Condé Nast hiring team dedicated to Snapchat as part of audience development strategy; Facebook garners likes but major publishers fleeing Instant Articles
Many publishers are utilizing social platforms as part of their audience development strategy. Today we’re looking primarily at Snapchat and Facebook, as these two platforms have been receiving a lot of attention recently.
We begin today Continue
f there were just three things you could do today to increase your audience, revenue, and profits, what would they be?
In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda shares a strategy for each. Continue
How will publishers make money in the future? Consumers will pay for content. And sponsors will pay for us to create it. At least, that’s what Grzegorz Piechota pitched in a recent session of FIPP’s recent Digital Innovator’s Summit. And if you’ve been reading here for a while, you know I agree. Continue
Because multiplatform technology is an evolving, changing target, publishers are limited only by their imagination—and tenacity—when it comes to creating new revenue streams. It’s manifest destiny in the digital age. Continue
Today we begin with Dwell and its recent executive change. Folio: reports, “Michela O’Connor Abrams — who spent the past 15 years as CEO of home design magazine-turned-technology platform Dwell — has left the company, Folio: has learned. Re-taking the reins is Lara Deam, who has served as chair of Dwell Media’s board since founding the magazine in 2000.” Continue
Most of our clients have a list of 100 or more articles that drive the majority of their website traffic, although some larger sites have 300. These posts, which we call blockbusters, aren’t just popular, they’re your front line. Some of our clients see more than 75% of new visitors enter through their blockbuster posts. Continue
A Mequoda Audience Development System is a physical, turn-key content management system that is customized to help publisher’s attract new visitors, convert them into email subscribers, engage them, and finally, monetize by converting those visitors into paying customers and subscribers.
To build every Mequoda Audience Development System (Mequoda System for short), we use the Mequoda Method — a collection of best practices that have been formed by watching the world’s most successful online publishers. We also document the results of every a/b and split test that our portfolio of clients are testing every day, and when we see consistent results over time with one methodology, we share it as a best practice with our clients. Continue
The Internet has made it cheap, easy and efficient to launch new streams of niche media revenue. Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for a subscription website is the business model.
Digital magazines continue their development while some print publications go out of fashion. Today we’re reporting on some new cases of print magazines being shuttered for more emphasis on digital magazines.
We begin with T Magazine, published by NYT, and it’s recent change. MediaPost reports, “T magazine, The New York Times’ style magazine, has reduced its publishing frequency — from 13 to 11 issues a year.” Continue
You don’t get from point A to point B without goals and milestones. This applies to most situations in life, from a cross-country road trip, to training for a marathon, to a career in publishing.
In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains the four most important goals a publisher should hold close to their heart, in order to thrive as a multiplatform subscription publisher. Continue
Take this information to the bank … 2016 Mequoda American Magazine Reader Study & Handbook & Handbook polled 3,241 U.S. adults with internet access and found that nearly 42% of them are reading digital magazines, up 13.8% from 2015. Continue
Online content marketing is antithetical to anything we knew prior to 20 years ago — something Seth Godin terms interruption marketing. Everything I learned in college and during my early career, whether space ads, TV commercials or direct response, employed hardcore, confrontational marketing messages. Continue
Snapchat’s value as part of an audience development strategy is debated by marketers; The Boston Globe embraces Facebook notifications; Mashable bets on premium video as the future
The best audience development strategy is tested over time. The elements of the strategy are proven to be successful, and anything not working is re-examined. We take a look Continue
Do you ever feel like you’re working harder than you need to? You probably are. Most people do. And the worst part is that without an outside perspective, you could spend your whole career trying to figure out how to work smarter, not harder. Continue
How to create multiplatform events that serve both the in-person needs of your customers, but also your bottom line.
When a user conducts research to inform a decision, whether about where to hold a wedding, what car to buy, or how to spice tonight’s soup, she may want to consult her peers, or look to the Continue
Some helpful hints on generating revenue through online advertising
What comes to mind when you think about revenue models on the Internet? Is it a relatively new model that was designed specifically for the Internet? Or do you think of traditional business models that have transformed from the physical world to the digital world?
That may have been a trick question, but if you answered “both”, you are correct. The Internet offers an array of revenue models, which in turn have their own subsets of revenue-generating models. If this sounds complex now, just keep in mind that this all means revenue can be generated in many ways. As you read on the intricacies should become more understandable. Continue
Rodale’s multiplatform publishing strategy finds success with Facebook’s Instant Articles; Google’s Accelerated Mobile Pages drive traffic; Medium launches subscription service
A diverse multiplatform publishing strategy can lead to many desirable outcomes, including a bigger audience, higher website traffic, and more revenue generation.
Today we highlight three publishers realizing these outcomes. We begin with Rodale, which has been Continue
This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the most successful publishers optimize entire sites for Google, from picking keywords to writing optimized content. Continue
We’re not sure why most association magazine websites bury free and magazine content, but we’ll try to help them see the light.
If you’re an association website, do you spin off your magazine on its own, or do you keep your organization and the content you publish under the same roof? In other words, do you Continue
The term “subscription” is a hot topic these past few weeks, especially for new age publishers and media companies like Twitter and Medium. Twitter recently sent a survey to users to ask if they’d be interested in a paid $20 subscription account that would give users access to a premium product, which all seems to boil down to having a cleaner, more curated feed through Twitter’s TweetDeck App. Continue
We all know the four basic advertising models, Cost per Thousand (CPM), Cost per Click (CPC), Cost per Action (CPA), Directory/Classified advertising platforms. But what else is out there?
In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how niche publishers are boosting sponsorship revenues with one innovative strategy that advertisers love. Continue
Digital magazine publishers Hearst and Condé Nast’s joint venture makes moves; Mediacorp shutters print to focus on digital; The Atlantic grows international presence Continue
Are you in the process of writing a magazine business plan for a new venture, or an extension of an existing publishing business? I won’t beat around the bush here. If you’re looking to develop a magazine business plan, we should chat. Continue
When you go shopping for a new car, you’re generally limited to the inventory on the lot. You might want gullwing doors like a Delorean or a new Tesla, but you can’t get them on an Audi. You can choose your color and wait a few weeks for your vehicle to arrive from another dealership, but you can’t get racing stripes without a custom paint job somewhere else. It’s not that different when buying proprietary software for your website and content management system, so why do so many publishers still head in that direction? Continue
When it comes to social media for publishers, you could be spending less time and getting more out of it
There’s no doubt about it, social media for publishers is an investment. You have a lot of content, and too many options on where to publish it.
Last week there was an interesting piece on Mashable published about Continue
Get more page one rankings in Google by being a better keyword density checker for your business
Our SEO process has several layers that starts with keyword research and ends with article marketing and an accompanying white paper. Somewhere in the middle of this process we take what we see as a great keyword and drop it into the article or landing page that we’re writing. Continue
In multiplatform marketing and social media, do you ever feel like the content you produce is making more money for other people, than for you? Think about it. 100 years ago, American songwriter, Victor Herbert sued a restaurant for playing his song on a piano without paying royalties for the song and formed a society, the American Society of Composers, Authors and Publishers to keep this from happening to other artists and publishers. Sure, plagiarism is one angle of what multiplatform publishers encounter when someone uses your content without permission, but what about the content you give away for free on other platforms? Continue
Most of the multiplatform media publishers I work with are rich with content assets.
If they’re not rich with revenue, it’s usually because they don’t know how to leverage those assets. Efficiency is key to success in a multiplatform publishing environment. Before you can design a system that minimizes manpower and maximizes automation, you need to do a thorough inventory of your content assets.
Your multiplatform content assets may be spread out in places that you haven’t thought of as repositories. Some of those places may be channels and others may be platforms. It’s also possible that you have a dusty warehouse full of old copies of magazines, books, and other content assets that no one has touched in years. Continue
Multiplatform publishers have a lot more choices – and decisions – to make about marketing campaigns. It’s almost enough to make even a strong person run screaming for the nearest direct mail package designer, isn’t it? But you don’t have to surrender to the confusion – paralysis by analysis is not an option! Continue
If you’re running or managing a publishing company, your time is often spent figuring out how to build a bigger audience, boost revenues, and increase your profitability on those numbers.
In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains seven ways to tackle the audience portion, which will lead to increasing your magazine Continue
Now that so many publishers are issuing digital editions, it’s time to take a look around and quantify some best practices that we’ve noted in researching apps and digital magazines.
First, let’s do some definitions. Terminology is changing daily, as it always does with new technology and new products, but for now we should at least attempt to clarify a few things. Some of these definitions come from outside Mequoda, but others are our own preferred definitions that serve to clarify some of the confusion in the industry right now. Your mileage may vary! Continue
Dwight D. Eisenhower said, “In preparing for battle I have always found that plans are useless, but planning is indispensable.” Have you ever felt in your personal life, like plans are useless? Many people feel this way, and in fact I’ve heard the best advice you can give a bride before her wedding is to plan that not everything will go as planned. Just knowing that imperfection is part of the plan can be a soothing anecdote.
Gothamist and Atlanta Magazine publishers sell titles; Us Weekly eyed by Tronc
Acquisitions, and a potential acquisition, continue during the first quarter of 2017 for magazine publishers.
The first report involves the Gothamist, which was bought by DNAinfo. AdWeek reports, “DNAinfo is expanding its local news footprint after striking a deal with Gothamist LLC to purchase the Continue
One thing we’ve noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household name, a ton of charisma or a rampant following on social media. Continue
Spend two days with us, and you could become a success story like these publishers.
If you’re a magazine publisher in the digital age, you’re certainly savvy enough to succeed. And perhaps you’re satisfied with your revenue and business growth as they are.
But do you know the strategies other successful publishers have used to boost revenues Continue
Imagine you own a landscaping company. You cut lawns, trim shrubs, design landscapes and you even shovel in the winter.
Now imagine you throw a dinner party where your brother brings home his new girlfriend. This is the tenth girl in 10 years who has sat at your dinner table, so you assume that you may never see the lovely woman again who we’ll call Sarah.
After dinner, Sarah mentions that she just bought a house and the yard is just awful.
So there you are, with a potential customer in your house. What do you do?
There are 201,000 people searching for the term “apple pie recipes” every month, but that doesn’t mean you should break out the measuring cups and write about it, if your magazine is for car enthusiasts. But if you’re a magazine for diabetics, you could certainly write about “diabetic apple pie recipes” of which there are 140 people searching for the term every month. But why would you write to an audience of 140 when you could possibly collect the eyes of over two-hundred thousand?
Audience development is a major umbrella term online. There are a variety of ways online publishers develop audiences online, from content partnerships and social media to email and press releases. Today we’re taking a look at the use of digital video as an audience development tool, and media brands that are engaging with it. Continue
It’s not just magazine, newsletter and newspaper publishers who seek custom CMS development services. Content management systems are built for most media businesses, even those who may not consider themselves in media but produce digital content regularly. The trouble with finding a content management system is that despite the word “content” in the title, rarely do out-of-the box solutions work for publishers, and rarely do even the most talented custom CMS developers understand publishing business models enough to build a system that is built to attract, capture, engage, and monetize all in the same place. Continue
A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media topics. Our best practice is to pair a free subscription website Portal with any premium subscription business model like a magazine or newsletter.
When you charge Continue
We see many acquisitions in the media industry. Multiplatform publishers look for the best opportunities to evolve, expand, and reach their audiences where their audiences are. Today we look at some recent acquisitions in the media industry.
We begin with Hour Media Group’s recent acquisition of Emmis Magazines. Folio reports, “Emmis Communications is nearly out of the publishing business. The struggling media company sold Atlanta, Cincinnati, Orange Coast, and Los Angeles magazines to Hour Media Group LLC. The deal closed yesterday for $6.5 million.” Continue
There’s a never-ending stream of new tools that pop up every day to help us become better web developers. We have a dashboard of tools we look to for ideas, assistance and even implementation, and it’s safe to assume that you probably do too.
Last year we discovered and shared a lot of web design tools that we use and want to pass on. In case you’re new here or missed a few, here are our favorites. Continue
Social media marketing for magazines has become an art form of sorts, and some publications are leading the pack
It’s 2017: If your magazine doesn’t have a social media presence by now, then you’re light years behind the competition. It used to be a struggle to get buy-in from the higher-ups and prove the value of Continue
Audience development personnel have a very specific, and incredibly important job within an organization.
Finding the right audience development staff can mean the difference between thousands of email subscribers and tens of thousands of dollars in additional revenue.
The best audience development job description I’ve ever seen comes from one of our clients. Continue
Forbes’ new audience development strategies include stories for social, podcasting, and focusing on millennials
We see audience development strategies frequently changing with new technologies and analytics. The leadership and direction of the publication is also an important part of the overall strategy.
Today we take a look at Forbes, which has been making changes to remain relevant Continue
Varying experiences from publishers that made the switch to digital-only magazines (and came back to tell the tale)
Digital-only magazines have had their ups, downs, and (in some cases) its “in-betweens.” While some digital magazines have remained powerful and influential after going digital, others have since been discontinued. And some of them end up seeing the light Continue
How to create new products and passive income from old products as a multiplatform publisher
One of the most interesting rodents on the planet is the grasshopper mouse, native to the US and Mexico, which has a bit of a superpower: it’s impervious to venom. Also, it’s a carnivore. So it dines on venomous centipedes, scorpions Continue
How would you like to expand your product line with something that’s based on content you already have, increases your credibility in your niche, offers your customers immediate gratification, and will sell in the thousands, maybe tens of thousands … or even millions? Continue