.
A magazine subscription website model is set up to sell subscriptions for a related print or digital magazine and to provide access to issues of the magazine.

For the past 20 years, our team has been

Creating Digital Magazines: From Press to Plate Faster Than Ever

Publishers aren’t just going digital anymore, they’re creating digital magazines that are evolving as quickly as the technology that hosts them
In 1967, an eight-page issue of Computerworld was published for the first time, deemed “the newsweekly for the computer community.”
The goal with Computerworld: provide its readers with insight into the world of technology and how to generate

10 Top Subscription Website Publishing Posts of 2015

Our most-read subscription website publishing posts of 2015 reveal a desire for better understanding of building, publishing and pricing subscription websites
This year in our Subscription Website Publishing articles we’ve tackled everything from choosing profitable subscription models, to choosing the best colors and fonts for your redesign, and pricing your subscription websites appropriately. However, there are a

12 Features of Great Magazine Subscription Websites

TIME almost hits the mark with their magazine subscription website, but niche publishers hit the bullseye
One of the most profitable subscription websites is a magazine subscription website.

It’s not because it’s cheaper to build, or brings in substantially more revenue than other business models, it’s more profitable because once your platform is up and running, you

What Modern Multiplatform Magazines Look Like

Why do modern multiplatform magazines make so much money?
At Mequoda we talk about publishers that have multiplatform magazines on a regular basis, but what we don’t always mention is that those who are the most niche, see the greatest gains. General interest publishers are having a heck of a time figuring out a content strategy,

Why Subscription Website Business Models Are Ideal for Every Publisher

A magazine or newsletter subscription site paired with a portal subscription website leads to publishing success
If you’ve been reading this blog long enough, you’re quite familiar with the Mequoda Method for multiplatform publishing success. You may even understand the acronym that sums it up: ACEM, which stands for:

Attract new visitors to your site organically.
Convert those

How Do Online Magazines Compare to Digital Magazine Apps?

Do you sell an online magazine or a digital magazine? How about both? Many publishers do, and they don’t even realize that both have totally different business models.

Online magazines are read online and are not formatted for a tablet or other e-reading device. They can be read just like any web page and may be responsively designed like a web page. You can view an online magazine most often through a magazine subscription website, which is set up to make the content easy to read, search and digest on a PC or Laptop. Often times, online magazines are part of a larger collection of content, like a back-issue archive.

Creating the Perfect Magazine Website

Ten years ago, most magazine publishers fell into two camps when it came to online magazine publishing. Some buried their heads in the sand and did little or nothing, apparently hoping this crazy fad would pass. We’ll call them “Reluctants.” Others jumped in, investing enormous amounts of time and money with little or no planning and mixed results at best. We’ll call this group the “Eager Beavers.” Of course there were publishers who did have a plan, executed it well, and achieved success, but they were more the exception.

The Magazine Subscription Website Business Model

The magazine website is one of nine subscription website models that Mequoda has identified and defined. We do this because designing a website is as much about establishing a business model as it is about “design,” and so many people simply don’t understand how the different models are used, leading to websites that don’t drive revenue the way the publisher expected.

Week in Review: February 14th, 2011 – February 18th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week