A special-interest user experience includes multiple platforms: online, offline, and in person; using all three guarantees you the most visibility and the best user satisfaction.
Any website where the users can talk about themselves, or about particular subjects, and where the content is organized by user and subject matter is a variation on the social
MediZine LLC, a leading consumer health education company, has acquired the assets of University Health Publishing Group (UHPG). With its 24-year history of consumer health information and education in collaboration
Real Simple started as a magazine in 2000 and has since repurposed that content on its website, in email newsletters, in events, products, radio and television.
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Interweave's acquisition of the oldest, continuously published magazine for painters and three related publications expands its footprint into arts media, entering the drawing and painting markets for the first time
What can we learn from the big guys? Be more like little guys.
In a panel titled “Learning From the Big Guys” Marta Wohrle, former Senior VP of digital media at
Do you have an Internet Hub? How are you using it to expand your brand?
Mequoda's Don Nicholas presented a rapid-fire version of our Making Money Online workshop and moderated a
Day one at the Mequoda Summit defines online publishing and delivers the seven strategies for online publishing success
It’s day one at the Mequoda Summit in beautiful Napa Valley. The conference
How the Web’s Top Publishers are Using New Media to Build Loyal Customer Relationships
This session is based is the strategy of expanding your brand by distributing your content and repurposing
Multiple Business Models are Required to Maximize Online Revenue
In session three, entitled Generating Website Revenue, Don revealed that there are the 12 different types of business models, or “archetypes” that
Your online media index (OMI) measures your print to online transition. We've come up with a neat and simple calculation that we call the Online Media Index (OMI), which
Patrick J. McGovern estimates that over the next 5-10 years, online revenue will pass print revenue in almost every one of the 85 countries he publishes in
Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants
How online publishers are using podcasts to expand their brand, increase customer loyalty and make more money online
Parks Associates predicts that by 2012, "broadband media" such as online streaming video,
The web is quickly becoming an on-demand source at the fingertips of all of our users. While users without SmartPhones or PDAs might rarely see the benefit in surfing the
Digital editions are quickly creeping up on the magazine industry. If you are a magazine publisher and haven't looked down this avenue, you might have another thing coming. You might
How using iPaper could increase traffic, revenue, and user appeal. If you offer PDFs on your website or membership website, you have likely gotten ripped off at one point
Whether you're product-driven or ad-driven, you can benefit from building your own vertical search engine. Vertical search engines, in short, are search engines created by publishers, that feature search results
Should your internet marketing system include earned media?
Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators
Vanity URLs should unique, relevant, and support your brand or message.
We know it's a short week, but this week we're going to focus on optimizing your URLs. Today, we're focusing
“What’s not to like about an email newsletter that covers all aspects of wine enjoyment?” the reviewer asks herself as she sips a find Cotes du Rhone Rose. Okay, well
It's the time of year where your print counterparts are busily taking advantage of the holiday spirit, but what is your online business doing this year to increase sales or
But how will Kindle arouse long-term consumer interest when the Sony Reader hasn't? The answer is in the online publishing strategy of the major news media.
On Monday (Nov. 19, 2007)
Why settle for one million subscribers, when the revised online publishing strategy by the News Corp. Chairman expects 10-15 million?
When you pay $5.2 billion for the leading financial daily and