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Media Strategy

Clay Hall Shares Digital Media Strategy for 2010

Wednesday, March 10th, 2010

Thoughts and strategies on the future of online publishing
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Using bit.ly to Track your Real Twitter Traffic

Monday, March 8th, 2010

Why use Twitter if you can’t track your results?
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Create a Twitter Scorecard that Fits YOUR Social Media Strategy

Thursday, February 25th, 2010

Hendrickson says, “Twitter is not a numbers game”
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Why Legacy Publishers Should Recruit at Journalism Schools

Tuesday, February 16th, 2010

And the new media skills of some journalism students … Continue Reading »

Welcome to the Social Media Kingdom

Wednesday, February 3rd, 2010

A meeting of social media minds in Davos, Switzerland
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Up in the Air for 10,000 Hours

Tuesday, February 2nd, 2010

Thinking about new media tends and life choices in 2010
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Social Media Trends for 2010

Tuesday, December 22nd, 2009

Three social media strategies to put into practice for 2010
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New Dual Track Program for Mequoda Summit – Napa Valley 2010 April 6-9th

Friday, November 27th, 2009

Registration for the Mequoda Summit opens today – select your interactive program sessions with ease
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Could Your 2010 Digital Media Strategy include Digital Events?

Thursday, November 19th, 2009

Create a series of webinar, audio conferences or webcasts to boost your information product catalog in 2010
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Mequoda’s “Creating and Selling Information Products” Kit – Download now!

Friday, November 13th, 2009

Four FREE white papers for creating and selling better information products
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Content Discovery: The Hidden Value of Social Networking Sites for Referrals

Tuesday, November 3rd, 2009

The majority of content discovery, as much as 70% according to Nielson, are referrals from search engines and portals like Google, Yahoo and MSN. With social networking sites like Wikipedia, Twitter, Facebook and blogs making up almost 20% of users relying on social media sites to find reliable information. … Continue Reading »

Making Money Online in 2010

Friday, October 30th, 2009

The Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now from the Mequoda Group is full of advertising tips online publishers can use to generate online advertising revenue and sell premium information products.

The Mequoda Group interviewed dozens of online publishers and content marketers with robust digital … Continue Reading »

Here is a Method that is Helping Newspapers Boost Their Social Media Impact on Twitter

Wednesday, October 28th, 2009

Pushing content vs. publishing content: create a more valuable Twitter audience by including your editorial staff as a part of your social media strategy

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New Free Report: Digital Media Strategy 2010

Friday, October 16th, 2009

Read this new white paper and discover how in 2010, anyone with editorial content, or the capacity to create it, can become an online publisher … Continue Reading »

Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now

Friday, October 16th, 2009

Learn How Smart Online Publishers Use Banners, Tex Ads, Sponsorships to Generate Online Advertising Revenue & Sell Premium Information Products (AKA: Paid Content) when you claim your FREE copy of Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now … Continue Reading »

Blogging for Profit: How to Monetize a Blog

Friday, October 16th, 2009

With over 50 million blogs out there, how do you get your blog to stand out from the crowd and get noticed? The Blogging for Marketing 101 white paper from the Mequoda Group is full of marketing tips you can use to enhance, promote, and monetize your blog.

The Mequoda Group … Continue Reading »

3 Ways to Expand Your Online Business in 2010

Wednesday, October 14th, 2009

How Smart Online Publishers Use Banners, Tex Ads, Sponsorships to Generate Online Advertising Revenue & Sell Premium Information Products (AKA: Paid Cont … Continue Reading »

Everything You Missed at the Mequoda Summit (Well, Almost Everything)

Thursday, October 8th, 2009

This week we’ve been at the Mequoda Summit in Boston, and covering it live just for you!
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Notes & Quotes from Mequoda Summit Boston 2009: Twitter for Publishers

Wednesday, October 7th, 2009

Amanda MacArthur, our resident Online Editor & Publisher, led the session on social media strategy today, addressing how publishing are (and should) be using Twitter in their own businesses.

“Twitter is what I consider the universal social network, it’s great for publishers since it’s all content driven,” MacArthur told the audience. … Continue Reading »