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Tag: media companies

Digital Magazine Content and the Impact of Social Networks

Digital magazine content can find great homes online, especially when it’s offered throughout a variety of popular channels.

Today we’re looking at some offerings for digital publishers that are coming from Facebook and Google, as these major social networks continue to work on its relationship and revenue strategy with content.

How to Create a Bulletproof Magazine Business Plan

Are you in the process of writing a magazine business plan for a new venture, or an extension of an existing publishing business? I won’t beat around the bush here. If you’re looking to develop a magazine business plan, we should chat.

Digital Media Companies Focus on Audience Content, Company Structure

Change is the only constant the digital publishing industry knows. Beyond the evolution of content online, we’re seeing a variety of changes coming to the digital advertising side of digital publishing. Today we’re looking at some digital media companies that are entering new territories.

Diverse Media Company Acquisitions Lead to Business Expansion

Media company acquisitions from Hearst and BrideClick; Access Intelligence acquires digital advertising and events company

Today’s news focuses on media company acquisitions, including some interesting ones that expand the current business model of the companies involved.

Audience Development Strategy: Snapchat and Facebook in the Spotlight for Social

Condé Nast hiring team dedicated to Snapchat as part of audience development strategy; Facebook garners likes but major publishers fleeing Instant Articles
Many publishers are utilizing social platforms as part of their audience development strategy. Today we’re looking primarily at Snapchat and Facebook, as these two platforms have been receiving a lot of attention recently.

We begin today

Social Media Brands Turn to Subscription Websites

The term “subscription” is a hot topic these past few weeks, especially for new age publishers and media companies like Twitter and Medium. Twitter recently sent a survey to users to ask if they’d be interested in a paid $20 subscription account that would give users access to a premium product, which all seems to boil down to having a cleaner, more curated feed through Twitter’s TweetDeck App.

Digital Magazine Publishers Sell to Other Media Companies

Gothamist and Atlanta Magazine publishers sell titles; Us Weekly eyed by Tronc
Acquisitions, and a potential acquisition, continue during the first quarter of 2017 for magazine publishers.

The first report involves the Gothamist, which was bought by DNAinfo. AdWeek reports, “DNAinfo is expanding its local news footprint after striking a deal with Gothamist LLC to purchase the

What is a Subscription Marketing System?

A subscription marketing system is the only good way to guide visitors through your product catalog

Did you know that a sunflower is not just one flower, but more than a thousand small flowers, all stuck together on one head and a single stalk? Even what seems like the petals of a sunflower are considered individual

A New Year Means New Organization Structures for Some Multiplatform Publishers

A Global Digital Commercial Team is launched by Hearst; Multiplatform publishers Discovery Communications and Active Interest Media names high-rank employees
As a new year gets underway, some multiplatform publishers are tackling major initiatives early on.

We’re seeing this play out at a number of publishing brands, including Hearst, Discovery Communications, and Active Interest Media.

The first story is

Digital Media Companies Launch New Product and Data Initiatives

In order to succeed in a changing landscape, savvy digital media companies understand the need to evolve
Whether it’s a new subscription website, an updated website, or a new digital product offering, digital media companies are bringing new experiences to audiences with the desire to evolve brands.

Hearst is one digital media company doing this with its

How to Make Accelerated Mobile Pages For Better SEO

As more users go mobile, these tips for making accelerated mobile pages will keep your posts at the top of search results
Page speed is at the top of everyone’s minds right now. In April of 2015, Google told publishers that mobile-friendliness would be considered a ranking signal. They even offered up a mobile-friendly guide and

What is a Mequoda Multiplatform Media Matrix?

Get your ducks in a row and plan your multiplatform publishing future
If you’ve considered selling your publication, the market is saying they will not value a publication at all if they are not at least on the road to multiplatform publishing – so if your organization is not on this path, then there may be

Battling Ad Block Software: Business Insider, Google, and More

Ad block software continues to confound the digital publishing industry, but progress is being made as we see the results of various tactics to block ad blockers. Native ads, direct appeals, and other attempts to mitigate ad blocking programs are finding some success, but there’s no question that the issue will be sticking around for a long while.

Publishing Business News: Major Reorganizations for Major Players

The media companies making the latest publishing business news include Conde Nast, Time Inc., and IAB
The watch word in recent weeks has been “reorg” when it comes to the publishing business news we’re following. Top-tier personnel changes, the elimination of the staff title “publisher,” and big waves being made in the advertising world are signalling

Programmatic Native Advertising: Will Digital Magazines Buy In?

As programmatic native advertising makes its rise, publishers are cautious; plus, is time spent with media next big thing in digital advertising?
Programmatic native advertising … it’s quite a mouthful, right? Well, as it stands, digital publishers are worried they might be biting off a little more than they can chew when it comes to this

A Digital Magazine Publishing Platform Is All Platforms

You don’t have to pick a primary or favorite digital magazine publishing platform – as we see from leading media companies, multiplatform strategy leaves it wide open, and the more the merrier
When we say digital magazine publishing platform, the image that forms in our mind’s eye is one a jumping-off point, a launching pad, even

Audience Development: Definition & Purpose

The true audience development definition requires maximum outreach while retaining results for future sales

Just like “inbound marketing” was the buzzword of the online marketing industry last year, “audience development” begins to grow in popularity. HubSpot coined the term “inbound marketing”, which basically means bringing customers to you.

Last week we asked what is audience development? Just like “inbound marketing” has been a buzzword over the past few years, “audience development” begins to grow in popularity.

HubSpot coined the term “inbound marketing,” which basically means bringing customers to you that are already in your niche, rather than sending out direct mail and going to trade shows, of which the methods are expensive and have a lower return on your investment.

Online Publishing Strategies: Video, Events, and More

Online publishing strategies have grown exponentially since digital magazines have transformed the industry. It is, after all multiplatform strategy, and media companies are wise to maximize as many channels as they can, from video to white papers to podcasts to events to the online magazine library.

Reaching Digital Magazine Readers: Facebook, Mobile, Ad Blocking

ACEM, a foundational part of the Mequoda Method, stands for “Attracting, Capturing, Engaging, and Monetizing” digital magazine readers. Of course, the key to doing those last three is retaining audience who check out your multiplatform content and products.

As you well know, there are currently some obstacles to making that happen. Certain media companies who insist they’re not media companies (cough-Facebook-cough) are gobbling up consumers, while mobile tech issues and the deleterious effects of ad blocking are not exactly helping.

Web Publishing Platforms: Little Things, Bloomberg, Messaging Apps

Digital magazines are decoding new web publishing platforms, but does it all just come down to content distribution strategy?
Well, the answer to that question is yes, but the execution is open to interpretation. When it comes to web publishing platforms, sometimes it can seem like your options are wide open. That’s because they are.

Observers of

Developing a Stakeholder Economic Strategy for Your Multiplatform Magazine

Use this road map following Mequoda’s CAROTME framework to establish an economic strategy for your multiplatform magazine

Single-platform legacy media companies are widely out of favor with buyers and investors. That’s not just because they’re not currently “sexy” but because they tend to have lower rates of growth and profitability, and their future prospects tend to

Consumer Publishing Trends: Micropayments, Platforms, Global

We’re proud to number a nice mix of successful B2B and B2C magazines among our Mequoda Members. This reflects the potency of the niche strategy + multiplatform publishing combination – it flourishes in both habitats. That said, consumer publishing is of course a key part of digital magazines’ future, but it doesn’t have some of the hardwired advantages of B2B publishing: a steady built-in (some would say captive) audience; not nearly as much competition in most cases; and more nimble products.

Publishing Digital Magazines: Ads, Audience, Algrorithms

Publishing digital magazines is not a “set it and forget it” enterprise, and monitoring the latest trends is a must
Our mission in life is to help you with publishing digital magazines, and we’re good at it. Hopefully we make it look easy, but of course it’s not. The sands of this industry are shifting rapidly,

Facebook Publisher News: Doomsday Algorithm Not So Damaging After All?

Parse.ly releases report on friends and family algorithm that’s worth sharing to your favorite Facebook publisher; plus, metrics and Messenger
If you’re a Facebook publisher, you know as well as anyone what havoc the whims of Zuckerberg can wreak on your social media strategy.

That’s why some digital publishers – particularly those who had invested the most

Premium Publishing News: Magazine Expansion, Monetizing Content, and More

What is premium publishing? Premium publishing is what happens when media companies prioritize high-quality content – and then produce the infrastructure to support it. Premium publishing means monetization. Paywalls, subscriptions, audience loyalty, among other components, comprise a big part of premium publishing.

Publishing Data: KPIs, Analytics, Algorithms

Parsing publishing data has become de rigueur, but doing it well is still an elusive art.

The payoff is worth it, however, when it comes to audience development, analytics, and more for digital publishers.

PubExec.com, per usual, is on top of it. Let’s see what they have to say with recent coverage!

Magazine Advertising Trends: Mobile, Targeting, Paywalls

The media companies making news around magazine advertising trends include the Guardian, Financial Times, and more
Magazine advertising trends may not make for the most exciting material, but they’re important to monitor amid a climate that includes such pressing issues as ad blocking, viewability issues, targeting, and advancing technology, particularly on the mobile ad front.

With the

Digital Marketing Metrics: Ad Data, Social, Expansion

Getting insight on digital marketing metrics from comScore, The Economist, the Atlantic Leap, and others
Getting a grasp on digital marketing metrics is crucial for multiplatform publishers looking to maximize the opportunities online magazines afford media companies.

But the thing about digital marketing metrics is that they’re shape-shifting. There are flavors of the month when it comes

Magazine Publishing News: Portals, Native, Video, Email

The digital media companies making magazine publishing news include GQ, Slate, Meredith, and more
We monitor magazine publishing news on your behalf because every day brings new big things in the industry, and because it helps us do a better job helping media companies like yours do a better job of producing more high-quality content.

And, hey,

Magazine Expansion: Launches, Audience Metrics, Niche Engagement

Magazine expansion is a key to magazine survival and success. Building on your product is a key tenet of multiplatform publishing strategy. The question is, how do you pull it off? Well, there are many possibilities, as recent coverage from FolioMag.com shows.

Your Publishing Niche May Determine Your Search Success

Having a startup magazine in the finance and health publishing niche used to be a slow crawl to success, but has Google changed that?

Publishers are seeing big increases and decreases in organic traffic to their Portal subscription websites after June’s Google Phantom update, which focused on freshness of high-quality content. The data comes from a

Magazine Challenges – and Chances to Shine: Social, Ad Blocking, Apps

It would take a much longer post to outline all of the magazine challenges facing online publishers, but a few of the big ones these days include whether to go all in with social media like Facebook Instant Articles (and how to survive if you don’t, when it feels like everyone else is taking the bait); what do about ad blocking; and why to continue investing resources in apps.

Email Newsletter Publishing: User-First Approach + Attention to Detail = Success

Quartz’s take on email newsletter publishing makes it a pivotal part of operation; plus, events key resurgence for B2B magazines
Email newsletter publishing might seem like an antiquated part of multiplatform publishing, but as we’ve shown – and told – time and time again, that notion could not be farther from the truth. Emails give you

Snapchat Media: Changes to Discover

When it comes to Snapchat, media brands must reconcile the upside of the channel with its challenges. Or overcome the challenges and maximize that upside, take your pick. Most digital publishers would pick the latter, of course, and recent design changes could help them get there.

But, as TheMediaBriefing.com points out, the changes themselves could cause their own consternation – if not with magazine publishers, then possibly with users. As with any social media strategy, there’s a delicate balance. The question is, is it worth the trouble in this case?

We say yes, especially when the trouble is free or close to it. A little experimentation can go a long way. However, over-reliance on any platform can spell trouble.

ABC to Track and Measure Digital Magazine Distribution, Readership

Digital magazine distribution and consumption will receive the Audit Bureau of Circulations treatment; plus, Google follows Apple’s lead and Time Inc.’s vision
Digital magazine distribution, readership, ad views, and more are all sliced and diced in some way, shape, or form, but the question these days is accuracy, veracity, and reliability. The future of digital advertising

Digital Magazine Publishing Trends: Subscriptions, Subscription Boxes, and Millennials

There’s no shortage of interesting digital magazine publishing trends to watch, but hovering near the top has to be magazine subscription marketing.

With all of the “ad”-versity facing the industry – ad blocking programs, ad viewability, ad tech, etc. – it’s no wonder that digital publishers are trying to circle back and discover other ways of monetizing content. Subscriptions, of course, are a classic route, but it’s a route that has undergone some serious construction and detours since the heyday of blow-in cards.

Multi-Channel Publishing: Economist, InStyle, and More

Multi-channel publishing, multiplatform publishing, content distribution strategy: Whatever the label, proactive media companies meeting their readers on their own turf are emerging more and more as the best digital magazines. In fact, as Don has pointed out recently, multiplatform is the new normal.

Ad Blocking Impact Will Reach Unprecedented Levels in Coming Years

What we know: Ad blocking is on the rise. What we don’t know: whether the effort to block ad blockers will prove effective. What’s starting to become apparent: The ad blocking impact will be significant.

For online publishers who don’t rely solely on digital advertising for revenue, this is not crushing news. Hopefully, you’re one of them, because you have a multiplatform strategy in place. For online publishers who do, rely solely on digital advertising, read on for MediaPost’s coverage. And don’t panic!

It’s Complicated: Checking In on the Relationship Between Facebook, Publishing

Report from 2016 IMAG conference cites distrust in Facebook-publishing dynamic
The topics don’t get much hotter these days than Facebook publishing, and though the gap between the social network and media companies seems to be closing, there’s a still a frost in the budding friendship.

As Facebook strives to become the global content provider, their reliance on

Online-Only Magazines: News on Audience Development, Mobile, and More

Monitoring the latest media trends for online-only magazines and other publishers
These are interesting times for online-only magazines: The industry, like a growing child, is changing every day, and just chasing it around can be exhausting.

Ad tech, mobile monetization, audience development, ad blocking and viewability, data and analytics, and other considerations – and, some would say,

Digital Publishing Market News: Time Inc., Harris, Bisnow, and More

Recent headlines reflect the highs and lows of the digital publishing market; plus skepticism on whether Facebook Instant Articles is using its powers for good
The digital publishing market moves fast, and it’s not always the smoothest ride. There are successes, failures, and floating questions; good decisions, bad ones, and others on which the jury’s still

Publishing Tech + Data: Circulation, Facebook, Economist

Publishing tech is a priority for digital magazines – but it’s not as easy as just checking off a box

Publishing Economics: Facebook, European Expansion, Ad Blocking

The volatility of publishing economics will be mitigated with a multiplatform strategy built on repeatable best practices. That is one of our core principles, and a big part of what the Mequoda Method is built on.

Still, it’s worth it to monitor the trends priming the pump of publishing economics, and Digiday certainly has us covered in that department this week. Let’s take a look at a few of their latest articles!

We’re Hiring a Chief Strategy Advisor

Mequoda Systems has an immediate opening for a Chief Strategy Advisor to join our high octane executive team

Ideal Candidate:

10+ Years managing a multiplatform media business with full top line and bottom line responsibilities

Strong expertise in subscription marketing, sponsorship development and organizational management

Undergraduate degree in Journalism, Communication Studies, or Marketing

Graduate degree in Business Management, or Entrepreneurship

Consulting

Online Media Industry News: Mobile, Advertising, Data

While there’s a lot to be excited and optimistic about, the online media industry is also full of pitfalls, mirages, and false leads that run into dead ends. We try to tell you about both ends of the divide!

The fundamentals of digital publishing include multiplatform strategy, subscription strategy, and advertising. But the proliferation of mobile video and audience data, while definitely serving their purpose, can sidetrack magazines.

TheMediaBriefing.com does a nice job of covering these realities and other online media industry news with some recent articles. Let’s take a look!

Publisher Analytics: Google, Ad Viewability, User Data

In recent news from the world of publisher analytics, we see Google share the top factors for search, the IAB’s latest pronouncement on ad viewability, the efficacy of data monetization, and more

Pay-Per-Article Push Is Making Its Big Move

Blendle, pay per article service, launched in beta recently, with top digital publishers onboard in a bid to battle ad blocking programs
Will readers pay per article to access quality content? Many media companies are hoping so, and the movement might be having its moment.

Of course, like any other tactic, pay per article will not single-handedly

Native Advertising News: Mistakes, Best Practices, and More

Looking for the latest in native advertising news? PubExec.com has been a bonanza lately for industry activity when it comes to sponsored content, not least because of its recent Native Advertising Summit.

Let’s dig right in today – there’s a lot to share.

Online Publishing News: Trends, Events, Rebrandings, and More

Hey, how about some online publishing news that doesn’t include ad blocking or Facebook Instant Articles? Well, you’ve come to the right place.

What we like best about this batch of online publishing news is that it demonstrates just how proactive digital magazines are being about devising and implementing multiplatform publishing strategy, and how newsstand services beyond the big three of Facebook, Apple, and Google are in it to win it.

FolioMag.com has recent articles on these subjects and several others. Let’s see what direction the business is heading in this week!

BPD

Building a strategic business plan for your company
For the right client, it all starts with our exclusive Business Planning program. This 60-day engagement kicks off with a full day meeting in Boston with your key stakeholders and 5 of our team leaders. We begin in the morning with an intense primer on the Mequoda Method